- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.19 | 0.24 | -18.8 | 1.59 | -3.05 | -21.67 | 0.49 | 11.36 | 4.26 | 0.09 | 28.57 | 12.5 | 37.95 | -3.28 | -3.54 | 11.69 | 11.1 | 28.39 | 2.15 | 28.26 | 38.54 | 427 | 0.0 | 8.1 |
| 24Q2 (19) | 4.18 | -15.9 | -13.1 | 1.64 | -11.35 | -10.38 | 0.44 | -10.2 | -8.33 | 0.07 | -12.5 | -12.5 | 39.23 | 5.4 | 3.12 | 10.53 | 6.77 | 5.48 | 1.67 | 4.04 | 0.69 | 427 | 0.0 | 8.1 |
| 24Q1 (18) | 4.97 | -11.25 | -14.16 | 1.85 | -7.5 | -3.14 | 0.49 | 0.0 | -5.77 | 0.08 | -11.11 | 14.29 | 37.22 | 4.23 | 12.84 | 9.86 | 12.68 | 9.78 | 1.61 | 0.16 | 33.14 | 427 | 0.0 | 8.1 |
| 23Q4 (17) | 5.6 | 8.53 | -14.24 | 2.0 | -1.48 | -5.66 | 0.49 | 4.26 | -2.0 | 0.09 | 12.5 | 28.57 | 35.71 | -9.22 | 10.01 | 8.75 | -3.94 | 14.28 | 1.61 | 3.66 | 49.92 | 427 | 8.1 | 8.1 |
| 23Q3 (16) | 5.16 | 7.28 | 2.18 | 2.03 | 10.93 | 18.71 | 0.47 | -2.08 | 0.0 | 0.08 | 0.0 | 14.29 | 39.34 | 3.4 | 16.18 | 9.11 | -8.72 | -2.13 | 1.55 | -6.78 | 11.85 | 395 | 0.0 | 10.64 |
| 23Q2 (15) | 4.81 | -16.93 | 49.38 | 1.83 | -4.19 | 35.56 | 0.48 | -7.69 | 41.18 | 0.08 | 14.29 | 33.33 | 38.05 | 15.33 | -9.25 | 9.98 | 11.11 | -5.49 | 1.66 | 37.57 | -10.74 | 395 | 0.0 | 10.64 |
| 23Q1 (14) | 5.79 | -11.33 | 25.87 | 1.91 | -9.91 | 15.76 | 0.52 | 4.0 | 18.18 | 0.07 | 0.0 | 16.67 | 32.99 | 1.61 | -8.03 | 8.98 | 17.29 | -6.11 | 1.21 | 12.78 | -7.31 | 395 | 0.0 | 10.64 |
| 22Q4 (13) | 6.53 | 29.31 | 28.04 | 2.12 | 23.98 | 11.58 | 0.5 | 6.38 | 2.04 | 0.07 | 0.0 | -12.5 | 32.47 | -4.12 | -12.86 | 7.66 | -17.73 | -20.31 | 1.07 | -22.66 | -31.66 | 395 | 10.64 | 10.64 |
| 22Q3 (12) | 5.05 | 56.83 | 63.96 | 1.71 | 26.67 | 40.16 | 0.47 | 38.24 | 95.83 | 0.07 | 16.67 | 16.67 | 33.86 | -19.23 | -14.51 | 9.31 | -11.86 | 19.44 | 1.39 | -25.61 | -28.84 | 357 | 0.0 | -0.28 |
| 22Q2 (11) | 3.22 | -30.0 | 29.32 | 1.35 | -18.18 | 16.38 | 0.34 | -22.73 | 21.43 | 0.06 | 0.0 | 0.0 | 41.93 | 16.88 | -10.0 | 10.56 | 10.39 | -6.1 | 1.86 | 42.86 | -22.67 | 357 | 0.0 | -0.28 |
| 22Q1 (10) | 4.6 | -9.8 | 0.44 | 1.65 | -13.16 | -0.6 | 0.44 | -10.2 | 0.0 | 0.06 | -25.0 | 0.0 | 35.87 | -3.72 | -1.03 | 9.57 | -0.44 | -0.43 | 1.30 | -16.85 | -0.43 | 357 | 0.0 | -0.28 |
| 21Q4 (9) | 5.1 | 65.58 | -17.34 | 1.9 | 55.74 | 3.26 | 0.49 | 104.17 | 13.95 | 0.08 | 33.33 | 14.29 | 37.25 | -5.95 | 24.93 | 9.61 | 23.3 | 37.86 | 1.57 | -19.48 | 38.26 | 357 | -0.28 | -0.28 |
| 21Q3 (8) | 3.08 | 23.69 | -15.38 | 1.22 | 5.17 | -17.01 | 0.24 | -14.29 | -33.33 | 0.06 | 0.0 | -14.29 | 39.61 | -14.97 | -1.92 | 7.79 | -30.71 | -21.21 | 1.95 | -19.16 | 1.3 | 358 | 0.0 | -4.53 |
