- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.97 | 10.67 | -30.88 | 0.14 | 7.69 | -6.67 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0 | 7.11 | -2.69 | 35.03 | 9.14 | -4.33 | 44.67 | 0.00 | 0 | 0 | 67 | 0.0 | 0.0 |
24Q2 (19) | 1.78 | -0.56 | -40.47 | 0.13 | -7.14 | -7.14 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0 | 7.30 | -6.62 | 55.98 | 9.55 | 0.56 | 67.98 | 0.00 | 0 | 0 | 67 | 0.0 | 0.0 |
24Q1 (18) | 1.79 | -44.06 | -50.14 | 0.14 | 0.0 | 0.0 | 0.17 | 0.0 | -5.56 | 0 | 0 | 0 | 7.82 | 78.77 | 100.56 | 9.50 | 78.77 | 89.42 | 0.00 | 0 | 0 | 67 | 0.0 | 0.0 |
23Q4 (17) | 3.2 | 12.28 | -18.37 | 0.14 | -6.67 | -12.5 | 0.17 | -5.56 | -5.56 | 0 | 0 | 0 | 4.38 | -16.88 | 7.19 | 5.31 | -15.89 | 15.69 | 0.00 | 0 | 0 | 67 | 0.0 | 0.0 |
23Q3 (16) | 2.85 | -4.68 | -38.71 | 0.15 | 7.14 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0 | 5.26 | 12.41 | 63.16 | 6.32 | 11.08 | 63.16 | 0.00 | 0 | 0 | 67 | 0.0 | -1.47 |
23Q2 (15) | 2.99 | -16.71 | -58.98 | 0.14 | 0.0 | -6.67 | 0.17 | -5.56 | 6.25 | 0 | 0 | 0 | 4.68 | 20.07 | 127.56 | 5.69 | 13.4 | 159.05 | 0.00 | 0 | 0 | 67 | 0.0 | -1.47 |
23Q1 (14) | 3.59 | -8.42 | -43.29 | 0.14 | -12.5 | -6.67 | 0.18 | 0.0 | 5.88 | 0 | 0 | 0 | 3.90 | -4.46 | 64.57 | 5.01 | 9.19 | 86.7 | 0.00 | 0 | 0 | 67 | 0.0 | -1.47 |
22Q4 (13) | 3.92 | -15.7 | -44.16 | 0.16 | 6.67 | 6.67 | 0.18 | 0.0 | 0.0 | 0 | 0 | 0 | 4.08 | 26.53 | 91.02 | 4.59 | 18.62 | 79.08 | 0.00 | 0 | 0 | 67 | -1.47 | -1.47 |
22Q3 (12) | 4.65 | -36.21 | 18.02 | 0.15 | 0.0 | 7.14 | 0.18 | 12.5 | 5.88 | 0 | 0 | 0 | 3.23 | 56.77 | -9.22 | 3.87 | 76.37 | -10.28 | 0.00 | 0 | 0 | 68 | 0.0 | -2.86 |
22Q2 (11) | 7.29 | 15.17 | 23.14 | 0.15 | 0.0 | 7.14 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0 | 2.06 | -13.17 | -12.99 | 2.19 | -18.28 | -18.79 | 0.00 | 0 | 0 | 68 | 0.0 | -2.86 |
22Q1 (10) | 6.33 | -9.83 | 16.79 | 0.15 | 0.0 | 7.14 | 0.17 | -5.56 | 6.25 | 0 | 0 | 0 | 2.37 | 10.9 | -8.26 | 2.69 | 4.74 | -9.02 | 0.00 | 0 | 0 | 68 | 0.0 | -2.86 |
21Q4 (9) | 7.02 | 78.17 | 24.47 | 0.15 | 7.14 | 7.14 | 0.18 | 5.88 | 12.5 | 0 | 0 | 0 | 2.14 | -39.87 | -13.92 | 2.56 | -40.57 | -9.62 | 0.00 | 0 | 0 | 68 | -2.86 | -2.86 |
21Q3 (8) | 3.94 | -33.45 | -3.43 | 0.14 | 0.0 | 0.0 | 0.17 | 6.25 | 6.25 | 0 | 0 | 0 | 3.55 | 50.25 | 3.55 | 4.31 | 59.64 | 10.03 | 0.00 | 0 | 0 | 70 | 0.0 | -4.11 |
