- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 19.19 | 10.22 | 7.39 | 1.93 | -6.31 | 20.62 | 0.45 | 7.14 | 25.0 | 0.22 | -31.25 | 4.76 | 10.06 | -15.0 | 12.33 | 2.34 | -2.8 | 16.4 | 1.15 | -37.63 | -2.44 | 2373 | 0.0 | 11.3 |
| 24Q1 (19) | 17.41 | -11.89 | 9.36 | 2.06 | 8.99 | 52.59 | 0.42 | -86.92 | 35.48 | 0.32 | 23.08 | 100.0 | 11.83 | 23.71 | 39.53 | 2.41 | -85.15 | 23.89 | 1.84 | 39.69 | 82.88 | 2373 | 0.0 | 11.3 |
| 23Q4 (18) | 19.76 | -1.5 | 6.64 | 1.89 | 6.78 | 45.38 | 3.21 | 542.0 | 791.67 | 0.26 | 30.0 | -3.7 | 9.56 | 8.4 | 36.33 | 16.24 | 551.75 | 736.16 | 1.32 | 31.97 | -9.7 | 2373 | 11.3 | 11.3 |
| 23Q3 (17) | 20.06 | 12.26 | -2.24 | 1.77 | 10.62 | 2.31 | 0.5 | 38.89 | 19.05 | 0.2 | -4.76 | -25.93 | 8.82 | -1.45 | 4.66 | 2.49 | 23.73 | 21.78 | 1.00 | -15.16 | -24.23 | 2132 | 0.0 | -30.6 |
| 23Q2 (16) | 17.87 | 12.25 | -12.57 | 1.6 | 18.52 | -12.09 | 0.36 | 16.13 | 0.0 | 0.21 | 31.25 | 5.0 | 8.95 | 5.59 | 0.56 | 2.01 | 3.46 | 14.38 | 1.18 | 16.93 | 20.1 | 2132 | 0.0 | -30.6 |
| 23Q1 (15) | 15.92 | -14.09 | -13.43 | 1.35 | 3.85 | -14.01 | 0.31 | -13.89 | -6.06 | 0.16 | -40.74 | 0.0 | 8.48 | 20.87 | -0.67 | 1.95 | 0.23 | 8.51 | 1.01 | -31.03 | 15.52 | 2132 | 0.0 | -30.6 |
| 22Q4 (14) | 18.53 | -9.7 | -14.84 | 1.3 | -24.86 | -21.21 | 0.36 | -14.29 | 5.88 | 0.27 | 0.0 | 42.11 | 7.02 | -16.79 | -7.48 | 1.94 | -5.08 | 24.34 | 1.46 | 10.74 | 66.88 | 2132 | -30.6 | -30.6 |
| 22Q3 (13) | 20.52 | 0.39 | -0.68 | 1.73 | -4.95 | 6.79 | 0.42 | 16.67 | 31.25 | 0.27 | 35.0 | 50.0 | 8.43 | -5.32 | 7.52 | 2.05 | 16.21 | 32.15 | 1.32 | 34.47 | 51.02 | 3072 | 0.0 | -0.68 |
| 22Q2 (12) | 20.44 | 11.15 | 2.0 | 1.82 | 15.92 | 19.74 | 0.36 | 9.09 | -10.0 | 0.2 | 25.0 | 11.11 | 8.90 | 4.3 | 17.39 | 1.76 | -1.85 | -11.76 | 0.98 | 12.46 | 8.94 | 3072 | 0.0 | -0.68 |
| 22Q1 (11) | 18.39 | -15.49 | 2.62 | 1.57 | -4.85 | 5.37 | 0.33 | -2.94 | 0.0 | 0.16 | -15.79 | 6.67 | 8.54 | 12.59 | 2.68 | 1.79 | 14.85 | -2.56 | 0.87 | -0.36 | 3.94 | 3072 | 0.0 | -0.68 |
| 21Q4 (10) | 21.76 | 5.32 | 21.09 | 1.65 | 1.85 | 20.44 | 0.34 | 6.25 | 142.86 | 0.19 | 5.56 | 5.56 | 7.58 | -3.3 | -0.54 | 1.56 | 0.88 | 100.56 | 0.87 | 0.22 | -12.83 | 3072 | -0.68 | -0.68 |
| 21Q3 (9) | 20.66 | 3.09 | 12.04 | 1.62 | 6.58 | 23.66 | 0.32 | -20.0 | -41.82 | 0.18 | 0.0 | -5.26 | 7.84 | 3.38 | 10.38 | 1.55 | -22.4 | -48.07 | 0.87 | -3.0 | -15.44 | 3093 | 0.0 | 23.03 |
| 21Q2 (8) | 20.04 | 11.83 | 16.44 | 1.52 | 2.01 | 25.62 | 0.4 | 21.21 | 5.26 | 0.18 | 20.0 | 28.57 | 7.58 | -8.78 | 7.88 | 2.00 | 8.39 | -9.6 | 0.90 | 7.31 | 10.41 | 3093 | 0.0 | 23.03 |
