- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.02 | -25.95 | -36.75 | 0.45 | -8.16 | -16.67 | 0.34 | 0.0 | 36.0 | 0.12 | -14.29 | 33.33 | 5.61 | 24.01 | 31.75 | 4.24 | 35.04 | 115.02 | 1.50 | 15.75 | 110.81 | 126 | 0.0 | 0.0 |
| 24Q2 (19) | 10.83 | -17.83 | 3.54 | 0.49 | -10.91 | 6.52 | 0.34 | 13.33 | 41.67 | 0.14 | 27.27 | 16.67 | 4.52 | 8.42 | 2.88 | 3.14 | 37.93 | 36.83 | 1.29 | 54.89 | 12.68 | 126 | 0.0 | 0.0 |
| 24Q1 (18) | 13.18 | -26.08 | 0.23 | 0.55 | 1.85 | 37.5 | 0.3 | 7.14 | 36.36 | 0.11 | -26.67 | 0.0 | 4.17 | 37.79 | 37.19 | 2.28 | 44.94 | 36.05 | 0.83 | -0.79 | -0.23 | 126 | 0.0 | 0.0 |
| 23Q4 (17) | 17.83 | 40.62 | 47.84 | 0.54 | 0.0 | 35.0 | 0.28 | 12.0 | -6.67 | 0.15 | 66.67 | 25.0 | 3.03 | -28.88 | -8.69 | 1.57 | -20.35 | -36.87 | 0.84 | 18.53 | -15.45 | 126 | 0.0 | 0.0 |
| 23Q3 (16) | 12.68 | 21.22 | 118.24 | 0.54 | 17.39 | 45.95 | 0.25 | 4.17 | 525.0 | 0.09 | -25.0 | -18.18 | 4.26 | -3.16 | -33.13 | 1.97 | -14.07 | 186.38 | 0.71 | -38.13 | -62.51 | 126 | 0.0 | 0.0 |
| 23Q2 (15) | 10.46 | -20.46 | 11.4 | 0.46 | 15.0 | 27.78 | 0.24 | 9.09 | 60.0 | 0.12 | 9.09 | 9.09 | 4.40 | 44.57 | 14.71 | 2.29 | 37.15 | 43.63 | 1.15 | 37.15 | -2.07 | 126 | 0.0 | 0.0 |
| 23Q1 (14) | 13.15 | 9.04 | -40.28 | 0.4 | 0.0 | -9.09 | 0.22 | -26.67 | -54.17 | 0.11 | -8.33 | -26.67 | 3.04 | -8.29 | 52.23 | 1.67 | -32.75 | -23.25 | 0.84 | -15.93 | 22.8 | 126 | 0.0 | 0.0 |
| 22Q4 (13) | 12.06 | 107.57 | -64.94 | 0.4 | 8.11 | -24.53 | 0.3 | 650.0 | -71.7 | 0.12 | 9.09 | -50.0 | 3.32 | -47.92 | 115.28 | 2.49 | 261.32 | -19.27 | 1.00 | -47.44 | 42.62 | 126 | 0.0 | 0.0 |
| 22Q3 (12) | 5.81 | -38.13 | -70.24 | 0.37 | 2.78 | -11.9 | 0.04 | -73.33 | -92.0 | 0.11 | 0.0 | -15.38 | 6.37 | 66.11 | 195.98 | 0.69 | -56.9 | -73.12 | 1.89 | 61.62 | 184.28 | 126 | 0.0 | 0.0 |
| 22Q2 (11) | 9.39 | -57.36 | -53.51 | 0.36 | -18.18 | -5.26 | 0.15 | -68.75 | -79.45 | 0.11 | -26.67 | -35.29 | 3.83 | 91.87 | 103.8 | 1.60 | -26.72 | -55.8 | 1.17 | 71.97 | 39.2 | 126 | 0.0 | 0.0 |
| 22Q1 (10) | 22.02 | -35.99 | 59.68 | 0.44 | -16.98 | 29.41 | 0.48 | -54.72 | 14.29 | 0.15 | -37.5 | 0.0 | 2.00 | 29.69 | -18.96 | 2.18 | -29.26 | -28.43 | 0.68 | -2.36 | -37.38 | 126 | 0.0 | 0.0 |
| 21Q4 (9) | 34.4 | 76.23 | 164.21 | 0.53 | 26.19 | 76.67 | 1.06 | 112.0 | 341.67 | 0.24 | 84.62 | 71.43 | 1.54 | -28.39 | -33.13 | 3.08 | 20.3 | 67.17 | 0.70 | 4.76 | -35.12 | 126 | 0.0 | 0.0 |
| 21Q3 (8) | 19.52 | -3.37 | 73.36 | 0.42 | 10.53 | 55.56 | 0.5 | -31.51 | 177.78 | 0.13 | -23.53 | 18.18 | 2.15 | 14.38 | -10.27 | 2.56 | -29.12 | 60.23 | 0.67 | -20.87 | -31.83 | 126 | 0.0 | 0.0 |
