玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.6620.68202.670.4157.6924.240.16-5.88-11.110.0716.6716.677.2430.67-58.952.83-22.01-70.631.24-3.33-61.4500-100.0
24Q2 (19)4.69121.2393.80.2623.81-18.750.17-10.53-19.050.060.00.05.54-44.03-58.083.62-59.56-58.231.28-54.8-48.400-100.0
24Q1 (18)2.12-17.511.920.210.016.670.19-56.82-17.390.06-25.0-14.299.9121.2314.478.96-47.65-18.952.83-9.08-15.90-100.0-100.0
23Q4 (17)2.5737.43-8.540.21-36.365.00.44144.4476.00.0833.33-11.118.17-53.714.8117.1277.8692.443.11-2.98-2.811870.00.0
23Q3 (16)1.87-22.73-40.820.333.1243.480.18-14.290.00.060.0-14.2917.6533.46142.469.6310.9268.983.2129.4144.841870.00.0
23Q2 (15)2.4216.35-36.480.3277.7814.290.21-8.740.00.06-14.29-25.013.2252.879.938.68-21.52120.412.48-26.3318.081870.00.0
23Q1 (14)2.08-25.98-71.310.18-10.0-51.350.23-8.09.520.07-22.22-12.58.6521.5969.5711.0624.29281.753.375.07204.991870.00.0
22Q4 (13)2.81-11.08-70.010.2-13.04-64.910.2538.89-37.50.0928.57-30.777.12-2.2117.08.9056.19108.413.2044.59130.851870.00.0
22Q3 (12)3.16-17.06-85.340.23-17.86-68.490.1820.0-66.040.07-12.5-58.827.28-0.96114.865.7044.68131.612.225.5180.811870.00.0
22Q2 (11)3.81-47.45-86.260.28-24.32-67.060.15-28.57-71.150.080.0-50.07.3544.0139.673.9435.92109.872.1090.29263.781870.00.0
22Q1 (10)7.25-22.63-68.460.37-35.09-56.470.21-47.5-63.160.08-38.46-42.865.10-16.1138.032.90-32.1516.831.10-20.4781.21870.00.0
21Q4 (9)9.37-56.52-51.730.57-21.92-18.570.4-24.53-31.030.13-23.53-18.756.0879.5868.684.2773.5842.861.3975.8768.311870.00.0
21Q3 (8)21.55-22.2662.150.73-14.124.290.531.9229.270.176.2530.773.3910.47-35.692.4631.1-20.280.7936.67-19.351870.00.0
21Q2 (7)27.7220.57156.670.850.030.770.52-8.77100.00.1614.2977.783.07-17.06-49.051.88-24.34-22.080.58-5.22-30.741870.0-3.61
21Q1 (6)22.9918.44150.160.8521.4349.120.57-1.7267.650.14-12.555.563.702.52-40.392.48-17.03-32.980.61-26.13-37.821870.0-3.61
20Q4 (5)19.4146.05145.390.70.059.090.5841.46163.640.1623.08128.573.61-31.53-35.172.99-3.147.440.82-15.73-6.851870.0-3.61
20Q3 (4)13.2923.060.00.77.690.00.4157.690.00.1344.440.05.27-12.480.03.0928.150.00.9817.380.0187-3.610.0
20Q2 (3)10.817.520.00.6514.040.00.26-23.530.00.090.00.06.02-2.960.02.41-34.930.00.83-14.910.01940.00.0
20Q1 (2)9.1916.180.00.5729.550.00.3454.550.00.0928.570.06.2011.50.03.7033.020.00.9810.660.01940.00.0
19Q4 (1)7.910.00.00.440.00.00.220.00.00.070.00.05.560.00.02.780.00.00.880.00.01940.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.94-47.51.04-3.71.0735.440.26-21.2111.6383.4411.97158.012.9150.081870.0
2022 (9)17.03-79.141.08-64.00.79-60.70.33-45.96.3472.544.6488.371.94159.281870.0
2021 (8)81.6254.943.014.52.0127.220.6129.793.68-26.12.46-17.890.75-16.231870.0
2020 (7)52.6861.052.6261.731.5856.440.4767.864.970.423.00-2.870.894.231870.0
2019 (6)32.71-11.381.621.251.014.120.28-3.454.9514.253.0917.490.868.951870.0
2018 (5)36.9124.151.620.30.9714.120.290.04.33-3.12.63-8.080.79-19.45187-1.58
2017 (4)29.73-2.461.33-12.50.853.660.2961.114.47-10.292.866.270.9865.181901.06
2016 (3)30.48-14.121.52-19.150.8218.840.18-5.264.99-5.862.6938.370.5910.311889.3
2015 (2)35.4913.681.8831.470.6921.050.1972.735.3015.651.946.490.5451.9517217.81
2014 (1)31.226.31.430.70.5758.330.1110.04.5801.8300.3501460

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