21Q2 (7) | 5.92 | 9.23 | 97.99 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 2.36 | -8.45 | -49.49 | 2.70 | -8.45 | -49.49 | 0.00 | 0 | 0 | 70 | 0.0 | -4.11 |
21Q1 (6) | 5.42 | -3.9 | 141.96 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 2.58 | 4.06 | -58.67 | 2.95 | 4.06 | -58.67 | 0.00 | 0 | 0 | 70 | 0.0 | -12.5 |
20Q4 (5) | 5.64 | 38.24 | 82.52 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 900.0 | 0 | 0 | 0 | 2.48 | -27.66 | -45.21 | 2.84 | -27.66 | 538.3 | 0.00 | 0 | 0 | 70 | -4.11 | -12.5 |
20Q3 (4) | 4.08 | 36.45 | 0.0 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0.0 | 3.43 | -26.72 | 0.0 | 3.92 | -26.72 | 0.0 | 0.00 | 0 | 0.0 | 73 | 0.0 | 0.0 |
20Q2 (3) | 2.99 | 33.48 | 0.0 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0.0 | 4.68 | -25.08 | 0.0 | 5.35 | -25.08 | 0.0 | 0.00 | 0 | 0.0 | 73 | -8.75 | 0.0 |
20Q1 (2) | 2.24 | -27.51 | 0.0 | 0.14 | 0.0 | 0.0 | 0.16 | 900.0 | 0.0 | 0 | 0 | 0.0 | 6.25 | 37.95 | 0.0 | 7.14 | 1203.57 | 0.0 | 0.00 | 0 | 0.0 | 80 | 0.0 | 0.0 |
19Q4 (1) | 3.09 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | -0.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | -0.65 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 80 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 12.64 | -43.06 | 0.57 | -6.56 | 0.7 | 0.0 | 0 | 0 | 4.51 | 64.12 | 5.54 | 75.63 | 0.00 | 0 | 67 | 0.0 |
2022 (9) | 22.2 | -0.45 | 0.61 | 7.02 | 0.7 | 4.48 | 0 | 0 | 2.75 | 7.5 | 3.15 | 4.95 | 0.00 | 0 | 67 | -1.47 |
2021 (8) | 22.3 | 49.06 | 0.57 | 0.0 | 0.67 | 3.08 | 0 | 0 | 2.56 | -32.91 | 3.00 | -30.85 | 0.00 | 0 | 68 | -2.86 |
2020 (7) | 14.96 | 10.16 | 0.57 | -1.72 | 0.65 | -4.41 | 0 | 0 | 3.81 | -10.79 | 4.34 | -13.23 | 0.00 | 0 | 70 | -4.11 |
2019 (6) | 13.58 | -1.38 | 0.58 | -4.92 | 0.68 | 0.0 | 0 | 0 | 4.27 | -3.59 | 5.01 | 1.4 | 0.00 | 0 | 73 | -8.75 |
2018 (5) | 13.77 | 7.33 | 0.61 | 5.17 | 0.68 | -5.56 | 0 | 0 | 4.43 | -2.01 | 4.94 | -12.0 | 0.00 | 0 | 80 | 5.26 |
2017 (4) | 12.83 | -15.54 | 0.58 | -3.33 | 0.72 | -1.37 | 0 | 0 | 4.52 | 14.45 | 5.61 | 16.77 | 0.00 | 0 | 76 | 4.11 |
2016 (3) | 15.19 | -10.86 | 0.6 | -16.67 | 0.73 | -1.35 | 0 | 0 | 3.95 | -6.52 | 4.81 | 10.66 | 0.00 | 0 | 73 | -6.41 |
2015 (2) | 17.04 | 5.19 | 0.72 | -6.49 | 0.74 | -2.63 | 0 | 0 | 4.23 | -11.1 | 4.34 | -7.43 | 0.00 | 0 | 78 | -13.33 |
2014 (1) | 16.2 | -12.9 | 0.77 | -12.5 | 0.76 | -6.17 | 0 | 0 | 4.75 | 0 | 4.69 | 0 | 0.00 | 0 | 90 | -13.46 |