- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.13 | 0.0 | 62.5 | 0.03 | 50.0 | 0.0 | 0.05 | -16.67 | -16.67 | 0.01 | -75.0 | -50.0 | 23.08 | 50.0 | -38.46 | 38.46 | -16.67 | -48.72 | 7.69 | -75.0 | -69.23 | 68 | 0.0 | 0.0 |
24Q2 (19) | 0.13 | 44.44 | 85.71 | 0.02 | 0.0 | 0.0 | 0.06 | 20.0 | 0.0 | 0.04 | 33.33 | 33.33 | 15.38 | -30.77 | -46.15 | 46.15 | -16.92 | -46.15 | 30.77 | -7.69 | -28.21 | 68 | 0.0 | 0.0 |
24Q1 (18) | 0.09 | -18.18 | 12.5 | 0.02 | -33.33 | 0.0 | 0.05 | -16.67 | -16.67 | 0.03 | 0.0 | 0.0 | 22.22 | -18.52 | -11.11 | 55.56 | 1.85 | -25.93 | 33.33 | 22.22 | -11.11 | 68 | 0.0 | 0.0 |
23Q4 (17) | 0.11 | 37.5 | -15.38 | 0.03 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 27.27 | -27.27 | 18.18 | 54.55 | -27.27 | 18.18 | 27.27 | 9.09 | 18.18 | 68 | 0.0 | 0.0 |
23Q3 (16) | 0.08 | 14.29 | 0.0 | 0.03 | 50.0 | 50.0 | 0.06 | 0.0 | 0.0 | 0.02 | -33.33 | -33.33 | 37.50 | 31.25 | 50.0 | 75.00 | -12.5 | 0.0 | 25.00 | -41.67 | -33.33 | 68 | 0.0 | 0.0 |
23Q2 (15) | 0.07 | -12.5 | -58.82 | 0.02 | 0.0 | -33.33 | 0.06 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 28.57 | 14.29 | 61.9 | 85.71 | 14.29 | 142.86 | 42.86 | 14.29 | 142.86 | 68 | 0.0 | 0.0 |
23Q1 (14) | 0.08 | -38.46 | -11.11 | 0.02 | -33.33 | 0.0 | 0.06 | 0.0 | 20.0 | 0.03 | 0.0 | 0.0 | 25.00 | 8.33 | 12.5 | 75.00 | 62.5 | 35.0 | 37.50 | 62.5 | 12.5 | 68 | 0.0 | 0.0 |
22Q4 (13) | 0.13 | 62.5 | -58.06 | 0.03 | 50.0 | -40.0 | 0.06 | 0.0 | 20.0 | 0.03 | 0.0 | 0.0 | 23.08 | -7.69 | 43.08 | 46.15 | -38.46 | 186.15 | 23.08 | -38.46 | 138.46 | 68 | 0.0 | 0.0 |
22Q3 (12) | 0.08 | -52.94 | -55.56 | 0.02 | -33.33 | -50.0 | 0.06 | 0.0 | 20.0 | 0.03 | 0.0 | 0.0 | 25.00 | 41.67 | 12.5 | 75.00 | 112.5 | 170.0 | 37.50 | 112.5 | 125.0 | 68 | 0.0 | 0.0 |
22Q2 (11) | 0.17 | 88.89 | -5.56 | 0.03 | 50.0 | -25.0 | 0.06 | 20.0 | 0.0 | 0.03 | 0.0 | 0.0 | 17.65 | -20.59 | -20.59 | 35.29 | -36.47 | 5.88 | 17.65 | -47.06 | 5.88 | 68 | 0.0 | 0.0 |
22Q1 (10) | 0.09 | -70.97 | -70.97 | 0.02 | -60.0 | -50.0 | 0.05 | 0.0 | -16.67 | 0.03 | 0.0 | 0.0 | 22.22 | 37.78 | 72.22 | 55.56 | 244.44 | 187.04 | 33.33 | 244.44 | 244.44 | 68 | 0.0 | 0.0 |
21Q4 (9) | 0.31 | 72.22 | 47.62 | 0.05 | 25.0 | 66.67 | 0.05 | 0.0 | -16.67 | 0.03 | 0.0 | 50.0 | 16.13 | -27.42 | 12.9 | 16.13 | -41.94 | -43.55 | 9.68 | -41.94 | 1.61 | 68 | 0.0 | 0.0 |
21Q3 (8) | 0.18 | 0.0 | 28.57 | 0.04 | 0.0 | 33.33 | 0.05 | -16.67 | -16.67 | 0.03 | 0.0 | 50.0 | 22.22 | 0.0 | 3.7 | 27.78 | -16.67 | -35.19 | 16.67 | 0.0 | 16.67 | 68 | 0.0 | 0.0 |
