- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.65 | -4.91 | 25.68 | 0.21 | 5.0 | 31.25 | 0.19 | -17.39 | 11.76 | 0.12 | 20.0 | 50.0 | 4.52 | 10.42 | 4.44 | 4.09 | -13.13 | -11.07 | 2.58 | 26.19 | 19.35 | 547 | 0.0 | 0.0 |
| 24Q2 (19) | 4.89 | 0.2 | 44.67 | 0.2 | 11.11 | 25.0 | 0.23 | 4.55 | 43.75 | 0.1 | 42.86 | 25.0 | 4.09 | 10.88 | -13.6 | 4.70 | 4.33 | -0.64 | 2.04 | 42.57 | -13.6 | 547 | 0.0 | 0.0 |
| 24Q1 (18) | 4.88 | 22.31 | 2.95 | 0.18 | 12.5 | 0.0 | 0.22 | 69.23 | -12.0 | 0.07 | -53.33 | 0.0 | 3.69 | -8.02 | -2.87 | 4.51 | 38.37 | -14.52 | 1.43 | -61.84 | -2.87 | 547 | 0.0 | 0.0 |
| 23Q4 (17) | 3.99 | 7.84 | -10.14 | 0.16 | 0.0 | -5.88 | 0.13 | -23.53 | -40.91 | 0.15 | 87.5 | 150.0 | 4.01 | -7.27 | 4.73 | 3.26 | -29.09 | -34.24 | 3.76 | 73.87 | 178.2 | 547 | 0.0 | 0.0 |
| 23Q3 (16) | 3.7 | 9.47 | -26.88 | 0.16 | 0.0 | -20.0 | 0.17 | 6.25 | -34.62 | 0.08 | 0.0 | 14.29 | 4.32 | -8.65 | 9.41 | 4.59 | -2.94 | -10.58 | 2.16 | -8.65 | 56.29 | 547 | 0.0 | 0.0 |
| 23Q2 (15) | 3.38 | -28.69 | -46.52 | 0.16 | -11.11 | -38.46 | 0.16 | -36.0 | -44.83 | 0.08 | 14.29 | 14.29 | 4.73 | 24.65 | 15.07 | 4.73 | -10.25 | 3.16 | 2.37 | 60.27 | 113.69 | 547 | 0.0 | 0.0 |
| 23Q1 (14) | 4.74 | 6.76 | -21.78 | 0.18 | 5.88 | -40.0 | 0.25 | 13.64 | -19.35 | 0.07 | 16.67 | 0.0 | 3.80 | -0.82 | -23.29 | 5.27 | 6.44 | 3.1 | 1.48 | 9.28 | 27.85 | 547 | 0.0 | 0.0 |
| 22Q4 (13) | 4.44 | -12.25 | -7.69 | 0.17 | -15.0 | -29.17 | 0.22 | -15.38 | 37.5 | 0.06 | -14.29 | -14.29 | 3.83 | -3.13 | -23.26 | 4.95 | -3.57 | 48.96 | 1.35 | -2.32 | -7.14 | 547 | 0.0 | 0.0 |
| 22Q3 (12) | 5.06 | -19.94 | 5.42 | 0.2 | -23.08 | -4.76 | 0.26 | -10.34 | 62.5 | 0.07 | 0.0 | -12.5 | 3.95 | -3.92 | -9.66 | 5.14 | 11.98 | 54.15 | 1.38 | 24.9 | -17.0 | 547 | 0.0 | 0.0 |
| 22Q2 (11) | 6.32 | 4.29 | 15.12 | 0.26 | -13.33 | 30.0 | 0.29 | -6.45 | 45.0 | 0.07 | 0.0 | 0.0 | 4.11 | -16.9 | 12.93 | 4.59 | -10.3 | 25.96 | 1.11 | -4.11 | -13.13 | 547 | 0.0 | 0.0 |
| 22Q1 (10) | 6.06 | 25.99 | 20.24 | 0.3 | 25.0 | 50.0 | 0.31 | 93.75 | 40.91 | 0.07 | 0.0 | -30.0 | 4.95 | -0.78 | 24.75 | 5.12 | 53.79 | 17.19 | 1.16 | -20.63 | -41.78 | 547 | 0.0 | 0.0 |
| 21Q4 (9) | 4.81 | 0.21 | 44.44 | 0.24 | 14.29 | 71.43 | 0.16 | 0.0 | 6.67 | 0.07 | -12.5 | -22.22 | 4.99 | 14.05 | 18.68 | 3.33 | -0.21 | -26.15 | 1.46 | -12.68 | -46.15 | 547 | 0.0 | 0.0 |
| 21Q3 (8) | 4.8 | -12.57 | 39.13 | 0.21 | 5.0 | 31.25 | 0.16 | -20.0 | -5.88 | 0.08 | 14.29 | -20.0 | 4.38 | 20.09 | -5.66 | 3.33 | -8.5 | -32.35 | 1.67 | 30.71 | -42.5 | 547 | 0.0 | 0.0 |
