- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.26 | 71.21 | 31.4 | 0.12 | 9.09 | 20.0 | 0.25 | 92.31 | -34.21 | 0.01 | 0.0 | 0.0 | 5.31 | -36.28 | -8.67 | 11.06 | 12.32 | -49.93 | 0.44 | -41.59 | -23.89 | 138 | 0.0 | -6.76 |
| 24Q2 (19) | 1.32 | -23.7 | -59.76 | 0.11 | 0.0 | 0.0 | 0.13 | 8.33 | -45.83 | 0.01 | 0.0 | 0.0 | 8.33 | 31.06 | 148.48 | 9.85 | 41.98 | 34.6 | 0.76 | 31.06 | 148.48 | 138 | 0.0 | -6.76 |
| 24Q1 (18) | 1.73 | -23.11 | 8.12 | 0.11 | -15.38 | 0.0 | 0.12 | -45.45 | -33.33 | 0.01 | 0.0 | 0.0 | 6.36 | 10.05 | -7.51 | 6.94 | -29.06 | -38.34 | 0.58 | 30.06 | -7.51 | 138 | 0.0 | -6.76 |
| 23Q4 (17) | 2.25 | 30.81 | 12.5 | 0.13 | 30.0 | 8.33 | 0.22 | -42.11 | 0.0 | 0.01 | 0.0 | 0.0 | 5.78 | -0.62 | -3.7 | 9.78 | -55.74 | -11.11 | 0.44 | -23.56 | -11.11 | 138 | -6.76 | -6.76 |
| 23Q3 (16) | 1.72 | -47.56 | 63.81 | 0.1 | -9.09 | -16.67 | 0.38 | 58.33 | 65.22 | 0.01 | 0.0 | 0.0 | 5.81 | 73.36 | -49.13 | 22.09 | 201.94 | 0.86 | 0.58 | 90.7 | -38.95 | 148 | 0.0 | 3.5 |
| 23Q2 (15) | 3.28 | 105.0 | 231.31 | 0.11 | 0.0 | 10.0 | 0.24 | 33.33 | 60.0 | 0.01 | 0.0 | 0.0 | 3.35 | -51.22 | -66.8 | 7.32 | -34.96 | -51.71 | 0.30 | -51.22 | -69.82 | 148 | 0.0 | 3.5 |
| 23Q1 (14) | 1.6 | -20.0 | 60.0 | 0.11 | -8.33 | 0.0 | 0.18 | -18.18 | 20.0 | 0.01 | 0.0 | 0.0 | 6.88 | 14.58 | -37.5 | 11.25 | 2.27 | -25.0 | 0.62 | 25.0 | -37.5 | 148 | 0.0 | 3.5 |
| 22Q4 (13) | 2.0 | 90.48 | -17.7 | 0.12 | 0.0 | 0.0 | 0.22 | -4.35 | -4.35 | 0.01 | 0.0 | 0.0 | 6.00 | -47.5 | 21.5 | 11.00 | -49.78 | 16.22 | 0.50 | -47.5 | 21.5 | 148 | 3.5 | 3.5 |
| 22Q3 (12) | 1.05 | 6.06 | -33.12 | 0.12 | 20.0 | 50.0 | 0.23 | 53.33 | 27.78 | 0.01 | 0.0 | 0.0 | 11.43 | 13.14 | 124.29 | 21.90 | 44.57 | 91.06 | 0.95 | -5.71 | 49.52 | 143 | 0.0 | 11.72 |
| 22Q2 (11) | 0.99 | -1.0 | 65.0 | 0.1 | -9.09 | -16.67 | 0.15 | 0.0 | -21.05 | 0.01 | 0.0 | 0.0 | 10.10 | -8.17 | -49.49 | 15.15 | 1.01 | -52.15 | 1.01 | 1.01 | -39.39 | 143 | 0.0 | 11.72 |
| 22Q1 (10) | 1.0 | -58.85 | -41.86 | 0.11 | -8.33 | 10.0 | 0.15 | -34.78 | -21.05 | 0.01 | 0.0 | -50.0 | 11.00 | 122.75 | 89.2 | 15.00 | 58.48 | 35.79 | 1.00 | 143.0 | -14.0 | 143 | 0.0 | 11.72 |
| 21Q4 (9) | 2.43 | 54.78 | 113.16 | 0.12 | 50.0 | 9.09 | 0.23 | 27.78 | 9.52 | 0.01 | 0.0 | 0.0 | 4.94 | -3.09 | -48.82 | 9.47 | -17.44 | -48.62 | 0.41 | -35.39 | -53.09 | 143 | 11.72 | 11.72 |
| 21Q3 (8) | 1.57 | 161.67 | -45.3 | 0.08 | -33.33 | -20.0 | 0.18 | -5.26 | -37.93 | 0.01 | 0.0 | -50.0 | 5.10 | -74.52 | 46.24 | 11.46 | -63.79 | 13.46 | 0.64 | -61.78 | -8.6 | 128 | 0.0 | 15.32 |
