- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.84 | 3.04 | 4.33 | 1.11 | 48.0 | 109.43 | 1.48 | 7.25 | 5.71 | 0 | 0 | -100.0 | 10.24 | 43.63 | 100.74 | 13.65 | 4.08 | 1.33 | 0.00 | 0 | -100.0 | 777 | 0.0 | -0.26 |
| 24Q2 (19) | 10.52 | -1.59 | 1.94 | 0.75 | 33.93 | 33.93 | 1.38 | -3.5 | -2.13 | 0 | 0 | -100.0 | 7.13 | 36.09 | 31.38 | 13.12 | -1.94 | -3.99 | 0.00 | 0 | -100.0 | 777 | 0.0 | -0.26 |
| 24Q1 (18) | 10.69 | -0.09 | 3.19 | 0.56 | 3.7 | -3.45 | 1.43 | -15.38 | 4.38 | 0 | -100.0 | -100.0 | 5.24 | 3.8 | -6.43 | 13.38 | -15.31 | 1.16 | 0.00 | -100.0 | -100.0 | 777 | 0.0 | -0.26 |
| 23Q4 (17) | 10.7 | 2.98 | -9.48 | 0.54 | 1.89 | -1.82 | 1.69 | 20.71 | 7.64 | 0.01 | 0.0 | 0.0 | 5.05 | -1.07 | 8.46 | 15.79 | 17.22 | 18.91 | 0.09 | -2.9 | 10.47 | 777 | -0.26 | -0.26 |
| 23Q3 (16) | 10.39 | 0.68 | -1.24 | 0.53 | -5.36 | -5.36 | 1.4 | -0.71 | -7.28 | 0.01 | 0.0 | 0.0 | 5.10 | -5.99 | -4.17 | 13.47 | -1.38 | -6.12 | 0.10 | -0.67 | 1.25 | 779 | 0.0 | 3.18 |
| 23Q2 (15) | 10.32 | -0.39 | -4.8 | 0.56 | -3.45 | 1.82 | 1.41 | 2.92 | 2.17 | 0.01 | 0.0 | 0.0 | 5.43 | -3.07 | 6.95 | 13.66 | 3.32 | 7.32 | 0.10 | 0.39 | 5.04 | 779 | 0.0 | 3.18 |
| 23Q1 (14) | 10.36 | -12.35 | -0.48 | 0.58 | 5.45 | 1.75 | 1.37 | -12.74 | -0.72 | 0.01 | 0.0 | 0.0 | 5.60 | 20.32 | 2.25 | 13.22 | -0.44 | -0.25 | 0.10 | 14.09 | 0.48 | 779 | 0.0 | 3.18 |
| 22Q4 (13) | 11.82 | 12.36 | 12.04 | 0.55 | -1.79 | -3.51 | 1.57 | 3.97 | 13.77 | 0.01 | 0.0 | 0.0 | 4.65 | -12.59 | -13.88 | 13.28 | -7.46 | 1.54 | 0.08 | -11.0 | -10.74 | 779 | 3.18 | 3.18 |
| 22Q3 (12) | 10.52 | -2.95 | 1.64 | 0.56 | 1.82 | 3.7 | 1.51 | 9.42 | 24.79 | 0.01 | 0.0 | 0.0 | 5.32 | 4.92 | 2.03 | 14.35 | 12.75 | 22.78 | 0.10 | 3.04 | -1.62 | 755 | 0.0 | 0.27 |
| 22Q2 (11) | 10.84 | 4.13 | 3.83 | 0.55 | -3.51 | 1.85 | 1.38 | 0.0 | 4.55 | 0.01 | 0.0 | 0.0 | 5.07 | -7.34 | -1.91 | 12.73 | -3.97 | 0.69 | 0.09 | -3.97 | -3.69 | 755 | 0.0 | 0.27 |
| 22Q1 (10) | 10.41 | -1.33 | -5.28 | 0.57 | 0.0 | 5.56 | 1.38 | 0.0 | 4.55 | 0.01 | 0.0 | 0.0 | 5.48 | 1.34 | 11.44 | 13.26 | 1.34 | 10.37 | 0.10 | 1.34 | 5.57 | 755 | 0.0 | 0.27 |
| 21Q4 (9) | 10.55 | 1.93 | -1.03 | 0.57 | 5.56 | 11.76 | 1.38 | 14.05 | -21.14 | 0.01 | 0.0 | 0.0 | 5.40 | 3.55 | 12.93 | 13.08 | 11.89 | -20.32 | 0.09 | -1.9 | 1.04 | 755 | 0.27 | 0.27 |
| 21Q3 (8) | 10.35 | -0.86 | -2.63 | 0.54 | 0.0 | -6.9 | 1.21 | -8.33 | -5.47 | 0.01 | 0.0 | 0.0 | 5.22 | 0.87 | -4.38 | 11.69 | -7.54 | -2.91 | 0.10 | 0.87 | 2.71 | 753 | 0.0 | -0.79 |
