玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.130.062.50.0350.00.00.05-16.67-16.670.01-75.0-50.023.0850.0-38.4638.46-16.67-48.727.69-75.0-69.23680.00.0
24Q2 (19)0.1344.4485.710.020.00.00.0620.00.00.0433.3333.3315.38-30.77-46.1546.15-16.92-46.1530.77-7.69-28.21680.00.0
24Q1 (18)0.09-18.1812.50.02-33.330.00.05-16.67-16.670.030.00.022.22-18.52-11.1155.561.85-25.9333.3322.22-11.11680.00.0
23Q4 (17)0.1137.5-15.380.030.00.00.060.00.00.0350.00.027.27-27.2718.1854.55-27.2718.1827.279.0918.18680.00.0
23Q3 (16)0.0814.290.00.0350.050.00.060.00.00.02-33.33-33.3337.5031.2550.075.00-12.50.025.00-41.67-33.33680.00.0
23Q2 (15)0.07-12.5-58.820.020.0-33.330.060.00.00.030.00.028.5714.2961.985.7114.29142.8642.8614.29142.86680.00.0
23Q1 (14)0.08-38.46-11.110.02-33.330.00.060.020.00.030.00.025.008.3312.575.0062.535.037.5062.512.5680.00.0
22Q4 (13)0.1362.5-58.060.0350.0-40.00.060.020.00.030.00.023.08-7.6943.0846.15-38.46186.1523.08-38.46138.46680.00.0
22Q3 (12)0.08-52.94-55.560.02-33.33-50.00.060.020.00.030.00.025.0041.6712.575.00112.5170.037.50112.5125.0680.00.0
22Q2 (11)0.1788.89-5.560.0350.0-25.00.0620.00.00.030.00.017.65-20.59-20.5935.29-36.475.8817.65-47.065.88680.00.0
22Q1 (10)0.09-70.97-70.970.02-60.0-50.00.050.0-16.670.030.00.022.2237.7872.2255.56244.44187.0433.33244.44244.44680.00.0
21Q4 (9)0.3172.2247.620.0525.066.670.050.0-16.670.030.050.016.13-27.4212.916.13-41.94-43.559.68-41.941.61680.00.0
21Q3 (8)0.180.028.570.040.033.330.05-16.67-16.670.030.050.022.220.03.727.78-16.67-35.1916.670.016.67680.00.0
21Q2 (7)0.18-41.94-14.290.040.033.330.060.0-14.290.030.0200.022.2272.2255.5633.3372.220.016.6772.22250.0680.00.0
21Q1 (6)0.3147.6263.160.0433.33100.00.060.00.00.0350.00.012.90-9.6822.5819.35-32.26-38.719.681.61-38.71680.00.0
20Q4 (5)0.2150.040.00.030.00.00.060.00.00.020.0-33.3314.29-33.33-28.5728.57-33.33-28.579.52-33.33-52.38680.00.0
20Q3 (4)0.14-33.330.00.030.00.00.06-14.290.00.02100.00.021.4350.00.042.8628.570.014.29200.00.0680.00.0
20Q2 (3)0.2110.530.00.0350.00.00.0716.670.00.01-66.670.014.2935.710.033.335.560.04.76-69.840.0680.00.0
20Q1 (2)0.1926.670.00.02-33.330.00.060.00.00.030.00.010.53-47.370.031.58-21.050.015.79-21.050.0680.00.0
19Q4 (1)0.150.00.00.030.00.00.060.00.00.030.00.020.000.00.040.000.00.020.000.00.0680.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.34-26.090.10.00.230.00.1-16.6729.4135.2967.6535.2929.4112.75680.0
2022 (9)0.46-53.060.1-41.180.230.00.120.021.7425.3250.00113.0426.09113.04680.0
2021 (8)0.9830.670.1741.670.23-8.00.1250.017.358.4223.47-29.5912.2414.8680.0
2020 (7)0.7515.380.129.090.25-3.850.08-20.016.00-5.4533.33-16.6710.67-30.67680.0
2019 (6)0.65-14.470.11-15.380.260.00.1-28.5716.92-1.0740.0016.9215.38-16.48680.0
2018 (5)0.76-34.480.13-13.330.26-7.140.14-30.017.1132.2834.2141.7318.426.84680.0
2017 (4)1.1622.110.1515.380.28-6.670.2-9.0912.93-5.524.14-23.5617.24-25.55680.0
2016 (3)0.95-7.770.1318.180.3-3.230.22-4.3513.6828.1331.584.9223.163.71680.0
2015 (2)1.03-33.550.11-63.330.31-8.820.23-28.1210.68-44.8230.1037.2122.338.16680.0
2014 (1)1.559.150.330.430.349.680.326.6719.35021.94020.65068-5.56

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