| 21Q2 (7) | 5.49 | 8.93 | 38.99 | 0.2 | 0.0 | 17.65 | 0.2 | -9.09 | 11.11 | 0.07 | -30.0 | -22.22 | 3.64 | -8.2 | -15.35 | 3.64 | -16.54 | -20.06 | 1.28 | -35.74 | -44.04 | 547 | 0.0 | -3.53 |
| 21Q1 (6) | 5.04 | 51.35 | -5.26 | 0.2 | 42.86 | 11.11 | 0.22 | 46.67 | -8.33 | 0.1 | 11.11 | 11.11 | 3.97 | -5.61 | 17.28 | 4.37 | -3.1 | -3.24 | 1.98 | -26.59 | 17.28 | 547 | 0.0 | -8.53 |
| 20Q4 (5) | 3.33 | -3.48 | -27.29 | 0.14 | -12.5 | -26.32 | 0.15 | -11.76 | -16.67 | 0.09 | -10.0 | -10.0 | 4.20 | -9.35 | 1.34 | 4.50 | -8.59 | 14.61 | 2.70 | -6.76 | 23.78 | 547 | 0.0 | -8.53 |
| 20Q3 (4) | 3.45 | -12.66 | 0.0 | 0.16 | -5.88 | 0.0 | 0.17 | -5.56 | 0.0 | 0.1 | 11.11 | 0.0 | 4.64 | 7.76 | 0.0 | 4.93 | 8.13 | 0.0 | 2.90 | 27.21 | 0.0 | 547 | -3.53 | 0.0 |
| 20Q2 (3) | 3.95 | -25.75 | 0.0 | 0.17 | -5.56 | 0.0 | 0.18 | -25.0 | 0.0 | 0.09 | 0.0 | 0.0 | 4.30 | 27.2 | 0.0 | 4.56 | 1.01 | 0.0 | 2.28 | 34.68 | 0.0 | 567 | -5.18 | 0.0 |
| 20Q1 (2) | 5.32 | 16.16 | 0.0 | 0.18 | -5.26 | 0.0 | 0.24 | 33.33 | 0.0 | 0.09 | -10.0 | 0.0 | 3.38 | -18.44 | 0.0 | 4.51 | 14.79 | 0.0 | 1.69 | -22.52 | 0.0 | 598 | 0.0 | 0.0 |
| 19Q4 (1) | 4.58 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 4.15 | 0.0 | 0.0 | 3.93 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 598 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.81 | -27.71 | 0.66 | -29.03 | 0.71 | -34.86 | 0.38 | 40.74 | 4.17 | -1.83 | 4.49 | -9.9 | 2.40 | 94.69 | 547 | 0.0 |
| 2022 (9) | 21.87 | 8.64 | 0.93 | 10.71 | 1.09 | 47.3 | 0.27 | -12.9 | 4.25 | 1.91 | 4.98 | 35.58 | 1.23 | -19.83 | 547 | 0.0 |
| 2021 (8) | 20.13 | 25.42 | 0.84 | 29.23 | 0.74 | 1.37 | 0.31 | -16.22 | 4.17 | 3.04 | 3.68 | -19.18 | 1.54 | -33.2 | 547 | 0.0 |
| 2020 (7) | 16.05 | -22.58 | 0.65 | -18.75 | 0.73 | -17.98 | 0.37 | -7.5 | 4.05 | 4.94 | 4.55 | 5.94 | 2.31 | 19.47 | 547 | -8.53 |
| 2019 (6) | 20.73 | -4.78 | 0.8 | 2.56 | 0.89 | -10.1 | 0.4 | 48.15 | 3.86 | 7.71 | 4.29 | -5.59 | 1.93 | 55.58 | 598 | 6.98 |
| 2018 (5) | 21.77 | 1.16 | 0.78 | -7.14 | 0.99 | 2.06 | 0.27 | 17.39 | 3.58 | -8.21 | 4.55 | 0.89 | 1.24 | 16.04 | 559 | 13.62 |
| 2017 (4) | 21.52 | 5.96 | 0.84 | 6.33 | 0.97 | 5.43 | 0.23 | 15.0 | 3.90 | 0.35 | 4.51 | -0.49 | 1.07 | 8.53 | 492 | 10.31 |
| 2016 (3) | 20.31 | 3.36 | 0.79 | 8.22 | 0.92 | 10.84 | 0.2 | 11.11 | 3.89 | 4.7 | 4.53 | 7.24 | 0.98 | 7.5 | 446 | 7.73 |
| 2015 (2) | 19.65 | 1.45 | 0.73 | 0.0 | 0.83 | 33.87 | 0.18 | 12.5 | 3.72 | -1.42 | 4.22 | 31.96 | 0.92 | 10.9 | 414 | 20.7 |
| 2014 (1) | 19.37 | 9.99 | 0.73 | 10.61 | 0.62 | 8.77 | 0.16 | 0.0 | 3.77 | 0 | 3.20 | 0 | 0.83 | 0 | 343 | 30.42 |
