玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.9718.81.021.156.483.61.137.62-5.8300038.72-10.372.5638.05-9.41-6.780.0000000
24Q2 (19)2.510.13-4.211.08-2.70.931.055.0-5.4100043.20-11.655.3842.00-4.66-1.240.0000000
24Q1 (18)2.27-13.36-12.361.11-26.01.831.0-14.53-10.7100048.90-14.5916.1944.05-1.351.870.0000000
23Q4 (17)2.62-10.8810.551.535.1423.971.17-2.521.8800057.2551.6412.1444.669.4110.250.0000000
23Q3 (16)2.9412.64-4.231.113.749.91.28.11-8.400037.76-7.9114.7640.82-4.03-4.350.0000000
23Q2 (15)2.610.7760.121.07-1.8328.921.11-0.894.7200041.00-2.59-19.4942.53-1.65-34.60.0000000
23Q1 (14)2.599.280.01.09-9.92-9.171.1216.67-4.2700042.08-17.57-9.1743.246.76-4.270.0000000
22Q4 (13)2.37-22.8-5.581.2119.818.630.96-26.72-10.2800051.0555.1925.6340.51-5.07-4.980.0000000
22Q3 (12)3.0788.3499.351.0121.693.061.3123.5847.1900032.90-35.39-48.342.67-34.38-26.160.0000000
22Q2 (11)1.63-37.077.240.83-30.83-18.631.06-9.423.2600050.929.9-24.1265.0343.9614.940.0000000
22Q1 (10)2.593.192.371.217.653.451.179.3525.8100046.3314.011.0545.175.9722.890.0000000
21Q4 (9)2.5162.99-4.21.024.0821.431.0720.22-6.1400040.64-36.1426.7542.63-26.24-2.030.0000000
21Q3 (8)1.541.32-63.250.98-3.92-22.830.893.49-20.5400063.64-5.17109.9557.792.14116.20.0000000
21Q2 (7)1.52-39.92-32.141.02-12.07-9.730.86-7.532.3800067.1146.3633.0256.5853.9250.880.0000000
21Q1 (6)2.53-3.44-0.391.1638.1-10.770.93-18.4213.4100045.8543.01-10.4236.76-15.5213.860.0000000
20Q4 (5)2.62-37.47-14.380.84-33.86-33.331.141.7915.1500032.065.78-22.1443.5162.7834.490.0000000
20Q3 (4)4.1987.050.01.2712.390.01.1233.330.0000.030.31-39.920.026.73-28.720.00.0000.0000.0
20Q2 (3)2.24-11.810.01.13-13.080.00.842.440.0000.050.45-1.440.037.5016.160.00.0000.0000.0
20Q1 (2)2.54-16.990.01.33.170.00.82-17.170.0000.051.1824.30.032.28-0.210.00.0000.0000.0
19Q4 (1)3.060.00.01.260.00.00.990.00.000.00.041.180.00.032.350.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.7711.494.7611.744.62.450044.200.2242.71-8.110.00000
2022 (9)9.6619.264.261.674.4919.730044.10-14.7546.480.40.00000
2021 (8)8.1-30.174.19-7.513.75-4.580051.7332.4646.3036.650.00000
2020 (7)11.6-12.784.53-7.933.93-5.530039.055.5733.888.320.00000
2019 (6)13.3-6.44.92-2.194.161.710036.994.5131.288.670.00000
2018 (5)14.21-13.045.030.64.090.490035.4015.6828.7815.550.00000
2017 (4)16.34-0.675.0-6.374.07-11.520030.60-5.7424.91-10.930.00000
2016 (3)16.455.655.344.094.6-0.860032.46-1.4727.96-6.170.00011200.0
2015 (2)15.57-6.995.13-0.194.64-15.790032.957.3129.80-9.460.00011200.0
2014 (1)16.746.425.145.765.511.660030.70032.9200.00011200.0

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