- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.48 | 0.81 | 17.54 | 0.21 | 5.0 | 23.53 | 0.49 | -22.22 | -15.52 | 2.11 | 4.46 | 17.22 | 8.47 | 4.15 | 5.1 | 19.76 | -22.85 | -28.12 | 85.08 | 3.61 | -0.27 | 207 | 0.0 | 0.0 |
24Q2 (19) | 2.46 | 11.82 | 78.26 | 0.2 | 33.33 | 25.0 | 0.63 | 0.0 | 1.61 | 2.02 | 31.17 | 26.25 | 8.13 | 19.24 | -29.88 | 25.61 | -10.57 | -43.0 | 82.11 | 17.31 | -29.18 | 207 | 0.0 | 0.0 |
24Q1 (18) | 2.2 | -51.86 | 1.85 | 0.15 | -6.25 | 7.14 | 0.63 | -20.25 | 12.5 | 1.54 | -63.51 | -18.95 | 6.82 | 94.74 | 5.19 | 28.64 | 65.66 | 10.45 | 70.00 | -24.19 | -20.42 | 207 | 0.0 | 0.0 |
23Q4 (17) | 4.57 | 116.59 | 8.55 | 0.16 | -5.88 | 6.67 | 0.79 | 36.21 | 36.21 | 4.22 | 134.44 | 103.86 | 3.50 | -56.55 | -1.74 | 17.29 | -37.11 | 25.48 | 92.34 | 8.24 | 87.81 | 207 | 0.0 | 0.0 |
23Q3 (16) | 2.11 | 52.9 | -41.71 | 0.17 | 6.25 | 21.43 | 0.58 | -6.45 | 5.45 | 1.8 | 12.5 | -20.35 | 8.06 | -30.51 | 108.33 | 27.49 | -38.82 | 80.92 | 85.31 | -26.42 | 36.64 | 207 | 0.0 | 0.0 |
23Q2 (15) | 1.38 | -36.11 | -59.05 | 0.16 | 14.29 | 33.33 | 0.62 | 10.71 | 24.0 | 1.6 | -15.79 | -6.43 | 11.59 | 78.88 | 225.6 | 44.93 | 73.29 | 202.81 | 115.94 | 31.81 | 128.49 | 207 | 0.0 | 0.0 |
23Q1 (14) | 2.16 | -48.69 | -40.33 | 0.14 | -6.67 | 40.0 | 0.56 | -3.45 | -24.32 | 1.9 | -8.21 | -3.55 | 6.48 | 81.91 | 134.63 | 25.93 | 88.19 | 26.83 | 87.96 | 78.9 | 61.64 | 207 | 0.0 | 0.0 |
22Q4 (13) | 4.21 | 16.3 | -0.71 | 0.15 | 7.14 | 50.0 | 0.58 | 5.45 | 11.54 | 2.07 | -8.41 | 39.86 | 3.56 | -7.87 | 51.07 | 13.78 | -9.32 | 12.33 | 49.17 | -21.24 | 40.86 | 207 | 0.0 | 0.0 |
22Q3 (12) | 3.62 | 7.42 | -44.9 | 0.14 | 16.67 | 133.33 | 0.55 | 10.0 | 22.22 | 2.26 | 32.16 | 38.65 | 3.87 | 8.61 | 323.48 | 15.19 | 2.4 | 121.82 | 62.43 | 23.04 | 151.64 | 207 | 0.0 | 0.0 |
22Q2 (11) | 3.37 | -6.91 | -9.41 | 0.12 | 20.0 | 9.09 | 0.5 | -32.43 | -43.18 | 1.71 | -13.2 | -32.14 | 3.56 | 28.9 | 20.42 | 14.84 | -27.42 | -37.28 | 50.74 | -6.76 | -25.1 | 207 | 0.0 | 0.0 |
22Q1 (10) | 3.62 | -14.62 | 47.76 | 0.1 | 0.0 | 66.67 | 0.74 | 42.31 | 85.0 | 1.97 | 33.11 | -40.3 | 2.76 | 17.13 | 12.8 | 20.44 | 66.68 | 25.21 | 54.42 | 55.91 | -59.6 | 207 | 0.0 | 0.0 |
21Q4 (9) | 4.24 | -35.46 | 78.9 | 0.1 | 66.67 | 11.11 | 0.52 | 15.56 | 26.83 | 1.48 | -9.2 | -60.0 | 2.36 | 158.25 | -37.89 | 12.26 | 79.06 | -29.11 | 34.91 | 40.69 | -77.64 | 207 | 0.0 | 0.0 |
21Q3 (8) | 6.57 | 76.61 | 67.6 | 0.06 | -45.45 | 0.0 | 0.45 | -48.86 | 15.38 | 1.63 | -35.32 | -50.15 | 0.91 | -69.12 | -40.33 | 6.85 | -71.05 | -31.16 | 24.81 | -63.38 | -70.26 | 207 | 0.0 | 0.0 |
