- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0.28 | 16.67 | 3.7 | 0.02 | 100.0 | 100.0 | 0.07 | 40.0 | 0.0 | 0.06 | 20.0 | 0.0 | 7.14 | 71.43 | 92.86 | 25.00 | 20.0 | -3.57 | 21.43 | 2.86 | -3.57 | 101 | 0.0 | 0 |
24Q1 (19) | 0.24 | -4.0 | -17.24 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | -28.57 | 0.05 | -16.67 | 0.0 | 4.17 | 4.17 | -39.58 | 20.83 | 4.17 | -13.69 | 20.83 | -13.19 | 20.83 | 101 | 0.0 | 0 |
23Q4 (18) | 0.25 | -10.71 | 13.64 | 0.01 | 0.0 | 0.0 | 0.05 | -28.57 | 0.0 | 0.06 | 0.0 | 20.0 | 4.00 | 12.0 | -12.0 | 20.00 | -20.0 | -12.0 | 24.00 | 12.0 | 5.6 | 101 | 0 | 0 |
23Q3 (17) | 0.28 | 3.7 | -15.15 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | -12.5 | 0.06 | 0.0 | 20.0 | 3.57 | -3.57 | 17.86 | 25.00 | -3.57 | 3.12 | 21.43 | -3.57 | 41.43 | 0 | 0 | 0 |
23Q2 (16) | 0.27 | -6.9 | -55.0 | 0.01 | -50.0 | -50.0 | 0.07 | 0.0 | -12.5 | 0.06 | 20.0 | 50.0 | 3.70 | -46.3 | 11.11 | 25.93 | 7.41 | 94.44 | 22.22 | 28.89 | 233.33 | 0 | 0 | 0 |
23Q1 (15) | 0.29 | 31.82 | -47.27 | 0.02 | 100.0 | 0.0 | 0.07 | 40.0 | -36.36 | 0.05 | 0.0 | 25.0 | 6.90 | 51.72 | 89.66 | 24.14 | 6.21 | 20.69 | 17.24 | -24.14 | 137.07 | 0 | 0 | 0 |
22Q4 (14) | 0.22 | -33.33 | -61.4 | 0.01 | 0.0 | -50.0 | 0.05 | -37.5 | -50.0 | 0.05 | 0.0 | 25.0 | 4.55 | 50.0 | 29.55 | 22.73 | -6.25 | 29.55 | 22.73 | 50.0 | 223.86 | 0 | 0 | 0 |
22Q3 (13) | 0.33 | -45.0 | -25.0 | 0.01 | -50.0 | -50.0 | 0.08 | 0.0 | 14.29 | 0.05 | 25.0 | 25.0 | 3.03 | -9.09 | -33.33 | 24.24 | 81.82 | 52.38 | 15.15 | 127.27 | 66.67 | 0 | 0 | 0 |
22Q2 (12) | 0.6 | 9.09 | 15.38 | 0.02 | 0.0 | 0.0 | 0.08 | -27.27 | 14.29 | 0.04 | 0.0 | 0.0 | 3.33 | -8.33 | -13.33 | 13.33 | -33.33 | -0.95 | 6.67 | -8.33 | -13.33 | 0 | 0 | 0 |
22Q1 (11) | 0.55 | -3.51 | 12.24 | 0.02 | 0.0 | 0.0 | 0.11 | 10.0 | 37.5 | 0.04 | 0.0 | 0.0 | 3.64 | 3.64 | -10.91 | 20.00 | 14.0 | 22.5 | 7.27 | 3.64 | -10.91 | 0 | 0 | 0 |
21Q4 (10) | 0.57 | 29.55 | -27.85 | 0.02 | 0.0 | 0.0 | 0.1 | 42.86 | 11.11 | 0.04 | 0.0 | 0.0 | 3.51 | -22.81 | 38.6 | 17.54 | 10.28 | 54.0 | 7.02 | -22.81 | 38.6 | 0 | 0 | 0 |
21Q3 (9) | 0.44 | -15.38 | -57.69 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | -30.0 | 0.04 | 0.0 | 0.0 | 4.55 | 18.18 | 136.36 | 15.91 | 18.18 | 65.45 | 9.09 | 18.18 | 136.36 | 0 | 0 | 0 |
21Q2 (8) | 0.52 | 6.12 | -42.86 | 0.02 | 0.0 | 0.0 | 0.07 | -12.5 | -30.0 | 0.04 | 0.0 | 33.33 | 3.85 | -5.77 | 75.0 | 13.46 | -17.55 | 22.5 | 7.69 | -5.77 | 133.33 | 0 | 0 | 0 |
