玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)49.197.2122.550.553.775.772.715.0429.051.2922.8622.861.12-3.21-13.695.51-2.035.312.6214.590.2547120.00.0
24Q3 (19)45.880.8611.010.53-1.85-1.852.581.570.781.052.941.941.16-2.69-11.595.620.71-9.212.292.07-8.1747120.0-6.28
24Q2 (18)45.499.322.420.548.03.852.541.612.391.022.07.371.19-1.19-15.175.58-7.04-8.192.24-6.68-12.2947120.0-6.28
24Q1 (17)41.623.6915.070.5-3.8513.642.519.0520.771.0-4.7612.361.20-7.27-1.246.0114.814.962.40-8.15-2.3547120.0-6.28
23Q4 (16)40.14-2.88-2.970.52-3.71.962.1-17.97-9.091.051.943.961.30-0.855.095.23-15.54-6.312.624.967.154712-6.28-6.28
23Q3 (15)41.3311.22-13.610.543.85-16.922.5613.27-11.111.038.42-11.971.31-6.63-3.846.191.852.892.49-2.521.950280.00.4
23Q2 (14)37.162.74-27.90.5218.18-13.332.269.18-19.860.956.74-12.041.4015.0320.26.086.2711.152.563.922.050280.00.4
23Q1 (13)36.17-12.57-21.710.44-13.73-25.422.07-10.39-14.460.89-11.88-9.181.22-1.32-4.745.722.499.262.460.7916.050280.00.4
22Q4 (12)41.37-13.52-3.590.51-21.54-36.252.31-19.79-2.531.01-13.68-13.681.23-9.27-33.885.58-7.251.12.44-0.17-10.4650280.40.4
22Q3 (11)47.84-7.182.20.658.3338.32.882.1322.551.178.3310.381.3616.7135.326.0210.0319.912.4516.718.050080.025.11
22Q2 (10)51.5411.5622.570.61.6920.02.8216.5324.781.0810.213.681.16-8.84-2.15.474.461.82.10-1.21-7.2550080.025.11
22Q1 (9)46.27.6731.850.59-26.2537.212.422.1139.080.98-16.24-1.011.28-31.54.075.24-5.165.482.12-22.2-24.9250080.025.11
21Q4 (8)42.91-8.3322.040.870.2163.272.370.8526.741.1710.3820.621.8685.6833.785.5210.023.852.7320.41-1.17500825.1125.11
21Q3 (7)46.8111.3241.980.47-6.00.02.353.9832.021.0611.58-20.91.00-15.56-29.575.02-6.59-7.012.260.23-44.2840030.023.13
21Q2 (6)42.0520.0145.050.516.2828.212.2629.8944.870.95-4.04-6.861.19-3.11-11.615.378.23-0.122.26-20.04-35.7940030.023.13
21Q1 (5)35.04-0.3428.970.43-12.244.881.74-6.9515.230.992.0611.241.23-11.94-18.684.97-6.63-10.652.832.41-13.7540030.030.01
20Q4 (4)35.166.640.00.494.260.01.875.060.00.97-27.610.01.39-2.240.05.32-1.490.02.76-32.120.0400323.130.0
20Q3 (3)32.9713.730.00.4720.510.01.7814.10.01.3431.370.01.435.970.05.400.330.04.0615.510.032510.00.0
20Q2 (2)28.996.70.00.39-4.880.01.563.310.01.0214.610.01.35-10.850.05.38-3.170.03.527.410.032515.590.0
20Q1 (1)27.170.00.00.410.00.01.510.00.00.890.00.01.510.00.05.560.00.03.280.00.030790.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)182.1817.692.125.4710.3314.914.3510.971.16-10.385.67-2.362.39-5.7147120.0
2023 (9)154.8-17.192.01-14.18.99-13.813.92-7.551.303.735.814.092.5311.654712-6.28
2022 (8)186.9412.072.346.8510.4319.614.241.681.25-4.665.586.732.27-9.2750280.4
2021 (7)166.8134.212.1924.438.7229.764.17-1.421.31-7.295.23-3.312.50-26.55500825.11
2020 (6)124.2923.711.766.026.7229.484.2349.471.42-14.35.414.673.4020.82400323.13
2019 (5)100.475.31.663.755.198.582.83-3.741.65-1.485.173.112.82-8.5932515.59
2018 (4)95.4139.651.640.354.7818.612.9434.861.680.55.01-15.073.08-3.4330791.75
2017 (3)68.3217.871.1414.04.0319.942.182.831.67-3.295.901.753.19-12.76302645.48
2016 (2)57.9614.661.069.493.3623.992.1210.421.7347.825.808.133.66-3.7208021.21
2015 (1)50.55-3.310.591375.02.71-30.511.9216.361.1705.3603.80017162.51

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