玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.98-6.88-9.70.110.010.00.18-10.028.570.56-8.2-8.23.697.3821.816.04-3.3642.3818.79-1.421.661460.00.0
24Q3 (19)3.2-19.8-12.810.110.00.00.20.017.650.61-3.17-6.153.4424.6914.696.2524.6934.9319.0620.737.631460.00.0
24Q2 (18)3.9921.6512.710.1110.010.00.217.6517.650.63-5.971.612.76-9.57-2.415.01-3.294.3815.79-22.7-9.851460.00.0
24Q1 (17)3.28-0.6116.730.10.0-44.440.1721.43-5.560.679.84-8.223.050.61-52.415.1822.17-19.0920.4310.51-21.371460.00.0
23Q4 (16)3.3-10.08-3.790.1-9.0925.00.14-17.657.690.61-6.157.023.031.129.924.24-8.4111.9318.484.3711.231460.00.0
23Q3 (15)3.673.672.510.1110.0-15.380.170.0-26.090.654.84-26.973.006.1-17.464.63-3.54-27.917.711.13-28.761460.04.29
23Q2 (14)3.5425.98-31.530.1-44.44-47.370.17-5.56-43.330.62-15.07-41.512.82-55.9-23.134.80-25.03-17.2417.51-32.58-14.581460.04.29
23Q1 (13)2.81-18.08-49.730.18125.00.00.1838.46-33.330.7328.07-19.786.41174.6498.936.4169.0132.6225.9856.3359.581460.04.29
22Q4 (12)3.43-4.19-48.420.08-38.46-66.670.13-43.48-69.770.57-35.96-52.892.33-35.77-35.373.79-41.01-41.3916.62-33.15-8.671464.294.29
22Q3 (11)3.58-30.75-41.50.13-31.58-35.00.23-23.33-23.330.89-16.04-12.753.63-1.1911.126.4210.7231.0624.8621.2549.161400.0-1.41
22Q2 (10)5.17-7.51-13.690.195.5618.750.311.1130.431.0616.4834.183.6814.1337.585.8020.1451.1220.5025.9555.461400.0-1.41
22Q1 (9)5.59-15.9442.970.18-25.050.00.27-37.2180.00.91-24.7940.03.22-10.784.924.83-25.325.916.28-10.53-2.081400.0-1.41
21Q4 (8)6.658.6669.640.2420.084.620.4343.33207.141.2118.6395.163.6110.448.836.4731.9181.0518.209.1715.04140-1.41-1.41
21Q3 (7)6.122.17104.680.225.0122.220.330.43150.01.0229.1185.453.2722.348.574.9027.6622.1416.6726.37-9.391420.02.16
21Q2 (6)5.9953.2110.180.1633.3377.780.2353.3391.670.7921.5446.32.67-12.97-15.413.840.09-8.8113.19-20.67-30.391420.02.16
21Q1 (5)3.91-0.26112.50.12-7.6950.00.157.1436.360.654.8425.03.07-7.46-29.413.847.42-35.8316.625.11-41.181420.0-1.39
20Q4 (4)3.9231.10.00.1344.440.00.1416.670.00.6212.730.03.3210.180.03.57-11.010.015.82-14.020.01422.160.0
20Q3 (3)2.994.910.00.090.00.00.120.00.00.551.850.03.01-4.680.04.01-4.680.018.39-2.920.01390.00.0
20Q2 (2)2.8554.890.00.0912.50.00.129.090.00.543.850.03.16-27.370.04.21-29.570.018.95-32.960.0139-3.470.0
20Q1 (1)1.840.00.00.080.00.00.110.00.00.520.00.04.350.00.05.980.00.028.260.00.01440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)13.450.90.43-14.00.7513.642.48-4.983.20-14.775.5812.6218.44-5.831460.0
2023 (9)13.33-24.990.5-13.790.66-30.532.61-23.913.7514.924.95-7.3919.581.441460.0
2022 (8)17.77-21.610.58-19.440.95-14.413.43-6.543.262.775.359.1919.3019.231464.29
2021 (7)22.6795.430.7284.621.11131.253.6764.573.18-5.534.9018.3316.19-15.79140-1.41
2020 (6)11.611.00.3918.180.486.672.236.193.366.474.14-3.9119.22-4.341422.16
2019 (5)10.457.730.330.00.45-4.262.10.03.16-7.184.31-11.1320.10-7.18139-3.47
2018 (4)9.7-3.770.33-13.160.476.822.17.143.40-9.764.8511.021.6511.34144-4.0
2017 (3)10.0812.750.388.570.44-2.221.9612.643.77-3.714.37-13.2819.44-0.115011.94
2016 (2)8.9419.680.3512.90.45-8.161.7411.543.91-5.665.03-23.2619.46-6.81346.35
2015 (1)7.47-1.710.31-3.120.498.891.567.594.1506.56020.880126-8.7

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