- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 1.86 | 19.23 | 7.51 | 0.19 | 5.56 | -5.0 | 0.37 | 12.12 | 12.12 | 0.06 | -25.0 | 0.0 | 10.22 | -11.47 | -11.64 | 19.89 | -5.96 | 4.28 | 3.23 | -37.1 | -6.99 | 619 | 0.0 | 0.0 |
| 24Q3 (19) | 1.56 | -3.7 | -36.84 | 0.18 | -10.0 | -5.26 | 0.33 | 3.12 | -5.71 | 0.08 | 14.29 | 14.29 | 11.54 | -6.54 | 50.0 | 21.15 | 7.09 | 49.29 | 5.13 | 18.68 | 80.95 | 619 | 0.0 | 4.21 |
| 24Q2 (18) | 1.62 | 7.28 | 6.58 | 0.2 | 11.11 | 5.26 | 0.32 | -3.03 | -11.11 | 0.07 | 0.0 | -12.5 | 12.35 | 3.57 | -1.23 | 19.75 | -9.61 | -16.6 | 4.32 | -6.79 | -17.9 | 619 | 0.0 | 4.21 |
| 24Q1 (17) | 1.51 | -12.72 | -20.11 | 0.18 | -10.0 | -10.0 | 0.33 | 0.0 | -2.94 | 0.07 | 16.67 | -12.5 | 11.92 | 3.11 | 12.65 | 21.85 | 14.57 | 21.48 | 4.64 | 33.66 | 9.52 | 619 | 0.0 | 4.21 |
| 23Q4 (16) | 1.73 | -29.96 | -3.89 | 0.2 | 5.26 | -9.09 | 0.33 | -5.71 | -10.81 | 0.06 | -14.29 | -25.0 | 11.56 | 50.29 | -5.41 | 19.08 | 34.62 | -7.2 | 3.47 | 22.38 | -21.97 | 619 | 4.21 | 4.21 |
| 23Q3 (15) | 2.47 | 62.5 | 18.75 | 0.19 | 0.0 | -9.52 | 0.35 | -2.78 | -5.41 | 0.07 | -12.5 | -12.5 | 7.69 | -38.46 | -23.81 | 14.17 | -40.17 | -20.34 | 2.83 | -46.15 | -26.32 | 594 | 0.0 | 3.66 |
| 23Q2 (14) | 1.52 | -19.58 | -48.47 | 0.19 | -5.0 | -13.64 | 0.36 | 5.88 | -12.2 | 0.08 | 0.0 | -20.0 | 12.50 | 18.13 | 67.61 | 23.68 | 31.66 | 70.41 | 5.26 | 24.34 | 55.26 | 594 | 0.0 | 3.66 |
| 23Q1 (13) | 1.89 | 5.0 | -25.88 | 0.2 | -9.09 | -13.04 | 0.34 | -8.11 | 6.25 | 0.08 | 0.0 | -11.11 | 10.58 | -13.42 | 17.32 | 17.99 | -12.48 | 43.35 | 4.23 | -4.76 | 19.93 | 594 | 0.0 | 3.66 |
| 22Q4 (12) | 1.8 | -13.46 | -19.28 | 0.22 | 4.76 | 29.41 | 0.37 | 0.0 | -17.78 | 0.08 | 0.0 | -11.11 | 12.22 | 21.06 | 60.33 | 20.56 | 15.56 | 1.86 | 4.44 | 15.56 | 10.12 | 594 | 3.66 | 3.66 |
| 22Q3 (11) | 2.08 | -29.49 | -22.39 | 0.21 | -4.55 | -27.59 | 0.37 | -9.76 | 12.12 | 0.08 | -20.0 | -27.27 | 10.10 | 35.38 | -6.7 | 17.79 | 27.99 | 44.46 | 3.85 | 13.46 | -6.29 | 573 | 0.0 | -3.21 |
| 22Q2 (10) | 2.95 | 15.69 | 23.95 | 0.22 | -4.35 | -12.0 | 0.41 | 28.12 | 32.26 | 0.1 | 11.11 | 0.0 | 7.46 | -17.32 | -29.0 | 13.90 | 10.75 | 6.7 | 3.39 | -3.95 | -19.32 | 573 | 0.0 | -3.21 |
| 22Q1 (9) | 2.55 | 14.35 | 23.19 | 0.23 | 35.29 | -11.54 | 0.32 | -28.89 | -11.11 | 0.09 | 0.0 | -18.18 | 9.02 | 18.32 | -28.19 | 12.55 | -37.81 | -27.84 | 3.53 | -12.55 | -33.58 | 573 | 0.0 | -3.21 |
| 21Q4 (8) | 2.23 | -16.79 | -2.62 | 0.17 | -41.38 | -32.0 | 0.45 | 36.36 | 45.16 | 0.09 | -18.18 | -18.18 | 7.62 | -29.55 | -30.17 | 20.18 | 63.88 | 49.07 | 4.04 | -1.67 | -15.98 | 573 | -3.21 | -3.21 |
