- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 45.88 | 0.86 | 11.01 | 0.53 | -1.85 | -1.85 | 2.58 | 1.57 | 0.78 | 1.05 | 2.94 | 1.94 | 1.16 | -2.69 | -11.59 | 5.62 | 0.71 | -9.21 | 2.29 | 2.07 | -8.17 | 4712 | 0.0 | -6.28 |
| 24Q2 (19) | 45.49 | 9.3 | 22.42 | 0.54 | 8.0 | 3.85 | 2.54 | 1.6 | 12.39 | 1.02 | 2.0 | 7.37 | 1.19 | -1.19 | -15.17 | 5.58 | -7.04 | -8.19 | 2.24 | -6.68 | -12.29 | 4712 | 0.0 | -6.28 |
| 24Q1 (18) | 41.62 | 3.69 | 15.07 | 0.5 | -3.85 | 13.64 | 2.5 | 19.05 | 20.77 | 1.0 | -4.76 | 12.36 | 1.20 | -7.27 | -1.24 | 6.01 | 14.81 | 4.96 | 2.40 | -8.15 | -2.35 | 4712 | 0.0 | -6.28 |
| 23Q4 (17) | 40.14 | -2.88 | -2.97 | 0.52 | -3.7 | 1.96 | 2.1 | -17.97 | -9.09 | 1.05 | 1.94 | 3.96 | 1.30 | -0.85 | 5.09 | 5.23 | -15.54 | -6.31 | 2.62 | 4.96 | 7.15 | 4712 | -6.28 | -6.28 |
| 23Q3 (16) | 41.33 | 11.22 | -13.61 | 0.54 | 3.85 | -16.92 | 2.56 | 13.27 | -11.11 | 1.03 | 8.42 | -11.97 | 1.31 | -6.63 | -3.84 | 6.19 | 1.85 | 2.89 | 2.49 | -2.52 | 1.9 | 5028 | 0.0 | 0.4 |
| 23Q2 (15) | 37.16 | 2.74 | -27.9 | 0.52 | 18.18 | -13.33 | 2.26 | 9.18 | -19.86 | 0.95 | 6.74 | -12.04 | 1.40 | 15.03 | 20.2 | 6.08 | 6.27 | 11.15 | 2.56 | 3.9 | 22.0 | 5028 | 0.0 | 0.4 |
| 23Q1 (14) | 36.17 | -12.57 | -21.71 | 0.44 | -13.73 | -25.42 | 2.07 | -10.39 | -14.46 | 0.89 | -11.88 | -9.18 | 1.22 | -1.32 | -4.74 | 5.72 | 2.49 | 9.26 | 2.46 | 0.79 | 16.0 | 5028 | 0.0 | 0.4 |
| 22Q4 (13) | 41.37 | -13.52 | -3.59 | 0.51 | -21.54 | -36.25 | 2.31 | -19.79 | -2.53 | 1.01 | -13.68 | -13.68 | 1.23 | -9.27 | -33.88 | 5.58 | -7.25 | 1.1 | 2.44 | -0.17 | -10.46 | 5028 | 0.4 | 0.4 |
| 22Q3 (12) | 47.84 | -7.18 | 2.2 | 0.65 | 8.33 | 38.3 | 2.88 | 2.13 | 22.55 | 1.17 | 8.33 | 10.38 | 1.36 | 16.71 | 35.32 | 6.02 | 10.03 | 19.91 | 2.45 | 16.71 | 8.0 | 5008 | 0.0 | 25.11 |
| 22Q2 (11) | 51.54 | 11.56 | 22.57 | 0.6 | 1.69 | 20.0 | 2.82 | 16.53 | 24.78 | 1.08 | 10.2 | 13.68 | 1.16 | -8.84 | -2.1 | 5.47 | 4.46 | 1.8 | 2.10 | -1.21 | -7.25 | 5008 | 0.0 | 25.11 |
| 22Q1 (10) | 46.2 | 7.67 | 31.85 | 0.59 | -26.25 | 37.21 | 2.42 | 2.11 | 39.08 | 0.98 | -16.24 | -1.01 | 1.28 | -31.5 | 4.07 | 5.24 | -5.16 | 5.48 | 2.12 | -22.2 | -24.92 | 5008 | 0.0 | 25.11 |
| 21Q4 (9) | 42.91 | -8.33 | 22.04 | 0.8 | 70.21 | 63.27 | 2.37 | 0.85 | 26.74 | 1.17 | 10.38 | 20.62 | 1.86 | 85.68 | 33.78 | 5.52 | 10.02 | 3.85 | 2.73 | 20.41 | -1.17 | 5008 | 25.11 | 25.11 |
| 21Q3 (8) | 46.81 | 11.32 | 41.98 | 0.47 | -6.0 | 0.0 | 2.35 | 3.98 | 32.02 | 1.06 | 11.58 | -20.9 | 1.00 | -15.56 | -29.57 | 5.02 | -6.59 | -7.01 | 2.26 | 0.23 | -44.28 | 4003 | 0.0 | 23.13 |
