- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.53 | -1.92 | -19.47 | 0.11 | 10.0 | 10.0 | 0.22 | 0.0 | 10.0 | 0.05 | 0.0 | -16.67 | 7.19 | 12.16 | 36.6 | 14.38 | 1.96 | 36.6 | 3.27 | 1.96 | 3.49 | 226 | 0.0 | -4.24 |
24Q2 (19) | 1.56 | -9.83 | -4.29 | 0.1 | 0.0 | 0.0 | 0.22 | 0.0 | 15.79 | 0.05 | 0.0 | -16.67 | 6.41 | 10.9 | 4.49 | 14.10 | 10.9 | 20.99 | 3.21 | 10.9 | -12.93 | 226 | 0.0 | -4.24 |
24Q1 (18) | 1.73 | -3.89 | 27.21 | 0.1 | 0.0 | 25.0 | 0.22 | -8.33 | 57.14 | 0.05 | -16.67 | 0.0 | 5.78 | 4.05 | -1.73 | 12.72 | -4.62 | 23.53 | 2.89 | -13.29 | -21.39 | 226 | 0.0 | -4.24 |
23Q4 (17) | 1.8 | -5.26 | 55.17 | 0.1 | 0.0 | 25.0 | 0.24 | 20.0 | 100.0 | 0.06 | 0.0 | 20.0 | 5.56 | 5.56 | -19.44 | 13.33 | 26.67 | 28.89 | 3.33 | 5.56 | -22.67 | 226 | -4.24 | -4.24 |
23Q3 (16) | 1.9 | 16.56 | 58.33 | 0.1 | 0.0 | 25.0 | 0.2 | 5.26 | 53.85 | 0.06 | 0.0 | 20.0 | 5.26 | -14.21 | -21.05 | 10.53 | -9.7 | -2.83 | 3.16 | -14.21 | -24.21 | 236 | 0.0 | -2.07 |
23Q2 (15) | 1.63 | 19.85 | 22.56 | 0.1 | 25.0 | 25.0 | 0.19 | 35.71 | 46.15 | 0.06 | 20.0 | 0.0 | 6.13 | 4.29 | 1.99 | 11.66 | 13.23 | 19.25 | 3.68 | 0.12 | -18.4 | 236 | 0.0 | -2.07 |
23Q1 (14) | 1.36 | 17.24 | -9.93 | 0.08 | 0.0 | 0.0 | 0.14 | 16.67 | 7.69 | 0.05 | 0.0 | -16.67 | 5.88 | -14.71 | 11.03 | 10.29 | -0.49 | 19.57 | 3.68 | -14.71 | -7.48 | 236 | 0.0 | -2.07 |
22Q4 (13) | 1.16 | -3.33 | -22.15 | 0.08 | 0.0 | -11.11 | 0.12 | -7.69 | -50.0 | 0.05 | 0.0 | -16.67 | 6.90 | 3.45 | 14.18 | 10.34 | -4.51 | -35.78 | 4.31 | 3.45 | 7.04 | 236 | -2.07 | -2.07 |
22Q3 (12) | 1.2 | -9.77 | -6.98 | 0.08 | 0.0 | 14.29 | 0.13 | 0.0 | 8.33 | 0.05 | -16.67 | -16.67 | 6.67 | 10.83 | 22.86 | 10.83 | 10.83 | 16.46 | 4.17 | -7.64 | -10.42 | 241 | 0.0 | 3.43 |
22Q2 (11) | 1.33 | -11.92 | 0.0 | 0.08 | 0.0 | 14.29 | 0.13 | 0.0 | 8.33 | 0.06 | 0.0 | -14.29 | 6.02 | 13.53 | 14.29 | 9.77 | 13.53 | 8.33 | 4.51 | 13.53 | -14.29 | 241 | 0.0 | 3.43 |
22Q1 (10) | 1.51 | 1.34 | -5.62 | 0.08 | -11.11 | 0.0 | 0.13 | -45.83 | -7.14 | 0.06 | 0.0 | 0.0 | 5.30 | -12.29 | 5.96 | 8.61 | -46.55 | -1.61 | 3.97 | -1.32 | 5.96 | 241 | 0.0 | 3.43 |
21Q4 (9) | 1.49 | 15.5 | -1.97 | 0.09 | 28.57 | 50.0 | 0.24 | 100.0 | 140.0 | 0.06 | 0.0 | 20.0 | 6.04 | 11.31 | 53.02 | 16.11 | 73.15 | 144.83 | 4.03 | -13.42 | 22.42 | 241 | 3.43 | 3.43 |
21Q3 (8) | 1.29 | -3.01 | -1.53 | 0.07 | 0.0 | -12.5 | 0.12 | 0.0 | -7.69 | 0.06 | -14.29 | 20.0 | 5.43 | 3.1 | -11.14 | 9.30 | 3.1 | -6.26 | 4.65 | -11.63 | 21.86 | 233 | 0.0 | -1.69 |
