- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 7.85 | 12.63 | 16.47 | 0.48 | 0.0 | 0.0 | 0.39 | -25.0 | -7.14 | 1.13 | 2.73 | -3.42 | 6.11 | -11.21 | -14.14 | 4.97 | -33.41 | -20.27 | 14.39 | -8.79 | -17.08 | 0 | 0 | 0 |
24Q2 (19) | 6.97 | 22.07 | -7.68 | 0.48 | 2.13 | -14.29 | 0.52 | 30.0 | 13.04 | 1.1 | -5.17 | -5.98 | 6.89 | -16.33 | -7.15 | 7.46 | 6.5 | 22.45 | 15.78 | -22.31 | 1.84 | 0 | 0 | 0 |
24Q1 (18) | 5.71 | -5.46 | -5.46 | 0.47 | 0.0 | -7.84 | 0.4 | 14.29 | 0.0 | 1.16 | 7.41 | 6.42 | 8.23 | 5.78 | -2.52 | 7.01 | 20.89 | 5.78 | 20.32 | 13.61 | 12.57 | 0 | 0 | 0 |
23Q4 (17) | 6.04 | -10.39 | 56.07 | 0.47 | -2.08 | 62.07 | 0.35 | -16.67 | 191.67 | 1.08 | -7.69 | 50.0 | 7.78 | 9.26 | 3.84 | 5.79 | -7.01 | 86.88 | 17.88 | 3.01 | -3.89 | 0 | 0 | 0 |
23Q3 (16) | 6.74 | -10.73 | 25.51 | 0.48 | -14.29 | 9.09 | 0.42 | -8.7 | 16.67 | 1.17 | 0.0 | 15.84 | 7.12 | -3.98 | -13.08 | 6.23 | 2.28 | -7.05 | 17.36 | 12.02 | -7.7 | 0 | 0 | 0 |
23Q2 (15) | 7.55 | 25.0 | -24.5 | 0.56 | 9.8 | -15.15 | 0.46 | 15.0 | -17.86 | 1.17 | 7.34 | -13.33 | 7.42 | -12.16 | 12.38 | 6.09 | -8.0 | 8.8 | 15.50 | -14.13 | 14.79 | 0 | 0 | 0 |
23Q1 (14) | 6.04 | 56.07 | -31.98 | 0.51 | 75.86 | -10.53 | 0.4 | 233.33 | -18.37 | 1.09 | 51.39 | 0.0 | 8.44 | 12.68 | 31.54 | 6.62 | 113.58 | 20.02 | 18.05 | -3.0 | 47.02 | 0 | 0 | 0 |
22Q4 (13) | 3.87 | -27.93 | -67.34 | 0.29 | -34.09 | -53.23 | 0.12 | -66.67 | -79.31 | 0.72 | -28.71 | -38.98 | 7.49 | -8.54 | 43.22 | 3.10 | -53.75 | -36.65 | 18.60 | -1.08 | 86.83 | 0 | 0 | 0 |
22Q3 (12) | 5.37 | -46.3 | -49.0 | 0.44 | -33.33 | -21.43 | 0.36 | -35.71 | -29.41 | 1.01 | -25.19 | -9.01 | 8.19 | 24.15 | 54.07 | 6.70 | 19.71 | 38.42 | 18.81 | 39.32 | 78.42 | 0 | 0 | 0 |
22Q2 (11) | 10.0 | 12.61 | 10.86 | 0.66 | 15.79 | 34.69 | 0.56 | 14.29 | 33.33 | 1.35 | 23.85 | 46.74 | 6.60 | 2.82 | 21.49 | 5.60 | 1.49 | 20.27 | 13.50 | 9.98 | 32.36 | 0 | 0 | 0 |
22Q1 (10) | 8.88 | -25.06 | -11.47 | 0.57 | -8.06 | 16.33 | 0.49 | -15.52 | 16.67 | 1.09 | -7.63 | 23.86 | 6.42 | 22.68 | 31.39 | 5.52 | 12.74 | 31.78 | 12.27 | 23.27 | 39.9 | 0 | 0 | 0 |
21Q4 (9) | 11.85 | 12.54 | 27.83 | 0.62 | 10.71 | 31.91 | 0.58 | 13.73 | 65.71 | 1.18 | 6.31 | 37.21 | 5.23 | -1.62 | 3.19 | 4.89 | 1.06 | 29.63 | 9.96 | -5.54 | 7.34 | 0 | 0 | 0 |
21Q3 (8) | 10.53 | 16.74 | 21.03 | 0.56 | 14.29 | 33.33 | 0.51 | 21.43 | 41.67 | 1.11 | 20.65 | 56.34 | 5.32 | -2.1 | 10.16 | 4.84 | 4.02 | 17.05 | 10.54 | 3.35 | 29.17 | 0 | 0 | 0 |