| 21Q2 (7) | 2.49 | -45.63 | -26.33 | 1.16 | -30.12 | -12.12 | 0.28 | -36.36 | -9.68 | 0.06 | 0.0 | 0.0 | 46.59 | 28.53 | 19.29 | 11.24 | 17.05 | 22.61 | 2.41 | 83.94 | 35.74 | 358 | 0.0 | -4.53 |
| 21Q1 (6) | 4.58 | -25.77 | -1.51 | 1.66 | -9.78 | -13.54 | 0.44 | 2.33 | 4.76 | 0.06 | -14.29 | 0.0 | 36.24 | 21.54 | -12.22 | 9.61 | 37.85 | 6.36 | 1.31 | 15.47 | 1.53 | 358 | 0.0 | -5.04 |
| 20Q4 (5) | 6.17 | 69.51 | 11.78 | 1.84 | 25.17 | -26.69 | 0.43 | 19.44 | 7.5 | 0.07 | 0.0 | 0.0 | 29.82 | -26.16 | -34.42 | 6.97 | -29.53 | -3.82 | 1.13 | -41.0 | -10.53 | 358 | -4.53 | -5.04 |
| 20Q3 (4) | 3.64 | 7.69 | 0.0 | 1.47 | 11.36 | 0.0 | 0.36 | 16.13 | 0.0 | 0.07 | 16.67 | 0.0 | 40.38 | 3.41 | 0.0 | 9.89 | 7.83 | 0.0 | 1.92 | 8.33 | 0.0 | 375 | 0.0 | 0.0 |
| 20Q2 (3) | 3.38 | -27.31 | 0.0 | 1.32 | -31.25 | 0.0 | 0.31 | -26.19 | 0.0 | 0.06 | 0.0 | 0.0 | 39.05 | -5.42 | 0.0 | 9.17 | 1.54 | 0.0 | 1.78 | 37.57 | 0.0 | 375 | -0.53 | 0.0 |
| 20Q1 (2) | 4.65 | -15.76 | 0.0 | 1.92 | -23.51 | 0.0 | 0.42 | 5.0 | 0.0 | 0.06 | -14.29 | 0.0 | 41.29 | -9.19 | 0.0 | 9.03 | 24.65 | 0.0 | 1.29 | 1.75 | 0.0 | 377 | 0.0 | 0.0 |
| 19Q4 (1) | 5.52 | 0.0 | 0.0 | 2.51 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 45.47 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 377 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.35 | 10.11 | 7.78 | 13.91 | 1.96 | 12.0 | 0.32 | 28.0 | 36.44 | 3.45 | 9.18 | 1.72 | 1.50 | 16.25 | 395 | 0.0 |
| 2022 (9) | 19.39 | 27.15 | 6.83 | 14.98 | 1.75 | 20.69 | 0.25 | -3.85 | 35.22 | -9.57 | 9.03 | -5.08 | 1.29 | -24.38 | 395 | 10.64 |
| 2021 (8) | 15.25 | -14.52 | 5.94 | -9.31 | 1.45 | -4.61 | 0.26 | 0.0 | 38.95 | 6.09 | 9.51 | 11.6 | 1.70 | 16.98 | 357 | -0.28 |
| 2020 (7) | 17.84 | -6.65 | 6.55 | -24.63 | 1.52 | 7.8 | 0.26 | 4.0 | 36.72 | -19.26 | 8.52 | 15.48 | 1.46 | 11.4 | 358 | -4.53 |
| 2019 (6) | 19.11 | 11.1 | 8.69 | 4.2 | 1.41 | 30.56 | 0.25 | 19.05 | 45.47 | -6.22 | 7.38 | 17.51 | 1.31 | 7.15 | 375 | -0.53 |
| 2018 (5) | 17.2 | 9.83 | 8.34 | 1.71 | 1.08 | 33.33 | 0.21 | 23.53 | 48.49 | -7.4 | 6.28 | 21.4 | 1.22 | 12.47 | 377 | -4.07 |
| 2017 (4) | 15.66 | 34.54 | 8.2 | 26.93 | 0.81 | -19.0 | 0.17 | 0 | 52.36 | -5.65 | 5.17 | -39.79 | 1.09 | 0 | 393 | 95.52 |
| 2016 (3) | 11.64 | 5.63 | 6.46 | -18.84 | 1.0 | -1.96 | 0 | 0 | 55.50 | -23.17 | 8.59 | -7.18 | 0.00 | 0 | 201 | -43.38 |
| 2015 (2) | 11.02 | -30.16 | 7.96 | -31.79 | 1.02 | -27.14 | 0 | 0 | 72.23 | -2.33 | 9.26 | 4.33 | 0.00 | 0 | 355 | -64.43 |
| 2014 (1) | 15.78 | -24.53 | 11.67 | -19.35 | 1.4 | 11.11 | 0 | 0 | 73.95 | 0 | 8.87 | 0 | 0.00 | 0 | 998 | -33.24 |
