- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 164.09 | -12.7 | 12.65 | 0.04 | 33.33 | 300.0 | 2.55 | -12.37 | -9.89 | 0.54 | -6.9 | 25.58 | 0.02 | 52.73 | 255.07 | 1.55 | 0.38 | -20.01 | 0.33 | 6.65 | 11.48 | 4376 | 0.0 | 1.25 |
| 24Q2 (19) | 187.96 | -1.94 | 87.66 | 0.03 | 50.0 | -57.14 | 2.91 | 1.04 | 50.0 | 0.58 | 87.1 | 56.76 | 0.02 | 52.96 | -77.16 | 1.55 | 3.04 | -20.07 | 0.31 | 90.79 | -16.47 | 4376 | 0.0 | 1.25 |
| 24Q1 (18) | 191.67 | -20.42 | 132.72 | 0.02 | -66.67 | -60.0 | 2.88 | -8.86 | 39.13 | 0.31 | -53.03 | -20.51 | 0.01 | -58.11 | -82.81 | 1.50 | 14.53 | -40.22 | 0.16 | -40.98 | -65.84 | 4376 | 0.0 | 1.25 |
| 23Q4 (17) | 240.86 | 65.36 | 119.58 | 0.06 | 500.0 | 20.0 | 3.16 | 11.66 | 51.92 | 0.66 | 53.49 | 100.0 | 0.02 | 262.85 | -45.35 | 1.31 | -32.47 | -30.81 | 0.27 | -7.18 | -8.92 | 4376 | 1.25 | 1.25 |
| 23Q3 (16) | 145.66 | 45.43 | 51.23 | 0.01 | -85.71 | -83.33 | 2.83 | 45.88 | 64.53 | 0.43 | 16.22 | 22.86 | 0.01 | -90.18 | -88.98 | 1.94 | 0.31 | 8.8 | 0.30 | -20.09 | -18.76 | 4322 | 0.0 | 144.73 |
| 23Q2 (15) | 100.16 | 21.61 | 31.62 | 0.07 | 40.0 | 40.0 | 1.94 | -6.28 | 10.86 | 0.37 | -5.13 | 8.82 | 0.07 | 15.12 | 6.37 | 1.94 | -22.94 | -15.77 | 0.37 | -21.99 | -17.32 | 4322 | 0.0 | 144.73 |
| 23Q1 (14) | 82.36 | -24.92 | 9.39 | 0.05 | 0.0 | -16.67 | 2.07 | -0.48 | 18.97 | 0.39 | 18.18 | 8.33 | 0.06 | 33.18 | -23.82 | 2.51 | 32.54 | 8.75 | 0.47 | 57.4 | -0.97 | 4322 | 0.0 | 144.73 |
| 22Q4 (13) | 109.69 | 13.88 | 28.99 | 0.05 | -16.67 | 0.0 | 2.08 | 20.93 | 26.83 | 0.33 | -5.71 | 22.22 | 0.05 | -26.82 | -22.47 | 1.90 | 6.19 | -1.67 | 0.30 | -17.21 | -5.24 | 4322 | 144.73 | 144.73 |
| 22Q3 (12) | 96.32 | 26.57 | 87.54 | 0.06 | 20.0 | 50.0 | 1.72 | -1.71 | 34.38 | 0.35 | 2.94 | 45.83 | 0.06 | -5.19 | -20.02 | 1.79 | -22.35 | -28.35 | 0.36 | -18.67 | -22.24 | 1766 | 0.0 | 12.84 |
| 22Q2 (11) | 76.1 | 1.08 | 28.46 | 0.05 | -16.67 | 66.67 | 1.75 | 0.57 | 24.11 | 0.34 | -5.56 | 3.03 | 0.07 | -17.55 | 29.74 | 2.30 | -0.5 | -3.38 | 0.45 | -6.56 | -19.8 | 1766 | 0.0 | 12.84 |
| 22Q1 (10) | 75.29 | -11.47 | 79.73 | 0.06 | 20.0 | -25.0 | 1.74 | 6.1 | 14.47 | 0.36 | 33.33 | 5.88 | 0.08 | 35.54 | -58.27 | 2.31 | 19.84 | -36.31 | 0.48 | 50.6 | -41.09 | 1766 | 0.0 | 12.84 |
| 21Q4 (9) | 85.04 | 65.58 | 87.64 | 0.05 | 25.0 | -61.54 | 1.64 | 28.12 | 17.14 | 0.27 | 12.5 | 58.82 | 0.06 | -24.51 | -79.5 | 1.93 | -22.62 | -37.57 | 0.32 | -32.06 | -15.36 | 1766 | 12.84 | 12.84 |
| 21Q3 (8) | 51.36 | -13.3 | 61.36 | 0.04 | 33.33 | 0 | 1.28 | -9.22 | -3.76 | 0.24 | -27.27 | 26.32 | 0.08 | 53.79 | 0 | 2.49 | 4.71 | -40.36 | 0.47 | -16.11 | -21.72 | 1565 | 0.0 | 1.29 |
