- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.49 | -7.19 | 19.44 | 1.52 | -8.43 | 2.7 | 0.75 | 11.94 | 25.0 | 0.31 | 6.9 | 29.17 | 13.23 | -1.34 | -14.01 | 6.53 | 20.61 | 4.66 | 2.70 | 15.18 | 8.14 | 928 | 0.0 | 2.32 |
| 24Q2 (19) | 12.38 | 33.84 | 24.55 | 1.66 | 11.41 | 14.48 | 0.67 | -2.9 | 17.54 | 0.29 | 7.41 | 26.09 | 13.41 | -16.76 | -8.08 | 5.41 | -27.45 | -5.62 | 2.34 | -19.75 | 1.24 | 928 | 0.0 | 2.32 |
| 24Q1 (18) | 9.25 | -17.34 | 17.68 | 1.49 | -13.37 | 17.32 | 0.69 | -4.17 | 23.21 | 0.27 | 12.5 | -12.9 | 16.11 | 4.8 | -0.31 | 7.46 | 15.93 | 4.7 | 2.92 | 36.09 | -25.99 | 928 | 0.0 | 2.32 |
| 23Q4 (17) | 11.19 | 16.32 | -5.41 | 1.72 | 16.22 | 10.97 | 0.72 | 20.0 | 33.33 | 0.24 | 0.0 | -25.0 | 15.37 | -0.09 | 17.31 | 6.43 | 3.16 | 40.96 | 2.14 | -14.03 | -20.71 | 928 | 2.32 | 2.32 |
| 23Q3 (16) | 9.62 | -3.22 | -7.85 | 1.48 | 2.07 | -3.27 | 0.6 | 5.26 | 11.11 | 0.24 | 4.35 | -17.24 | 15.38 | 5.46 | 4.98 | 6.24 | 8.76 | 20.58 | 2.49 | 7.82 | -10.19 | 907 | 0.0 | -0.66 |
| 23Q2 (15) | 9.94 | 26.46 | -24.75 | 1.45 | 14.17 | -11.04 | 0.57 | 1.79 | -6.56 | 0.23 | -25.81 | -23.33 | 14.59 | -9.72 | 18.22 | 5.73 | -19.51 | 24.18 | 2.31 | -41.33 | 1.89 | 907 | 0.0 | -0.66 |
| 23Q1 (14) | 7.86 | -33.56 | -25.64 | 1.27 | -18.06 | -9.29 | 0.56 | 3.7 | 12.0 | 0.31 | -3.12 | 29.17 | 16.16 | 23.32 | 21.99 | 7.12 | 56.08 | 50.62 | 3.94 | 45.81 | 73.7 | 907 | 0.0 | -0.66 |
| 22Q4 (13) | 11.83 | 13.31 | 7.35 | 1.55 | 1.31 | 16.54 | 0.54 | 0.0 | 5.88 | 0.32 | 10.34 | 23.08 | 13.10 | -10.6 | 8.56 | 4.56 | -11.75 | -1.37 | 2.70 | -2.62 | 14.65 | 907 | -0.66 | -0.66 |
| 22Q3 (12) | 10.44 | -20.97 | -3.78 | 1.53 | -6.13 | 14.18 | 0.54 | -11.48 | 12.5 | 0.29 | -3.33 | 20.83 | 14.66 | 18.77 | 18.66 | 5.17 | 12.01 | 16.92 | 2.78 | 22.31 | 25.58 | 913 | 0.0 | -0.65 |
| 22Q2 (11) | 13.21 | 24.98 | 12.33 | 1.63 | 16.43 | 11.64 | 0.61 | 22.0 | 24.49 | 0.3 | 25.0 | 30.43 | 12.34 | -6.84 | -0.61 | 4.62 | -2.38 | 10.83 | 2.27 | 0.02 | 16.12 | 913 | 0.0 | -0.65 |
| 22Q1 (10) | 10.57 | -4.08 | 9.42 | 1.4 | 5.26 | 5.26 | 0.5 | -1.96 | 8.7 | 0.24 | -7.69 | 14.29 | 13.25 | 9.74 | -3.8 | 4.73 | 2.21 | -0.66 | 2.27 | -3.76 | 4.45 | 913 | 0.0 | -0.65 |
| 21Q4 (9) | 11.02 | 1.57 | 16.12 | 1.33 | -0.75 | 7.26 | 0.51 | 6.25 | -10.53 | 0.26 | 8.33 | 23.81 | 12.07 | -2.28 | -7.63 | 4.63 | 4.61 | -22.95 | 2.36 | 6.66 | 6.62 | 913 | -0.65 | -0.65 |
| 21Q3 (8) | 10.85 | -7.74 | 13.14 | 1.34 | -8.22 | 14.53 | 0.48 | -2.04 | -2.04 | 0.24 | 4.35 | 26.32 | 12.35 | -0.52 | 1.23 | 4.42 | 6.18 | -13.42 | 2.21 | 13.1 | 11.65 | 919 | 0.0 | -7.08 |