| 21Q2 (7) | 0.6 | -65.12 | -66.29 | 0.12 | 20.0 | 33.33 | 0.19 | 0.0 | 72.73 | 0.01 | -50.0 | 0.0 | 20.00 | 244.0 | 295.56 | 31.67 | 186.67 | 412.42 | 1.67 | 43.33 | 196.67 | 128 | 0.0 | 15.32 |
| 21Q1 (6) | 1.72 | 50.88 | 8.18 | 0.1 | -9.09 | 11.11 | 0.19 | -9.52 | 90.0 | 0.02 | 100.0 | 100.0 | 5.81 | -39.75 | 2.71 | 11.05 | -40.03 | 75.64 | 1.16 | 32.56 | 84.88 | 128 | 0.0 | 30.61 |
| 20Q4 (5) | 1.14 | -60.28 | -8.06 | 0.11 | 10.0 | 0.0 | 0.21 | -27.59 | 16.67 | 0.01 | -50.0 | -50.0 | 9.65 | 176.93 | 8.77 | 18.42 | 82.3 | 26.9 | 0.88 | 25.88 | -45.61 | 128 | 15.32 | 30.61 |
| 20Q3 (4) | 2.87 | 61.24 | 0.0 | 0.1 | 11.11 | 0.0 | 0.29 | 163.64 | 0.0 | 0.02 | 100.0 | 0.0 | 3.48 | -31.09 | 0.0 | 10.10 | 63.51 | 0.0 | 0.70 | 24.04 | 0.0 | 111 | 0.0 | 0.0 |
| 20Q2 (3) | 1.78 | 11.95 | 0.0 | 0.09 | 0.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.06 | -10.67 | 0.0 | 6.18 | -1.74 | 0.0 | 0.56 | -10.67 | 0.0 | 111 | 13.27 | 0.0 |
| 20Q1 (2) | 1.59 | 28.23 | 0.0 | 0.09 | -18.18 | 0.0 | 0.1 | -44.44 | 0.0 | 0.01 | -50.0 | 0.0 | 5.66 | -36.19 | 0.0 | 6.29 | -56.67 | 0.0 | 0.63 | -61.01 | 0.0 | 98 | 0.0 | 0.0 |
| 19Q4 (1) | 1.24 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 14.52 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 98 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.85 | 75.6 | 0.45 | 0.0 | 1.01 | 36.49 | 0.03 | -40.0 | 5.08 | -43.05 | 11.41 | -22.27 | 0.34 | -65.83 | 148 | 0.0 |
| 2022 (9) | 5.04 | -20.25 | 0.45 | 7.14 | 0.74 | -5.13 | 0.05 | 0.0 | 8.93 | 34.35 | 14.68 | 18.97 | 0.99 | 25.4 | 148 | 3.5 |
| 2021 (8) | 6.32 | -14.36 | 0.42 | 10.53 | 0.78 | 11.43 | 0.05 | -16.67 | 6.65 | 29.06 | 12.34 | 30.12 | 0.79 | -2.69 | 143 | 11.72 |
| 2020 (7) | 7.38 | 4.38 | 0.38 | -5.0 | 0.7 | 89.19 | 0.06 | -14.29 | 5.15 | -8.99 | 9.49 | 81.24 | 0.81 | -17.89 | 128 | 15.32 |
| 2019 (6) | 7.07 | 0.57 | 0.4 | -4.76 | 0.37 | -9.76 | 0.07 | 16.67 | 5.66 | -5.3 | 5.23 | -10.27 | 0.99 | 16.01 | 111 | 13.27 |
| 2018 (5) | 7.03 | 44.65 | 0.42 | -6.67 | 0.41 | 32.26 | 0.06 | -25.0 | 5.97 | -35.48 | 5.83 | -8.57 | 0.85 | -48.15 | 98 | -5.77 |
| 2017 (4) | 4.86 | -91.51 | 0.45 | -65.91 | 0.31 | -86.86 | 0.08 | 700.0 | 9.26 | 301.59 | 6.38 | 54.74 | 1.65 | 9323.87 | 104 | -53.36 |
| 2016 (3) | 57.25 | 5.86 | 1.32 | 17.86 | 2.36 | 57.33 | 0.01 | 0 | 2.31 | 11.33 | 4.12 | 48.62 | 0.02 | 0 | 223 | 150.56 |
| 2015 (2) | 54.08 | 1.85 | 1.12 | -15.15 | 1.5 | -12.28 | 0 | 0 | 2.07 | -16.69 | 2.77 | -13.87 | 0.00 | 0 | 89 | 0.0 |
| 2014 (1) | 53.1 | -3.75 | 1.32 | -2.22 | 1.71 | -21.2 | 0 | 0 | 2.49 | 0 | 3.22 | 0 | 0.00 | 0 | 89 | -72.53 |
