玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)107.19-34.68-55.50.0525.0-16.673.4635.699.490.587.41-12.120.0591.3587.253.23107.71146.040.5464.4297.4743760.00.0
24Q3 (19)164.09-12.712.650.0433.33300.02.55-12.37-9.890.54-6.925.580.0252.73255.071.550.38-20.010.336.6511.4843760.01.25
24Q2 (18)187.96-1.9487.660.0350.0-57.142.911.0450.00.5887.156.760.0252.96-77.161.553.04-20.070.3190.79-16.4743760.01.25
24Q1 (17)191.67-20.42132.720.02-66.67-60.02.88-8.8639.130.31-53.03-20.510.01-58.11-82.811.5014.53-40.220.16-40.98-65.8443760.01.25
23Q4 (16)240.8665.36119.580.06500.020.03.1611.6651.920.6653.49100.00.02262.85-45.351.31-32.47-30.810.27-7.18-8.9243761.251.25
23Q3 (15)145.6645.4351.230.01-85.71-83.332.8345.8864.530.4316.2222.860.01-90.18-88.981.940.318.80.30-20.09-18.7643220.0144.73
23Q2 (14)100.1621.6131.620.0740.040.01.94-6.2810.860.37-5.138.820.0715.126.371.94-22.94-15.770.37-21.99-17.3243220.0144.73
23Q1 (13)82.36-24.929.390.050.0-16.672.07-0.4818.970.3918.188.330.0633.18-23.822.5132.548.750.4757.4-0.9743220.0144.73
22Q4 (12)109.6913.8828.990.05-16.670.02.0820.9326.830.33-5.7122.220.05-26.82-22.471.906.19-1.670.30-17.21-5.244322144.73144.73
22Q3 (11)96.3226.5787.540.0620.050.01.72-1.7134.380.352.9445.830.06-5.19-20.021.79-22.35-28.350.36-18.67-22.2417660.012.84
22Q2 (10)76.11.0828.460.05-16.6766.671.750.5724.110.34-5.563.030.07-17.5529.742.30-0.5-3.380.45-6.56-19.817660.012.84
22Q1 (9)75.29-11.4779.730.0620.0-25.01.746.114.470.3633.335.880.0835.54-58.272.3119.84-36.310.4850.6-41.0917660.012.84
21Q4 (8)85.0465.5887.640.0525.0-61.541.6428.1217.140.2712.558.820.06-24.51-79.51.93-22.62-37.570.32-32.06-15.36176612.8412.84
21Q3 (7)51.36-13.361.360.0433.3301.28-9.22-3.760.24-27.2726.320.0853.7902.494.71-40.360.47-16.11-21.7215650.01.29
21Q2 (6)59.2441.4276.470.03-62.501.41-7.24-10.760.33-2.9417.860.05-73.4802.38-34.4-49.430.56-31.37-33.2115650.01.29
21Q1 (5)41.89-7.5747.290.08-38.4601.528.577.040.34100.070.00.19-33.4203.6317.46-27.330.81116.3815.4215650.0-1.2
20Q4 (4)45.3242.380.00.1300.01.45.260.00.17-10.530.00.2900.03.09-26.070.00.38-37.160.015651.290.0
20Q3 (3)31.83-5.180.0000.01.33-15.820.00.19-32.140.00.0000.04.18-11.220.00.60-28.430.015450.00.0
20Q2 (2)33.5718.040.0000.01.5811.270.00.2840.00.00.0000.04.71-5.740.00.8318.610.01545-2.460.0
20Q1 (1)28.440.00.000.00.01.420.00.00.20.00.00.000.00.04.990.00.00.700.00.015840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)650.914.380.14-22.2211.8118.12.018.650.02-32.01.813.250.31-5.0143760.0
2023 (9)569.0559.220.18-18.1810.037.171.8535.040.03-48.611.76-13.850.33-15.1943761.25
2022 (8)357.3950.460.2215.797.2924.41.3716.10.06-23.042.04-17.320.38-22.844322144.73
2021 (7)237.5370.680.1946.155.862.451.1840.480.08-14.372.47-39.980.50-17.69176612.84
2020 (6)139.17-16.120.1305.72-12.40.84-8.70.0904.114.430.608.8515651.29
2019 (5)165.92-25.38006.53-9.310.92-12.380.0003.9421.540.5517.421545-2.46
2018 (4)222.354.95007.2-11.551.0538.160.0003.24-15.720.4731.651584-1.74
2017 (3)211.87-9.74008.1410.30.762.70.0003.8422.20.3613.7816120.75
2016 (2)234.7334.17007.3822.390.7457.450.0003.14-8.780.3217.3516000.63
2015 (1)174.9520.66006.030.840.47-4.080.0003.4500.270159013.33

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