| 21Q1 (7) | 17.92 | -0.28 | 44.17 | 1.49 | 8.76 | 63.74 | 0.33 | 135.71 | 26.92 | 0.15 | -16.67 | 36.36 | 8.31 | 9.06 | 13.57 | 1.84 | 136.37 | -11.96 | 0.84 | -16.43 | -5.41 | 3093 | 0.0 | 10.98 |
| 20Q4 (6) | 17.97 | -2.55 | 2.69 | 1.37 | 4.58 | 28.04 | 0.14 | -74.55 | -68.18 | 0.18 | -5.26 | 50.0 | 7.62 | 7.32 | 24.69 | 0.78 | -73.88 | -69.01 | 1.00 | -2.79 | 46.08 | 3093 | 23.03 | 10.98 |
| 20Q3 (5) | 18.44 | 7.15 | 4.54 | 1.31 | 8.26 | 23.58 | 0.55 | 44.74 | 44.74 | 0.19 | 35.71 | 18.75 | 7.10 | 1.04 | 18.22 | 2.98 | 35.08 | 38.46 | 1.03 | 26.66 | 13.6 | 2514 | 0.0 | -9.8 |
| 20Q2 (4) | 17.21 | 38.46 | 0.0 | 1.21 | 32.97 | 0.0 | 0.38 | 46.15 | 0.0 | 0.14 | 27.27 | 0.0 | 7.03 | -3.96 | 0.0 | 2.21 | 5.56 | 0.0 | 0.81 | -8.08 | 0.0 | 2514 | -9.8 | 0.0 |
| 20Q1 (3) | 12.43 | -28.97 | 0.0 | 0.91 | -14.95 | 0.0 | 0.26 | -40.91 | 0.0 | 0.11 | -8.33 | 0.0 | 7.32 | 19.74 | 0.0 | 2.09 | -16.81 | 0.0 | 0.88 | 29.06 | 0.0 | 2787 | 0.0 | 0.0 |
| 19Q4 (2) | 17.5 | -0.79 | 0.0 | 1.07 | 0.94 | 0.0 | 0.44 | 15.79 | 0.0 | 0.12 | -25.0 | 0.0 | 6.11 | 1.75 | 0.0 | 2.51 | 16.72 | 0.0 | 0.69 | -24.4 | 0.0 | 2787 | 0.0 | 0.0 |
| 19Q3 (1) | 17.64 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 6.01 | 0.0 | 0.0 | 2.15 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 2787 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 73.6 | -5.5 | 6.61 | 2.96 | 4.38 | 200.0 | 0.82 | -8.89 | 8.98 | 8.95 | 5.95 | 217.45 | 1.11 | -3.59 | 2132 | 0.0 |
| 2022 (9) | 77.88 | -3.11 | 6.42 | 2.23 | 1.46 | 5.04 | 0.9 | 26.76 | 8.24 | 5.51 | 1.87 | 8.41 | 1.16 | 30.83 | 2132 | -30.6 |
| 2021 (8) | 80.38 | 21.71 | 6.28 | 30.83 | 1.39 | 5.3 | 0.71 | 12.7 | 7.81 | 7.49 | 1.73 | -13.48 | 0.88 | -7.41 | 3072 | -0.68 |
| 2020 (7) | 66.04 | -5.94 | 4.8 | 12.94 | 1.32 | -20.0 | 0.63 | 3.28 | 7.27 | 20.07 | 2.00 | -14.95 | 0.95 | 9.8 | 3093 | 23.03 |
| 2019 (6) | 70.21 | -3.28 | 4.25 | -5.13 | 1.65 | 22.22 | 0.61 | -21.79 | 6.05 | -1.92 | 2.35 | 26.37 | 0.87 | -19.14 | 2514 | -9.8 |
| 2018 (5) | 72.59 | 15.08 | 4.48 | 3.94 | 1.35 | -0.74 | 0.78 | 11.43 | 6.17 | -9.67 | 1.86 | -13.74 | 1.07 | -3.17 | 2787 | -38.63 |
| 2017 (4) | 63.08 | -6.62 | 4.31 | -3.36 | 1.36 | -12.26 | 0.7 | 20.69 | 6.83 | 3.48 | 2.16 | -6.04 | 1.11 | 29.24 | 4541 | 19.59 |
| 2016 (3) | 67.55 | -8.34 | 4.46 | -8.61 | 1.55 | 4.73 | 0.58 | 1.75 | 6.60 | -0.29 | 2.29 | 14.26 | 0.86 | 11.02 | 3797 | -28.14 |
| 2015 (2) | 73.7 | 0.48 | 4.88 | -2.4 | 1.48 | -31.48 | 0.57 | 0.0 | 6.62 | -2.86 | 2.01 | -31.81 | 0.77 | -0.47 | 5284 | 3.71 |
| 2014 (1) | 73.35 | 8.83 | 5.0 | 13.64 | 2.16 | 45.95 | 0.57 | -1.72 | 6.82 | 0 | 2.94 | 0 | 0.78 | 0 | 5095 | -0.23 |
