玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)16.48-21.0-26.760.35-2.78-25.531.32-3.651.541.13-5.83-11.022.1223.061.678.0121.9638.636.8619.1921.4851850.00.0
24Q3 (19)20.865.94-28.680.36-2.7-35.711.37-0.72-14.911.27.14-23.571.73-8.16-9.866.57-6.2919.325.751.137.1751850.0-16.37
24Q2 (18)19.6924.7-29.430.3715.62-31.481.383.76-10.391.12-6.67-32.531.88-7.28-2.917.01-16.7926.975.69-25.15-4.451850.0-16.37
24Q1 (17)15.79-29.82-15.520.32-31.91-27.271.332.31-7.641.2-5.51-17.242.03-2.98-13.928.4245.789.327.6034.64-2.0451850.0-16.37
23Q4 (16)22.5-23.08-38.860.47-16.07-33.81.3-19.25-17.721.27-19.11-18.062.099.118.275.784.9734.575.645.1634.015185-16.37-16.37
23Q3 (15)29.254.84-46.070.563.7-29.111.614.55-10.061.57-5.42-3.091.91-1.0831.455.50-0.2866.795.37-9.7979.7162000.0-2.15
23Q2 (14)27.949.287.060.5422.73-5.261.546.941.321.6614.485.731.94-17.79-11.515.52-28.36-5.375.95-23.31-1.2462000.0-2.15
23Q1 (13)18.69-49.21-38.380.44-38.03-25.421.44-8.86-13.251.45-6.452.112.3522.0221.027.7079.4540.777.7684.1965.7162000.0-2.15
22Q4 (12)36.8-32.150.080.71-10.1322.411.58-11.73-8.671.55-4.32-4.321.9332.4722.314.2930.1-8.744.2141.02-4.46200-2.15-2.15
22Q3 (11)54.24108.1438.930.7938.654.91.7917.7616.231.623.183.851.46-33.4111.493.30-43.42-16.342.99-50.42-25.2663360.0-28.11
22Q2 (10)26.06-14.08-16.610.57-3.3916.331.52-8.43-3.81.5710.56-7.12.1912.4439.495.836.5715.366.0228.6811.463360.0-28.11
22Q1 (9)30.33-17.51-23.450.591.725.361.66-4.053.751.42-12.35-9.551.9523.3237.635.4716.3335.534.686.2718.1563360.0-28.11
21Q4 (8)36.77-5.81-19.10.5813.731.751.7312.34-4.951.623.85-7.951.5820.7525.774.7019.2717.494.4110.2613.776336-28.11-28.11
21Q3 (7)39.0424.93-17.220.514.084.081.54-2.53-4.941.56-7.6911.431.31-16.6925.733.94-21.9814.834.00-26.1134.688130.05.57
21Q2 (6)31.25-21.13-23.590.49-12.54.261.58-1.250.01.697.6429.011.5710.9436.455.0625.230.885.4136.4768.8588130.05.57
21Q1 (5)39.62-12.8347.450.56-1.7524.441.6-12.09-6.981.57-10.814.61.4112.7-15.64.040.85-36.913.962.33-22.2888130.01.96
20Q4 (4)45.45-3.630.00.5716.330.01.8212.350.01.7625.710.01.2520.70.04.0016.570.03.8730.440.088135.570.0
20Q3 (3)47.1615.310.00.494.260.01.622.530.01.46.870.01.04-9.580.03.44-11.080.02.97-7.320.083480.00.0
20Q2 (2)40.952.210.00.474.440.01.58-8.140.01.31-4.380.01.15-31.380.03.86-39.650.03.20-37.180.08348-3.420.0
20Q1 (1)26.870.00.00.450.00.01.720.00.01.370.00.01.670.00.06.400.00.05.100.00.086440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)72.82-25.961.42-29.75.39-8.644.64-22.021.95-5.067.4023.386.375.3251850.0
2023 (9)98.35-33.292.02-23.775.9-9.925.95-3.412.0514.266.0035.026.0544.785185-16.37
2022 (8)147.420.52.6523.836.551.556.16-4.351.8023.214.441.044.18-4.836200-2.15
2021 (7)146.68-8.542.148.086.45-4.36.4410.091.4618.174.404.634.3920.366336-28.11
2020 (6)160.37-5.831.98-15.026.74-15.545.85-28.311.23-9.764.20-10.313.65-23.8788135.57
2019 (5)170.299.722.33-2.517.982.058.16-13.921.37-11.154.69-7.04.79-21.558348-3.42
2018 (4)155.220.02.397.177.8240.399.4830.41.54-10.695.0416.996.118.6686441.9
2017 (3)129.33-7.262.23-51.635.57-3.37.27-1.621.72-47.844.314.275.626.078483-14.87
2016 (2)139.45-11.264.6150.655.76-6.957.393.53.3169.784.134.865.3016.649965-0.64
2015 (1)157.15-2.513.06-57.736.195.817.14-28.241.9503.9404.54010029-5.1

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