- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.4 | 6.25 | -25.27 | 0.22 | 15.79 | 29.41 | 0.3 | 0.0 | 11.11 | 1.13 | -2.59 | -0.88 | 6.47 | 8.98 | 73.18 | 8.82 | -5.88 | 48.69 | 33.24 | -8.32 | 32.65 | 0 | 0 | 0 |
| 24Q2 (19) | 3.2 | 24.03 | -28.57 | 0.19 | 5.56 | 11.76 | 0.3 | 7.14 | 11.11 | 1.16 | 4.5 | 1.75 | 5.94 | -14.9 | 56.47 | 9.38 | -13.62 | 55.56 | 36.25 | -15.74 | 42.46 | 0 | 0 | 0 |
| 24Q1 (18) | 2.58 | -35.34 | -32.64 | 0.18 | 5.88 | 5.88 | 0.28 | 7.69 | 12.0 | 1.11 | -5.13 | 9.9 | 6.98 | 63.75 | 57.18 | 10.85 | 66.55 | 66.26 | 43.02 | 46.72 | 63.15 | 0 | 0 | 0 |
| 23Q4 (17) | 3.99 | -12.31 | -7.42 | 0.17 | 0.0 | -15.0 | 0.26 | -3.7 | 18.18 | 1.17 | 2.63 | 6.36 | 4.26 | 14.04 | -8.18 | 6.52 | 9.81 | 27.66 | 29.32 | 17.04 | 14.89 | 0 | 0 | 0 |
| 23Q3 (16) | 4.55 | 1.56 | 2.71 | 0.17 | 0.0 | 142.86 | 0.27 | 0.0 | -43.75 | 1.14 | 0.0 | 21.28 | 3.74 | -1.54 | 136.45 | 5.93 | -1.54 | -45.23 | 25.05 | -1.54 | 18.08 | 0 | 0 | 0 |
| 23Q2 (15) | 4.48 | 16.97 | -10.93 | 0.17 | 0.0 | -41.38 | 0.27 | 8.0 | 0.0 | 1.14 | 12.87 | 20.0 | 3.79 | -14.51 | -34.18 | 6.03 | -7.67 | 12.28 | 25.45 | -3.51 | 34.73 | 0 | 0 | 0 |
| 23Q1 (14) | 3.83 | -11.14 | -29.6 | 0.17 | -15.0 | -46.88 | 0.25 | 13.64 | -7.41 | 1.01 | -8.18 | -3.81 | 4.44 | -4.35 | -24.54 | 6.53 | 27.88 | 31.52 | 26.37 | 3.33 | 36.63 | 0 | 0 | 0 |
| 22Q4 (13) | 4.31 | -2.71 | -27.32 | 0.2 | 185.71 | 5.26 | 0.22 | -54.17 | -38.89 | 1.1 | 17.02 | 3.77 | 4.64 | 193.67 | 44.83 | 5.10 | -52.89 | -15.92 | 25.52 | 20.28 | 42.78 | 0 | 0 | 0 |
| 22Q3 (12) | 4.43 | -11.93 | -18.86 | 0.07 | -75.86 | -75.0 | 0.48 | 77.78 | 220.0 | 0.94 | -1.05 | -6.0 | 1.58 | -72.59 | -69.19 | 10.84 | 101.86 | 294.4 | 21.22 | 12.35 | 15.86 | 0 | 0 | 0 |
| 22Q2 (11) | 5.03 | -7.54 | 10.55 | 0.29 | -9.38 | 20.83 | 0.27 | 0.0 | 35.0 | 0.95 | -9.52 | 15.85 | 5.77 | -1.99 | 9.3 | 5.37 | 8.15 | 22.12 | 18.89 | -2.15 | 4.8 | 0 | 0 | 0 |
| 22Q1 (10) | 5.44 | -8.26 | 52.38 | 0.32 | 68.42 | 52.38 | 0.27 | -25.0 | 50.0 | 1.05 | -0.94 | 34.62 | 5.88 | 83.59 | 0.0 | 4.96 | -18.24 | -1.56 | 19.30 | 7.98 | -11.66 | 0 | 0 | 0 |
| 21Q4 (9) | 5.93 | 8.61 | 95.71 | 0.19 | -32.14 | 0.0 | 0.36 | 140.0 | 89.47 | 1.06 | 6.0 | 55.88 | 3.20 | -37.52 | -48.9 | 6.07 | 120.98 | -3.19 | 17.88 | -2.4 | -20.35 | 0 | 0 | 0 |
| 21Q3 (8) | 5.46 | 20.0 | 115.81 | 0.28 | 16.67 | 64.71 | 0.15 | -25.0 | -21.05 | 1.0 | 21.95 | 28.21 | 5.13 | -2.78 | -23.68 | 2.75 | -37.5 | -63.42 | 18.32 | 1.63 | -40.59 | 0 | 0 | 0 |
