- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.23 | 21.78 | 7.89 | 0.15 | 7.14 | 15.38 | 0.17 | 13.33 | 13.33 | 0.09 | -10.0 | 0.0 | 12.20 | -12.02 | 6.94 | 13.82 | -6.94 | 5.04 | 7.32 | -26.1 | -7.32 | 226 | 0.0 | 0.0 |
24Q2 (19) | 1.01 | -9.01 | -4.72 | 0.14 | 7.69 | 16.67 | 0.15 | 0.0 | 0.0 | 0.1 | 0.0 | 11.11 | 13.86 | 18.35 | 22.44 | 14.85 | 9.9 | 4.95 | 9.90 | 9.9 | 16.61 | 226 | 0.0 | 0.0 |
24Q1 (18) | 1.11 | -5.93 | -13.28 | 0.13 | -7.14 | 8.33 | 0.15 | 0.0 | 7.14 | 0.1 | 0.0 | 25.0 | 11.71 | -1.29 | 24.92 | 13.51 | 6.31 | 23.55 | 9.01 | 6.31 | 44.14 | 226 | 0.0 | 0.0 |
23Q4 (17) | 1.18 | 3.51 | -28.05 | 0.14 | 7.69 | 0.0 | 0.15 | 0.0 | 0.0 | 0.1 | 11.11 | -9.09 | 11.86 | 4.04 | 38.98 | 12.71 | -3.39 | 38.98 | 8.47 | 7.34 | 26.35 | 226 | 0.0 | 0.0 |
23Q3 (16) | 1.14 | 7.55 | -39.36 | 0.13 | 8.33 | 0.0 | 0.15 | 0.0 | -11.76 | 0.09 | 0.0 | 0.0 | 11.40 | 0.73 | 64.91 | 13.16 | -7.02 | 45.51 | 7.89 | -7.02 | 64.91 | 226 | 0.0 | 0.0 |
23Q2 (15) | 1.06 | -17.19 | -41.76 | 0.12 | 0.0 | 0.0 | 0.15 | 7.14 | -6.25 | 0.09 | 12.5 | 0.0 | 11.32 | 20.75 | 71.7 | 14.15 | 29.38 | 60.97 | 8.49 | 35.85 | 71.7 | 226 | 0.0 | 0.0 |
23Q1 (14) | 1.28 | -21.95 | -31.18 | 0.12 | -14.29 | 9.09 | 0.14 | -6.67 | -6.67 | 0.08 | -27.27 | 0.0 | 9.38 | 9.82 | 58.52 | 10.94 | 19.58 | 35.62 | 6.25 | -6.82 | 45.31 | 226 | 0.0 | 0.0 |
22Q4 (13) | 1.64 | -12.77 | -2.96 | 0.14 | 7.69 | 27.27 | 0.15 | -11.76 | 7.14 | 0.11 | 22.22 | 22.22 | 8.54 | 23.45 | 31.15 | 9.15 | 1.15 | 10.41 | 6.71 | 40.11 | 25.95 | 226 | 0.0 | 0.0 |
22Q3 (12) | 1.88 | 3.3 | 6.82 | 0.13 | 8.33 | 18.18 | 0.17 | 6.25 | 21.43 | 0.09 | 0.0 | 12.5 | 6.91 | 4.88 | 10.64 | 9.04 | 2.86 | 13.68 | 4.79 | -3.19 | 5.32 | 226 | 0.0 | 0.0 |
22Q2 (11) | 1.82 | -2.15 | 30.94 | 0.12 | 9.09 | 9.09 | 0.16 | 6.67 | 45.45 | 0.09 | 12.5 | 28.57 | 6.59 | 11.49 | -16.68 | 8.79 | 9.01 | 11.09 | 4.95 | 14.97 | -1.81 | 226 | 0.0 | 7.11 |
22Q1 (10) | 1.86 | 10.06 | 58.97 | 0.11 | 0.0 | 0.0 | 0.15 | 7.14 | 36.36 | 0.08 | -11.11 | 14.29 | 5.91 | -9.14 | -37.1 | 8.06 | -2.65 | -14.22 | 4.30 | -19.24 | -28.11 | 226 | 0.0 | 7.11 |
21Q4 (9) | 1.69 | -3.98 | 43.22 | 0.11 | 0.0 | -8.33 | 0.14 | 0.0 | 40.0 | 0.09 | 12.5 | 28.57 | 6.51 | 4.14 | -36.0 | 8.28 | 4.14 | -2.25 | 5.33 | 17.16 | -10.23 | 226 | 0.0 | 0.0 |
21Q3 (8) | 1.76 | 26.62 | 83.33 | 0.11 | 0.0 | 22.22 | 0.14 | 27.27 | 40.0 | 0.08 | 14.29 | 33.33 | 6.25 | -21.02 | -33.33 | 7.95 | 0.52 | -23.64 | 4.55 | -9.74 | -27.27 | 226 | 7.11 | -5.44 |
