玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.9926.6917.250.020.0-50.00.21-4.550.00.0716.6740.00.67-21.07-57.367.02-24.66-14.722.34-7.9219.4000
24Q2 (19)2.3626.88-54.090.020.0-33.330.2210.00.00.060.020.00.85-21.1945.29.32-13.31117.82.54-21.19161.36000
24Q1 (18)1.86-20.51-62.650.020.0-33.330.217.65-9.090.06-14.2920.01.0825.8178.4910.7548.01143.43.237.83221.29000
23Q4 (17)2.34-8.24-72.240.02-50.0-60.00.17-19.05-19.050.0740.075.00.85-45.5144.17.26-11.78191.642.9952.56530.45000
23Q3 (16)2.55-50.39-75.220.0433.33-42.860.21-4.550.00.050.025.01.57168.76130.598.2492.41303.531.96101.57404.41000
23Q2 (15)5.143.21-19.060.030.00.00.220.015.790.050.00.00.58-3.1123.544.28-3.1143.050.97-3.1123.54000
23Q1 (14)4.98-40.93-34.650.03-40.00.00.224.764.760.0525.066.670.601.5753.014.4277.3460.31.00111.6155.02000
22Q4 (13)8.43-18.0817.740.05-28.5766.670.210.010.530.040.033.330.59-12.8141.562.4922.06-6.120.4722.0613.25000
22Q3 (12)10.2962.05214.680.07133.33250.00.2110.5310.530.04-20.0-20.00.6843.9911.222.04-31.79-64.880.39-50.63-74.58000
22Q2 (11)6.35-16.67106.840.030.050.00.19-9.525.560.0566.6725.00.4720.0-27.482.998.57-48.970.79100.0-39.57000
22Q1 (10)7.626.42294.820.030.050.00.2110.5316.670.030.0-25.00.39-6.04-62.012.763.85-70.450.39-6.04-81.0000
21Q4 (9)7.16118.96110.590.0350.0-25.00.190.00.00.03-40.0-57.140.42-31.49-64.392.65-54.33-52.510.42-72.6-79.65000
21Q3 (8)3.276.51-65.690.020.0-81.820.195.56-13.640.0525.025.00.61-6.12-47.015.81-0.9151.71.5317.35264.3000
21Q2 (7)3.0759.07-49.750.020.0-60.00.180.0-5.260.040.0-42.860.65-37.13-20.395.86-37.1388.551.30-37.1313.73000
21Q1 (6)1.93-43.246.040.02-50.00.00.18-5.2620.00.04-42.860.01.04-11.92-5.79.3366.8913.162.070.67-5.7000
20Q4 (5)3.4-64.320.590.04-63.6433.330.19-13.6426.670.0775.016.671.181.9332.555.59142.0725.922.06390.5115.9800-100.0
20Q3 (4)9.5355.970.00.11120.00.00.2215.790.00.04-42.860.01.1541.050.02.31-25.760.00.42-63.360.0000.0
20Q2 (3)6.11235.710.00.05150.00.00.1926.670.00.0775.00.00.82-25.530.03.11-62.270.01.15-47.870.0000.0
20Q1 (2)1.82-46.150.00.02-33.330.00.150.00.00.04-33.330.01.1023.810.08.2485.710.02.2023.810.00-100.00.0
19Q4 (1)3.380.00.00.030.00.00.150.00.00.060.00.00.890.00.04.440.00.01.780.00.03090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.02-54.050.11-38.890.832.470.2353.330.7333.05.53123.021.53233.7200
2022 (9)32.69111.860.18100.00.818.00.150.00.55-5.62.48-49.020.46-52.800
2021 (8)15.43-26.00.09-59.090.750.00.15-31.820.58-44.724.8635.130.97-7.8700
2020 (7)20.8533.140.2246.670.7522.950.2246.671.0610.163.60-7.651.0610.1600
2019 (6)15.66-12.760.1536.360.61-3.170.1515.380.9656.33.9010.980.9632.263090.0
2018 (5)17.9541.010.1122.220.635.00.1385.710.61-13.323.51-25.530.7231.713090.0
2017 (4)12.7341.760.09-30.770.6-53.120.07-46.150.71-51.164.71-66.930.55-62.023090.0
2016 (3)8.98-31.190.13-7.141.28120.690.13-23.531.4534.9414.25220.711.4511.133090.0
2015 (2)13.053.240.140.00.5841.460.1770.01.07-3.144.4437.021.3064.663090.0
2014 (1)12.6459.60.1440.00.41127.780.111.111.1103.2400.79030947.14

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