| 21Q2 (7) | 42.05 | 20.01 | 45.05 | 0.5 | 16.28 | 28.21 | 2.26 | 29.89 | 44.87 | 0.95 | -4.04 | -6.86 | 1.19 | -3.11 | -11.61 | 5.37 | 8.23 | -0.12 | 2.26 | -20.04 | -35.79 | 4003 | 0.0 | 23.13 |
| 21Q1 (6) | 35.04 | -0.34 | 28.97 | 0.43 | -12.24 | 4.88 | 1.74 | -6.95 | 15.23 | 0.99 | 2.06 | 11.24 | 1.23 | -11.94 | -18.68 | 4.97 | -6.63 | -10.65 | 2.83 | 2.41 | -13.75 | 4003 | 0.0 | 30.01 |
| 20Q4 (5) | 35.16 | 6.64 | 7.16 | 0.49 | 4.26 | -12.5 | 1.87 | 5.06 | 6.86 | 0.97 | -27.61 | 7.78 | 1.39 | -2.24 | -18.35 | 5.32 | -1.49 | -0.28 | 2.76 | -32.12 | 0.57 | 4003 | 23.13 | 30.01 |
| 20Q3 (4) | 32.97 | 13.73 | 0.0 | 0.47 | 20.51 | 0.0 | 1.78 | 14.1 | 0.0 | 1.34 | 31.37 | 0.0 | 1.43 | 5.97 | 0.0 | 5.40 | 0.33 | 0.0 | 4.06 | 15.51 | 0.0 | 3251 | 0.0 | 0.0 |
| 20Q2 (3) | 28.99 | 6.7 | 0.0 | 0.39 | -4.88 | 0.0 | 1.56 | 3.31 | 0.0 | 1.02 | 14.61 | 0.0 | 1.35 | -10.85 | 0.0 | 5.38 | -3.17 | 0.0 | 3.52 | 7.41 | 0.0 | 3251 | 5.59 | 0.0 |
| 20Q1 (2) | 27.17 | -17.19 | 0.0 | 0.41 | -26.79 | 0.0 | 1.51 | -13.71 | 0.0 | 0.89 | -1.11 | 0.0 | 1.51 | -11.59 | 0.0 | 5.56 | 4.2 | 0.0 | 3.28 | 19.42 | 0.0 | 3079 | 0.0 | 0.0 |
| 19Q4 (1) | 32.81 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 5.33 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 3079 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 154.8 | -17.19 | 2.01 | -14.1 | 8.99 | -13.81 | 3.92 | -7.55 | 1.30 | 3.73 | 5.81 | 4.09 | 2.53 | 11.65 | 5028 | 0.0 |
| 2022 (9) | 186.94 | 12.07 | 2.34 | 6.85 | 10.43 | 19.61 | 4.24 | 1.68 | 1.25 | -4.66 | 5.58 | 6.73 | 2.27 | -9.27 | 5028 | 0.4 |
| 2021 (8) | 166.81 | 34.21 | 2.19 | 24.43 | 8.72 | 29.76 | 4.17 | -1.42 | 1.31 | -7.29 | 5.23 | -3.31 | 2.50 | -26.55 | 5008 | 25.11 |
| 2020 (7) | 124.29 | 23.71 | 1.76 | 6.02 | 6.72 | 29.48 | 4.23 | 49.47 | 1.42 | -14.3 | 5.41 | 4.67 | 3.40 | 20.82 | 4003 | 23.13 |
| 2019 (6) | 100.47 | 5.3 | 1.66 | 3.75 | 5.19 | 8.58 | 2.83 | -3.74 | 1.65 | -1.48 | 5.17 | 3.11 | 2.82 | -8.59 | 3251 | 5.59 |
| 2018 (5) | 95.41 | 39.65 | 1.6 | 40.35 | 4.78 | 18.61 | 2.94 | 34.86 | 1.68 | 0.5 | 5.01 | -15.07 | 3.08 | -3.43 | 3079 | 1.75 |
| 2017 (4) | 68.32 | 17.87 | 1.14 | 14.0 | 4.03 | 19.94 | 2.18 | 2.83 | 1.67 | -3.29 | 5.90 | 1.75 | 3.19 | -12.76 | 3026 | 45.48 |
| 2016 (3) | 57.96 | 14.66 | 1.0 | 69.49 | 3.36 | 23.99 | 2.12 | 10.42 | 1.73 | 47.82 | 5.80 | 8.13 | 3.66 | -3.7 | 2080 | 21.21 |
| 2015 (2) | 50.55 | -3.31 | 0.59 | 1375.0 | 2.71 | -30.51 | 1.92 | 16.36 | 1.17 | 1425.48 | 5.36 | -28.13 | 3.80 | 20.35 | 1716 | 2.51 |
| 2014 (1) | 52.28 | -0.21 | 0.04 | -55.56 | 3.9 | 2.09 | 1.65 | 1.85 | 0.08 | 0 | 7.46 | 0 | 3.16 | 0 | 1674 | -9.27 |
