- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 55.65 | 13.59 | 44.81 | 1.98 | 26.92 | 63.64 | 1.58 | 41.07 | 100.0 | 15.21 | 8.8 | 29.67 | 3.56 | 11.73 | 13.0 | 2.84 | 24.19 | 38.11 | 27.33 | -4.22 | -10.46 | 1236 | 0.0 | 5.46 |
| 24Q2 (19) | 48.99 | 28.01 | 39.33 | 1.56 | 23.81 | 51.46 | 1.12 | 0.0 | -20.0 | 13.98 | 5.03 | 28.61 | 3.18 | -3.28 | 8.7 | 2.29 | -21.88 | -42.58 | 28.54 | -17.95 | -7.7 | 1236 | 0.0 | 5.46 |
| 24Q1 (18) | 38.27 | 20.12 | 26.3 | 1.26 | -4.55 | 43.18 | 1.12 | -1.75 | 21.74 | 13.31 | 14.64 | 30.11 | 3.29 | -20.53 | 13.36 | 2.93 | -18.21 | -3.61 | 34.78 | -4.56 | 3.01 | 1236 | 0.0 | 5.46 |
| 23Q4 (17) | 31.86 | -17.1 | 3.34 | 1.32 | 9.09 | 43.48 | 1.14 | 44.3 | 26.67 | 11.61 | -1.02 | 21.19 | 4.14 | 31.59 | 38.84 | 3.58 | 74.06 | 22.57 | 36.44 | 19.39 | 17.27 | 1236 | 5.46 | 5.46 |
| 23Q3 (16) | 38.43 | 9.3 | -17.53 | 1.21 | 17.48 | 0.83 | 0.79 | -43.57 | -18.56 | 11.73 | 7.91 | 2.8 | 3.15 | 7.48 | 22.27 | 2.06 | -48.37 | -1.24 | 30.52 | -1.27 | 24.66 | 1172 | 0.0 | 50.45 |
| 23Q2 (15) | 35.16 | 16.04 | -39.92 | 1.03 | 17.05 | -32.68 | 1.4 | 52.17 | 64.71 | 10.87 | 6.26 | -22.8 | 2.93 | 0.87 | 12.05 | 3.98 | 31.14 | 174.14 | 30.92 | -8.43 | 28.49 | 1172 | 0.0 | 50.45 |
| 23Q1 (14) | 30.3 | -1.72 | -41.57 | 0.88 | -4.35 | -34.81 | 0.92 | 2.22 | -23.97 | 10.23 | 6.78 | -20.7 | 2.90 | -2.67 | 11.57 | 3.04 | 4.01 | 30.13 | 33.76 | 8.65 | 35.73 | 1172 | 0.0 | 50.45 |
| 22Q4 (13) | 30.83 | -33.84 | -43.21 | 0.92 | -23.33 | -36.55 | 0.9 | -7.22 | -55.22 | 9.58 | -16.04 | -18.54 | 2.98 | 15.88 | 11.73 | 2.92 | 40.24 | -21.15 | 31.07 | 26.91 | 43.45 | 1172 | 50.45 | 50.45 |
| 22Q3 (12) | 46.6 | -20.37 | 0 | 1.2 | -21.57 | 0 | 0.97 | 14.12 | 0 | 11.41 | -18.96 | 0 | 2.58 | -1.51 | 0 | 2.08 | 43.31 | 0 | 24.48 | 1.77 | 0 | 779 | 0.0 | 0 |
| 22Q2 (11) | 58.52 | 12.84 | 0 | 1.53 | 13.33 | 0 | 0.85 | -29.75 | 0 | 14.08 | 9.15 | 0 | 2.61 | 0.44 | 0 | 1.45 | -37.75 | 0 | 24.06 | -3.27 | 0 | 779 | 0.0 | 0 |
| 22Q1 (10) | 51.86 | -4.48 | 0 | 1.35 | -6.9 | 0 | 1.21 | -39.8 | 0 | 12.9 | 9.69 | 0 | 2.60 | -2.53 | 0 | 2.33 | -36.98 | 0 | 24.87 | 14.83 | 0 | 779 | 0.0 | 0 |
| 21Q4 (9) | 54.29 | 0 | 0 | 1.45 | 0 | 0 | 2.01 | 0 | 0 | 11.76 | 0 | 0 | 2.67 | 0 | 0 | 3.70 | 0 | 0 | 21.66 | 0 | 0 | 779 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 135.76 | -27.71 | 4.42 | -11.42 | 4.25 | 7.87 | 44.44 | -7.34 | 3.26 | 22.54 | 3.13 | 49.22 | 32.73 | 28.19 | 1172 | 0.0 |
| 2022 (9) | 187.81 | 5.92 | 4.99 | 9.67 | 3.94 | 6.49 | 47.96 | 19.63 | 2.66 | 3.54 | 2.10 | 0.54 | 25.54 | 12.95 | 1172 | 50.45 |
| 2021 (8) | 177.32 | 81.75 | 4.55 | 61.35 | 3.7 | 227.43 | 40.09 | 116.24 | 2.57 | -11.23 | 2.09 | 80.15 | 22.61 | 18.97 | 779 | 156.25 |
| 2020 (7) | 97.56 | -20.09 | 2.82 | 71.95 | 1.13 | 36.14 | 18.54 | -13.61 | 2.89 | 115.19 | 1.16 | 70.38 | 19.00 | 8.12 | 304 | 0.0 |
| 2019 (6) | 122.09 | 0 | 1.64 | 0 | 0.83 | 0 | 21.46 | 0 | 1.34 | -22.47 | 0.68 | -40.03 | 17.58 | 13.97 | 304 | 0 |
| 2018 (5) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.73 | 0.0 | 1.13 | 0.0 | 15.42 | 0.0 | 0 | 0 |
| 2017 (4) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.73 | 0.0 | 1.13 | 0.0 | 15.42 | 0.0 | 0 | 0 |
| 2016 (3) | 46.75 | 0.84 | 0.81 | -4.71 | 0.53 | -8.62 | 7.21 | -3.09 | 1.73 | -5.5 | 1.13 | -9.38 | 15.42 | -3.9 | 304 | 9.35 |
| 2015 (2) | 46.36 | 27.5 | 0.85 | 13.33 | 0.58 | 23.4 | 7.44 | 27.62 | 1.83 | -11.11 | 1.25 | -3.21 | 16.05 | 0.09 | 278 | 28.7 |
| 2014 (1) | 36.36 | 78.41 | 0.75 | 50.0 | 0.47 | 67.86 | 5.83 | 81.62 | 2.06 | 0 | 1.29 | 0 | 16.03 | 0 | 216 | 22.03 |
