- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.81 | -0.26 | 1.06 | 0.18 | -14.29 | 0.0 | 0.16 | -11.11 | -36.0 | 0.22 | 4.76 | 10.0 | 4.72 | -14.06 | -1.05 | 4.20 | -10.88 | -36.67 | 5.77 | 5.04 | 8.85 | 0 | 0 | 0 |
24Q2 (19) | 3.82 | 16.46 | -7.73 | 0.21 | 23.53 | 5.0 | 0.18 | 20.0 | -28.0 | 0.21 | 5.0 | 5.0 | 5.50 | 6.07 | 13.8 | 4.71 | 3.04 | -21.97 | 5.50 | -9.84 | 13.8 | 0 | 0 | 0 |
24Q1 (18) | 3.28 | 7.19 | -0.61 | 0.17 | 0.0 | 0.0 | 0.15 | -16.67 | -6.25 | 0.2 | -4.76 | 5.26 | 5.18 | -6.71 | 0.61 | 4.57 | -22.26 | -5.68 | 6.10 | -11.15 | 5.91 | 0 | 0 | 0 |
23Q4 (17) | 3.06 | -18.83 | -17.07 | 0.17 | -5.56 | -15.0 | 0.18 | -28.0 | 28.57 | 0.21 | 5.0 | -12.5 | 5.56 | 16.36 | 2.5 | 5.88 | -11.29 | 55.04 | 6.86 | 29.36 | 5.51 | 0 | 0 | 0 |
23Q3 (16) | 3.77 | -8.94 | 1.34 | 0.18 | -10.0 | 5.88 | 0.25 | 0.0 | 31.58 | 0.2 | 0.0 | -4.76 | 4.77 | -1.17 | 4.48 | 6.63 | 9.81 | 29.83 | 5.31 | 9.81 | -6.03 | 0 | 0 | 0 |
23Q2 (15) | 4.14 | 25.45 | 33.12 | 0.2 | 17.65 | 11.11 | 0.25 | 56.25 | 78.57 | 0.2 | 5.26 | -9.09 | 4.83 | -6.22 | -16.53 | 6.04 | 24.55 | 34.14 | 4.83 | -16.09 | -31.71 | 0 | 0 | 0 |
23Q1 (14) | 3.3 | -10.57 | 25.48 | 0.17 | -15.0 | 41.67 | 0.16 | 14.29 | 33.33 | 0.19 | -20.83 | 5.56 | 5.15 | -4.95 | 12.9 | 4.85 | 27.79 | 6.26 | 5.76 | -11.48 | -15.88 | 0 | 0 | 0 |
22Q4 (13) | 3.69 | -0.81 | 21.78 | 0.2 | 17.65 | 33.33 | 0.14 | -26.32 | 0.0 | 0.24 | 14.29 | -4.0 | 5.42 | 18.6 | 9.49 | 3.79 | -25.72 | -17.89 | 6.50 | 15.21 | -21.17 | 0 | 0 | 0 |
22Q3 (12) | 3.72 | 19.61 | 30.53 | 0.17 | -5.56 | 21.43 | 0.19 | 35.71 | 46.15 | 0.21 | -4.55 | 5.0 | 4.57 | -21.04 | -6.97 | 5.11 | 13.46 | 11.97 | 5.65 | -20.2 | -19.56 | 0 | 0 | 0 |
22Q2 (11) | 3.11 | 18.25 | 20.54 | 0.18 | 50.0 | 50.0 | 0.14 | 16.67 | 16.67 | 0.22 | 22.22 | 29.41 | 5.79 | 26.85 | 24.44 | 4.50 | -1.34 | -3.22 | 7.07 | 3.36 | 7.36 | 0 | 0 | 0 |
22Q1 (10) | 2.63 | -13.2 | 9.13 | 0.12 | -20.0 | 0.0 | 0.12 | -14.29 | 9.09 | 0.18 | -28.0 | 20.0 | 4.56 | -7.83 | -8.37 | 4.56 | -1.25 | -0.03 | 6.84 | -17.05 | 9.96 | 0 | 0 | 0 |
21Q4 (9) | 3.03 | 6.32 | 24.69 | 0.15 | 7.14 | 25.0 | 0.14 | 7.69 | 27.27 | 0.25 | 25.0 | 47.06 | 4.95 | 0.78 | 0.25 | 4.62 | 1.29 | 2.07 | 8.25 | 17.57 | 17.94 | 0 | 0 | 0 |
21Q3 (8) | 2.85 | 10.47 | 16.8 | 0.14 | 16.67 | 40.0 | 0.13 | 8.33 | 30.0 | 0.2 | 17.65 | 25.0 | 4.91 | 5.61 | 19.86 | 4.56 | -1.93 | 11.3 | 7.02 | 6.5 | 7.02 | 0 | 0 | 0 |