21Q2 (7) | 1.39 | 18.8 | 27.52 | 0.11 | 0.0 | 10.0 | 0.11 | 0.0 | 10.0 | 0.07 | 0.0 | 16.67 | 7.91 | -15.83 | -13.74 | 7.91 | -15.83 | -13.74 | 5.04 | -15.83 | -8.51 | 211 | 0.0 | -14.57 |
21Q1 (6) | 1.17 | -0.85 | 15.84 | 0.11 | -8.33 | 10.0 | 0.11 | 10.0 | -15.38 | 0.07 | 0.0 | 16.67 | 9.40 | -7.55 | -5.04 | 9.40 | 10.94 | -26.96 | 5.98 | 0.85 | 0.71 | 211 | -6.64 | -13.88 |
20Q4 (5) | 1.18 | 22.92 | 2.61 | 0.12 | 33.33 | 0.0 | 0.1 | 0.0 | 0.0 | 0.07 | 16.67 | 16.67 | 10.17 | 8.47 | -2.54 | 8.47 | -18.64 | -2.54 | 5.93 | -5.08 | 13.7 | 226 | -5.44 | -7.76 |
20Q3 (4) | 0.96 | -11.93 | 0.0 | 0.09 | -10.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 9.38 | 2.19 | 0.0 | 10.42 | 13.54 | 0.0 | 6.25 | 13.54 | 0.0 | 239 | -3.24 | 0.0 |
20Q2 (3) | 1.09 | 7.92 | 0.0 | 0.1 | 0.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0.06 | 0.0 | 0.0 | 9.17 | -7.34 | 0.0 | 9.17 | -28.72 | 0.0 | 5.50 | -7.34 | 0.0 | 247 | 0.82 | 0.0 |
20Q1 (2) | 1.01 | -12.17 | 0.0 | 0.1 | -16.67 | 0.0 | 0.13 | 30.0 | 0.0 | 0.06 | 0.0 | 0.0 | 9.90 | -5.12 | 0.0 | 12.87 | 48.02 | 0.0 | 5.94 | 13.86 | 0.0 | 245 | 0.0 | 0.0 |
19Q4 (1) | 1.15 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 10.43 | 0.0 | 0.0 | 8.70 | 0.0 | 0.0 | 5.22 | 0.0 | 0.0 | 245 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.65 | -35.42 | 0.5 | 2.04 | 0.59 | -6.35 | 0.35 | -2.78 | 10.75 | 58.0 | 12.69 | 45.01 | 7.53 | 50.54 | 226 | 0.0 |
2022 (9) | 7.2 | 19.8 | 0.49 | 13.95 | 0.63 | 26.0 | 0.36 | 20.0 | 6.81 | -4.88 | 8.75 | 5.17 | 5.00 | 0.17 | 226 | 0.0 |
2021 (8) | 6.01 | 42.08 | 0.43 | 4.88 | 0.5 | 19.05 | 0.3 | 20.0 | 7.15 | -26.18 | 8.32 | -16.21 | 4.99 | -15.54 | 226 | 0.0 |
2020 (7) | 4.23 | -5.79 | 0.41 | -10.87 | 0.42 | -6.67 | 0.25 | 13.64 | 9.69 | -5.39 | 9.93 | -0.93 | 5.91 | 20.62 | 226 | -7.76 |
2019 (6) | 4.49 | -18.81 | 0.46 | -11.54 | 0.45 | -2.17 | 0.22 | 4.76 | 10.24 | 8.95 | 10.02 | 20.49 | 4.90 | 29.03 | 245 | -8.24 |
2018 (5) | 5.53 | -0.9 | 0.52 | 0.0 | 0.46 | 6.98 | 0.21 | -4.55 | 9.40 | 0.9 | 8.32 | 7.94 | 3.80 | -3.68 | 267 | -7.61 |
2017 (4) | 5.58 | -0.53 | 0.52 | 1.96 | 0.43 | -4.44 | 0.22 | 29.41 | 9.32 | 2.51 | 7.71 | -3.93 | 3.94 | 30.11 | 289 | 45.23 |
2016 (3) | 5.61 | 4.08 | 0.51 | 0.0 | 0.45 | -4.26 | 0.17 | 13.33 | 9.09 | -3.92 | 8.02 | -8.01 | 3.03 | 8.89 | 199 | 0.0 |
2015 (2) | 5.39 | -7.07 | 0.51 | 6.25 | 0.47 | 9.3 | 0.15 | 7.14 | 9.46 | 14.33 | 8.72 | 17.62 | 2.78 | 15.29 | 199 | 0.0 |
2014 (1) | 5.8 | -7.79 | 0.48 | 26.32 | 0.43 | 0.0 | 0.14 | -12.5 | 8.28 | 0 | 7.41 | 0 | 2.41 | 0 | 199 | 0.0 |