21Q2 (7) | 1.33 | -16.88 | 9.92 | 0.07 | -12.5 | -12.5 | 0.12 | -14.29 | -7.69 | 0.07 | 16.67 | 16.67 | 5.26 | 5.26 | -20.39 | 9.02 | 3.11 | -16.02 | 5.26 | 40.35 | 6.14 | 233 | 0.0 | -1.69 |
21Q1 (6) | 1.6 | 5.26 | 36.75 | 0.08 | 33.33 | 0.0 | 0.14 | 40.0 | 7.69 | 0.06 | 20.0 | 0.0 | 5.00 | 26.67 | -26.88 | 8.75 | 33.0 | -21.25 | 3.75 | 14.0 | -26.88 | 233 | 0.0 | -1.69 |
20Q4 (5) | 1.52 | 16.03 | 92.41 | 0.06 | -25.0 | -25.0 | 0.1 | -23.08 | -23.08 | 0.05 | 0.0 | 0.0 | 3.95 | -35.36 | -61.02 | 6.58 | -33.7 | -60.02 | 3.29 | -13.82 | -48.03 | 233 | -1.69 | -1.69 |
20Q3 (4) | 1.31 | 8.26 | 0.0 | 0.08 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.05 | -16.67 | 0.0 | 6.11 | -7.63 | 0.0 | 9.92 | -7.63 | 0.0 | 3.82 | -23.03 | 0.0 | 237 | 0.0 | 0.0 |
20Q2 (3) | 1.21 | 3.42 | 0.0 | 0.08 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 6.61 | -3.31 | 0.0 | 10.74 | -3.31 | 0.0 | 4.96 | -3.31 | 0.0 | 237 | 0.0 | 0.0 |
20Q1 (2) | 1.17 | 48.1 | 0.0 | 0.08 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.06 | 20.0 | 0.0 | 6.84 | -32.48 | 0.0 | 11.11 | -32.48 | 0.0 | 5.13 | -18.97 | 0.0 | 237 | 0.0 | 0.0 |
19Q4 (1) | 0.79 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 10.13 | 0.0 | 0.0 | 16.46 | 0.0 | 0.0 | 6.33 | 0.0 | 0.0 | 237 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 6.68 | 28.46 | 0.38 | 18.75 | 0.78 | 52.94 | 0.23 | 4.55 | 5.69 | -7.56 | 11.68 | 19.06 | 3.44 | -18.62 | 226 | -4.24 |
2022 (9) | 5.2 | -8.93 | 0.32 | 0.0 | 0.51 | -17.74 | 0.22 | -12.0 | 6.15 | 9.81 | 9.81 | -9.67 | 4.23 | -3.37 | 236 | -2.07 |
2021 (8) | 5.71 | 9.39 | 0.32 | 6.67 | 0.62 | 26.53 | 0.25 | 13.64 | 5.60 | -2.49 | 10.86 | 15.67 | 4.38 | 3.88 | 241 | 3.43 |
2020 (7) | 5.22 | 13.97 | 0.3 | -14.29 | 0.49 | 2.08 | 0.22 | 4.76 | 5.75 | -24.79 | 9.39 | -10.43 | 4.21 | -8.08 | 233 | -1.69 |
2019 (6) | 4.58 | -39.42 | 0.35 | -14.63 | 0.48 | -11.11 | 0.21 | -8.7 | 7.64 | 40.91 | 10.48 | 46.72 | 4.59 | 50.71 | 237 | -3.66 |
2018 (5) | 7.56 | -3.57 | 0.41 | 7.89 | 0.54 | -8.47 | 0.23 | 27.78 | 5.42 | 11.89 | 7.14 | -5.08 | 3.04 | 32.51 | 246 | 1.23 |
2017 (4) | 7.84 | 5.95 | 0.38 | 8.57 | 0.59 | 13.46 | 0.18 | 0.0 | 4.85 | 2.48 | 7.53 | 7.09 | 2.30 | -5.61 | 243 | 2.97 |
2016 (3) | 7.4 | 9.47 | 0.35 | 9.38 | 0.52 | 33.33 | 0.18 | 5.88 | 4.73 | -0.08 | 7.03 | 21.8 | 2.43 | -3.28 | 236 | 2.16 |
2015 (2) | 6.76 | 2.42 | 0.32 | -3.03 | 0.39 | 11.43 | 0.17 | 13.33 | 4.73 | -5.33 | 5.77 | 8.79 | 2.51 | 10.65 | 231 | 0.0 |
2014 (1) | 6.6 | -1.93 | 0.33 | 0 | 0.35 | 0 | 0.15 | 0 | 5.00 | 0 | 5.30 | 0 | 2.27 | 0 | 231 | 0.0 |