21Q2 (7) | 9.02 | -10.07 | 23.39 | 0.49 | 0.0 | 28.95 | 0.42 | 0.0 | 55.56 | 0.92 | 4.55 | 39.39 | 5.43 | 11.2 | 4.5 | 4.66 | 11.2 | 26.07 | 10.20 | 16.25 | 12.97 | 0 | 0 | 0 |
21Q1 (6) | 10.03 | 8.2 | 51.97 | 0.49 | 4.26 | 16.67 | 0.42 | 20.0 | 50.0 | 0.88 | 2.33 | 35.38 | 4.89 | -3.64 | -23.23 | 4.19 | 10.91 | -1.3 | 8.77 | -5.43 | -10.91 | 0 | 0 | 0 |
20Q4 (5) | 9.27 | 6.55 | 17.34 | 0.47 | 11.9 | 0.0 | 0.35 | -2.78 | 25.0 | 0.86 | 21.13 | 19.44 | 5.07 | 5.02 | -14.78 | 3.78 | -8.76 | 6.53 | 9.28 | 13.68 | 1.79 | 0 | 0 | 0 |
20Q3 (4) | 8.7 | 19.02 | 0.0 | 0.42 | 10.53 | 0.0 | 0.36 | 33.33 | 0.0 | 0.71 | 7.58 | 0.0 | 4.83 | -7.13 | 0.0 | 4.14 | 12.03 | 0.0 | 8.16 | -9.61 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 7.31 | 10.76 | 0.0 | 0.38 | -9.52 | 0.0 | 0.27 | -3.57 | 0.0 | 0.66 | 1.54 | 0.0 | 5.20 | -18.31 | 0.0 | 3.69 | -12.94 | 0.0 | 9.03 | -8.32 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 6.6 | -16.46 | 0.0 | 0.42 | -10.64 | 0.0 | 0.28 | 0.0 | 0.0 | 0.65 | -9.72 | 0.0 | 6.36 | 6.96 | 0.0 | 4.24 | 19.7 | 0.0 | 9.85 | 8.06 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 7.9 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 5.95 | 0.0 | 0.0 | 3.54 | 0.0 | 0.0 | 9.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 26.38 | -6.15 | 2.03 | 3.57 | 1.63 | 6.54 | 4.5 | 8.17 | 7.70 | 10.36 | 6.18 | 13.52 | 17.06 | 15.27 | 0 | 0 |
2022 (9) | 28.11 | -32.13 | 1.96 | -8.84 | 1.53 | -20.31 | 4.16 | 1.46 | 6.97 | 34.33 | 5.44 | 17.42 | 14.80 | 49.51 | 0 | 0 |
2021 (8) | 41.42 | 29.92 | 2.15 | 27.22 | 1.92 | 51.18 | 4.1 | 42.36 | 5.19 | -2.08 | 4.64 | 16.36 | 9.90 | 9.57 | 0 | 0 |
2020 (7) | 31.88 | 15.42 | 1.69 | -8.65 | 1.27 | 8.55 | 2.88 | 3.97 | 5.30 | -20.86 | 3.98 | -5.96 | 9.03 | -9.92 | 0 | 0 |
2019 (6) | 27.62 | -4.92 | 1.85 | 10.12 | 1.17 | -3.31 | 2.77 | 0.36 | 6.70 | 15.82 | 4.24 | 1.7 | 10.03 | 5.56 | 0 | 0 |
2018 (5) | 29.05 | 6.14 | 1.68 | 16.67 | 1.21 | 10.0 | 2.76 | 5.34 | 5.78 | 9.92 | 4.17 | 3.64 | 9.50 | -0.75 | 0 | 0 |
2017 (4) | 27.37 | 12.22 | 1.44 | 19.01 | 1.1 | -14.06 | 2.62 | 9.62 | 5.26 | 6.05 | 4.02 | -23.42 | 9.57 | -2.31 | 0 | 0 |
2016 (3) | 24.39 | 16.31 | 1.21 | 19.8 | 1.28 | 30.61 | 2.39 | 12.74 | 4.96 | 3.0 | 5.25 | 12.3 | 9.80 | -3.07 | 70 | 0.0 |
2015 (2) | 20.97 | 28.73 | 1.01 | 1.0 | 0.98 | 16.67 | 2.12 | 9.84 | 4.82 | -21.54 | 4.67 | -9.37 | 10.11 | -14.67 | 70 | 0.0 |
2014 (1) | 16.29 | 19.6 | 1.0 | 49.25 | 0.84 | 37.7 | 1.93 | 38.85 | 6.14 | 0 | 5.16 | 0 | 11.85 | 0 | 70 | 0.0 |