- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 11.21 | -5.88 | 9.15 | 0.87 | -14.71 | 12.99 | 0.71 | 5.97 | 2.9 | 0.43 | -17.31 | 7.5 | 7.76 | -9.38 | 3.51 | 6.33 | 12.59 | -5.73 | 3.84 | -12.14 | -1.51 | 973 | 0.0 | 0.0 |
| 24Q3 (19) | 11.91 | -3.25 | 3.66 | 1.02 | 12.09 | 32.47 | 0.67 | 8.06 | 9.84 | 0.52 | 40.54 | 30.0 | 8.56 | 15.85 | 27.8 | 5.63 | 11.69 | 5.96 | 4.37 | 45.26 | 25.42 | 973 | 0.0 | 1.78 |
| 24Q2 (18) | 12.31 | 2.33 | 7.89 | 0.91 | 8.33 | 9.64 | 0.62 | 12.73 | 3.33 | 0.37 | 0.0 | -2.63 | 7.39 | 5.87 | 1.62 | 5.04 | 10.16 | -4.22 | 3.01 | -2.27 | -9.75 | 973 | 0.0 | 1.78 |
| 24Q1 (17) | 12.03 | 17.14 | -0.08 | 0.84 | 9.09 | 6.33 | 0.55 | -20.29 | -1.79 | 0.37 | -7.5 | -7.5 | 6.98 | -6.87 | 6.42 | 4.57 | -31.95 | -1.7 | 3.08 | -21.03 | -7.42 | 973 | 0.0 | 1.78 |
| 23Q4 (16) | 10.27 | -10.62 | -15.61 | 0.77 | 0.0 | -12.5 | 0.69 | 13.11 | 0.0 | 0.4 | 0.0 | -13.04 | 7.50 | 11.88 | 3.69 | 6.72 | 26.55 | 18.5 | 3.89 | 11.88 | 3.04 | 973 | 1.78 | 1.78 |
| 23Q3 (15) | 11.49 | 0.7 | -20.1 | 0.77 | -7.23 | -18.95 | 0.61 | 1.67 | 0.0 | 0.4 | 5.26 | 8.11 | 6.70 | -7.87 | 1.44 | 5.31 | 0.96 | 25.15 | 3.48 | 4.53 | 35.3 | 956 | 0.0 | 2.69 |
| 23Q2 (14) | 11.41 | -5.23 | -17.08 | 0.83 | 5.06 | -22.43 | 0.6 | 7.14 | 7.14 | 0.38 | -5.0 | 0.0 | 7.27 | 10.86 | -6.45 | 5.26 | 13.06 | 29.21 | 3.33 | 0.25 | 20.6 | 956 | 0.0 | 2.69 |
| 23Q1 (13) | 12.04 | -1.07 | -15.75 | 0.79 | -10.23 | -15.96 | 0.56 | -18.84 | 9.8 | 0.4 | -13.04 | 0.0 | 6.56 | -9.26 | -0.25 | 4.65 | -17.96 | 30.32 | 3.32 | -12.1 | 18.69 | 956 | 0.0 | 2.69 |
| 22Q4 (12) | 12.17 | -15.37 | 1.0 | 0.88 | -7.37 | -13.73 | 0.69 | 13.11 | -2.82 | 0.46 | 24.32 | 4.55 | 7.23 | 9.45 | -14.58 | 5.67 | 33.66 | -3.78 | 3.78 | 46.9 | 3.51 | 956 | 2.69 | 2.69 |
| 22Q3 (11) | 14.38 | 4.51 | 25.04 | 0.95 | -11.21 | 4.4 | 0.61 | 8.93 | 5.17 | 0.37 | -2.63 | 0.0 | 6.61 | -15.04 | -16.51 | 4.24 | 4.23 | -15.89 | 2.57 | -6.83 | -20.03 | 931 | 0.0 | 7.51 |
| 22Q2 (10) | 13.76 | -3.71 | 14.48 | 1.07 | 13.83 | 15.05 | 0.56 | 9.8 | -1.75 | 0.38 | -5.0 | -5.0 | 7.78 | 18.21 | 0.5 | 4.07 | 14.03 | -14.18 | 2.76 | -1.34 | -17.01 | 931 | 0.0 | 7.51 |
| 22Q1 (9) | 14.29 | 18.59 | 21.93 | 0.94 | -7.84 | 40.3 | 0.51 | -28.17 | -1.92 | 0.4 | -9.09 | 17.65 | 6.58 | -22.29 | 15.07 | 3.57 | -39.43 | -19.56 | 2.80 | -23.34 | -3.51 | 931 | 0.0 | 7.51 |
| 21Q4 (8) | 12.05 | 4.78 | 32.42 | 1.02 | 12.09 | 21.43 | 0.71 | 22.41 | 2.9 | 0.44 | 18.92 | 29.41 | 8.46 | 6.97 | -8.3 | 5.89 | 16.83 | -22.29 | 3.65 | 13.49 | -2.27 | 931 | 7.51 | 7.51 |
