- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.49 | -30.99 | 13.95 | 0.04 | 0.0 | 33.33 | 0.1 | -9.09 | 25.0 | 0.34 | -5.56 | 25.93 | 8.16 | 44.9 | 17.01 | 20.41 | 31.73 | 9.69 | 69.39 | 36.85 | 10.51 | 77 | 6.94 | 6.94 |
| 24Q3 (19) | 0.71 | 57.78 | 20.34 | 0.04 | -20.0 | 0.0 | 0.11 | 10.0 | 37.5 | 0.36 | 5.88 | 28.57 | 5.63 | -49.3 | -16.9 | 15.49 | -30.28 | 14.26 | 50.70 | -32.89 | 6.84 | 72 | 0.0 | 1.41 |
| 24Q2 (18) | 0.45 | -25.0 | 12.5 | 0.05 | 66.67 | 66.67 | 0.1 | 11.11 | 42.86 | 0.34 | 9.68 | 30.77 | 11.11 | 122.22 | 48.15 | 22.22 | 48.15 | 26.98 | 75.56 | 46.24 | 16.24 | 72 | 0.0 | 1.41 |
| 24Q1 (17) | 0.6 | 39.53 | 30.43 | 0.03 | 0.0 | 50.0 | 0.09 | 12.5 | 28.57 | 0.31 | 14.81 | 19.23 | 5.00 | -28.33 | 15.0 | 15.00 | -19.38 | -1.43 | 51.67 | -17.72 | -8.59 | 72 | 0.0 | 1.41 |
| 23Q4 (16) | 0.43 | -27.12 | -29.51 | 0.03 | -25.0 | 0.0 | 0.08 | 0.0 | -11.11 | 0.27 | -3.57 | -6.9 | 6.98 | 2.91 | 41.86 | 18.60 | 37.21 | 26.1 | 62.79 | 32.31 | 32.08 | 72 | 1.41 | 1.41 |
| 23Q3 (15) | 0.59 | 47.5 | -13.24 | 0.04 | 33.33 | 33.33 | 0.08 | 14.29 | 14.29 | 0.28 | 7.69 | 3.7 | 6.78 | -9.6 | 53.67 | 13.56 | -22.52 | 31.72 | 47.46 | -26.99 | 19.52 | 71 | 0.0 | 1.43 |
| 23Q2 (14) | 0.4 | -13.04 | -60.0 | 0.03 | 50.0 | -50.0 | 0.07 | 0.0 | -46.15 | 0.26 | 0.0 | -49.02 | 7.50 | 72.5 | 25.0 | 17.50 | 15.0 | 34.62 | 65.00 | 15.0 | 27.45 | 71 | 0.0 | 1.43 |
| 23Q1 (13) | 0.46 | -24.59 | 0 | 0.02 | -33.33 | 0 | 0.07 | -22.22 | 0 | 0.26 | -10.34 | 0 | 4.35 | -11.59 | 0 | 15.22 | 3.14 | 0 | 56.52 | 18.89 | 0 | 71 | 0.0 | 0 |
| 22Q4 (12) | 0.61 | -10.29 | 0 | 0.03 | 0.0 | 0 | 0.09 | 28.57 | 0 | 0.29 | 7.41 | 0 | 4.92 | 11.48 | 0 | 14.75 | 43.33 | 0 | 47.54 | 19.73 | 0 | 71 | 1.43 | 0 |
| 22Q3 (11) | 0.68 | -32.0 | 0 | 0.03 | -50.0 | 0 | 0.07 | -46.15 | 0 | 0.27 | -47.06 | 0 | 4.41 | -26.47 | 0 | 10.29 | -20.81 | 0 | 39.71 | -22.15 | 0 | 70 | 0.0 | 0 |
| 22Q2 (10) | 1.0 | 0 | 0 | 0.06 | 0 | 0 | 0.13 | 0 | 0 | 0.51 | 0 | 0 | 6.00 | 0 | 0 | 13.00 | 0 | 0 | 51.00 | 0 | 0 | 70 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 2.25 | 20.32 | 0.17 | 41.67 | 0.4 | 29.03 | 1.36 | 25.93 | 7.56 | 17.74 | 17.78 | 7.24 | 60.44 | 4.66 | 77 | 6.94 |
| 2023 (9) | 1.87 | -18.34 | 0.12 | 0.0 | 0.31 | 6.9 | 1.08 | 0.0 | 6.42 | 22.46 | 16.58 | 30.91 | 57.75 | 22.46 | 72 | 1.41 |
| 2022 (8) | 2.29 | 36.31 | 0.12 | 0.0 | 0.29 | 31.82 | 1.08 | 20.0 | 5.24 | -26.64 | 12.66 | -3.29 | 47.16 | -11.97 | 71 | 1.43 |
| 2021 (7) | 1.68 | 31.25 | 0.12 | 0.0 | 0.22 | 15.79 | 0.9 | 12.5 | 7.14 | -23.81 | 13.10 | -11.78 | 53.57 | -14.29 | 70 | 7.69 |
| 2020 (6) | 1.28 | -3.76 | 0.12 | -33.33 | 0.19 | 11.76 | 0.8 | 11.11 | 9.38 | -30.73 | 14.84 | 16.13 | 62.50 | 15.45 | 65 | 8.33 |
| 2019 (5) | 1.33 | 12.71 | 0.18 | 20.0 | 0.17 | -5.56 | 0.72 | 18.03 | 13.53 | 6.47 | 12.78 | -16.21 | 54.14 | 4.72 | 60 | 9.09 |
| 2018 (4) | 1.18 | 31.11 | 0.15 | 25.0 | 0.18 | 20.0 | 0.61 | 19.61 | 12.71 | -4.66 | 15.25 | -8.47 | 51.69 | -8.77 | 55 | 0.0 |
| 2017 (3) | 0.9 | 15.38 | 0.12 | 9.09 | 0.15 | 7.14 | 0.51 | 8.51 | 13.33 | -5.45 | 16.67 | -7.14 | 56.67 | -5.96 | 55 | 7.84 |
| 2016 (2) | 0.78 | 0 | 0.11 | 0 | 0.14 | 0 | 0.47 | 0 | 14.10 | 0 | 17.95 | 0 | 60.26 | 0 | 51 | 0 |