| 21Q2 (7) | 20.2 | 46.48 | 162.68 | 0.38 | 11.76 | 72.73 | 0.73 | 73.81 | 329.41 | 0.17 | 13.33 | 54.55 | 1.88 | -23.7 | -34.24 | 3.61 | 18.66 | 63.47 | 0.84 | -22.63 | -41.17 | 126 | 0.0 | 0.0 |
| 21Q1 (6) | 13.79 | 5.91 | 138.17 | 0.34 | 13.33 | 9.68 | 0.42 | 75.0 | 133.33 | 0.15 | 7.14 | 15.38 | 2.47 | 7.01 | -53.95 | 3.05 | 65.23 | -2.03 | 1.09 | 1.16 | -51.55 | 126 | 0.0 | 0.0 |
| 20Q4 (5) | 13.02 | 15.63 | 54.08 | 0.3 | 11.11 | 11.11 | 0.24 | 33.33 | 14.29 | 0.14 | 27.27 | 27.27 | 2.30 | -3.91 | -27.89 | 1.84 | 15.31 | -25.83 | 1.08 | 10.07 | -17.4 | 126 | 0.0 | 0.0 |
| 20Q3 (4) | 11.26 | 46.42 | 0.0 | 0.27 | 22.73 | 0.0 | 0.18 | 5.88 | 0.0 | 0.11 | 0.0 | 0.0 | 2.40 | -16.18 | 0.0 | 1.60 | -27.69 | 0.0 | 0.98 | -31.71 | 0.0 | 126 | 0.0 | 0.0 |
| 20Q2 (3) | 7.69 | 32.82 | 0.0 | 0.22 | -29.03 | 0.0 | 0.17 | -5.56 | 0.0 | 0.11 | -15.38 | 0.0 | 2.86 | -46.57 | 0.0 | 2.21 | -28.89 | 0.0 | 1.43 | -36.29 | 0.0 | 126 | 0.0 | 0.0 |
| 20Q1 (2) | 5.79 | -31.48 | 0.0 | 0.31 | 14.81 | 0.0 | 0.18 | -14.29 | 0.0 | 0.13 | 18.18 | 0.0 | 5.35 | 67.56 | 0.0 | 3.11 | 25.09 | 0.0 | 2.25 | 72.48 | 0.0 | 126 | 0.0 | 0.0 |
| 19Q4 (1) | 8.45 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 3.20 | 0.0 | 0.0 | 2.49 | 0.0 | 0.0 | 1.30 | 0.0 | 0.0 | 126 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 54.12 | 9.84 | 1.94 | 24.36 | 0.99 | 1.02 | 0.47 | -4.08 | 3.58 | 13.21 | 1.83 | -8.03 | 0.87 | -12.68 | 126 | 0.0 |
| 2022 (9) | 49.27 | -43.95 | 1.56 | -6.02 | 0.98 | -63.97 | 0.49 | -28.99 | 3.17 | 67.68 | 1.99 | -35.71 | 0.99 | 26.71 | 126 | 0.0 |
| 2021 (8) | 87.91 | 132.81 | 1.66 | 50.91 | 2.72 | 257.89 | 0.69 | 43.75 | 1.89 | -35.18 | 3.09 | 53.73 | 0.78 | -38.26 | 126 | 0.0 |
| 2020 (7) | 37.76 | 24.83 | 1.1 | -1.79 | 0.76 | -9.52 | 0.48 | 4.35 | 2.91 | -21.32 | 2.01 | -27.52 | 1.27 | -16.41 | 126 | 0.0 |
| 2019 (6) | 30.25 | -40.35 | 1.12 | -20.0 | 0.84 | 21.74 | 0.46 | -4.17 | 3.70 | 34.11 | 2.78 | 104.08 | 1.52 | 60.65 | 126 | 0.0 |
| 2018 (5) | 50.71 | 11.62 | 1.4 | 26.13 | 0.69 | 7.81 | 0.48 | 37.14 | 2.76 | 12.99 | 1.36 | -3.41 | 0.95 | 22.86 | 126 | 0.0 |
| 2017 (4) | 45.43 | 81.07 | 1.11 | 21.98 | 0.64 | 88.24 | 0.35 | -23.91 | 2.44 | -32.63 | 1.41 | 3.96 | 0.77 | -57.98 | 126 | 0.0 |
| 2016 (3) | 25.09 | 0.93 | 0.91 | -21.55 | 0.34 | -81.01 | 0.46 | 35.29 | 3.63 | -22.27 | 1.36 | -81.18 | 1.83 | 34.05 | 126 | 0.0 |
| 2015 (2) | 24.86 | -33.69 | 1.16 | -20.0 | 1.79 | 163.24 | 0.34 | -8.11 | 4.67 | 20.64 | 7.20 | 296.97 | 1.37 | 38.58 | 126 | -37.62 |
| 2014 (1) | 37.49 | -5.54 | 1.45 | -17.61 | 0.68 | 13.33 | 0.37 | 8.82 | 3.87 | 0 | 1.81 | 0 | 0.99 | 0 | 202 | -12.93 |
