- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 8.26 | -1.78 | -2.25 | 0.13 | 0.0 | 0.0 | 0.33 | -8.33 | -2.94 | 0.07 | 16.67 | 16.67 | 1.57 | 1.82 | 2.3 | 4.00 | -6.67 | -0.71 | 0.85 | 18.79 | 19.35 | 765 | 0.0 | -5.44 |
24Q2 (19) | 8.41 | 10.37 | -19.21 | 0.13 | 8.33 | 0.0 | 0.36 | 12.5 | -2.7 | 0.06 | 0.0 | 0.0 | 1.55 | -1.84 | 23.78 | 4.28 | 1.93 | 20.44 | 0.71 | -9.39 | 23.78 | 765 | 0.0 | -5.44 |
24Q1 (18) | 7.62 | 4.53 | -27.08 | 0.12 | 0.0 | -7.69 | 0.32 | -3.03 | -5.88 | 0.06 | 0.0 | 0.0 | 1.57 | -4.33 | 26.59 | 4.20 | -7.23 | 29.07 | 0.79 | -4.33 | 37.14 | 765 | 0.0 | -5.44 |
23Q4 (17) | 7.29 | -13.73 | -21.1 | 0.12 | -7.69 | 0.0 | 0.33 | -2.94 | -15.38 | 0.06 | 0.0 | 0.0 | 1.65 | 7.0 | 26.75 | 4.53 | 12.5 | 7.25 | 0.82 | 15.91 | 26.75 | 765 | -5.44 | -5.44 |
23Q3 (16) | 8.45 | -18.83 | -7.04 | 0.13 | 0.0 | 8.33 | 0.34 | -8.11 | 0.0 | 0.06 | 0.0 | 20.0 | 1.54 | 23.2 | 16.54 | 4.02 | 13.21 | 7.57 | 0.71 | 23.2 | 29.09 | 809 | 0.0 | 0.25 |
23Q2 (15) | 10.41 | -0.38 | 36.08 | 0.13 | 0.0 | 8.33 | 0.37 | 8.82 | 15.62 | 0.06 | 0.0 | 20.0 | 1.25 | 0.38 | -20.39 | 3.55 | 9.24 | -15.03 | 0.58 | 0.38 | -11.82 | 809 | 0.0 | 0.25 |
23Q1 (14) | 10.45 | 13.1 | 50.14 | 0.13 | 8.33 | 30.0 | 0.34 | -12.82 | 21.43 | 0.06 | 0.0 | 20.0 | 1.24 | -4.21 | -13.42 | 3.25 | -22.91 | -19.13 | 0.57 | -11.58 | -20.08 | 809 | 0.0 | 0.25 |
22Q4 (13) | 9.24 | 1.65 | 33.53 | 0.12 | 0.0 | 20.0 | 0.39 | 14.71 | 50.0 | 0.06 | 20.0 | 20.0 | 1.30 | -1.62 | -10.13 | 4.22 | 12.84 | 12.34 | 0.65 | 18.05 | -10.13 | 809 | 0.25 | 0.25 |
22Q3 (12) | 9.09 | 18.82 | 37.73 | 0.12 | 0.0 | 20.0 | 0.34 | 6.25 | 30.77 | 0.05 | 0.0 | 0.0 | 1.32 | -15.84 | -12.87 | 3.74 | -10.58 | -5.05 | 0.55 | -15.84 | -27.39 | 807 | 0.0 | 11.46 |
22Q2 (11) | 7.65 | 9.91 | 21.04 | 0.12 | 20.0 | 20.0 | 0.32 | 14.29 | 33.33 | 0.05 | 0.0 | 0.0 | 1.57 | 9.18 | -0.86 | 4.18 | 3.98 | 10.15 | 0.65 | -9.02 | -17.39 | 807 | 0.0 | 11.46 |
22Q1 (10) | 6.96 | 0.58 | 23.19 | 0.1 | 0.0 | 11.11 | 0.28 | 7.69 | 16.67 | 0.05 | 0.0 | 0.0 | 1.44 | -0.57 | -9.8 | 4.02 | 7.07 | -5.29 | 0.72 | -0.57 | -18.82 | 807 | 0.0 | 11.46 |
21Q4 (9) | 6.92 | 4.85 | 27.91 | 0.1 | 0.0 | 11.11 | 0.26 | 0.0 | 18.18 | 0.05 | 0.0 | 25.0 | 1.45 | -4.62 | -13.13 | 3.76 | -4.62 | -7.61 | 0.72 | -4.62 | -2.28 | 807 | 11.46 | 11.46 |
21Q3 (8) | 6.6 | 4.43 | 9.09 | 0.1 | 0.0 | 11.11 | 0.26 | 8.33 | 8.33 | 0.05 | 0.0 | 0.0 | 1.52 | -4.24 | 1.85 | 3.94 | 3.74 | -0.69 | 0.76 | -4.24 | -8.33 | 724 | 0.0 | -6.7 |
