玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.4141.012.80.030.00.00.138.338.330.090.00.02.13-29.08-11.359.22-23.17-3.966.38-29.08-11.35000
24Q2 (19)1.0-22.48-6.540.030.00.00.12-7.699.090.09-10.00.03.0029.07.012.0019.0816.739.0016.17.0000
24Q1 (18)1.294.88-18.350.0350.0-25.00.1344.440.00.125.042.862.3343.02-8.1410.0837.7322.487.7519.1974.97000
23Q4 (17)1.23-1.6-21.150.02-33.33-33.330.09-25.0-50.00.08-11.11100.01.63-32.25-15.457.32-23.78-36.596.50-9.67153.66000
23Q3 (16)1.2516.82-8.760.030.00.00.129.09-14.290.090.080.02.40-14.49.69.60-6.62-6.067.20-14.497.28000
23Q2 (15)1.07-32.28-25.170.03-25.050.00.11-15.380.00.0928.5780.02.8010.75100.4710.2824.9533.648.4189.85140.56000
23Q1 (14)1.581.2836.210.0433.33100.00.13-27.7818.180.0775.075.02.5331.6546.848.23-28.69-13.234.4372.7828.48000
22Q4 (13)1.5613.8710.640.030.00.00.1828.5780.00.04-20.0-20.01.92-12.18-9.6211.5412.9162.692.56-29.74-27.69000
22Q3 (12)1.37-4.223.420.0350.050.00.1427.27100.00.050.025.02.1956.5721.5310.2232.8562.043.654.381.28000
22Q2 (11)1.4323.2836.190.020.00.00.110.083.330.0525.0-28.571.40-18.88-26.577.69-18.8834.623.501.4-47.55000
22Q1 (10)1.16-17.7343.210.02-33.330.00.1110.022.220.04-20.0-20.01.72-18.97-30.179.4833.71-14.663.45-2.76-44.14000
21Q4 (9)1.4127.0300.0350.000.142.8600.0525.002.1318.0907.0912.4603.55-1.60000
21Q3 (8)1.115.7100.020.000.0716.6700.04-42.8601.80-5.4106.3110.3603.60-45.950000
21Q2 (7)1.0529.6300.020.000.06-33.3300.0740.001.90-22.8605.71-48.5706.678.00000
21Q1 (6)0.81000.02000.09000.05002.470011.11006.1700000
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.14-6.720.1220.00.45-18.180.3383.332.3328.648.75-12.296.4296.5300
2022 (9)5.5125.80.111.110.5566.670.18-14.291.81-11.689.9832.493.27-31.8600
2021 (8)4.38-2.010.0928.570.333.120.21-46.152.0531.217.535.244.79-45.0500
2020 (7)4.479.290.07-12.50.32-8.570.39-9.31.57-19.947.16-16.348.72-17.0100
2019 (6)4.09-14.260.08-20.00.350.00.4348.281.96-6.78.5616.6310.5172.9300
2018 (5)4.77-13.590.1-33.330.35-12.50.29-19.442.10-22.857.341.266.08-6.782380.0
2017 (4)5.5221.320.15-21.050.40.00.3612.52.72-34.937.25-17.576.52-7.272380.0
2016 (3)4.55-17.270.19-20.830.4-2.440.32-3.034.18-4.38.7917.937.0317.222380.0
2015 (2)5.54.170.2460.00.41-12.770.3343.484.3653.67.45-16.266.0037.742380.0
2014 (1)5.2800.1500.4700.2302.8408.9004.3602380

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