玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)4.6215.2168.00.4313.1643.330.4117.1417.140.258.713.649.31-1.78-14.688.871.68-30.275.41-5.66-32.368220.0-22.53
24Q2 (19)4.0135.4744.240.3826.6718.750.35-14.63-7.890.23-4.179.529.48-6.5-17.678.73-36.99-36.155.74-29.26-24.078220.0-22.53
24Q1 (18)2.9616.54-6.030.3-16.673.450.4117.1413.890.240.04.3510.14-28.4910.0913.850.5221.28.11-14.1911.058220.0-22.53
23Q4 (17)2.54-7.64-35.370.3620.016.130.350.0-25.530.249.099.0914.1729.9279.6813.788.2715.229.4518.1168.79822-22.53-22.53
23Q3 (16)2.75-1.08-30.380.3-6.250.00.35-7.89-7.890.224.76-4.3510.91-5.2343.6412.73-6.8932.38.005.937.3910610.0-8.61
23Q2 (15)2.78-11.75-7.640.3210.3414.290.385.5618.750.21-8.70.011.5125.0323.7413.6719.628.577.553.468.2710610.0-8.61
23Q1 (14)3.15-19.85-11.760.29-6.45-3.330.36-23.416.130.234.55-11.549.2116.719.5611.43-4.4431.617.3030.430.2610610.0-8.61
22Q4 (13)3.93-0.511.290.313.3382.350.4723.6842.420.22-4.35-4.357.893.8680.0311.9624.3140.615.60-3.86-5.561061-8.61-8.61
22Q3 (12)3.9531.230.250.37.1415.380.3818.7515.150.239.52-25.817.59-18.3515.099.62-9.5114.865.82-16.54-25.9911610.0-30.14
22Q2 (11)3.01-15.69-25.310.28-6.670.00.323.23-13.510.21-19.23-16.09.3010.733.8910.6322.4315.796.98-4.212.4711610.0-30.14
22Q1 (10)3.57-7.99-26.990.376.4720.00.31-6.06-20.510.2613.048.338.4091.7964.378.682.18.887.2822.8648.3911610.0-30.14
21Q4 (9)3.88-1.52-21.460.17-34.62-34.620.330.0-26.670.23-25.819.524.38-33.6-16.758.511.55-6.635.93-24.6639.451161-30.14-30.14
21Q3 (8)3.94-2.23-9.630.26-7.144.00.33-10.813.120.3124.055.06.60-5.0215.098.38-8.7714.127.8726.8371.5216620.047.6
21Q2 (7)4.03-17.5915.80.2812.033.330.37-5.1319.350.254.1725.06.9535.915.149.1815.123.076.2026.47.9416620.047.6
21Q1 (6)4.89-1.0167.470.25-3.8531.580.39-13.3321.880.2414.2920.05.11-2.86-21.437.98-12.45-27.224.9115.45-28.3416620.038.62
20Q4 (5)4.9413.331.380.264.08.330.4540.6218.420.215.00.05.26-8.21-17.549.1124.11-9.874.25-7.33-23.89166247.638.62
20Q3 (4)4.3625.290.00.2519.050.00.323.230.00.20.00.05.73-4.980.07.34-17.610.04.59-20.180.011260.00.0
20Q2 (3)3.4819.180.00.2110.530.00.31-3.120.00.20.00.06.03-7.260.08.91-18.710.05.75-16.090.01126-6.090.0
20Q1 (2)2.92-22.340.00.19-20.830.00.32-15.790.00.2-4.760.06.511.940.010.968.440.06.8522.640.011990.00.0
19Q4 (1)3.760.00.00.240.00.00.380.00.00.210.00.06.380.00.010.110.00.05.590.00.011990.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.23-22.341.265.881.44-2.70.9-3.2311.2236.3412.8225.288.0124.6110610.0
2022 (9)14.46-13.621.1923.961.484.230.93-9.718.2343.510.2420.666.434.531061-8.61
2021 (8)16.746.560.965.491.421.431.0327.165.73-1.08.48-4.816.1519.341161-30.14
2020 (7)15.719.020.915.811.44.480.815.195.79-2.948.91-4.175.16-3.51166247.6
2019 (6)14.41-12.130.86-4.441.34-12.420.7720.315.978.759.30-0.325.3436.931126-6.09
2018 (5)16.4-0.790.9-2.171.536.990.643.235.49-1.49.337.843.904.041199-7.56
2017 (4)16.5316.080.9239.391.433.620.621.645.5720.088.65-10.733.75-12.44129710.85
2016 (3)14.24-11.660.668.21.38-12.10.6110.914.6322.489.69-0.54.2825.551170-27.96
2015 (2)16.12-16.220.613.391.57-16.490.55-33.733.7823.49.74-0.333.41-20.911624-36.88
2014 (1)19.24-21.240.59-9.231.8818.240.83-5.683.0709.7704.3102573-29.95

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