- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 17.34 | -9.64 | -15.95 | 1.82 | -10.78 | -3.7 | 1.38 | 0.0 | 0.73 | 1.84 | 0.55 | 9.52 | 10.50 | -1.27 | 14.57 | 7.96 | 10.67 | 19.84 | 10.61 | 11.27 | 30.3 | 1168 | 0.0 | 38.88 |
| 24Q2 (19) | 19.19 | 6.43 | -6.66 | 2.04 | 5.15 | 14.61 | 1.38 | -4.17 | 8.66 | 1.83 | 0.55 | 12.27 | 10.63 | -1.2 | 22.79 | 7.19 | -9.96 | 16.42 | 9.54 | -5.53 | 20.29 | 1168 | 0.0 | 38.88 |
| 24Q1 (18) | 18.03 | -10.96 | -6.53 | 1.94 | -3.0 | 31.08 | 1.44 | 8.27 | 54.84 | 1.82 | 23.81 | 23.81 | 10.76 | 8.94 | 40.24 | 7.99 | 21.6 | 65.66 | 10.09 | 39.05 | 32.46 | 1168 | 0.0 | 38.88 |
| 23Q4 (17) | 20.25 | -1.84 | -10.24 | 2.0 | 5.82 | 16.28 | 1.33 | -2.92 | 22.02 | 1.47 | -12.5 | -17.88 | 9.88 | 7.81 | 29.54 | 6.57 | -1.1 | 35.94 | 7.26 | -10.86 | -8.51 | 1168 | 38.88 | 38.88 |
| 23Q3 (16) | 20.63 | 0.34 | 0.19 | 1.89 | 6.18 | 41.04 | 1.37 | 7.87 | 48.91 | 1.68 | 3.07 | 18.31 | 9.16 | 5.82 | 40.77 | 6.64 | 7.51 | 48.62 | 8.14 | 2.72 | 18.08 | 841 | 0.0 | 3.7 |
| 23Q2 (15) | 20.56 | 6.58 | -1.39 | 1.78 | 20.27 | 21.92 | 1.27 | 36.56 | 42.7 | 1.63 | 10.88 | 12.41 | 8.66 | 12.84 | 23.64 | 6.18 | 28.12 | 44.71 | 7.93 | 4.03 | 14.0 | 841 | 0.0 | 3.7 |
| 23Q1 (14) | 19.29 | -14.49 | -1.18 | 1.48 | -13.95 | 8.82 | 0.93 | -14.68 | 19.23 | 1.47 | -17.88 | 10.53 | 7.67 | 0.63 | 10.12 | 4.82 | -0.22 | 20.65 | 7.62 | -3.96 | 11.84 | 841 | 0.0 | 3.7 |
| 22Q4 (13) | 22.56 | 9.57 | 6.57 | 1.72 | 28.36 | 23.74 | 1.09 | 18.48 | 32.93 | 1.79 | 26.06 | 30.66 | 7.62 | 17.15 | 16.12 | 4.83 | 8.13 | 24.74 | 7.93 | 15.05 | 22.61 | 841 | 3.7 | 3.7 |
| 22Q3 (12) | 20.59 | -1.25 | 31.99 | 1.34 | -8.22 | 7.2 | 0.92 | 3.37 | 27.78 | 1.42 | -2.07 | 24.56 | 6.51 | -7.06 | -18.78 | 4.47 | 4.68 | -3.19 | 6.90 | -0.83 | -5.63 | 811 | 0.0 | 0.0 |
| 22Q2 (11) | 20.85 | 6.81 | 48.4 | 1.46 | 7.35 | 20.66 | 0.89 | 14.1 | 21.92 | 1.45 | 9.02 | 22.88 | 7.00 | 0.51 | -18.69 | 4.27 | 6.82 | -17.84 | 6.95 | 2.07 | -17.2 | 811 | 0.0 | 0.0 |
| 22Q1 (10) | 19.52 | -7.79 | 54.06 | 1.36 | -2.16 | 9.68 | 0.78 | -4.88 | 5.41 | 1.33 | -2.92 | 5.56 | 6.97 | 6.11 | -28.81 | 4.00 | 3.16 | -31.58 | 6.81 | 5.29 | -31.49 | 811 | 0.0 | 0.0 |
| 21Q4 (9) | 21.17 | 35.71 | 50.04 | 1.39 | 11.2 | -6.71 | 0.82 | 13.89 | 3.8 | 1.37 | 20.18 | 21.24 | 6.57 | -18.06 | -37.82 | 3.87 | -16.08 | -30.82 | 6.47 | -11.44 | -19.19 | 811 | 0.0 | 0.0 |
| 21Q3 (8) | 15.6 | 11.03 | 4.91 | 1.25 | 3.31 | -9.42 | 0.72 | -1.37 | 18.03 | 1.14 | -3.39 | -1.72 | 8.01 | -6.96 | -13.66 | 4.62 | -11.17 | 12.51 | 7.31 | -12.99 | -6.32 | 811 | 0.0 | 2.14 |