| 21Q3 (7) | 2.68 | 12.61 | 29.47 | 0.29 | 16.0 | 3.57 | 0.33 | 6.45 | 3.12 | 0.11 | 10.0 | -15.38 | 10.82 | 3.01 | -20.0 | 12.31 | -5.46 | -20.35 | 4.10 | -2.31 | -34.64 | 592 | 0.0 | -10.57 |
| 21Q2 (6) | 2.38 | 14.98 | 14.98 | 0.25 | -3.85 | -19.35 | 0.31 | -13.89 | 0.0 | 0.1 | -9.09 | -16.67 | 10.50 | -16.37 | -29.86 | 13.03 | -25.11 | -13.03 | 4.20 | -20.93 | -27.52 | 592 | 0.0 | -10.57 |
| 21Q1 (5) | 2.07 | -9.61 | 24.7 | 0.26 | 4.0 | 4.0 | 0.36 | 16.13 | 24.14 | 0.11 | 0.0 | 57.14 | 12.56 | 15.05 | -16.6 | 17.39 | 28.47 | -0.45 | 5.31 | 10.63 | 26.02 | 592 | 0.0 | -21.17 |
| 20Q4 (4) | 2.29 | 10.63 | 0.0 | 0.25 | -10.71 | 0.0 | 0.31 | -3.12 | 0.0 | 0.11 | -15.38 | 0.0 | 10.92 | -19.29 | 0.0 | 13.54 | -12.43 | 0.0 | 4.80 | -23.51 | 0.0 | 592 | -10.57 | 0.0 |
| 20Q3 (3) | 2.07 | 0.0 | 0.0 | 0.28 | -9.68 | 0.0 | 0.32 | 3.23 | 0.0 | 0.13 | 8.33 | 0.0 | 13.53 | -9.68 | 0.0 | 15.46 | 3.23 | 0.0 | 6.28 | 8.33 | 0.0 | 662 | 0.0 | 0.0 |
| 20Q2 (2) | 2.07 | 24.7 | 0.0 | 0.31 | 24.0 | 0.0 | 0.31 | 6.9 | 0.0 | 0.12 | 71.43 | 0.0 | 14.98 | -0.56 | 0.0 | 14.98 | -14.28 | 0.0 | 5.80 | 37.47 | 0.0 | 662 | -11.85 | 0.0 |
| 20Q1 (1) | 1.66 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 15.06 | 0.0 | 0.0 | 17.47 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 751 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 6.55 | -13.7 | 0.75 | -5.06 | 1.35 | -2.17 | 0.28 | -3.45 | 11.45 | 10.01 | 20.61 | 13.36 | 4.27 | 11.88 | 619 | 0.0 |
| 2023 (9) | 7.59 | -19.08 | 0.79 | -10.23 | 1.38 | -6.12 | 0.29 | -19.44 | 10.41 | 10.94 | 18.18 | 16.02 | 3.82 | -0.45 | 619 | 4.21 |
| 2022 (8) | 9.38 | 0.21 | 0.88 | -10.2 | 1.47 | 1.38 | 0.36 | -12.2 | 9.38 | -10.4 | 15.67 | 1.16 | 3.84 | -12.38 | 594 | 3.66 |
| 2021 (7) | 9.36 | 15.7 | 0.98 | -10.09 | 1.45 | 17.89 | 0.41 | -6.82 | 10.47 | -22.29 | 15.49 | 1.89 | 4.38 | -19.46 | 573 | -3.21 |
| 2020 (6) | 8.09 | -21.0 | 1.09 | -10.66 | 1.23 | -24.54 | 0.44 | 0.0 | 13.47 | 13.09 | 15.20 | -4.49 | 5.44 | 26.58 | 592 | -10.57 |
| 2019 (5) | 10.24 | -28.89 | 1.22 | 1.67 | 1.63 | 5.84 | 0.44 | 131.58 | 11.91 | 42.97 | 15.92 | 48.84 | 4.30 | 225.66 | 662 | -11.85 |
| 2018 (4) | 14.4 | 33.58 | 1.2 | 4.35 | 1.54 | 2.67 | 0.19 | -29.63 | 8.33 | -21.88 | 10.69 | -23.14 | 1.32 | -47.32 | 751 | -12.06 |
| 2017 (3) | 10.78 | 10.34 | 1.15 | -2.54 | 1.5 | 4.9 | 0.27 | 8.0 | 10.67 | -11.67 | 13.91 | -4.93 | 2.50 | -2.12 | 854 | -0.23 |
| 2016 (2) | 9.77 | -10.86 | 1.18 | -5.6 | 1.43 | -19.66 | 0.25 | 13.64 | 12.08 | 5.9 | 14.64 | -9.88 | 2.56 | 27.48 | 856 | -4.04 |
| 2015 (1) | 10.96 | 6.41 | 1.25 | 5.93 | 1.78 | 5.95 | 0.22 | 29.41 | 11.41 | 0 | 16.24 | 0 | 2.01 | 0 | 892 | -4.29 |