| 21Q2 (7) | 4.55 | 27.45 | 189.81 | 0.24 | 14.29 | 50.0 | 0.2 | 11.11 | 11.11 | 0.82 | 5.13 | 20.59 | 5.27 | -10.33 | -48.24 | 4.40 | -12.82 | -61.66 | 18.02 | -17.51 | -58.39 | 0 | 0 | 0 |
| 21Q1 (6) | 3.57 | 17.82 | 57.27 | 0.21 | 10.53 | 31.25 | 0.18 | -5.26 | -5.26 | 0.78 | 14.71 | 4.0 | 5.88 | -6.19 | -16.54 | 5.04 | -19.59 | -39.76 | 21.85 | -2.64 | -33.87 | 0 | 0 | 0 |
| 20Q4 (5) | 3.03 | 19.76 | 12.64 | 0.19 | 11.76 | 0.0 | 0.19 | 0.0 | 0.0 | 0.68 | -12.82 | 0.0 | 6.27 | -6.68 | -11.22 | 6.27 | -16.5 | -11.22 | 22.44 | -27.21 | -11.22 | 0 | 0 | 0 |
| 20Q3 (4) | 2.53 | 61.15 | 0.0 | 0.17 | 6.25 | 0.0 | 0.19 | 5.56 | 0.0 | 0.78 | 14.71 | 0.0 | 6.72 | -34.07 | 0.0 | 7.51 | -34.5 | 0.0 | 30.83 | -28.82 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 1.57 | -30.84 | 0.0 | 0.16 | 0.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.68 | -9.33 | 0.0 | 10.19 | 44.59 | 0.0 | 11.46 | 36.98 | 0.0 | 43.31 | 31.09 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 2.27 | -15.61 | 0.0 | 0.16 | -15.79 | 0.0 | 0.19 | 0.0 | 0.0 | 0.75 | 10.29 | 0.0 | 7.05 | -0.21 | 0.0 | 8.37 | 18.5 | 0.0 | 33.04 | 30.7 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 2.69 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 7.06 | 0.0 | 0.0 | 7.06 | 0.0 | 0.0 | 25.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.85 | -12.33 | 0.69 | -21.59 | 1.05 | -15.32 | 4.47 | 10.37 | 4.09 | -10.56 | 6.23 | -3.41 | 26.53 | 25.89 | 0 | 0 |
| 2022 (9) | 19.22 | -1.49 | 0.88 | -3.3 | 1.24 | 37.78 | 4.05 | 10.35 | 4.58 | -1.84 | 6.45 | 39.86 | 21.07 | 12.02 | 0 | 0 |
| 2021 (8) | 19.51 | 107.55 | 0.91 | 33.82 | 0.9 | 21.62 | 3.67 | 27.43 | 4.66 | -35.52 | 4.61 | -41.4 | 18.81 | -38.6 | 0 | 0 |
| 2020 (7) | 9.4 | -12.48 | 0.68 | -11.69 | 0.74 | -7.5 | 2.88 | 3.6 | 7.23 | 0.9 | 7.87 | 5.69 | 30.64 | 18.37 | 0 | 0 |
| 2019 (6) | 10.74 | -4.79 | 0.77 | 10.0 | 0.8 | 6.67 | 2.78 | 6.92 | 7.17 | 15.53 | 7.45 | 12.03 | 25.88 | 12.3 | 0 | 0 |
| 2018 (5) | 11.28 | 57.76 | 0.7 | 34.62 | 0.75 | -1.32 | 2.6 | 3.59 | 6.21 | -14.67 | 6.65 | -37.45 | 23.05 | -34.34 | 52 | 0.0 |
| 2017 (4) | 7.15 | -32.23 | 0.52 | 18.18 | 0.76 | 43.4 | 2.51 | 30.05 | 7.27 | 74.38 | 10.63 | 111.58 | 35.10 | 91.89 | 52 | 0.0 |
| 2016 (3) | 10.55 | -4.52 | 0.44 | 10.0 | 0.53 | -7.02 | 1.93 | 6.04 | 4.17 | 15.21 | 5.02 | -2.61 | 18.29 | 11.07 | 52 | 0.0 |
| 2015 (2) | 11.05 | -20.79 | 0.4 | 5.26 | 0.57 | 32.56 | 1.82 | 10.98 | 3.62 | 32.89 | 5.16 | 67.35 | 16.47 | 40.1 | 52 | 0.0 |
| 2014 (1) | 13.95 | 95.38 | 0.38 | 111.11 | 0.43 | 168.75 | 1.64 | 97.59 | 2.72 | 0 | 3.08 | 0 | 11.76 | 0 | 52 | 0.0 |
