- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 13.11 | 2.66 | 20.16 | 2.32 | -20.27 | 17.17 | 2.09 | 32.28 | 53.68 | 0.55 | 5.77 | -11.29 | 17.70 | -22.34 | -2.49 | 15.94 | 28.85 | 27.89 | 4.20 | 3.03 | -26.18 | 581 | 0.0 | 0.0 |
| 24Q3 (19) | 12.77 | 6.51 | 100.47 | 2.91 | 9.81 | 59.89 | 1.58 | 5.33 | -13.19 | 0.52 | -1.89 | -29.73 | 22.79 | 3.1 | -20.24 | 12.37 | -1.1 | -56.7 | 4.07 | -7.88 | -64.95 | 581 | 0.0 | 41.36 |
| 24Q2 (18) | 11.99 | -8.89 | 23.74 | 2.65 | 43.24 | 124.58 | 1.5 | -9.64 | 27.12 | 0.53 | -18.46 | 15.22 | 22.10 | 57.22 | 81.5 | 12.51 | -0.82 | 2.73 | 4.42 | -10.5 | -6.88 | 581 | 0.0 | 41.36 |
| 24Q1 (17) | 13.16 | 20.62 | 132.92 | 1.85 | -6.57 | 85.0 | 1.66 | 22.06 | 66.0 | 0.65 | 4.84 | 58.54 | 14.06 | -22.54 | -20.57 | 12.61 | 1.19 | -28.73 | 4.94 | -13.09 | -31.94 | 581 | 0.0 | 41.36 |
| 23Q4 (16) | 10.91 | 71.27 | 81.83 | 1.98 | 8.79 | 21.47 | 1.36 | -25.27 | 10.57 | 0.62 | -16.22 | 1.64 | 18.15 | -36.48 | -33.2 | 12.47 | -56.37 | -39.19 | 5.68 | -51.08 | -44.1 | 581 | 41.36 | 41.36 |
| 23Q3 (15) | 6.37 | -34.26 | 14.16 | 1.82 | 54.24 | 54.24 | 1.82 | 54.24 | 93.62 | 0.74 | 60.87 | 45.1 | 28.57 | 134.62 | 35.11 | 28.57 | 134.62 | 69.6 | 11.62 | 144.71 | 27.1 | 411 | 0.0 | 74.89 |
| 23Q2 (14) | 9.69 | 71.5 | 40.64 | 1.18 | 18.0 | -15.11 | 1.18 | 18.0 | 34.09 | 0.46 | 12.2 | -4.17 | 12.18 | -31.2 | -39.64 | 12.18 | -31.2 | -4.66 | 4.75 | -34.58 | -31.86 | 411 | 0.0 | 74.89 |
| 23Q1 (13) | 5.65 | -5.83 | 39.85 | 1.0 | -38.65 | 108.33 | 1.0 | -18.7 | 108.33 | 0.41 | -32.79 | 64.0 | 17.70 | -34.85 | 48.97 | 17.70 | -13.66 | 48.97 | 7.26 | -28.62 | 17.27 | 411 | 0.0 | 74.89 |
| 22Q4 (12) | 6.0 | 7.53 | 246.82 | 1.63 | 38.14 | 579.17 | 1.23 | 30.85 | 95.24 | 0.61 | 19.61 | 32.61 | 27.17 | 28.47 | 95.83 | 20.50 | 21.69 | -43.71 | 10.17 | 11.24 | -61.76 | 411 | 74.89 | 74.89 |
| 22Q3 (11) | 5.58 | -19.01 | 402.7 | 1.18 | -15.11 | 391.67 | 0.94 | 6.82 | 261.54 | 0.51 | 6.25 | 104.0 | 21.15 | 4.82 | -2.2 | 16.85 | 31.9 | -28.08 | 9.14 | 31.19 | -59.42 | 235 | 0.0 | 38.24 |
| 22Q2 (10) | 6.89 | 70.54 | 327.95 | 1.39 | 189.58 | 321.21 | 0.88 | 83.33 | 300.0 | 0.48 | 92.0 | 118.18 | 20.17 | 69.8 | -1.57 | 12.77 | 7.5 | -6.53 | 6.97 | 12.58 | -49.02 | 235 | 0.0 | 38.24 |
| 22Q1 (9) | 4.04 | 133.53 | 251.3 | 0.48 | 100.0 | 60.0 | 0.48 | -23.81 | 140.0 | 0.25 | -45.65 | -41.86 | 11.88 | -14.36 | -54.46 | 11.88 | -67.37 | -31.68 | 6.19 | -76.73 | -83.45 | 235 | 0.0 | 38.24 |
| 21Q4 (8) | 1.73 | 55.86 | 18.49 | 0.24 | 0.0 | -52.0 | 0.63 | 142.31 | 293.75 | 0.46 | 84.0 | -24.59 | 13.87 | -35.84 | -59.49 | 36.42 | 55.47 | 232.3 | 26.59 | 18.06 | -36.36 | 235 | 38.24 | 38.24 |
