- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.99 | 26.69 | 17.25 | 0.02 | 0.0 | -50.0 | 0.21 | -4.55 | 0.0 | 0.07 | 16.67 | 40.0 | 0.67 | -21.07 | -57.36 | 7.02 | -24.66 | -14.72 | 2.34 | -7.92 | 19.4 | 0 | 0 | 0 |
24Q2 (19) | 2.36 | 26.88 | -54.09 | 0.02 | 0.0 | -33.33 | 0.22 | 10.0 | 0.0 | 0.06 | 0.0 | 20.0 | 0.85 | -21.19 | 45.2 | 9.32 | -13.31 | 117.8 | 2.54 | -21.19 | 161.36 | 0 | 0 | 0 |
24Q1 (18) | 1.86 | -20.51 | -62.65 | 0.02 | 0.0 | -33.33 | 0.2 | 17.65 | -9.09 | 0.06 | -14.29 | 20.0 | 1.08 | 25.81 | 78.49 | 10.75 | 48.01 | 143.4 | 3.23 | 7.83 | 221.29 | 0 | 0 | 0 |
23Q4 (17) | 2.34 | -8.24 | -72.24 | 0.02 | -50.0 | -60.0 | 0.17 | -19.05 | -19.05 | 0.07 | 40.0 | 75.0 | 0.85 | -45.51 | 44.1 | 7.26 | -11.78 | 191.64 | 2.99 | 52.56 | 530.45 | 0 | 0 | 0 |
23Q3 (16) | 2.55 | -50.39 | -75.22 | 0.04 | 33.33 | -42.86 | 0.21 | -4.55 | 0.0 | 0.05 | 0.0 | 25.0 | 1.57 | 168.76 | 130.59 | 8.24 | 92.41 | 303.53 | 1.96 | 101.57 | 404.41 | 0 | 0 | 0 |
23Q2 (15) | 5.14 | 3.21 | -19.06 | 0.03 | 0.0 | 0.0 | 0.22 | 0.0 | 15.79 | 0.05 | 0.0 | 0.0 | 0.58 | -3.11 | 23.54 | 4.28 | -3.11 | 43.05 | 0.97 | -3.11 | 23.54 | 0 | 0 | 0 |
23Q1 (14) | 4.98 | -40.93 | -34.65 | 0.03 | -40.0 | 0.0 | 0.22 | 4.76 | 4.76 | 0.05 | 25.0 | 66.67 | 0.60 | 1.57 | 53.01 | 4.42 | 77.34 | 60.3 | 1.00 | 111.6 | 155.02 | 0 | 0 | 0 |
22Q4 (13) | 8.43 | -18.08 | 17.74 | 0.05 | -28.57 | 66.67 | 0.21 | 0.0 | 10.53 | 0.04 | 0.0 | 33.33 | 0.59 | -12.81 | 41.56 | 2.49 | 22.06 | -6.12 | 0.47 | 22.06 | 13.25 | 0 | 0 | 0 |
22Q3 (12) | 10.29 | 62.05 | 214.68 | 0.07 | 133.33 | 250.0 | 0.21 | 10.53 | 10.53 | 0.04 | -20.0 | -20.0 | 0.68 | 43.99 | 11.22 | 2.04 | -31.79 | -64.88 | 0.39 | -50.63 | -74.58 | 0 | 0 | 0 |
22Q2 (11) | 6.35 | -16.67 | 106.84 | 0.03 | 0.0 | 50.0 | 0.19 | -9.52 | 5.56 | 0.05 | 66.67 | 25.0 | 0.47 | 20.0 | -27.48 | 2.99 | 8.57 | -48.97 | 0.79 | 100.0 | -39.57 | 0 | 0 | 0 |
22Q1 (10) | 7.62 | 6.42 | 294.82 | 0.03 | 0.0 | 50.0 | 0.21 | 10.53 | 16.67 | 0.03 | 0.0 | -25.0 | 0.39 | -6.04 | -62.01 | 2.76 | 3.85 | -70.45 | 0.39 | -6.04 | -81.0 | 0 | 0 | 0 |
21Q4 (9) | 7.16 | 118.96 | 110.59 | 0.03 | 50.0 | -25.0 | 0.19 | 0.0 | 0.0 | 0.03 | -40.0 | -57.14 | 0.42 | -31.49 | -64.39 | 2.65 | -54.33 | -52.51 | 0.42 | -72.6 | -79.65 | 0 | 0 | 0 |
21Q3 (8) | 3.27 | 6.51 | -65.69 | 0.02 | 0.0 | -81.82 | 0.19 | 5.56 | -13.64 | 0.05 | 25.0 | 25.0 | 0.61 | -6.12 | -47.01 | 5.81 | -0.9 | 151.7 | 1.53 | 17.35 | 264.3 | 0 | 0 | 0 |