21Q2 (7) | 3.72 | 51.84 | 76.3 | 0.11 | 83.33 | 57.14 | 0.88 | 120.0 | 120.0 | 2.52 | -23.64 | -36.2 | 2.96 | 20.74 | -10.87 | 23.66 | 44.89 | 24.78 | 67.74 | -49.71 | -63.81 | 207 | 0.0 | 0.0 |
21Q1 (6) | 2.45 | 3.38 | 5.6 | 0.06 | -33.33 | 20.0 | 0.4 | -2.44 | 37.93 | 3.3 | -10.81 | -29.64 | 2.45 | -35.51 | 13.63 | 16.33 | -5.62 | 30.61 | 134.69 | -13.72 | -33.37 | 207 | 0.0 | 0.0 |
20Q4 (5) | 2.37 | -39.54 | 51.92 | 0.09 | 50.0 | 50.0 | 0.41 | 5.13 | 36.67 | 3.7 | 13.15 | 14.91 | 3.80 | 148.1 | -1.27 | 17.30 | 73.88 | -10.04 | 156.12 | 87.15 | -24.37 | 207 | 0.0 | 0.0 |
20Q3 (4) | 3.92 | 85.78 | 0.0 | 0.06 | -14.29 | 0.0 | 0.39 | -2.5 | 0.0 | 3.27 | -17.22 | 0.0 | 1.53 | -53.86 | 0.0 | 9.95 | -47.52 | 0.0 | 83.42 | -55.44 | 0.0 | 207 | 0.0 | 0.0 |
20Q2 (3) | 2.11 | -9.05 | 0.0 | 0.07 | 40.0 | 0.0 | 0.4 | 37.93 | 0.0 | 3.95 | -15.78 | 0.0 | 3.32 | 53.93 | 0.0 | 18.96 | 51.66 | 0.0 | 187.20 | -7.4 | 0.0 | 207 | 0.0 | 0.0 |
20Q1 (2) | 2.32 | 48.72 | 0.0 | 0.05 | -16.67 | 0.0 | 0.29 | -3.33 | 0.0 | 4.69 | 45.65 | 0.0 | 2.16 | -43.97 | 0.0 | 12.50 | -35.0 | 0.0 | 202.16 | -2.06 | 0.0 | 207 | 0.0 | 0.0 |
19Q4 (1) | 1.56 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.22 | 0.0 | 0.0 | 3.85 | 0.0 | 0.0 | 19.23 | 0.0 | 0.0 | 206.41 | 0.0 | 0.0 | 207 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 10.23 | -30.93 | 0.62 | 21.57 | 2.54 | 7.17 | 9.52 | 19.0 | 6.06 | 76.0 | 24.83 | 55.15 | 93.06 | 72.28 | 207 | 0.0 |
2022 (9) | 14.81 | -12.73 | 0.51 | 50.0 | 2.37 | 5.8 | 8.0 | -10.51 | 3.44 | 71.88 | 16.00 | 21.23 | 54.02 | 2.54 | 207 | 0.0 |
2021 (8) | 16.97 | 58.3 | 0.34 | 25.93 | 2.24 | 51.35 | 8.94 | -42.77 | 2.00 | -20.45 | 13.20 | -4.39 | 52.68 | -63.84 | 207 | 0.0 |
2020 (7) | 10.72 | 125.21 | 0.27 | 8.0 | 1.48 | 25.42 | 15.62 | 62.71 | 2.52 | -52.04 | 13.81 | -44.31 | 145.71 | -27.75 | 207 | 0.0 |
2019 (6) | 4.76 | 68.79 | 0.25 | 31.58 | 1.18 | 28.26 | 9.6 | 179.07 | 5.25 | -22.05 | 24.79 | -24.01 | 201.68 | 65.33 | 207 | 18.97 |
2018 (5) | 2.82 | -5.37 | 0.19 | 0.0 | 0.92 | 27.78 | 3.44 | 72.86 | 6.74 | 5.67 | 32.62 | 35.03 | 121.99 | 82.67 | 174 | 12.26 |
2017 (4) | 2.98 | 17.79 | 0.19 | -9.52 | 0.72 | 33.33 | 1.99 | 32.67 | 6.38 | -23.19 | 24.16 | 13.2 | 66.78 | 12.63 | 155 | 6.9 |
2016 (3) | 2.53 | 145.63 | 0.21 | -4.55 | 0.54 | 20.0 | 1.5 | 51.52 | 8.30 | -61.14 | 21.34 | -51.15 | 59.29 | -38.32 | 145 | 45.0 |
2015 (2) | 1.03 | 90.74 | 0.22 | 57.14 | 0.45 | 73.08 | 0.99 | 6.45 | 21.36 | -17.61 | 43.69 | -9.26 | 96.12 | -44.19 | 100 | 42.86 |
2014 (1) | 0.54 | 500.0 | 0.14 | 133.33 | 0.26 | 44.44 | 0.93 | 126.83 | 25.93 | 0 | 48.15 | 0 | 172.22 | 0 | 70 | 0 |