- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 1.02 | 24.39 | 30.77 | 0.25 | 0.0 | -7.41 | 0.27 | 3.85 | -3.57 | 0.65 | -7.14 | 20.37 | 24.51 | -19.61 | -29.19 | 26.47 | -16.52 | -26.26 | 63.73 | -25.35 | -7.95 | 83 | 0.0 | -2.35 |
| 24Q1 (19) | 0.82 | -35.94 | -1.2 | 0.25 | 56.25 | 25.0 | 0.26 | -18.75 | 0.0 | 0.7 | 0.0 | 12.9 | 30.49 | 143.9 | 26.52 | 31.71 | 26.83 | 1.22 | 85.37 | 56.1 | 14.28 | 83 | 0.0 | -2.35 |
| 23Q4 (18) | 1.28 | 20.75 | 5.79 | 0.16 | -42.86 | -27.27 | 0.32 | 0.0 | 6.67 | 0.7 | 14.75 | 14.75 | 12.50 | -52.68 | -31.25 | 25.00 | -17.19 | 0.83 | 54.69 | -4.97 | 8.48 | 83 | -2.35 | -2.35 |
| 23Q3 (17) | 1.06 | 35.9 | -1.85 | 0.28 | 3.7 | 27.27 | 0.32 | 14.29 | 10.34 | 0.61 | 12.96 | 0.0 | 26.42 | -23.69 | 29.67 | 30.19 | -15.9 | 12.43 | 57.55 | -16.88 | 1.89 | 85 | 0.0 | 3.66 |
| 23Q2 (16) | 0.78 | -6.02 | -27.78 | 0.27 | 35.0 | 42.11 | 0.28 | 7.69 | 12.0 | 0.54 | -12.9 | -10.0 | 34.62 | 43.65 | 96.76 | 35.90 | 14.6 | 55.08 | 69.23 | -7.32 | 24.62 | 85 | 0.0 | 3.66 |
| 23Q1 (15) | 0.83 | -31.4 | 53.7 | 0.2 | -9.09 | 25.0 | 0.26 | -13.33 | 4.0 | 0.62 | 1.64 | 10.71 | 24.10 | 32.53 | -18.67 | 31.33 | 26.35 | -32.34 | 74.70 | 48.17 | -27.97 | 85 | 0.0 | 3.66 |
| 22Q4 (14) | 1.21 | 12.04 | 10.0 | 0.22 | 0.0 | 22.22 | 0.3 | 3.45 | 25.0 | 0.61 | 0.0 | 5.17 | 18.18 | -10.74 | 11.11 | 24.79 | -7.67 | 13.64 | 50.41 | -10.74 | -4.39 | 85 | 3.66 | 3.66 |
| 22Q3 (13) | 1.08 | 0.0 | 83.05 | 0.22 | 15.79 | 57.14 | 0.29 | 16.0 | 16.0 | 0.61 | 1.67 | 19.61 | 20.37 | 15.79 | -14.15 | 26.85 | 16.0 | -36.63 | 56.48 | 1.67 | -34.66 | 82 | 0.0 | 15.49 |
| 22Q2 (12) | 1.08 | 100.0 | 58.82 | 0.19 | 18.75 | 35.71 | 0.25 | 0.0 | 13.64 | 0.6 | 7.14 | 25.0 | 17.59 | -40.62 | -14.55 | 23.15 | -50.0 | -28.45 | 55.56 | -46.43 | -21.3 | 82 | 0.0 | 15.49 |
| 22Q1 (11) | 0.54 | -50.91 | -35.71 | 0.16 | -11.11 | 45.45 | 0.25 | 4.17 | 25.0 | 0.56 | -3.45 | 14.29 | 29.63 | 81.07 | 126.26 | 46.30 | 112.19 | 94.44 | 103.70 | 96.68 | 77.78 | 82 | 0.0 | 15.49 |
| 21Q4 (10) | 1.1 | 86.44 | -20.86 | 0.18 | 28.57 | 28.57 | 0.24 | -4.0 | 20.0 | 0.58 | 13.73 | 16.0 | 16.36 | -31.04 | 62.47 | 21.82 | -48.51 | 51.64 | 52.73 | -39.0 | 46.58 | 82 | 15.49 | 15.49 |
| 21Q3 (9) | 0.59 | -13.24 | -39.18 | 0.14 | 0.0 | 27.27 | 0.25 | 13.64 | 13.64 | 0.51 | 6.25 | 4.08 | 23.73 | 15.25 | 109.24 | 42.37 | 30.97 | 86.83 | 86.44 | 22.46 | 71.12 | 71 | 0.0 | 10.94 |
| 21Q2 (8) | 0.68 | -19.05 | 466.67 | 0.14 | 27.27 | 55.56 | 0.22 | 10.0 | -21.43 | 0.48 | -2.04 | -5.88 | 20.59 | 57.22 | -72.55 | 32.35 | 35.88 | -86.13 | 70.59 | 21.01 | -83.39 | 71 | 0.0 | 10.94 |