| 21Q3 (7) | 11.5 | -4.33 | 29.8 | 0.91 | -2.15 | 28.17 | 0.58 | 1.75 | 18.37 | 0.37 | -7.5 | 15.62 | 7.91 | 2.27 | -1.25 | 5.04 | 6.36 | -8.81 | 3.22 | -3.32 | -10.92 | 866 | 0.0 | -3.35 |
| 21Q2 (6) | 12.02 | 2.56 | 32.82 | 0.93 | 38.81 | 25.68 | 0.57 | 9.62 | 16.33 | 0.4 | 17.65 | 29.03 | 7.74 | 35.34 | -5.38 | 4.74 | 6.88 | -12.42 | 3.33 | 14.71 | -2.85 | 866 | 0.0 | -3.35 |
| 21Q1 (5) | 11.72 | 28.79 | 32.13 | 0.67 | -20.24 | 3.08 | 0.52 | -24.64 | 26.83 | 0.34 | 0.0 | 17.24 | 5.72 | -38.07 | -21.99 | 4.44 | -41.48 | -4.01 | 2.90 | -22.35 | -11.27 | 866 | 0.0 | -0.35 |
| 20Q4 (4) | 9.1 | 2.71 | 0.0 | 0.84 | 18.31 | 0.0 | 0.69 | 40.82 | 0.0 | 0.34 | 6.25 | 0.0 | 9.23 | 15.19 | 0.0 | 7.58 | 37.1 | 0.0 | 3.74 | 3.45 | 0.0 | 866 | -3.35 | 0.0 |
| 20Q3 (3) | 8.86 | -2.1 | 0.0 | 0.71 | -4.05 | 0.0 | 0.49 | 0.0 | 0.0 | 0.32 | 3.23 | 0.0 | 8.01 | -2.0 | 0.0 | 5.53 | 2.14 | 0.0 | 3.61 | 5.44 | 0.0 | 896 | 0.0 | 0.0 |
| 20Q2 (2) | 9.05 | 2.03 | 0.0 | 0.74 | 13.85 | 0.0 | 0.49 | 19.51 | 0.0 | 0.31 | 6.9 | 0.0 | 8.18 | 11.58 | 0.0 | 5.41 | 17.14 | 0.0 | 3.43 | 4.77 | 0.0 | 896 | 3.11 | 0.0 |
| 20Q1 (1) | 8.87 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 7.33 | 0.0 | 0.0 | 4.62 | 0.0 | 0.0 | 3.27 | 0.0 | 0.0 | 869 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 47.46 | 4.98 | 3.64 | 14.83 | 2.55 | 4.08 | 1.68 | 7.01 | 7.67 | 9.38 | 5.37 | -0.85 | 3.54 | 1.93 | 973 | 0.0 |
| 2023 (9) | 45.21 | -17.2 | 3.17 | -17.45 | 2.45 | 3.38 | 1.57 | -1.88 | 7.01 | -0.3 | 5.42 | 24.85 | 3.47 | 18.51 | 973 | 1.78 |
| 2022 (8) | 54.6 | 15.46 | 3.84 | 9.09 | 2.37 | -0.42 | 1.6 | 3.23 | 7.03 | -5.51 | 4.34 | -13.75 | 2.93 | -10.59 | 956 | 2.69 |
| 2021 (7) | 47.29 | 31.76 | 3.52 | 19.73 | 2.38 | 14.42 | 1.55 | 23.02 | 7.44 | -9.13 | 5.03 | -13.16 | 3.28 | -6.64 | 931 | 7.51 |
| 2020 (6) | 35.89 | -4.24 | 2.94 | -6.37 | 2.08 | 1.96 | 1.26 | 13.51 | 8.19 | -2.22 | 5.80 | 6.48 | 3.51 | 18.54 | 866 | -3.35 |
| 2019 (5) | 37.48 | 8.32 | 3.14 | 20.77 | 2.04 | 6.25 | 1.11 | 16.84 | 8.38 | 11.49 | 5.44 | -1.91 | 2.96 | 7.86 | 896 | 3.11 |
| 2018 (4) | 34.6 | 8.6 | 2.6 | 4.0 | 1.92 | 12.28 | 0.95 | 6.74 | 7.51 | -4.24 | 5.55 | 3.39 | 2.75 | -1.71 | 869 | 10.0 |
| 2017 (3) | 31.86 | 4.19 | 2.5 | -4.58 | 1.71 | -6.56 | 0.89 | 7.23 | 7.85 | -8.41 | 5.37 | -10.31 | 2.79 | 2.92 | 790 | -5.62 |
| 2016 (2) | 30.58 | -2.52 | 2.62 | -1.5 | 1.83 | 1.1 | 0.83 | 10.67 | 8.57 | 1.04 | 5.98 | 3.72 | 2.71 | 13.53 | 837 | -3.57 |
| 2015 (1) | 31.37 | -5.8 | 2.66 | -1.85 | 1.81 | -4.74 | 0.75 | -9.64 | 8.48 | 0 | 5.77 | 0 | 2.39 | 0 | 868 | 5.6 |
