玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.53-1.92-19.470.1110.010.00.220.010.00.050.0-16.677.1912.1636.614.381.9636.63.271.963.492260.0-4.24
24Q2 (19)1.56-9.83-4.290.10.00.00.220.015.790.050.0-16.676.4110.94.4914.1010.920.993.2110.9-12.932260.0-4.24
24Q1 (18)1.73-3.8927.210.10.025.00.22-8.3357.140.05-16.670.05.784.05-1.7312.72-4.6223.532.89-13.29-21.392260.0-4.24
23Q4 (17)1.8-5.2655.170.10.025.00.2420.0100.00.060.020.05.565.56-19.4413.3326.6728.893.335.56-22.67226-4.24-4.24
23Q3 (16)1.916.5658.330.10.025.00.25.2653.850.060.020.05.26-14.21-21.0510.53-9.7-2.833.16-14.21-24.212360.0-2.07
23Q2 (15)1.6319.8522.560.125.025.00.1935.7146.150.0620.00.06.134.291.9911.6613.2319.253.680.12-18.42360.0-2.07
23Q1 (14)1.3617.24-9.930.080.00.00.1416.677.690.050.0-16.675.88-14.7111.0310.29-0.4919.573.68-14.71-7.482360.0-2.07
22Q4 (13)1.16-3.33-22.150.080.0-11.110.12-7.69-50.00.050.0-16.676.903.4514.1810.34-4.51-35.784.313.457.04236-2.07-2.07
22Q3 (12)1.2-9.77-6.980.080.014.290.130.08.330.05-16.67-16.676.6710.8322.8610.8310.8316.464.17-7.64-10.422410.03.43
22Q2 (11)1.33-11.920.00.080.014.290.130.08.330.060.0-14.296.0213.5314.299.7713.538.334.5113.53-14.292410.03.43
22Q1 (10)1.511.34-5.620.08-11.110.00.13-45.83-7.140.060.00.05.30-12.295.968.61-46.55-1.613.97-1.325.962410.03.43
21Q4 (9)1.4915.5-1.970.0928.5750.00.24100.0140.00.060.020.06.0411.3153.0216.1173.15144.834.03-13.4222.422413.433.43
21Q3 (8)1.29-3.01-1.530.070.0-12.50.120.0-7.690.06-14.2920.05.433.1-11.149.303.1-6.264.65-11.6321.862330.0-1.69
21Q2 (7)1.33-16.889.920.07-12.5-12.50.12-14.29-7.690.0716.6716.675.265.26-20.399.023.11-16.025.2640.356.142330.0-1.69
21Q1 (6)1.65.2636.750.0833.330.00.1440.07.690.0620.00.05.0026.67-26.888.7533.0-21.253.7514.0-26.882330.0-1.69
20Q4 (5)1.5216.0392.410.06-25.0-25.00.1-23.08-23.080.050.00.03.95-35.36-61.026.58-33.7-60.023.29-13.82-48.03233-1.69-1.69
20Q3 (4)1.318.260.00.080.00.00.130.00.00.05-16.670.06.11-7.630.09.92-7.630.03.82-23.030.02370.00.0
20Q2 (3)1.213.420.00.080.00.00.130.00.00.060.00.06.61-3.310.010.74-3.310.04.96-3.310.02370.00.0
20Q1 (2)1.1748.10.00.080.00.00.130.00.00.0620.00.06.84-32.480.011.11-32.480.05.13-18.970.02370.00.0
19Q4 (1)0.790.00.00.080.00.00.130.00.00.050.00.010.130.00.016.460.00.06.330.00.02370.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.6828.460.3818.750.7852.940.234.555.69-7.5611.6819.063.44-18.62226-4.24
2022 (9)5.2-8.930.320.00.51-17.740.22-12.06.159.819.81-9.674.23-3.37236-2.07
2021 (8)5.719.390.326.670.6226.530.2513.645.60-2.4910.8615.674.383.882413.43
2020 (7)5.2213.970.3-14.290.492.080.224.765.75-24.799.39-10.434.21-8.08233-1.69
2019 (6)4.58-39.420.35-14.630.48-11.110.21-8.77.6440.9110.4846.724.5950.71237-3.66
2018 (5)7.56-3.570.417.890.54-8.470.2327.785.4211.897.14-5.083.0432.512461.23
2017 (4)7.845.950.388.570.5913.460.180.04.852.487.537.092.30-5.612432.97
2016 (3)7.49.470.359.380.5233.330.185.884.73-0.087.0321.82.43-3.282362.16
2015 (2)6.762.420.32-3.030.3911.430.1713.334.73-5.335.778.792.5110.652310.0
2014 (1)6.6-1.930.3300.3500.1505.0005.3002.2702310.0

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