| 21Q2 (7) | 59.24 | 41.42 | 76.47 | 0.03 | -62.5 | 0 | 1.41 | -7.24 | -10.76 | 0.33 | -2.94 | 17.86 | 0.05 | -73.48 | 0 | 2.38 | -34.4 | -49.43 | 0.56 | -31.37 | -33.21 | 1565 | 0.0 | 1.29 |
| 21Q1 (6) | 41.89 | -7.57 | 47.29 | 0.08 | -38.46 | 0 | 1.52 | 8.57 | 7.04 | 0.34 | 100.0 | 70.0 | 0.19 | -33.42 | 0 | 3.63 | 17.46 | -27.33 | 0.81 | 116.38 | 15.42 | 1565 | 0.0 | -1.2 |
| 20Q4 (5) | 45.32 | 42.38 | -13.95 | 0.13 | 0 | 0 | 1.4 | 5.26 | -19.54 | 0.17 | -10.53 | -51.43 | 0.29 | 0 | 0 | 3.09 | -26.07 | -6.49 | 0.38 | -37.16 | -43.55 | 1565 | 1.29 | -1.2 |
| 20Q3 (4) | 31.83 | -5.18 | 0.0 | 0 | 0 | 0.0 | 1.33 | -15.82 | 0.0 | 0.19 | -32.14 | 0.0 | 0.00 | 0 | 0.0 | 4.18 | -11.22 | 0.0 | 0.60 | -28.43 | 0.0 | 1545 | 0.0 | 0.0 |
| 20Q2 (3) | 33.57 | 18.04 | 0.0 | 0 | 0 | 0.0 | 1.58 | 11.27 | 0.0 | 0.28 | 40.0 | 0.0 | 0.00 | 0 | 0.0 | 4.71 | -5.74 | 0.0 | 0.83 | 18.61 | 0.0 | 1545 | -2.46 | 0.0 |
| 20Q1 (2) | 28.44 | -46.0 | 0.0 | 0 | 0 | 0.0 | 1.42 | -18.39 | 0.0 | 0.2 | -42.86 | 0.0 | 0.00 | 0 | 0.0 | 4.99 | 51.14 | 0.0 | 0.70 | 5.83 | 0.0 | 1584 | 0.0 | 0.0 |
| 19Q4 (1) | 52.67 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 1584 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 569.05 | 59.22 | 0.18 | -18.18 | 10.0 | 37.17 | 1.85 | 35.04 | 0.03 | -48.61 | 1.76 | -13.85 | 0.33 | -15.19 | 4322 | 0.0 |
| 2022 (9) | 357.39 | 50.46 | 0.22 | 15.79 | 7.29 | 24.4 | 1.37 | 16.1 | 0.06 | -23.04 | 2.04 | -17.32 | 0.38 | -22.84 | 4322 | 144.73 |
| 2021 (8) | 237.53 | 70.68 | 0.19 | 46.15 | 5.86 | 2.45 | 1.18 | 40.48 | 0.08 | -14.37 | 2.47 | -39.98 | 0.50 | -17.69 | 1766 | 12.84 |
| 2020 (7) | 139.17 | -16.12 | 0.13 | 0 | 5.72 | -12.4 | 0.84 | -8.7 | 0.09 | 0 | 4.11 | 4.43 | 0.60 | 8.85 | 1565 | 1.29 |
| 2019 (6) | 165.92 | -25.38 | 0 | 0 | 6.53 | -9.31 | 0.92 | -12.38 | 0.00 | 0 | 3.94 | 21.54 | 0.55 | 17.42 | 1545 | -2.46 |
| 2018 (5) | 222.35 | 4.95 | 0 | 0 | 7.2 | -11.55 | 1.05 | 38.16 | 0.00 | 0 | 3.24 | -15.72 | 0.47 | 31.65 | 1584 | -1.74 |
| 2017 (4) | 211.87 | -9.74 | 0 | 0 | 8.14 | 10.3 | 0.76 | 2.7 | 0.00 | 0 | 3.84 | 22.2 | 0.36 | 13.78 | 1612 | 0.75 |
| 2016 (3) | 234.73 | 34.17 | 0 | 0 | 7.38 | 22.39 | 0.74 | 57.45 | 0.00 | 0 | 3.14 | -8.78 | 0.32 | 17.35 | 1600 | 0.63 |
| 2015 (2) | 174.95 | 20.66 | 0 | 0 | 6.03 | 0.84 | 0.47 | -4.08 | 0.00 | 0 | 3.45 | -16.43 | 0.27 | -20.5 | 1590 | 13.33 |
| 2014 (1) | 145.0 | 18.21 | 0 | 0 | 5.98 | -6.56 | 0.49 | 19.51 | 0.00 | 0 | 4.12 | 0 | 0.34 | 0 | 1403 | 3.39 |