21Q2 (7) | 6.32 | 11.86 | 84.26 | 0.1 | 11.11 | 11.11 | 0.24 | 0.0 | 9.09 | 0.05 | 0.0 | 0.0 | 1.58 | -0.67 | -39.7 | 3.80 | -10.6 | -40.79 | 0.79 | -10.6 | -45.73 | 724 | 0.0 | -6.7 |
21Q1 (6) | 5.65 | 4.44 | -21.85 | 0.09 | 0.0 | -10.0 | 0.24 | 9.09 | -7.69 | 0.05 | 25.0 | 0.0 | 1.59 | -4.25 | 15.17 | 4.25 | 4.46 | 18.12 | 0.88 | 19.69 | 27.96 | 724 | 0.0 | -16.97 |
20Q4 (5) | 5.41 | -10.58 | -28.34 | 0.09 | 0.0 | -25.0 | 0.22 | -8.33 | -24.14 | 0.04 | -20.0 | -20.0 | 1.66 | 11.83 | 4.67 | 4.07 | 2.51 | 5.87 | 0.74 | -10.54 | 11.65 | 724 | -6.7 | -16.97 |
20Q3 (4) | 6.05 | 76.38 | 0.0 | 0.09 | 0.0 | 0.0 | 0.24 | 9.09 | 0.0 | 0.05 | 0.0 | 0.0 | 1.49 | -43.31 | 0.0 | 3.97 | -38.15 | 0.0 | 0.83 | -43.31 | 0.0 | 776 | 0.0 | 0.0 |
20Q2 (3) | 3.43 | -52.56 | 0.0 | 0.09 | -10.0 | 0.0 | 0.22 | -15.38 | 0.0 | 0.05 | 0.0 | 0.0 | 2.62 | 89.71 | 0.0 | 6.41 | 78.36 | 0.0 | 1.46 | 110.79 | 0.0 | 776 | -11.01 | 0.0 |
20Q1 (2) | 7.23 | -4.24 | 0.0 | 0.1 | -16.67 | 0.0 | 0.26 | -10.34 | 0.0 | 0.05 | 0.0 | 0.0 | 1.38 | -12.98 | 0.0 | 3.60 | -6.38 | 0.0 | 0.69 | 4.43 | 0.0 | 872 | 0.0 | 0.0 |
19Q4 (1) | 7.55 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 1.59 | 0.0 | 0.0 | 3.84 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 872 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 36.6 | 11.08 | 0.5 | 8.7 | 1.38 | 3.76 | 0.23 | 4.55 | 1.37 | -2.14 | 3.77 | -6.59 | 0.63 | -5.88 | 809 | 0.0 |
2022 (9) | 32.95 | 29.27 | 0.46 | 21.05 | 1.33 | 31.68 | 0.22 | 15.79 | 1.40 | -6.35 | 4.04 | 1.87 | 0.67 | -10.43 | 809 | 0.25 |
2021 (8) | 25.49 | 15.24 | 0.38 | 2.7 | 1.01 | 7.45 | 0.19 | -5.0 | 1.49 | -10.88 | 3.96 | -6.76 | 0.75 | -17.56 | 807 | 11.46 |
2020 (7) | 22.12 | -27.74 | 0.37 | -22.92 | 0.94 | -18.26 | 0.2 | 5.26 | 1.67 | 6.67 | 4.25 | 13.11 | 0.90 | 45.66 | 724 | -6.7 |
2019 (6) | 30.61 | -3.26 | 0.48 | -2.04 | 1.15 | 0.0 | 0.19 | 11.76 | 1.57 | 1.26 | 3.76 | 3.36 | 0.62 | 15.53 | 776 | -11.01 |
2018 (5) | 31.64 | 33.95 | 0.49 | 6.52 | 1.15 | 21.05 | 0.17 | 6.25 | 1.55 | -20.48 | 3.63 | -9.63 | 0.54 | -20.68 | 872 | 12.52 |
2017 (4) | 23.62 | 6.25 | 0.46 | 9.52 | 0.95 | 20.25 | 0.16 | 23.08 | 1.95 | 3.08 | 4.02 | 13.18 | 0.68 | 15.83 | 775 | 10.24 |
2016 (3) | 22.23 | 1.23 | 0.42 | 2.44 | 0.79 | -36.8 | 0.13 | -13.33 | 1.89 | 1.19 | 3.55 | -37.57 | 0.58 | -14.39 | 703 | -20.74 |
2015 (2) | 21.96 | 11.42 | 0.41 | -6.82 | 1.25 | 76.06 | 0.15 | -11.76 | 1.87 | -16.37 | 5.69 | 58.02 | 0.68 | -20.81 | 887 | 0.0 |
2014 (1) | 19.71 | 12.37 | 0.44 | -2.22 | 0.71 | 4.41 | 0.17 | 6.25 | 2.23 | 0 | 3.60 | 0 | 0.86 | 0 | 887 | 2.78 |