玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)202.5510.267.061.2111.01-41.835.97-2.61-23.667.675.21-0.780.600.68-45.662.95-11.67-28.693.79-4.57-7.3296690.00.0
24Q3 (19)183.7113.045.641.09-14.17-21.586.138.5-4.077.2910.29-11.420.59-24.07-25.773.34-4.02-9.193.97-2.43-16.1596690.0-32.54
24Q2 (18)162.527.57-21.341.2745.98-5.935.655.02-11.726.617.48-23.140.7835.719.63.48-2.3712.244.07-0.09-2.2896690.0-32.54
24Q1 (17)151.08-20.145.10.87-58.17-28.695.38-31.2-13.926.15-20.44-40.00.58-47.62-32.153.56-13.85-18.14.07-0.37-42.9196690.0-32.54
23Q4 (16)189.198.79-42.332.0849.64-19.077.8222.38-1.147.73-6.08-48.361.1037.5540.354.1312.4971.434.09-13.67-10.469669-32.54-32.54
23Q3 (15)173.9-15.84-51.031.392.96-9.156.39-0.16-20.428.23-4.3-39.350.8022.3485.513.6718.6362.494.7313.723.84143330.0-36.44
23Q2 (14)206.6243.74-28.781.3510.66-6.96.42.4-9.738.6-16.1-27.550.65-23.0130.723.10-28.7626.744.16-41.631.73143330.0-36.44
23Q1 (13)143.75-56.18-48.911.22-52.53-13.486.25-20.99-6.7210.25-31.53-2.570.858.3469.354.3580.3382.587.1356.2690.7143330.0-36.44
22Q4 (12)328.07-7.61-5.892.5767.9754.827.91-1.49-5.6114.9710.32-1.060.7881.8164.522.416.620.34.5619.45.1414333-36.44-36.44
22Q3 (11)355.0922.4-1.831.535.5212.58.0313.264.4213.5714.329.260.43-13.7914.62.26-7.476.373.82-6.611.3225510.029.22
22Q2 (10)290.113.11-19.721.452.8418.857.095.82-5.9711.8712.83-13.990.50-0.2748.052.442.6317.134.099.437.15225510.029.22
22Q1 (9)281.35-19.311.621.41-15.0641.06.7-20.053.410.52-30.47-20.840.505.2526.332.38-0.93-7.373.74-13.84-29.08225510.029.22
21Q4 (8)348.62-3.62-7.931.6622.0648.218.388.97-5.9515.1321.8221.040.4826.6460.972.4013.062.154.3426.3931.462255129.2229.22
21Q3 (7)361.710.0910.761.3611.4833.337.691.9915.2912.42-10.0-22.860.3811.3720.382.131.94.093.43-10.08-30.35174520.0-32.39
21Q2 (6)361.3843.366.451.2222.019.617.5416.361.0713.83.8412.380.34-14.912.362.09-18.84-5.063.82-27.575.56174520.0-32.39
21Q1 (5)252.07-33.4311.351.0-10.7147.066.48-27.2712.1113.296.3224.440.4034.1132.072.579.240.685.2759.711.76174520.0-27.27
20Q4 (4)378.6315.950.01.129.80.08.9133.580.012.5-22.360.00.30-5.30.02.3515.210.03.30-33.040.017452-32.390.0
20Q3 (3)326.56-3.80.01.020.00.06.67-10.590.016.131.110.00.313.950.02.04-7.060.04.9336.290.0258110.00.0
20Q2 (2)339.4749.960.01.0250.00.07.4629.070.012.2814.980.00.300.030.02.20-13.930.03.62-23.320.0258117.560.0
20Q1 (1)226.380.00.00.680.00.05.780.00.010.680.00.00.300.00.02.550.00.04.720.00.0239970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)699.86-1.94.44-26.4923.13-13.9227.73-20.340.63-25.063.30-12.253.96-18.7996690.0
2023 (9)713.45-43.136.04-13.2226.87-9.6234.81-31.650.8552.613.7758.934.8820.199669-32.54
2022 (8)1254.61-5.236.9632.5729.73-1.250.93-6.790.5539.882.374.254.06-1.6514333-36.44
2021 (7)1323.784.155.2536.7230.094.4154.645.970.4031.272.270.254.131.752255129.22
2020 (6)1271.056.173.84-13.7128.823.5951.5610.240.30-18.722.27-2.424.063.8417452-32.39
2019 (5)1197.24-6.794.45-3.0527.82-19.1346.7750.240.374.012.32-13.243.9161.18258117.56
2018 (4)1284.44-1.814.59-32.734.43.9631.1374.110.36-31.462.685.882.4277.32239975.79
2017 (3)1308.1664.846.8219.0233.0912.0217.8813.60.52-27.792.53-32.041.37-31.092268417.59
2016 (2)793.61-15.285.739.3529.54-2.3815.740.640.7229.083.7215.231.9818.819290-17.24
2015 (1)936.7923.325.2421.5830.2623.8615.6454.390.5603.2301.6702330821.59

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