玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.627.28.61.2714.41135.191.6410.81-2.9600-100.010.936.73116.5614.113.37-10.640.000-100.07770.00.0
24Q3 (19)10.843.044.331.1148.0109.431.487.255.7100-100.010.2443.63100.7413.654.081.330.000-100.07770.0-0.26
24Q2 (18)10.52-1.591.940.7533.9333.931.38-3.5-2.1300-100.07.1336.0931.3813.12-1.94-3.990.000-100.07770.0-0.26
24Q1 (17)10.69-0.093.190.563.7-3.451.43-15.384.380-100.0-100.05.243.8-6.4313.38-15.311.160.00-100.0-100.07770.0-0.26
23Q4 (16)10.72.98-9.480.541.89-1.821.6920.717.640.010.00.05.05-1.078.4615.7917.2218.910.09-2.910.47777-0.26-0.26
23Q3 (15)10.390.68-1.240.53-5.36-5.361.4-0.71-7.280.010.00.05.10-5.99-4.1713.47-1.38-6.120.10-0.671.257790.03.18
23Q2 (14)10.32-0.39-4.80.56-3.451.821.412.922.170.010.00.05.43-3.076.9513.663.327.320.100.395.047790.03.18
23Q1 (13)10.36-12.35-0.480.585.451.751.37-12.74-0.720.010.00.05.6020.322.2513.22-0.44-0.250.1014.090.487790.03.18
22Q4 (12)11.8212.3612.040.55-1.79-3.511.573.9713.770.010.00.04.65-12.59-13.8813.28-7.461.540.08-11.0-10.747793.183.18
22Q3 (11)10.52-2.951.640.561.823.71.519.4224.790.010.00.05.324.922.0314.3512.7522.780.103.04-1.627550.00.27
22Q2 (10)10.844.133.830.55-3.511.851.380.04.550.010.00.05.07-7.34-1.9112.73-3.970.690.09-3.97-3.697550.00.27
22Q1 (9)10.41-1.33-5.280.570.05.561.380.04.550.010.00.05.481.3411.4413.261.3410.370.101.345.577550.00.27
21Q4 (8)10.551.93-1.030.575.5611.761.3814.05-21.140.010.00.05.403.5512.9313.0811.89-20.320.09-1.91.047550.270.27
21Q3 (7)10.35-0.86-2.630.540.0-6.91.21-8.33-5.470.010.00.05.220.87-4.3811.69-7.54-2.910.100.872.717530.0-0.79
21Q2 (6)10.44-5.0-7.860.540.020.01.320.04.760.010.00.05.175.2730.2312.645.2713.690.105.278.527530.0-0.79
21Q1 (5)10.993.13.00.545.8814.891.32-24.57-3.650.010.00.04.912.711.5512.01-26.84-6.460.09-3.0-2.917530.028.28
20Q4 (4)10.660.280.00.51-12.070.01.7536.720.00.010.00.04.78-12.320.016.4236.330.00.09-0.280.0753-0.790.0
20Q3 (3)10.63-6.180.00.5828.890.01.281.590.00.010.00.05.4637.380.012.048.280.00.096.590.07590.00.0
20Q2 (2)11.336.190.00.45-4.260.01.26-8.030.00.010.00.03.97-9.830.011.12-13.390.00.09-5.830.075929.30.0
20Q1 (1)10.670.00.00.470.00.01.370.00.00.010.00.04.400.00.012.840.00.00.090.00.05870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)43.674.553.6966.975.920.85008.4559.713.56-3.540.0007770.0
2023 (9)41.77-4.182.21-0.95.870.510.030.05.293.4214.054.890.074.36777-0.26
2022 (8)43.593.962.231.835.8411.880.030.05.12-2.0513.407.620.07-3.817793.18
2021 (7)41.93-1.672.191.395.22-5.090.03-25.05.223.1112.45-3.480.07-23.737550.27
2020 (6)42.6438.172.1667.445.525.860.04-20.05.0721.1812.90-8.910.09-42.1753-0.79
2019 (5)30.865.251.296.614.372.820.05-50.04.181.2914.16-2.310.16-52.575929.3
2018 (4)29.32-0.371.21-4.724.25-10.710.1150.04.13-4.3714.50-10.380.34150.94587-2.33
2017 (3)29.43-1.241.27-7.974.765.080.04-20.04.32-6.8116.176.40.14-18.996012.39
2016 (2)29.8-1.721.38-2.134.537.60.05-44.444.63-0.4215.209.480.17-43.485870.0
2015 (1)30.32-1.651.41-1.44.21-6.860.090.04.65013.8900.3005872.44

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