- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.12 | -29.41 | 140.0 | 0.16 | 128.57 | 45.45 | 0.56 | -29.11 | -35.63 | 2.29 | -17.33 | -44.69 | 133.33 | 223.81 | -39.39 | 466.67 | 0.42 | -73.18 | 1908.33 | 17.12 | -76.95 | 139 | -6.71 | -29.44 |
| 24Q2 (19) | 0.17 | 466.67 | 0.0 | 0.07 | 40.0 | 75.0 | 0.79 | 46.3 | -21.0 | 2.77 | -23.9 | -32.11 | 41.18 | -75.29 | 75.0 | 464.71 | -74.18 | -21.0 | 1629.41 | -86.57 | -32.11 | 149 | -18.58 | 2.05 |
| 24Q1 (18) | 0.03 | -66.67 | -90.0 | 0.05 | -80.0 | -50.0 | 0.54 | -46.0 | -54.24 | 3.64 | -2.15 | -28.91 | 166.67 | -40.0 | 400.0 | 1800.00 | 62.0 | 357.63 | 12133.33 | 193.55 | 610.94 | 183 | 0.0 | 2.23 |
| 23Q4 (17) | 0.09 | 80.0 | 12.5 | 0.25 | 127.27 | 127.27 | 1.0 | 14.94 | 58.73 | 3.72 | -10.14 | -3.88 | 277.78 | 26.26 | 102.02 | 1111.11 | -36.14 | 41.09 | 4133.33 | -50.08 | -14.56 | 183 | -7.11 | 2.23 |
| 23Q3 (16) | 0.05 | -70.59 | -37.5 | 0.11 | 175.0 | 83.33 | 0.87 | -13.0 | 64.15 | 4.14 | 1.47 | 24.32 | 220.00 | 835.0 | 193.33 | 1740.00 | 195.8 | 162.64 | 8280.00 | 245.0 | 98.92 | 197 | 34.93 | 15.88 |
| 23Q2 (15) | 0.17 | -43.33 | 466.67 | 0.04 | -60.0 | -55.56 | 1.0 | -15.25 | 81.82 | 4.08 | -20.31 | 15.25 | 23.53 | -29.41 | -92.16 | 588.24 | 49.55 | -67.91 | 2400.00 | 40.62 | -79.66 | 146 | -18.44 | -11.52 |
| 23Q1 (14) | 0.3 | 275.0 | 900.0 | 0.1 | -9.09 | 0 | 1.18 | 87.3 | 218.92 | 5.12 | 32.3 | 84.84 | 33.33 | -75.76 | 0 | 393.33 | -50.05 | -68.11 | 1706.67 | -64.72 | -81.52 | 179 | 0.0 | 8.48 |
| 22Q4 (13) | 0.08 | 0.0 | 60.0 | 0.11 | 83.33 | 10.0 | 0.63 | 18.87 | 46.51 | 3.87 | 16.22 | 34.38 | 137.50 | 83.33 | -31.25 | 787.50 | 18.87 | -8.43 | 4837.50 | 16.22 | -16.02 | 179 | 5.29 | 8.48 |
| 22Q3 (12) | 0.08 | 166.67 | 700.0 | 0.06 | -33.33 | -33.33 | 0.53 | -3.64 | 17.78 | 3.33 | -5.93 | -0.6 | 75.00 | -75.0 | -91.67 | 662.50 | -63.86 | -85.28 | 4162.50 | -64.72 | -87.57 | 170 | 3.03 | 6.92 |
| 22Q2 (11) | 0.03 | 0.0 | 0 | 0.09 | 0 | -10.0 | 0.55 | 48.65 | 19.57 | 3.54 | 27.8 | -12.38 | 300.00 | 0 | 0 | 1833.33 | 48.65 | 0 | 11800.00 | 27.8 | 0 | 165 | 0.0 | 3.77 |
| 22Q1 (10) | 0.03 | -40.0 | 0 | 0 | -100.0 | -100.0 | 0.37 | -13.95 | -13.95 | 2.77 | -3.82 | -22.41 | 0.00 | -100.0 | 0 | 1233.33 | 43.41 | 0 | 9233.33 | 60.3 | 0 | 165 | 0.0 | 3.77 |
| 21Q4 (9) | 0.05 | 400.0 | 0 | 0.1 | 11.11 | 0.0 | 0.43 | -4.44 | -12.24 | 2.88 | -14.03 | -28.36 | 200.00 | -77.78 | 0 | 860.00 | -80.89 | 0 | 5760.00 | -82.81 | 0 | 165 | 3.77 | 3.77 |
| 21Q3 (8) | 0.01 | 0 | 0 | 0.09 | -10.0 | -18.18 | 0.45 | -2.17 | -19.64 | 3.35 | -17.08 | -13.44 | 900.00 | 0 | 0 | 4500.00 | 0 | 0 | 33500.00 | 0 | 0 | 159 | 0.0 | -11.17 |
