- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.32 | 5.52 | 3.61 | 0.46 | -6.12 | -25.81 | 0.3 | -14.29 | -11.76 | 0.44 | 7.32 | 4.76 | 4.46 | -11.03 | -28.39 | 2.91 | -18.77 | -14.84 | 4.26 | 1.7 | 1.11 | 1197 | 0.0 | 20.67 |
| 24Q2 (19) | 9.78 | 7.83 | 1.45 | 0.49 | 4.26 | 8.89 | 0.35 | -5.41 | 6.06 | 0.41 | 5.13 | 2.5 | 5.01 | -3.31 | 7.33 | 3.58 | -12.27 | 4.54 | 4.19 | -2.5 | 1.03 | 1197 | 0.0 | 20.67 |
| 24Q1 (18) | 9.07 | 10.48 | 6.58 | 0.47 | -28.79 | 9.3 | 0.37 | -40.32 | 2.78 | 0.39 | -9.3 | 8.33 | 5.18 | -35.54 | 2.55 | 4.08 | -45.98 | -3.57 | 4.30 | -17.9 | 1.64 | 1197 | 0.0 | 20.67 |
| 23Q4 (17) | 8.21 | -17.57 | 5.8 | 0.66 | 6.45 | 37.5 | 0.62 | 82.35 | 55.0 | 0.43 | 2.38 | 13.16 | 8.04 | 29.14 | 29.96 | 7.55 | 121.22 | 46.5 | 5.24 | 24.2 | 6.96 | 1197 | 20.67 | 20.67 |
| 23Q3 (16) | 9.96 | 3.32 | 13.18 | 0.62 | 37.78 | 29.17 | 0.34 | 3.03 | 0.0 | 0.42 | 5.0 | 7.69 | 6.22 | 33.35 | 14.12 | 3.41 | -0.28 | -11.65 | 4.22 | 1.63 | -4.85 | 992 | 0.0 | -4.8 |
| 23Q2 (15) | 9.64 | 13.28 | -7.75 | 0.45 | 4.65 | -6.25 | 0.33 | -8.33 | -5.71 | 0.4 | 11.11 | -2.44 | 4.67 | -7.62 | 1.63 | 3.42 | -19.08 | 2.21 | 4.15 | -1.91 | 5.76 | 992 | 0.0 | -4.8 |
| 23Q1 (14) | 8.51 | 9.66 | -9.47 | 0.43 | -10.42 | -2.27 | 0.36 | -10.0 | 5.88 | 0.36 | -5.26 | -10.0 | 5.05 | -18.31 | 7.95 | 4.23 | -17.93 | 16.96 | 4.23 | -13.61 | -0.59 | 992 | 0.0 | -4.8 |
| 22Q4 (13) | 7.76 | -11.82 | -21.14 | 0.48 | 0.0 | -12.73 | 0.4 | 17.65 | 5.26 | 0.38 | -2.56 | 8.57 | 6.19 | 13.4 | 10.67 | 5.15 | 33.41 | 33.48 | 4.90 | 10.49 | 37.67 | 992 | -4.8 | -4.8 |
| 22Q3 (12) | 8.8 | -15.79 | -12.52 | 0.48 | 0.0 | -12.73 | 0.34 | -2.86 | -2.86 | 0.39 | -4.88 | -2.5 | 5.45 | 18.75 | -0.23 | 3.86 | 15.36 | 11.05 | 4.43 | 12.96 | 11.46 | 1042 | 0.0 | -5.1 |
| 22Q2 (11) | 10.45 | 11.17 | 5.34 | 0.48 | 9.09 | -2.04 | 0.35 | 2.94 | 9.38 | 0.41 | 2.5 | 24.24 | 4.59 | -1.87 | -7.01 | 3.35 | -7.4 | 3.83 | 3.92 | -7.8 | 17.94 | 1042 | 0.0 | -5.1 |
| 22Q1 (10) | 9.4 | -4.47 | -1.16 | 0.44 | -20.0 | 4.76 | 0.34 | -10.53 | 6.25 | 0.4 | 14.29 | 25.0 | 4.68 | -16.26 | 5.99 | 3.62 | -6.34 | 7.49 | 4.26 | 19.64 | 26.46 | 1042 | 0.0 | -5.1 |
| 21Q4 (9) | 9.84 | -2.19 | 22.39 | 0.55 | 0.0 | -11.29 | 0.38 | 8.57 | 52.0 | 0.35 | -12.5 | 12.9 | 5.59 | 2.24 | -27.52 | 3.86 | 11.0 | 24.2 | 3.56 | -10.54 | -7.75 | 1042 | -5.1 | -5.1 |
| 21Q3 (8) | 10.06 | 1.41 | 14.32 | 0.55 | 12.24 | 34.15 | 0.35 | 9.38 | 6.06 | 0.4 | 21.21 | 17.65 | 5.47 | 10.68 | 17.34 | 3.48 | 7.85 | -7.22 | 3.98 | 19.53 | 2.91 | 1098 | 0.0 | 6.29 |