| 21Q2 (7) | 14.05 | 10.89 | -12.3 | 1.21 | -2.42 | -10.37 | 0.73 | -1.35 | 12.31 | 1.18 | -6.35 | -6.35 | 8.61 | -12.0 | 2.2 | 5.20 | -11.04 | 28.05 | 8.40 | -15.55 | 6.78 | 811 | 0.0 | 4.65 |
| 21Q1 (6) | 12.67 | -10.21 | -9.37 | 1.24 | -16.78 | -22.98 | 0.74 | -6.33 | 15.62 | 1.26 | 11.5 | 14.55 | 9.79 | -7.32 | -15.02 | 5.84 | 4.32 | 27.58 | 9.94 | 24.18 | 26.39 | 811 | 0.0 | 4.65 |
| 20Q4 (5) | 14.11 | -5.11 | -10.18 | 1.49 | 7.97 | -3.25 | 0.79 | 29.51 | 6.76 | 1.13 | -2.59 | -5.04 | 10.56 | 13.79 | 7.72 | 5.60 | 36.48 | 18.86 | 8.01 | 2.66 | 5.73 | 811 | 2.14 | 4.65 |
| 20Q3 (4) | 14.87 | -7.18 | 0.0 | 1.38 | 2.22 | 0.0 | 0.61 | -6.15 | 0.0 | 1.16 | -7.94 | 0.0 | 9.28 | 10.13 | 0.0 | 4.10 | 1.1 | 0.0 | 7.80 | -0.82 | 0.0 | 794 | 2.45 | 0.0 |
| 20Q2 (3) | 16.02 | 14.59 | 0.0 | 1.35 | -16.15 | 0.0 | 0.65 | 1.56 | 0.0 | 1.26 | 14.55 | 0.0 | 8.43 | -26.83 | 0.0 | 4.06 | -11.37 | 0.0 | 7.87 | -0.04 | 0.0 | 775 | 0.0 | 0.0 |
| 20Q1 (2) | 13.98 | -11.01 | 0.0 | 1.61 | 4.55 | 0.0 | 0.64 | -13.51 | 0.0 | 1.1 | -7.56 | 0.0 | 11.52 | 17.48 | 0.0 | 4.58 | -2.81 | 0.0 | 7.87 | 3.88 | 0.0 | 775 | 0.0 | 0.0 |
| 19Q4 (1) | 15.71 | 0.0 | 0.0 | 1.54 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 9.80 | 0.0 | 0.0 | 4.71 | 0.0 | 0.0 | 7.57 | 0.0 | 0.0 | 775 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 80.73 | -3.34 | 7.16 | 21.77 | 4.9 | 33.15 | 6.24 | 4.0 | 8.87 | 25.98 | 6.07 | 37.75 | 7.73 | 7.59 | 841 | 0.0 |
| 2022 (9) | 83.52 | 31.57 | 5.88 | 15.75 | 3.68 | 22.26 | 6.0 | 21.21 | 7.04 | -12.02 | 4.41 | -7.08 | 7.18 | -7.87 | 841 | 3.7 |
| 2021 (8) | 63.48 | 7.63 | 5.08 | -12.86 | 3.01 | 11.48 | 4.95 | 6.45 | 8.00 | -19.04 | 4.74 | 3.58 | 7.80 | -1.09 | 811 | 0.0 |
| 2020 (7) | 58.98 | -4.07 | 5.83 | -3.95 | 2.7 | 9.31 | 4.65 | -0.43 | 9.88 | 0.12 | 4.58 | 13.95 | 7.88 | 3.79 | 811 | 2.14 |
| 2019 (6) | 61.48 | 6.0 | 6.07 | 0.0 | 2.47 | -1.98 | 4.67 | -0.64 | 9.87 | -5.66 | 4.02 | -7.53 | 7.60 | -6.26 | 794 | 2.45 |
| 2018 (5) | 58.0 | 7.17 | 6.07 | 6.68 | 2.52 | 10.53 | 4.7 | 8.8 | 10.47 | -0.46 | 4.34 | 3.13 | 8.10 | 1.52 | 775 | -6.06 |
| 2017 (4) | 54.12 | -6.14 | 5.69 | 8.8 | 2.28 | -9.88 | 4.32 | 5.37 | 10.51 | 15.91 | 4.21 | -3.99 | 7.98 | 12.26 | 825 | -0.48 |
| 2016 (3) | 57.66 | 28.19 | 5.23 | 17.26 | 2.53 | 24.63 | 4.1 | 15.49 | 9.07 | -8.52 | 4.39 | -2.78 | 7.11 | -9.91 | 829 | 3.88 |
| 2015 (2) | 44.98 | 20.98 | 4.46 | 8.52 | 2.03 | 33.55 | 3.55 | 11.29 | 9.92 | -10.3 | 4.51 | 10.39 | 7.89 | -8.01 | 798 | 11.3 |
| 2014 (1) | 37.18 | 19.28 | 4.11 | 7.87 | 1.52 | -5.0 | 3.19 | 1.27 | 11.05 | 0 | 4.09 | 0 | 8.58 | 0 | 717 | 0 |