| 21Q2 (7) | 0 | 0 | 0 | 0.1 | -28.57 | 300.0 | 0.46 | 6.98 | -8.0 | 4.04 | 13.17 | -21.86 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 159 | 0.0 | -11.17 |
| 21Q1 (6) | 0 | 0 | 0 | 0.14 | 40.0 | -6.67 | 0.43 | -12.24 | -21.82 | 3.57 | -11.19 | -35.56 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 159 | 0.0 | -3.64 |
| 20Q4 (5) | 0 | 0 | 0 | 0.1 | -9.09 | -28.57 | 0.49 | -12.5 | -9.26 | 4.02 | 3.88 | -15.37 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 159 | -11.17 | -3.64 |
| 20Q3 (4) | 0 | 0 | 0.0 | 0.11 | 320.0 | 0.0 | 0.56 | 12.0 | 0.0 | 3.87 | -25.15 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 179 | 0.0 | 0.0 |
| 20Q2 (3) | 0 | 0 | 0.0 | -0.05 | -133.33 | 0.0 | 0.5 | -9.09 | 0.0 | 5.17 | -6.68 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 179 | 8.48 | 0.0 |
| 20Q1 (2) | 0 | 0 | 0.0 | 0.15 | 7.14 | 0.0 | 0.55 | 1.85 | 0.0 | 5.54 | 16.63 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 165 | 0.0 | 0.0 |
| 19Q4 (1) | 0 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 4.75 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 165 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.61 | 177.27 | 0.49 | 88.46 | 4.04 | 93.3 | 17.07 | 26.35 | 80.33 | -32.03 | 662.30 | -30.28 | 2798.36 | -54.43 | 183 | 2.23 |
| 2022 (9) | 0.22 | 340.0 | 0.26 | -38.1 | 2.09 | 18.08 | 13.51 | -2.38 | 118.18 | -85.93 | 950.00 | -73.16 | 6140.91 | -77.81 | 179 | 8.48 |
| 2021 (8) | 0.05 | 0 | 0.42 | 40.0 | 1.77 | -15.31 | 13.84 | -25.63 | 840.00 | 0 | 3540.00 | 0 | 27680.00 | 0 | 165 | 3.77 |
| 2020 (7) | 0 | 0 | 0.3 | -55.88 | 2.09 | -19.62 | 18.61 | -6.95 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 159 | -11.17 |
| 2019 (6) | 0 | 0 | 0.68 | 88.89 | 2.6 | -0.76 | 20.0 | 20.99 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 179 | 8.48 |
| 2018 (5) | 0 | 0 | 0.36 | 227.27 | 2.62 | -14.94 | 16.53 | 52.49 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 165 | 25.95 |
| 2017 (4) | 0 | 0 | 0.11 | 0 | 3.08 | 26.23 | 10.84 | -2.17 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 131 | 4.8 |
| 2016 (3) | 0 | 0 | 0 | 0 | 2.44 | 43.53 | 11.08 | 67.37 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 125 | -10.71 |
| 2015 (2) | 0 | 0 | 0 | 0 | 1.7 | 37.1 | 6.62 | 94.13 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 140 | 60.92 |
| 2014 (1) | 0 | 0 | 0 | 0 | 1.24 | 1.64 | 3.41 | 9.29 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 87 | 29.85 |