21Q1 (7) | 0.49 | -37.97 | -18.33 | 0.02 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.04 | 0.0 | 100.0 | 4.08 | 61.22 | 22.45 | 16.33 | 43.31 | 22.45 | 8.16 | 61.22 | 144.9 | 0 | 0 | 0 |
20Q4 (6) | 0.79 | -24.04 | -27.52 | 0.02 | 0.0 | 0.0 | 0.09 | -10.0 | -10.0 | 0.04 | 0.0 | 100.0 | 2.53 | 31.65 | 37.97 | 11.39 | 18.48 | 24.18 | 5.06 | 31.65 | 175.95 | 0 | 0 | 0 |
20Q3 (5) | 1.04 | 14.29 | 11.83 | 0.02 | 0.0 | -33.33 | 0.1 | 0.0 | 42.86 | 0.04 | 33.33 | 33.33 | 1.92 | -12.5 | -40.38 | 9.62 | -12.5 | 27.75 | 3.85 | 16.67 | 19.23 | 0 | 0 | 0 |
20Q2 (4) | 0.91 | 51.67 | 0.0 | 0.02 | 0.0 | 0.0 | 0.1 | 25.0 | 0.0 | 0.03 | 50.0 | 0.0 | 2.20 | -34.07 | 0.0 | 10.99 | -17.58 | 0.0 | 3.30 | -1.1 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 0.6 | -44.95 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | -20.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.33 | 81.67 | 0.0 | 13.33 | 45.33 | 0.0 | 3.33 | 81.67 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 1.09 | 17.2 | 0.0 | 0.02 | -33.33 | 0.0 | 0.1 | 42.86 | 0.0 | 0.02 | -33.33 | 0.0 | 1.83 | -43.12 | 0.0 | 9.17 | 21.89 | 0.0 | 1.83 | -43.12 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 0.93 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 3.23 | 0.0 | 0.0 | 7.53 | 0.0 | 0.0 | 3.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 1.08 | -36.47 | 0.06 | -14.29 | 0.26 | -18.75 | 0.22 | 15.79 | 5.56 | 34.92 | 24.07 | 27.89 | 20.37 | 82.26 | 101 | 0 |
2022 (9) | 1.7 | -16.26 | 0.07 | 0.0 | 0.32 | 3.23 | 0.19 | 11.76 | 4.12 | 19.41 | 18.82 | 23.26 | 11.18 | 33.46 | 0 | 0 |
2021 (8) | 2.03 | -39.4 | 0.07 | 0.0 | 0.31 | -16.22 | 0.17 | 21.43 | 3.45 | 65.02 | 15.27 | 38.26 | 8.37 | 100.39 | 0 | 0 |
2020 (7) | 3.35 | -4.29 | 0.07 | -22.22 | 0.37 | 12.12 | 0.14 | 40.0 | 2.09 | -18.74 | 11.04 | 17.14 | 4.18 | 46.27 | 0 | 0 |
2019 (6) | 3.5 | 42.86 | 0.09 | 0.0 | 0.33 | 10.0 | 0.1 | 11.11 | 2.57 | -30.0 | 9.43 | -23.0 | 2.86 | -22.22 | 0 | 0 |
2018 (5) | 2.45 | -45.8 | 0.09 | -25.0 | 0.3 | -41.18 | 0.09 | 0.0 | 3.67 | 38.37 | 12.24 | 8.52 | 3.67 | 84.49 | 0 | 0 |
2017 (4) | 4.52 | 32.55 | 0.12 | 20.0 | 0.51 | 41.67 | 0.09 | 50.0 | 2.65 | -9.47 | 11.28 | 6.88 | 1.99 | 13.16 | 0 | 0 |
2016 (3) | 3.41 | 34.25 | 0.1 | 42.86 | 0.36 | 44.0 | 0.06 | 50.0 | 2.93 | 6.41 | 10.56 | 7.26 | 1.76 | 11.73 | 101 | 0.0 |
2015 (2) | 2.54 | 19.81 | 0.07 | 16.67 | 0.25 | 92.31 | 0.04 | -20.0 | 2.76 | -2.62 | 9.84 | 60.51 | 1.57 | -33.23 | 101 | 0.0 |
2014 (1) | 2.12 | 14.59 | 0.06 | 0.0 | 0.13 | 0.0 | 0.05 | -16.67 | 2.83 | 0 | 6.13 | 0 | 2.36 | 0 | 101 | 0.0 |