21Q2 (7) | 3.07 | 59.07 | -49.75 | 0.02 | 0.0 | -60.0 | 0.18 | 0.0 | -5.26 | 0.04 | 0.0 | -42.86 | 0.65 | -37.13 | -20.39 | 5.86 | -37.13 | 88.55 | 1.30 | -37.13 | 13.73 | 0 | 0 | 0 |
21Q1 (6) | 1.93 | -43.24 | 6.04 | 0.02 | -50.0 | 0.0 | 0.18 | -5.26 | 20.0 | 0.04 | -42.86 | 0.0 | 1.04 | -11.92 | -5.7 | 9.33 | 66.89 | 13.16 | 2.07 | 0.67 | -5.7 | 0 | 0 | 0 |
20Q4 (5) | 3.4 | -64.32 | 0.59 | 0.04 | -63.64 | 33.33 | 0.19 | -13.64 | 26.67 | 0.07 | 75.0 | 16.67 | 1.18 | 1.93 | 32.55 | 5.59 | 142.07 | 25.92 | 2.06 | 390.51 | 15.98 | 0 | 0 | -100.0 |
20Q3 (4) | 9.53 | 55.97 | 0.0 | 0.11 | 120.0 | 0.0 | 0.22 | 15.79 | 0.0 | 0.04 | -42.86 | 0.0 | 1.15 | 41.05 | 0.0 | 2.31 | -25.76 | 0.0 | 0.42 | -63.36 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 6.11 | 235.71 | 0.0 | 0.05 | 150.0 | 0.0 | 0.19 | 26.67 | 0.0 | 0.07 | 75.0 | 0.0 | 0.82 | -25.53 | 0.0 | 3.11 | -62.27 | 0.0 | 1.15 | -47.87 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.82 | -46.15 | 0.0 | 0.02 | -33.33 | 0.0 | 0.15 | 0.0 | 0.0 | 0.04 | -33.33 | 0.0 | 1.10 | 23.81 | 0.0 | 8.24 | 85.71 | 0.0 | 2.20 | 23.81 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 3.38 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 4.44 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 309 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 15.02 | -54.05 | 0.11 | -38.89 | 0.83 | 2.47 | 0.23 | 53.33 | 0.73 | 33.0 | 5.53 | 123.02 | 1.53 | 233.72 | 0 | 0 |
2022 (9) | 32.69 | 111.86 | 0.18 | 100.0 | 0.81 | 8.0 | 0.15 | 0.0 | 0.55 | -5.6 | 2.48 | -49.02 | 0.46 | -52.8 | 0 | 0 |
2021 (8) | 15.43 | -26.0 | 0.09 | -59.09 | 0.75 | 0.0 | 0.15 | -31.82 | 0.58 | -44.72 | 4.86 | 35.13 | 0.97 | -7.87 | 0 | 0 |
2020 (7) | 20.85 | 33.14 | 0.22 | 46.67 | 0.75 | 22.95 | 0.22 | 46.67 | 1.06 | 10.16 | 3.60 | -7.65 | 1.06 | 10.16 | 0 | 0 |
2019 (6) | 15.66 | -12.76 | 0.15 | 36.36 | 0.61 | -3.17 | 0.15 | 15.38 | 0.96 | 56.3 | 3.90 | 10.98 | 0.96 | 32.26 | 309 | 0.0 |
2018 (5) | 17.95 | 41.01 | 0.11 | 22.22 | 0.63 | 5.0 | 0.13 | 85.71 | 0.61 | -13.32 | 3.51 | -25.53 | 0.72 | 31.71 | 309 | 0.0 |
2017 (4) | 12.73 | 41.76 | 0.09 | -30.77 | 0.6 | -53.12 | 0.07 | -46.15 | 0.71 | -51.16 | 4.71 | -66.93 | 0.55 | -62.02 | 309 | 0.0 |
2016 (3) | 8.98 | -31.19 | 0.13 | -7.14 | 1.28 | 120.69 | 0.13 | -23.53 | 1.45 | 34.94 | 14.25 | 220.71 | 1.45 | 11.13 | 309 | 0.0 |
2015 (2) | 13.05 | 3.24 | 0.14 | 0.0 | 0.58 | 41.46 | 0.17 | 70.0 | 1.07 | -3.14 | 4.44 | 37.02 | 1.30 | 64.66 | 309 | 0.0 |
2014 (1) | 12.64 | 59.6 | 0.14 | 40.0 | 0.41 | 127.78 | 0.1 | 11.11 | 1.11 | 0 | 3.24 | 0 | 0.79 | 0 | 309 | 47.14 |