玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.32-23.7-59.760.110.00.00.138.33-45.830.010.00.08.3331.06148.489.8541.9834.60.7631.06148.481380.0-6.76
24Q1 (19)1.73-23.118.120.11-15.380.00.12-45.45-33.330.010.00.06.3610.05-7.516.94-29.06-38.340.5830.06-7.511380.0-6.76
23Q4 (18)2.2530.8112.50.1330.08.330.22-42.110.00.010.00.05.78-0.62-3.79.78-55.74-11.110.44-23.56-11.11138-6.76-6.76
23Q3 (17)1.72-47.5663.810.1-9.09-16.670.3858.3365.220.010.00.05.8173.36-49.1322.09201.940.860.5890.7-38.951480.03.5
23Q2 (16)3.28105.0231.310.110.010.00.2433.3360.00.010.00.03.35-51.22-66.87.32-34.96-51.710.30-51.22-69.821480.03.5
23Q1 (15)1.6-20.060.00.11-8.330.00.18-18.1820.00.010.00.06.8814.58-37.511.252.27-25.00.6225.0-37.51480.03.5
22Q4 (14)2.090.48-17.70.120.00.00.22-4.35-4.350.010.00.06.00-47.521.511.00-49.7816.220.50-47.521.51483.53.5
22Q3 (13)1.056.06-33.120.1220.050.00.2353.3327.780.010.00.011.4313.14124.2921.9044.5791.060.95-5.7149.521430.011.72
22Q2 (12)0.99-1.065.00.1-9.09-16.670.150.0-21.050.010.00.010.10-8.17-49.4915.151.01-52.151.011.01-39.391430.011.72
22Q1 (11)1.0-58.85-41.860.11-8.3310.00.15-34.78-21.050.010.0-50.011.00122.7589.215.0058.4835.791.00143.0-14.01430.011.72
21Q4 (10)2.4354.78113.160.1250.09.090.2327.789.520.010.00.04.94-3.09-48.829.47-17.44-48.620.41-35.39-53.0914311.7211.72
21Q3 (9)1.57161.67-45.30.08-33.33-20.00.18-5.26-37.930.010.0-50.05.10-74.5246.2411.46-63.7913.460.64-61.78-8.61280.015.32
21Q2 (8)0.6-65.12-66.290.1220.033.330.190.072.730.01-50.00.020.00244.0295.5631.67186.67412.421.6743.33196.671280.015.32
21Q1 (7)1.7250.888.180.1-9.0911.110.19-9.5290.00.02100.0100.05.81-39.752.7111.05-40.0375.641.1632.5684.881280.030.61
20Q4 (6)1.14-60.28-8.060.1110.00.00.21-27.5916.670.01-50.0-50.09.65176.938.7718.4282.326.90.8825.88-45.6112815.3230.61
20Q3 (5)2.8761.24112.590.111.110.00.29163.641350.00.02100.00.03.48-31.09-52.9610.1063.51582.060.7024.04-52.961110.013.27
20Q2 (4)1.7811.950.00.090.00.00.1110.00.00.010.00.05.06-10.670.06.18-1.740.00.56-10.670.011113.270.0
20Q1 (3)1.5928.230.00.09-18.180.00.1-44.440.00.01-50.00.05.66-36.190.06.29-56.670.00.63-61.010.0980.00.0
19Q4 (2)1.24-8.150.00.1110.00.00.18800.00.00.020.00.08.8719.760.014.52879.840.01.618.870.0980.00.0
19Q3 (1)1.350.00.00.10.00.00.020.00.00.020.00.07.410.00.01.480.00.01.480.00.0980.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.8575.60.450.01.0136.490.03-40.05.08-43.0511.41-22.270.34-65.831480.0
2022 (9)5.04-20.250.457.140.74-5.130.050.08.9334.3514.6818.970.9925.41483.5
2021 (8)6.32-14.360.4210.530.7811.430.05-16.676.6529.0612.3430.120.79-2.6914311.72
2020 (7)7.384.380.38-5.00.789.190.06-14.295.15-8.999.4981.240.81-17.8912815.32
2019 (6)7.070.570.4-4.760.37-9.760.0716.675.66-5.35.23-10.270.9916.0111113.27
2018 (5)7.0344.650.42-6.670.4132.260.06-25.05.97-35.485.83-8.570.85-48.1598-5.77
2017 (4)4.86-91.510.45-65.910.31-86.860.08700.09.26301.596.3854.741.659323.87104-53.36
2016 (3)57.255.861.3217.862.3657.330.0102.3111.334.1248.620.020223150.56
2015 (2)54.081.851.12-15.151.5-12.28002.07-16.692.77-13.870.000890.0
2014 (1)53.1-3.751.32-2.221.71-21.2002.4903.2200.00089-72.53

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