21Q2 (7) | 0.18 | -41.94 | -14.29 | 0.04 | 0.0 | 33.33 | 0.06 | 0.0 | -14.29 | 0.03 | 0.0 | 200.0 | 22.22 | 72.22 | 55.56 | 33.33 | 72.22 | 0.0 | 16.67 | 72.22 | 250.0 | 68 | 0.0 | 0.0 |
21Q1 (6) | 0.31 | 47.62 | 63.16 | 0.04 | 33.33 | 100.0 | 0.06 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 12.90 | -9.68 | 22.58 | 19.35 | -32.26 | -38.71 | 9.68 | 1.61 | -38.71 | 68 | 0.0 | 0.0 |
20Q4 (5) | 0.21 | 50.0 | 40.0 | 0.03 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | -33.33 | 14.29 | -33.33 | -28.57 | 28.57 | -33.33 | -28.57 | 9.52 | -33.33 | -52.38 | 68 | 0.0 | 0.0 |
20Q3 (4) | 0.14 | -33.33 | 0.0 | 0.03 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0.02 | 100.0 | 0.0 | 21.43 | 50.0 | 0.0 | 42.86 | 28.57 | 0.0 | 14.29 | 200.0 | 0.0 | 68 | 0.0 | 0.0 |
20Q2 (3) | 0.21 | 10.53 | 0.0 | 0.03 | 50.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0.01 | -66.67 | 0.0 | 14.29 | 35.71 | 0.0 | 33.33 | 5.56 | 0.0 | 4.76 | -69.84 | 0.0 | 68 | 0.0 | 0.0 |
20Q1 (2) | 0.19 | 26.67 | 0.0 | 0.02 | -33.33 | 0.0 | 0.06 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 10.53 | -47.37 | 0.0 | 31.58 | -21.05 | 0.0 | 15.79 | -21.05 | 0.0 | 68 | 0.0 | 0.0 |
19Q4 (1) | 0.15 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 20.00 | 0.0 | 0.0 | 40.00 | 0.0 | 0.0 | 20.00 | 0.0 | 0.0 | 68 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.34 | -26.09 | 0.1 | 0.0 | 0.23 | 0.0 | 0.1 | -16.67 | 29.41 | 35.29 | 67.65 | 35.29 | 29.41 | 12.75 | 68 | 0.0 |
2022 (9) | 0.46 | -53.06 | 0.1 | -41.18 | 0.23 | 0.0 | 0.12 | 0.0 | 21.74 | 25.32 | 50.00 | 113.04 | 26.09 | 113.04 | 68 | 0.0 |
2021 (8) | 0.98 | 30.67 | 0.17 | 41.67 | 0.23 | -8.0 | 0.12 | 50.0 | 17.35 | 8.42 | 23.47 | -29.59 | 12.24 | 14.8 | 68 | 0.0 |
2020 (7) | 0.75 | 15.38 | 0.12 | 9.09 | 0.25 | -3.85 | 0.08 | -20.0 | 16.00 | -5.45 | 33.33 | -16.67 | 10.67 | -30.67 | 68 | 0.0 |
2019 (6) | 0.65 | -14.47 | 0.11 | -15.38 | 0.26 | 0.0 | 0.1 | -28.57 | 16.92 | -1.07 | 40.00 | 16.92 | 15.38 | -16.48 | 68 | 0.0 |
2018 (5) | 0.76 | -34.48 | 0.13 | -13.33 | 0.26 | -7.14 | 0.14 | -30.0 | 17.11 | 32.28 | 34.21 | 41.73 | 18.42 | 6.84 | 68 | 0.0 |
2017 (4) | 1.16 | 22.11 | 0.15 | 15.38 | 0.28 | -6.67 | 0.2 | -9.09 | 12.93 | -5.5 | 24.14 | -23.56 | 17.24 | -25.55 | 68 | 0.0 |
2016 (3) | 0.95 | -7.77 | 0.13 | 18.18 | 0.3 | -3.23 | 0.22 | -4.35 | 13.68 | 28.13 | 31.58 | 4.92 | 23.16 | 3.71 | 68 | 0.0 |
2015 (2) | 1.03 | -33.55 | 0.11 | -63.33 | 0.31 | -8.82 | 0.23 | -28.12 | 10.68 | -44.82 | 30.10 | 37.21 | 22.33 | 8.16 | 68 | 0.0 |
2014 (1) | 1.55 | 9.15 | 0.3 | 30.43 | 0.34 | 9.68 | 0.32 | 6.67 | 19.35 | 0 | 21.94 | 0 | 20.65 | 0 | 68 | -5.56 |