| 21Q2 (7) | 9.92 | 4.31 | 4.64 | 0.49 | 16.67 | 0.0 | 0.32 | 0.0 | 28.0 | 0.33 | 3.12 | 0.0 | 4.94 | 11.84 | -4.44 | 3.23 | -4.13 | 22.32 | 3.33 | -1.14 | -4.44 | 1098 | 0.0 | 6.29 |
| 21Q1 (6) | 9.51 | 18.28 | 35.86 | 0.42 | -32.26 | 0.0 | 0.32 | 28.0 | 52.38 | 0.32 | 3.23 | 0.0 | 4.42 | -42.73 | -26.39 | 3.36 | 8.21 | 12.16 | 3.36 | -12.73 | -26.39 | 1098 | 0.0 | 10.46 |
| 20Q4 (5) | 8.04 | -8.64 | 6.49 | 0.62 | 51.22 | 37.78 | 0.25 | -24.24 | 4.17 | 0.31 | -8.82 | -8.82 | 7.71 | 65.51 | 29.38 | 3.11 | -17.08 | -2.18 | 3.86 | -0.2 | -14.38 | 1098 | 6.29 | 10.46 |
| 20Q3 (4) | 8.8 | -7.17 | 0.0 | 0.41 | -16.33 | 0.0 | 0.33 | 32.0 | 0.0 | 0.34 | 3.03 | 0.0 | 4.66 | -9.86 | 0.0 | 3.75 | 42.2 | 0.0 | 3.86 | 10.99 | 0.0 | 1033 | 0.0 | 0.0 |
| 20Q2 (3) | 9.48 | 35.43 | 0.0 | 0.49 | 16.67 | 0.0 | 0.25 | 19.05 | 0.0 | 0.33 | 3.12 | 0.0 | 5.17 | -13.85 | 0.0 | 2.64 | -12.1 | 0.0 | 3.48 | -23.85 | 0.0 | 1033 | 3.92 | 0.0 |
| 20Q1 (2) | 7.0 | -7.28 | 0.0 | 0.42 | -6.67 | 0.0 | 0.21 | -12.5 | 0.0 | 0.32 | -5.88 | 0.0 | 6.00 | 0.67 | 0.0 | 3.00 | -5.63 | 0.0 | 4.57 | 1.51 | 0.0 | 994 | 0.0 | 0.0 |
| 19Q4 (1) | 7.55 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 5.96 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 4.50 | 0.0 | 0.0 | 994 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.33 | -0.25 | 2.16 | 14.89 | 1.64 | 14.69 | 1.61 | 1.9 | 5.95 | 15.18 | 4.51 | 14.97 | 4.43 | 2.15 | 992 | 0.0 |
| 2022 (9) | 36.42 | -7.42 | 1.88 | -6.47 | 1.43 | 4.38 | 1.58 | 12.86 | 5.16 | 1.03 | 3.93 | 12.75 | 4.34 | 21.91 | 992 | -4.8 |
| 2021 (8) | 39.34 | 18.07 | 2.01 | 3.61 | 1.37 | 31.73 | 1.4 | 8.53 | 5.11 | -12.25 | 3.48 | 11.57 | 3.56 | -8.08 | 1042 | -5.1 |
| 2020 (7) | 33.32 | 11.59 | 1.94 | -9.35 | 1.04 | 7.22 | 1.29 | 1.57 | 5.82 | -18.76 | 3.12 | -3.92 | 3.87 | -8.97 | 1098 | 6.29 |
| 2019 (6) | 29.86 | 16.23 | 2.14 | -2.28 | 0.97 | 21.25 | 1.27 | 8.55 | 7.17 | -15.93 | 3.25 | 4.32 | 4.25 | -6.61 | 1033 | 3.92 |
| 2018 (5) | 25.69 | 6.16 | 2.19 | 2.34 | 0.8 | -28.57 | 1.17 | 13.59 | 8.52 | -3.6 | 3.11 | -32.71 | 4.55 | 7.0 | 994 | 25.66 |
| 2017 (4) | 24.2 | 5.54 | 2.14 | -3.6 | 1.12 | 31.76 | 1.03 | -0.96 | 8.84 | -8.66 | 4.63 | 24.85 | 4.26 | -6.16 | 791 | -0.75 |
| 2016 (3) | 22.93 | 13.12 | 2.22 | 9.36 | 0.85 | -6.59 | 1.04 | 1.96 | 9.68 | -3.33 | 3.71 | -17.43 | 4.54 | -9.87 | 797 | 0.13 |
| 2015 (2) | 20.27 | -7.91 | 2.03 | -11.74 | 0.91 | -7.14 | 1.02 | -2.86 | 10.01 | -4.16 | 4.49 | 0.83 | 5.03 | 5.48 | 796 | -8.19 |
| 2014 (1) | 22.01 | 8.75 | 2.3 | -4.96 | 0.98 | 3.16 | 1.05 | 20.69 | 10.45 | 0 | 4.45 | 0 | 4.77 | 0 | 867 | -1.48 |