| 21Q2 (7) | 10.44 | -5.0 | -7.86 | 0.54 | 0.0 | 20.0 | 1.32 | 0.0 | 4.76 | 0.01 | 0.0 | 0.0 | 5.17 | 5.27 | 30.23 | 12.64 | 5.27 | 13.69 | 0.10 | 5.27 | 8.52 | 753 | 0.0 | -0.79 |
| 21Q1 (6) | 10.99 | 3.1 | 3.0 | 0.54 | 5.88 | 14.89 | 1.32 | -24.57 | -3.65 | 0.01 | 0.0 | 0.0 | 4.91 | 2.7 | 11.55 | 12.01 | -26.84 | -6.46 | 0.09 | -3.0 | -2.91 | 753 | 0.0 | 28.28 |
| 20Q4 (5) | 10.66 | 0.28 | 18.97 | 0.51 | -12.07 | 37.84 | 1.75 | 36.72 | 35.66 | 0.01 | 0.0 | 0.0 | 4.78 | -12.32 | 15.86 | 16.42 | 36.33 | 14.02 | 0.09 | -0.28 | -15.95 | 753 | -0.79 | 28.28 |
| 20Q3 (4) | 10.63 | -6.18 | 0.0 | 0.58 | 28.89 | 0.0 | 1.28 | 1.59 | 0.0 | 0.01 | 0.0 | 0.0 | 5.46 | 37.38 | 0.0 | 12.04 | 8.28 | 0.0 | 0.09 | 6.59 | 0.0 | 759 | 0.0 | 0.0 |
| 20Q2 (3) | 11.33 | 6.19 | 0.0 | 0.45 | -4.26 | 0.0 | 1.26 | -8.03 | 0.0 | 0.01 | 0.0 | 0.0 | 3.97 | -9.83 | 0.0 | 11.12 | -13.39 | 0.0 | 0.09 | -5.83 | 0.0 | 759 | 29.3 | 0.0 |
| 20Q1 (2) | 10.67 | 19.08 | 0.0 | 0.47 | 27.03 | 0.0 | 1.37 | 6.2 | 0.0 | 0.01 | 0.0 | 0.0 | 4.40 | 6.67 | 0.0 | 12.84 | -10.82 | 0.0 | 0.09 | -16.03 | 0.0 | 587 | 0.0 | 0.0 |
| 19Q4 (1) | 8.96 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 14.40 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 587 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 41.77 | -4.18 | 2.21 | -0.9 | 5.87 | 0.51 | 0.03 | 0.0 | 5.29 | 3.42 | 14.05 | 4.89 | 0.07 | 4.36 | 779 | 0.0 |
| 2022 (9) | 43.59 | 3.96 | 2.23 | 1.83 | 5.84 | 11.88 | 0.03 | 0.0 | 5.12 | -2.05 | 13.40 | 7.62 | 0.07 | -3.81 | 779 | 3.18 |
| 2021 (8) | 41.93 | -1.67 | 2.19 | 1.39 | 5.22 | -5.09 | 0.03 | -25.0 | 5.22 | 3.11 | 12.45 | -3.48 | 0.07 | -23.73 | 755 | 0.27 |
| 2020 (7) | 42.64 | 38.17 | 2.16 | 67.44 | 5.5 | 25.86 | 0.04 | -20.0 | 5.07 | 21.18 | 12.90 | -8.91 | 0.09 | -42.1 | 753 | -0.79 |
| 2019 (6) | 30.86 | 5.25 | 1.29 | 6.61 | 4.37 | 2.82 | 0.05 | -50.0 | 4.18 | 1.29 | 14.16 | -2.31 | 0.16 | -52.5 | 759 | 29.3 |
| 2018 (5) | 29.32 | -0.37 | 1.21 | -4.72 | 4.25 | -10.71 | 0.1 | 150.0 | 4.13 | -4.37 | 14.50 | -10.38 | 0.34 | 150.94 | 587 | -2.33 |
| 2017 (4) | 29.43 | -1.24 | 1.27 | -7.97 | 4.76 | 5.08 | 0.04 | -20.0 | 4.32 | -6.81 | 16.17 | 6.4 | 0.14 | -18.99 | 601 | 2.39 |
| 2016 (3) | 29.8 | -1.72 | 1.38 | -2.13 | 4.53 | 7.6 | 0.05 | -44.44 | 4.63 | -0.42 | 15.20 | 9.48 | 0.17 | -43.48 | 587 | 0.0 |
| 2015 (2) | 30.32 | -1.65 | 1.41 | -1.4 | 4.21 | -6.86 | 0.09 | 0.0 | 4.65 | 0.26 | 13.89 | -5.29 | 0.30 | 1.68 | 587 | 2.44 |
| 2014 (1) | 30.83 | -5.23 | 1.43 | 12.6 | 4.52 | -6.03 | 0.09 | 350.0 | 4.64 | 0 | 14.66 | 0 | 0.29 | 0 | 573 | 4.18 |
