玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.2816.673.70.02100.0100.00.0740.00.00.0620.00.07.1471.4392.8625.0020.0-3.5721.432.86-3.571010.00
24Q1 (19)0.24-4.0-17.240.010.0-50.00.050.0-28.570.05-16.670.04.174.17-39.5820.834.17-13.6920.83-13.1920.831010.00
23Q4 (18)0.25-10.7113.640.010.00.00.05-28.570.00.060.020.04.0012.0-12.020.00-20.0-12.024.0012.05.610100
23Q3 (17)0.283.7-15.150.010.00.00.070.0-12.50.060.020.03.57-3.5717.8625.00-3.573.1221.43-3.5741.43000
23Q2 (16)0.27-6.9-55.00.01-50.0-50.00.070.0-12.50.0620.050.03.70-46.311.1125.937.4194.4422.2228.89233.33000
23Q1 (15)0.2931.82-47.270.02100.00.00.0740.0-36.360.050.025.06.9051.7289.6624.146.2120.6917.24-24.14137.07000
22Q4 (14)0.22-33.33-61.40.010.0-50.00.05-37.5-50.00.050.025.04.5550.029.5522.73-6.2529.5522.7350.0223.86000
22Q3 (13)0.33-45.0-25.00.01-50.0-50.00.080.014.290.0525.025.03.03-9.09-33.3324.2481.8252.3815.15127.2766.67000
22Q2 (12)0.69.0915.380.020.00.00.08-27.2714.290.040.00.03.33-8.33-13.3313.33-33.33-0.956.67-8.33-13.33000
22Q1 (11)0.55-3.5112.240.020.00.00.1110.037.50.040.00.03.643.64-10.9120.0014.022.57.273.64-10.91000
21Q4 (10)0.5729.55-27.850.020.00.00.142.8611.110.040.00.03.51-22.8138.617.5410.2854.07.02-22.8138.6000
21Q3 (9)0.44-15.38-57.690.020.00.00.070.0-30.00.040.00.04.5518.18136.3615.9118.1865.459.0918.18136.36000
21Q2 (8)0.526.12-42.860.020.00.00.07-12.5-30.00.040.033.333.85-5.7775.013.46-17.5522.57.69-5.77133.33000
21Q1 (7)0.49-37.97-18.330.020.00.00.08-11.110.00.040.0100.04.0861.2222.4516.3343.3122.458.1661.22144.9000
20Q4 (6)0.79-24.04-27.520.020.00.00.09-10.0-10.00.040.0100.02.5331.6537.9711.3918.4824.185.0631.65175.95000
20Q3 (5)1.0414.2911.830.020.0-33.330.10.042.860.0433.3333.331.92-12.5-40.389.62-12.527.753.8516.6719.23000
20Q2 (4)0.9151.670.00.020.00.00.125.00.00.0350.00.02.20-34.070.010.99-17.580.03.30-1.10.0000.0
20Q1 (3)0.6-44.950.00.020.00.00.08-20.00.00.020.00.03.3381.670.013.3345.330.03.3381.670.0000.0
19Q4 (2)1.0917.20.00.02-33.330.00.142.860.00.02-33.330.01.83-43.120.09.1721.890.01.83-43.120.0000.0
19Q3 (1)0.930.00.00.030.00.00.070.00.00.030.00.03.230.00.07.530.00.03.230.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.08-36.470.06-14.290.26-18.750.2215.795.5634.9224.0727.8920.3782.261010
2022 (9)1.7-16.260.070.00.323.230.1911.764.1219.4118.8223.2611.1833.4600
2021 (8)2.03-39.40.070.00.31-16.220.1721.433.4565.0215.2738.268.37100.3900
2020 (7)3.35-4.290.07-22.220.3712.120.1440.02.09-18.7411.0417.144.1846.2700
2019 (6)3.542.860.090.00.3310.00.111.112.57-30.09.43-23.02.86-22.2200
2018 (5)2.45-45.80.09-25.00.3-41.180.090.03.6738.3712.248.523.6784.4900
2017 (4)4.5232.550.1220.00.5141.670.0950.02.65-9.4711.286.881.9913.1600
2016 (3)3.4134.250.142.860.3644.00.0650.02.936.4110.567.261.7611.731010.0
2015 (2)2.5419.810.0716.670.2592.310.04-20.02.76-2.629.8460.511.57-33.231010.0
2014 (1)2.1214.590.060.00.130.00.05-16.672.8306.1302.3601010.0

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