玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.6622.06-9.780.10.0-16.670.2327.7821.050.0650.00.06.02-18.07-7.6313.864.6934.183.6122.8910.84000
24Q3 (19)1.360.0-22.290.125.0-9.090.18-14.290.00.040.0-33.337.3525.016.9813.24-14.2928.682.940.0-14.22000
24Q2 (18)1.36-8.72-15.530.08-38.46-42.860.215.0-8.70.04-50.0-33.335.88-32.58-32.3515.4415.048.092.94-45.22-21.08000
24Q1 (17)1.49-19.02-3.870.138.33-13.330.25.26-9.090.0833.3333.338.7233.78-9.8413.4229.99-5.435.3764.6538.7000
23Q4 (16)1.845.1426.90.129.099.090.195.560.00.060.020.06.523.75-14.0310.330.39-21.23.26-4.89-5.43000
23Q3 (15)1.758.732.580.11-21.430.00.18-21.74-5.260.060.00.06.29-27.71-24.5710.29-28.0-28.543.43-8.0-24.57000
23Q2 (14)1.613.8725.780.14-6.6755.560.234.5535.290.060.020.08.70-10.1423.6714.290.657.563.73-3.73-4.6000
23Q1 (13)1.556.933.620.1536.3666.670.2215.7915.790.0620.00.09.6827.5724.7314.198.32-13.343.8712.26-25.16000
22Q4 (12)1.459.8510.690.110.022.220.190.00.00.05-16.67-28.577.59-8.9710.4213.10-8.97-9.663.45-24.14-35.47000
22Q3 (11)1.323.128.20.1122.2222.220.1911.7611.760.0620.0-14.298.3318.5212.9614.398.383.34.5516.36-20.78000
22Q2 (10)1.2810.3416.360.090.012.50.17-10.530.00.05-16.6725.07.03-9.38-3.3213.28-18.91-14.063.91-24.487.42000
22Q1 (9)1.16-11.4514.850.090.012.50.190.00.00.06-14.2950.07.7612.93-2.0516.3812.93-12.935.17-3.230.6000
21Q4 (8)1.317.3820.180.090.012.50.1911.7672.730.070.0133.336.87-6.87-6.3914.504.0943.725.34-6.8794.1500-100.0
21Q3 (7)1.2210.918.930.0912.512.50.170.070.00.0775.075.07.381.433.2813.93-9.8456.075.7457.7960.6600-100.0
21Q2 (6)1.18.9112.240.080.033.330.17-10.53-15.00.040.033.337.27-8.1818.7915.45-17.85-24.273.64-8.1818.7900-100.0
21Q1 (5)1.01-7.3413.480.080.00.00.1972.7326.670.0433.33100.07.927.92-11.8818.8186.4111.623.9643.8976.240-100.0-100.0
20Q4 (4)1.09-2.680.00.080.00.00.1110.00.00.03-25.00.07.342.750.010.0913.030.02.75-22.940.01000.00.0
20Q3 (3)1.1214.290.00.0833.330.00.1-50.00.00.0433.330.07.1416.670.08.93-56.250.03.5716.670.01000.00.0
20Q2 (2)0.9810.110.00.06-25.00.00.233.330.00.0350.00.06.12-31.890.020.4121.090.03.0636.220.01000.00.0
20Q1 (1)0.890.00.00.080.00.00.150.00.00.020.00.08.990.00.016.850.00.02.250.00.01000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)5.86-13.310.4-21.570.82-1.20.23-8.06.83-9.5213.9913.973.926.1300
2023 (9)6.7629.750.5127.50.8313.70.258.77.54-1.7312.28-12.373.70-16.2300
2022 (8)5.2112.280.421.210.731.390.234.557.687.9514.01-9.74.41-6.8900
2021 (7)4.6413.730.3310.00.7230.910.22100.07.11-3.2815.5215.114.7475.8600
2020 (6)4.081.750.3-11.760.5514.580.11-15.387.35-13.2813.4812.622.70-16.841000.0
2019 (5)4.0115.560.3430.770.486.670.1362.58.4813.1611.97-7.73.2440.621000.0
2018 (4)3.4720.070.26-13.330.4515.380.08100.07.49-27.8212.97-3.92.3166.571000.0
2017 (3)2.8944.50.350.00.3911.430.04-50.010.383.8113.49-22.891.38-65.41000.0
2016 (2)2.0-11.50.225.00.359.380.08166.6710.0041.2517.5023.594.00201.331000.0
2015 (1)2.268.130.16-51.520.3245.450.0307.08014.1601.330100-8.26

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