玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.26-1.78-2.250.130.00.00.33-8.33-2.940.0716.6716.671.571.822.34.00-6.67-0.710.8518.7919.357650.0-5.44
24Q2 (19)8.4110.37-19.210.138.330.00.3612.5-2.70.060.00.01.55-1.8423.784.281.9320.440.71-9.3923.787650.0-5.44
24Q1 (18)7.624.53-27.080.120.0-7.690.32-3.03-5.880.060.00.01.57-4.3326.594.20-7.2329.070.79-4.3337.147650.0-5.44
23Q4 (17)7.29-13.73-21.10.12-7.690.00.33-2.94-15.380.060.00.01.657.026.754.5312.57.250.8215.9126.75765-5.44-5.44
23Q3 (16)8.45-18.83-7.040.130.08.330.34-8.110.00.060.020.01.5423.216.544.0213.217.570.7123.229.098090.00.25
23Q2 (15)10.41-0.3836.080.130.08.330.378.8215.620.060.020.01.250.38-20.393.559.24-15.030.580.38-11.828090.00.25
23Q1 (14)10.4513.150.140.138.3330.00.34-12.8221.430.060.020.01.24-4.21-13.423.25-22.91-19.130.57-11.58-20.088090.00.25
22Q4 (13)9.241.6533.530.120.020.00.3914.7150.00.0620.020.01.30-1.62-10.134.2212.8412.340.6518.05-10.138090.250.25
22Q3 (12)9.0918.8237.730.120.020.00.346.2530.770.050.00.01.32-15.84-12.873.74-10.58-5.050.55-15.84-27.398070.011.46
22Q2 (11)7.659.9121.040.1220.020.00.3214.2933.330.050.00.01.579.18-0.864.183.9810.150.65-9.02-17.398070.011.46
22Q1 (10)6.960.5823.190.10.011.110.287.6916.670.050.00.01.44-0.57-9.84.027.07-5.290.72-0.57-18.828070.011.46
21Q4 (9)6.924.8527.910.10.011.110.260.018.180.050.025.01.45-4.62-13.133.76-4.62-7.610.72-4.62-2.2880711.4611.46
21Q3 (8)6.64.439.090.10.011.110.268.338.330.050.00.01.52-4.241.853.943.74-0.690.76-4.24-8.337240.0-6.7
21Q2 (7)6.3211.8684.260.111.1111.110.240.09.090.050.00.01.58-0.67-39.73.80-10.6-40.790.79-10.6-45.737240.0-6.7
21Q1 (6)5.654.44-21.850.090.0-10.00.249.09-7.690.0525.00.01.59-4.2515.174.254.4618.120.8819.6927.967240.0-16.97
20Q4 (5)5.41-10.58-28.340.090.0-25.00.22-8.33-24.140.04-20.0-20.01.6611.834.674.072.515.870.74-10.5411.65724-6.7-16.97
20Q3 (4)6.0576.380.00.090.00.00.249.090.00.050.00.01.49-43.310.03.97-38.150.00.83-43.310.07760.00.0
20Q2 (3)3.43-52.560.00.09-10.00.00.22-15.380.00.050.00.02.6289.710.06.4178.360.01.46110.790.0776-11.010.0
20Q1 (2)7.23-4.240.00.1-16.670.00.26-10.340.00.050.00.01.38-12.980.03.60-6.380.00.694.430.08720.00.0
19Q4 (1)7.550.00.00.120.00.00.290.00.00.050.00.01.590.00.03.840.00.00.660.00.08720.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)36.611.080.58.71.383.760.234.551.37-2.143.77-6.590.63-5.888090.0
2022 (9)32.9529.270.4621.051.3331.680.2215.791.40-6.354.041.870.67-10.438090.25
2021 (8)25.4915.240.382.71.017.450.19-5.01.49-10.883.96-6.760.75-17.5680711.46
2020 (7)22.12-27.740.37-22.920.94-18.260.25.261.676.674.2513.110.9045.66724-6.7
2019 (6)30.61-3.260.48-2.041.150.00.1911.761.571.263.763.360.6215.53776-11.01
2018 (5)31.6433.950.496.521.1521.050.176.251.55-20.483.63-9.630.54-20.6887212.52
2017 (4)23.626.250.469.520.9520.250.1623.081.953.084.0213.180.6815.8377510.24
2016 (3)22.231.230.422.440.79-36.80.13-13.331.891.193.55-37.570.58-14.39703-20.74
2015 (2)21.9611.420.41-6.821.2576.060.15-11.761.87-16.375.6958.020.68-20.818870.0
2014 (1)19.7112.370.44-2.220.714.410.176.252.2303.6000.8608872.78

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