玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.8512.6316.470.480.00.00.39-25.0-7.141.132.73-3.426.11-11.21-14.144.97-33.41-20.2714.39-8.79-17.08000
24Q2 (19)6.9722.07-7.680.482.13-14.290.5230.013.041.1-5.17-5.986.89-16.33-7.157.466.522.4515.78-22.311.84000
24Q1 (18)5.71-5.46-5.460.470.0-7.840.414.290.01.167.416.428.235.78-2.527.0120.895.7820.3213.6112.57000
23Q4 (17)6.04-10.3956.070.47-2.0862.070.35-16.67191.671.08-7.6950.07.789.263.845.79-7.0186.8817.883.01-3.89000
23Q3 (16)6.74-10.7325.510.48-14.299.090.42-8.716.671.170.015.847.12-3.98-13.086.232.28-7.0517.3612.02-7.7000
23Q2 (15)7.5525.0-24.50.569.8-15.150.4615.0-17.861.177.34-13.337.42-12.1612.386.09-8.08.815.50-14.1314.79000
23Q1 (14)6.0456.07-31.980.5175.86-10.530.4233.33-18.371.0951.390.08.4412.6831.546.62113.5820.0218.05-3.047.02000
22Q4 (13)3.87-27.93-67.340.29-34.09-53.230.12-66.67-79.310.72-28.71-38.987.49-8.5443.223.10-53.75-36.6518.60-1.0886.83000
22Q3 (12)5.37-46.3-49.00.44-33.33-21.430.36-35.71-29.411.01-25.19-9.018.1924.1554.076.7019.7138.4218.8139.3278.42000
22Q2 (11)10.012.6110.860.6615.7934.690.5614.2933.331.3523.8546.746.602.8221.495.601.4920.2713.509.9832.36000
22Q1 (10)8.88-25.06-11.470.57-8.0616.330.49-15.5216.671.09-7.6323.866.4222.6831.395.5212.7431.7812.2723.2739.9000
21Q4 (9)11.8512.5427.830.6210.7131.910.5813.7365.711.186.3137.215.23-1.623.194.891.0629.639.96-5.547.34000
21Q3 (8)10.5316.7421.030.5614.2933.330.5121.4341.671.1120.6556.345.32-2.110.164.844.0217.0510.543.3529.17000
21Q2 (7)9.02-10.0723.390.490.028.950.420.055.560.924.5539.395.4311.24.54.6611.226.0710.2016.2512.97000
21Q1 (6)10.038.251.970.494.2616.670.4220.050.00.882.3335.384.89-3.64-23.234.1910.91-1.38.77-5.43-10.91000
20Q4 (5)9.276.5517.340.4711.90.00.35-2.7825.00.8621.1319.445.075.02-14.783.78-8.766.539.2813.681.79000
20Q3 (4)8.719.020.00.4210.530.00.3633.330.00.717.580.04.83-7.130.04.1412.030.08.16-9.610.0000.0
20Q2 (3)7.3110.760.00.38-9.520.00.27-3.570.00.661.540.05.20-18.310.03.69-12.940.09.03-8.320.0000.0
20Q1 (2)6.6-16.460.00.42-10.640.00.280.00.00.65-9.720.06.366.960.04.2419.70.09.858.060.0000.0
19Q4 (1)7.90.00.00.470.00.00.280.00.00.720.00.05.950.00.03.540.00.09.110.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)26.38-6.152.033.571.636.544.58.177.7010.366.1813.5217.0615.2700
2022 (9)28.11-32.131.96-8.841.53-20.314.161.466.9734.335.4417.4214.8049.5100
2021 (8)41.4229.922.1527.221.9251.184.142.365.19-2.084.6416.369.909.5700
2020 (7)31.8815.421.69-8.651.278.552.883.975.30-20.863.98-5.969.03-9.9200
2019 (6)27.62-4.921.8510.121.17-3.312.770.366.7015.824.241.710.035.5600
2018 (5)29.056.141.6816.671.2110.02.765.345.789.924.173.649.50-0.7500
2017 (4)27.3712.221.4419.011.1-14.062.629.625.266.054.02-23.429.57-2.3100
2016 (3)24.3916.311.2119.81.2830.612.3912.744.963.05.2512.39.80-3.07700.0
2015 (2)20.9728.731.011.00.9816.672.129.844.82-21.544.67-9.3710.11-14.67700.0
2014 (1)16.2919.61.049.250.8437.71.9338.856.1405.16011.850700.0

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