21Q2 (7) | 2.58 | 7.05 | 4.45 | 0.12 | 0.0 | 9.09 | 0.12 | 9.09 | 9.09 | 0.17 | 13.33 | 0.0 | 4.65 | -6.59 | 4.44 | 4.65 | 1.9 | 4.44 | 6.59 | 5.87 | -4.26 | 0 | 0 | 0 |
21Q1 (6) | 2.41 | -0.82 | -7.31 | 0.12 | 0.0 | -7.69 | 0.11 | 0.0 | -15.38 | 0.15 | -11.76 | -11.76 | 4.98 | 0.83 | -0.41 | 4.56 | 0.83 | -8.71 | 6.22 | -11.03 | -4.81 | 0 | 0 | 0 |
20Q4 (5) | 2.43 | -0.41 | -11.96 | 0.12 | 20.0 | -20.0 | 0.11 | 10.0 | -8.33 | 0.17 | 6.25 | -5.56 | 4.94 | 20.49 | -9.14 | 4.53 | 10.45 | 4.12 | 7.00 | 6.69 | 7.27 | 0 | 0 | -100.0 |
20Q3 (4) | 2.44 | -1.21 | 0.0 | 0.1 | -9.09 | 0.0 | 0.1 | -9.09 | 0.0 | 0.16 | -5.88 | 0.0 | 4.10 | -7.97 | 0.0 | 4.10 | -7.97 | 0.0 | 6.56 | -4.73 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.47 | -5.0 | 0.0 | 0.11 | -15.38 | 0.0 | 0.11 | -15.38 | 0.0 | 0.17 | 0.0 | 0.0 | 4.45 | -10.93 | 0.0 | 4.45 | -10.93 | 0.0 | 6.88 | 5.26 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.6 | -5.8 | 0.0 | 0.13 | -13.33 | 0.0 | 0.13 | 8.33 | 0.0 | 0.17 | -5.56 | 0.0 | 5.00 | -8.0 | 0.0 | 5.00 | 15.0 | 0.0 | 6.54 | 0.26 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 2.76 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 5.43 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 392 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.26 | 8.44 | 0.73 | 8.96 | 0.85 | 41.67 | 0.81 | -4.71 | 5.12 | 0.47 | 5.96 | 30.64 | 5.68 | -12.12 | 0 | 0 |
2022 (9) | 13.15 | 20.86 | 0.67 | 26.42 | 0.6 | 17.65 | 0.85 | 10.39 | 5.10 | 4.59 | 4.56 | -2.66 | 6.46 | -8.67 | 0 | 0 |
2021 (8) | 10.88 | 9.57 | 0.53 | 15.22 | 0.51 | 13.33 | 0.77 | 16.67 | 4.87 | 5.16 | 4.69 | 3.44 | 7.08 | 6.48 | 0 | 0 |
2020 (7) | 9.93 | -1.78 | 0.46 | -20.69 | 0.45 | -4.26 | 0.66 | -4.35 | 4.63 | -19.25 | 4.53 | -2.52 | 6.65 | -2.61 | 0 | 0 |
2019 (6) | 10.11 | 15.81 | 0.58 | -3.33 | 0.47 | 11.9 | 0.69 | 6.15 | 5.74 | -16.53 | 4.65 | -3.37 | 6.82 | -8.34 | 392 | 0.0 |
2018 (5) | 8.73 | -1.91 | 0.6 | 0.0 | 0.42 | -12.5 | 0.65 | 6.56 | 6.87 | 1.95 | 4.81 | -10.8 | 7.45 | 8.63 | 392 | 0.0 |
2017 (4) | 8.9 | -6.22 | 0.6 | 5.26 | 0.48 | -7.69 | 0.61 | 10.91 | 6.74 | 12.24 | 5.39 | -1.57 | 6.85 | 18.26 | 392 | 0.0 |
2016 (3) | 9.49 | -2.06 | 0.57 | 35.71 | 0.52 | 1.96 | 0.55 | 5.77 | 6.01 | 38.57 | 5.48 | 4.11 | 5.80 | 8.0 | 392 | 0.0 |
2015 (2) | 9.69 | 33.84 | 0.42 | 2.44 | 0.51 | 34.21 | 0.52 | 10.64 | 4.33 | -23.46 | 5.26 | 0.28 | 5.37 | -17.34 | 392 | 0.0 |
2014 (1) | 7.24 | 7.42 | 0.41 | -4.65 | 0.38 | 22.58 | 0.47 | -6.0 | 5.66 | 0 | 5.25 | 0 | 6.49 | 0 | 392 | 7.69 |