| 21Q2 (7) | 11.76 | 21.74 | 89.37 | 1.46 | 9.77 | 58.7 | 0.49 | 6.52 | 81.48 | 0.23 | 9.52 | 27.78 | 12.41 | -9.83 | -16.2 | 4.17 | -12.5 | -4.17 | 1.96 | -10.03 | -32.53 | 919 | 0.0 | -7.08 |
| 21Q1 (6) | 9.66 | 1.79 | 81.24 | 1.33 | 7.26 | 84.72 | 0.46 | -19.3 | -42.5 | 0.21 | 0.0 | 23.53 | 13.77 | 5.37 | 1.92 | 4.76 | -20.72 | -68.27 | 2.17 | -1.76 | -31.84 | 919 | 0.0 | -8.74 |
| 20Q4 (5) | 9.49 | -1.04 | 0.64 | 1.24 | 5.98 | -8.82 | 0.57 | 16.33 | -1.72 | 0.21 | 10.53 | 0.0 | 13.07 | 7.1 | -9.4 | 6.01 | 17.55 | -2.35 | 2.21 | 11.69 | -0.63 | 919 | -7.08 | -8.74 |
| 20Q3 (4) | 9.59 | 54.43 | 0.0 | 1.17 | 27.17 | 0.0 | 0.49 | 81.48 | 0.0 | 0.19 | 5.56 | 0.0 | 12.20 | -17.65 | 0.0 | 5.11 | 17.52 | 0.0 | 1.98 | -31.65 | 0.0 | 989 | 0.0 | 0.0 |
| 20Q2 (3) | 6.21 | 16.51 | 0.0 | 0.92 | 27.78 | 0.0 | 0.27 | -66.25 | 0.0 | 0.18 | 5.88 | 0.0 | 14.81 | 9.67 | 0.0 | 4.35 | -71.03 | 0.0 | 2.90 | -9.12 | 0.0 | 989 | -1.79 | 0.0 |
| 20Q1 (2) | 5.33 | -43.48 | 0.0 | 0.72 | -47.06 | 0.0 | 0.8 | 37.93 | 0.0 | 0.17 | -19.05 | 0.0 | 13.51 | -6.33 | 0.0 | 15.01 | 144.03 | 0.0 | 3.19 | 43.22 | 0.0 | 1007 | 0.0 | 0.0 |
| 19Q4 (1) | 9.43 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 14.42 | 0.0 | 0.0 | 6.15 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 1007 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.61 | -16.16 | 5.91 | -3.27 | 2.45 | 11.87 | 1.03 | -10.43 | 15.31 | 15.37 | 6.35 | 33.43 | 2.67 | 6.82 | 907 | 0.0 |
| 2022 (9) | 46.05 | 6.38 | 6.11 | 11.9 | 2.19 | 12.89 | 1.15 | 23.66 | 13.27 | 5.2 | 4.76 | 6.12 | 2.50 | 16.24 | 907 | -0.66 |
| 2021 (8) | 43.29 | 41.33 | 5.46 | 34.81 | 1.94 | -8.49 | 0.93 | 24.0 | 12.61 | -4.61 | 4.48 | -35.25 | 2.15 | -12.26 | 913 | -0.65 |
| 2020 (7) | 30.63 | -7.46 | 4.05 | -19.48 | 2.12 | -7.83 | 0.75 | -3.85 | 13.22 | -12.99 | 6.92 | -0.39 | 2.45 | 3.91 | 919 | -7.08 |
| 2019 (6) | 33.1 | -4.53 | 5.03 | -1.57 | 2.3 | 12.75 | 0.78 | -2.5 | 15.20 | 3.1 | 6.95 | 18.09 | 2.36 | 2.12 | 989 | -1.79 |
| 2018 (5) | 34.67 | 2.3 | 5.11 | 12.31 | 2.04 | 4.08 | 0.8 | 33.33 | 14.74 | 9.78 | 5.88 | 1.74 | 2.31 | 30.33 | 1007 | 11.27 |
| 2017 (4) | 33.89 | 19.16 | 4.55 | 15.19 | 1.96 | 20.99 | 0.6 | 1.69 | 13.43 | -3.33 | 5.78 | 1.53 | 1.77 | -14.66 | 905 | 1.23 |
| 2016 (3) | 28.44 | 1.64 | 3.95 | -7.93 | 1.62 | 5.19 | 0.59 | 3.51 | 13.89 | -9.41 | 5.70 | 3.49 | 2.07 | 1.83 | 894 | -1.97 |
| 2015 (2) | 27.98 | -6.14 | 4.29 | -2.94 | 1.54 | 0.0 | 0.57 | -13.64 | 15.33 | 3.41 | 5.50 | 6.54 | 2.04 | -7.99 | 912 | -6.46 |
| 2014 (1) | 29.81 | 11.07 | 4.42 | 18.5 | 1.54 | 4.76 | 0.66 | 34.69 | 14.83 | 0 | 5.17 | 0 | 2.21 | 0 | 975 | 5.06 |