| 21Q3 (7) | 1.11 | -31.06 | 4.72 | 0.24 | -27.27 | 4.35 | 0.26 | 18.18 | 73.33 | 0.25 | 13.64 | -19.35 | 21.62 | 5.49 | -0.35 | 23.42 | 71.42 | 65.53 | 22.52 | 64.82 | -22.99 | 170 | 0.0 | -6.08 |
| 21Q2 (6) | 1.61 | 40.0 | 11.81 | 0.33 | 10.0 | 50.0 | 0.22 | 10.0 | 29.41 | 0.22 | -48.84 | -40.54 | 20.50 | -21.43 | 34.16 | 13.66 | -21.43 | 15.75 | 13.66 | -63.46 | -46.82 | 170 | 0.0 | -6.08 |
| 21Q1 (5) | 1.15 | -21.23 | -22.82 | 0.3 | -40.0 | 15.38 | 0.2 | 25.0 | -16.67 | 0.43 | -29.51 | 13.16 | 26.09 | -23.83 | 49.5 | 17.39 | 58.7 | 7.97 | 37.39 | -10.51 | 46.61 | 170 | 0.0 | -48.95 |
| 20Q4 (4) | 1.46 | 37.74 | 0.0 | 0.5 | 117.39 | 0.0 | 0.16 | 6.67 | 0.0 | 0.61 | 96.77 | 0.0 | 34.25 | 57.83 | 0.0 | 10.96 | -22.56 | 0.0 | 41.78 | 42.86 | 0.0 | 170 | -6.08 | 0.0 |
| 20Q3 (3) | 1.06 | -26.39 | 0.0 | 0.23 | 4.55 | 0.0 | 0.15 | -11.76 | 0.0 | 0.31 | -16.22 | 0.0 | 21.70 | 42.02 | 0.0 | 14.15 | 19.87 | 0.0 | 29.25 | 13.82 | 0.0 | 181 | 0.0 | 0.0 |
| 20Q2 (2) | 1.44 | -3.36 | 0.0 | 0.22 | -15.38 | 0.0 | 0.17 | -29.17 | 0.0 | 0.37 | -2.63 | 0.0 | 15.28 | -12.45 | 0.0 | 11.81 | -26.71 | 0.0 | 25.69 | 0.75 | 0.0 | 181 | -45.65 | 0.0 |
| 20Q1 (1) | 1.49 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 17.45 | 0.0 | 0.0 | 16.11 | 0.0 | 0.0 | 25.50 | 0.0 | 0.0 | 333 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 51.03 | 56.44 | 9.72 | 62.81 | 6.83 | 27.66 | 2.25 | 0.9 | 19.05 | 4.08 | 13.38 | -18.39 | 4.41 | -35.5 | 581 | 0.0 |
| 2023 (9) | 32.62 | 44.85 | 5.97 | 27.56 | 5.35 | 51.13 | 2.23 | 20.54 | 18.30 | -11.93 | 16.40 | 4.34 | 6.84 | -16.78 | 581 | 41.36 |
| 2022 (8) | 22.52 | 302.86 | 4.68 | 321.62 | 3.54 | 170.23 | 1.85 | 36.03 | 20.78 | 4.66 | 15.72 | -32.92 | 8.21 | -66.23 | 411 | 74.89 |
| 2021 (7) | 5.59 | 2.57 | 1.11 | -8.26 | 1.31 | 81.94 | 1.36 | -18.56 | 19.86 | -10.56 | 23.43 | 77.39 | 24.33 | -20.6 | 235 | 38.24 |
| 2020 (6) | 5.45 | -3.71 | 1.21 | -27.54 | 0.72 | -48.57 | 1.67 | -48.62 | 22.20 | -24.75 | 13.21 | -46.59 | 30.64 | -46.64 | 170 | -6.08 |
| 2019 (5) | 5.66 | -33.88 | 1.67 | -10.7 | 1.4 | 14.75 | 3.25 | 5.52 | 29.51 | 35.06 | 24.73 | 73.55 | 57.42 | 59.58 | 181 | -45.65 |
| 2018 (4) | 8.56 | 8.49 | 1.87 | 11.31 | 1.22 | 5.17 | 3.08 | -10.72 | 21.85 | 2.6 | 14.25 | -3.06 | 35.98 | -17.71 | 333 | 3.42 |
| 2017 (3) | 7.89 | 12.23 | 1.68 | -23.64 | 1.16 | -17.73 | 3.45 | 10.22 | 21.29 | -31.96 | 14.70 | -26.7 | 43.73 | -1.79 | 322 | -5.01 |
| 2016 (2) | 7.03 | -7.13 | 2.2 | 62.96 | 1.41 | 7.63 | 3.13 | 13.82 | 31.29 | 75.48 | 20.06 | 15.9 | 44.52 | 22.56 | 339 | -1.74 |
| 2015 (1) | 7.57 | 127.33 | 1.35 | 68.75 | 1.31 | 77.03 | 2.75 | 84.56 | 17.83 | 0 | 17.31 | 0 | 36.33 | 0 | 345 | 69.12 |