| 21Q1 (7) | 0.84 | -39.57 | 64.71 | 0.11 | -21.43 | 10.0 | 0.2 | 0.0 | 17.65 | 0.49 | -2.0 | 6.52 | 13.10 | 30.02 | -33.21 | 23.81 | 65.48 | -28.57 | 58.33 | 62.17 | -35.33 | 71 | 0.0 | 10.94 |
| 20Q4 (6) | 1.39 | 43.3 | 434.62 | 0.14 | 27.27 | 100.0 | 0.2 | -9.09 | 17.65 | 0.5 | 2.04 | 16.28 | 10.07 | -11.18 | -62.59 | 14.39 | -36.56 | -77.99 | 35.97 | -28.79 | -78.25 | 71 | 10.94 | 10.94 |
| 20Q3 (5) | 0.97 | 708.33 | 193.94 | 0.11 | 22.22 | -42.11 | 0.22 | -21.43 | 46.67 | 0.49 | -3.92 | -2.0 | 11.34 | -84.88 | -80.3 | 22.68 | -90.28 | -50.1 | 50.52 | -88.11 | -66.66 | 64 | 0.0 | 10.34 |
| 20Q2 (4) | 0.12 | -76.47 | 0.0 | 0.09 | -10.0 | 0.0 | 0.28 | 64.71 | 0.0 | 0.51 | 10.87 | 0.0 | 75.00 | 282.5 | 0.0 | 233.33 | 600.0 | 0.0 | 425.00 | 371.2 | 0.0 | 64 | 0.0 | 0.0 |
| 20Q1 (3) | 0.51 | 96.15 | 0.0 | 0.1 | 42.86 | 0.0 | 0.17 | 0.0 | 0.0 | 0.46 | 6.98 | 0.0 | 19.61 | -27.17 | 0.0 | 33.33 | -49.02 | 0.0 | 90.20 | -45.46 | 0.0 | 64 | 0.0 | 0.0 |
| 19Q4 (2) | 0.26 | -21.21 | 0.0 | 0.07 | -63.16 | 0.0 | 0.17 | 13.33 | 0.0 | 0.43 | -14.0 | 0.0 | 26.92 | -53.24 | 0.0 | 65.38 | 43.85 | 0.0 | 165.38 | 9.15 | 0.0 | 64 | 10.34 | 0.0 |
| 19Q3 (1) | 0.33 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 57.58 | 0.0 | 0.0 | 45.45 | 0.0 | 0.0 | 151.52 | 0.0 | 0.0 | 58 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.95 | 1.28 | 0.91 | 15.19 | 1.18 | 8.26 | 2.46 | 3.36 | 23.04 | 13.73 | 29.87 | 6.89 | 62.28 | 2.05 | 85 | 0.0 |
| 2022 (9) | 3.9 | 21.88 | 0.79 | 38.6 | 1.09 | 18.48 | 2.38 | 15.53 | 20.26 | 13.72 | 27.95 | -2.79 | 61.03 | -5.2 | 85 | 3.66 |
| 2021 (8) | 3.2 | 7.02 | 0.57 | 29.55 | 0.92 | 6.98 | 2.06 | 4.57 | 17.81 | 21.04 | 28.75 | -0.04 | 64.38 | -2.29 | 82 | 15.49 |
| 2020 (7) | 2.99 | 184.76 | 0.44 | 15.79 | 0.86 | 17.81 | 1.97 | -9.22 | 14.72 | -59.34 | 28.76 | -58.63 | 65.89 | -68.12 | 71 | 10.94 |
| 2019 (6) | 1.05 | 183.78 | 0.38 | 46.15 | 0.73 | 15.87 | 2.17 | 10.71 | 36.19 | -48.5 | 69.52 | -59.17 | 206.67 | -60.99 | 64 | 10.34 |
| 2018 (5) | 0.37 | 37.04 | 0.26 | 52.94 | 0.63 | 23.53 | 1.96 | -4.39 | 70.27 | 11.61 | 170.27 | -9.86 | 529.73 | -30.23 | 58 | 26.09 |
| 2017 (4) | 0.27 | 125.0 | 0.17 | 88.89 | 0.51 | -1.92 | 2.05 | 48.55 | 62.96 | -16.05 | 188.89 | -56.41 | 759.26 | -33.98 | 46 | 6.98 |
| 2016 (3) | 0.12 | -47.83 | 0.09 | -18.18 | 0.52 | 100.0 | 1.38 | -27.75 | 75.00 | 56.82 | 433.33 | 283.33 | 1150.00 | 38.48 | 43 | 38.71 |
| 2015 (2) | 0.23 | 53.33 | 0.11 | 57.14 | 0.26 | 0.0 | 1.91 | 43.61 | 47.83 | 2.48 | 113.04 | -34.78 | 830.43 | -6.34 | 31 | 0 |
| 2014 (1) | 0.15 | -44.44 | 0.07 | 40.0 | 0.26 | 23.81 | 1.33 | 121.67 | 46.67 | 0 | 173.33 | 0 | 886.67 | 0 | 0 | 0 |
