玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.4823.3333.331.0619.121.840.050.00.00.090.012.571.62-3.43-8.623.38-18.92-25.06.08-18.92-15.62000
24Q2 (19)1.2-2.4442.860.89-2.264.810.050.00.00.090.00.074.170.2515.374.172.5-30.07.502.5-30.0000
24Q1 (18)1.23-12.1423.00.91-24.7928.170.050.00.00.090.012.573.98-14.44.24.0713.82-18.77.3213.82-8.54000
23Q4 (17)1.426.1345.831.2139.0880.60.050.00.00.0912.5-10.086.4310.2723.843.57-20.71-31.436.43-10.8-38.29000
23Q3 (16)1.1132.148.820.8761.1129.850.050.00.00.08-11.110.078.3821.9219.324.50-24.32-8.117.21-32.73-8.11000
23Q2 (15)0.84-16.0-11.580.54-23.94-18.180.050.00.00.0912.512.564.29-9.46-7.475.9519.0513.110.7133.9327.23000
23Q1 (14)1.04.1711.110.715.9714.520.050.025.00.08-20.0-20.071.001.733.065.00-4.012.58.00-23.2-28.0000
22Q4 (13)0.96-5.8811.630.670.011.670.050.025.00.125.011.1169.796.250.035.216.2511.9810.4232.81-0.46000
22Q3 (12)1.027.3725.930.671.5219.640.050.025.00.080.0-11.1165.69-5.45-4.994.90-6.86-0.747.84-6.86-29.41000
22Q2 (11)0.955.5648.440.666.4543.480.0525.00.00.08-20.0-11.1169.470.85-3.345.2618.42-32.638.42-24.21-40.12000
22Q1 (10)0.94.6521.620.623.3321.570.040.00.00.111.1111.1168.89-1.26-0.044.44-4.44-17.7811.116.17-8.64000
21Q4 (9)0.866.17514.290.67.14500.00.040.0-20.00.090.0-10.069.770.91-2.334.65-5.81-86.9810.47-5.81-85.35000
21Q3 (8)0.8126.56523.080.5621.74229.410.04-20.0-20.00.090.00.069.14-3.81-47.134.94-36.79-87.1611.11-20.99-83.95000
21Q2 (7)0.64-13.51357.140.46-9.8228.570.0525.00.00.090.00.071.884.29-28.127.8144.53-78.1214.0615.62-78.12000
21Q1 (6)0.74428.57428.570.51410.0363.640.04-20.00.00.09-10.00.068.92-3.51-12.295.41-84.86-81.0812.16-82.97-81.08000
20Q4 (5)0.147.69-41.670.1-41.18-37.50.050.00.00.111.110.071.43-45.387.1435.71-7.1471.4371.433.1771.43000
20Q3 (4)0.13-7.140.00.1721.430.00.050.00.00.090.00.0130.7730.770.038.467.690.069.237.690.0000.0
20Q2 (3)0.140.00.00.1427.270.00.0525.00.00.090.00.0100.0027.270.035.7125.00.064.290.00.0000.0
20Q1 (2)0.14-41.670.00.11-31.250.00.04-20.00.00.09-10.00.078.5717.860.028.5737.140.064.2954.290.0000.0
19Q4 (1)0.240.00.00.160.00.00.050.00.00.10.00.066.670.00.020.830.00.041.670.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.3513.583.3427.480.25.260.35-2.7876.7812.244.60-7.328.05-14.400
2022 (9)3.8325.572.6223.580.1911.760.360.068.41-1.584.96-11.09.40-20.3700
2021 (8)3.05444.642.12315.690.17-5.560.36-2.769.51-23.685.57-82.6611.80-82.1400
2020 (7)0.56-62.670.51-43.330.18-10.00.37-9.7691.0751.7932.14141.0766.07141.7200
2019 (6)1.5-33.920.9-51.090.25.260.41-19.6160.00-25.9813.3359.327.3321.6600
2018 (5)2.27-34.011.84-28.40.190.00.510.081.068.58.3751.5422.4751.5400
2017 (4)3.44-12.022.57-7.550.19-26.920.518.5174.715.085.52-16.9414.8323.34540.0
2016 (3)3.9155.162.78110.610.2644.440.4714.6371.1035.746.65-6.9112.02-26.12540.0
2015 (2)2.52207.321.32633.330.1850.00.4124.2452.38138.627.14-51.1916.27-59.57540.0
2014 (1)0.82-1.20.1800.1250.00.3317.8621.95014.63040.240540.0

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