玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)4.9639.3353.560.1110.010.00.1515.3850.00.030.050.02.22-21.05-28.373.02-17.18-2.320.60-28.23-2.3214390.04.5
24Q2 (19)3.56-15.6420.270.10.066.670.1318.1844.440.0350.050.02.8118.5438.583.6540.0920.10.8477.8124.7214390.04.5
24Q1 (18)4.2226.7381.90.10.0100.00.110.0-8.330.020.0100.02.37-21.099.952.61-21.09-49.610.47-21.099.9514390.04.5
23Q4 (17)3.333.118.090.10.0-33.330.1110.057.140.020.0100.03.00-3.0-43.543.306.733.080.60-3.069.3714394.54.5
23Q3 (16)3.239.12-17.390.166.6742.860.111.110.00.020.00.03.1052.7372.933.101.8221.050.62-8.3621.0513770.00
23Q2 (15)2.9627.59-17.320.0620.0-14.290.09-25.0-18.180.02100.00.02.03-5.953.673.04-41.22-1.040.6856.7620.9513770.00
23Q1 (14)2.32-17.73-27.730.05-66.67-44.440.1271.439.090.010.0-50.02.16-59.48-23.135.17108.3750.940.4321.55-30.8213770.00
22Q4 (13)2.82-27.88-25.00.15114.2987.50.07-30.0-36.360.01-50.0-50.05.32197.11150.02.48-2.94-15.150.35-30.67-33.33137700
22Q3 (12)3.919.2241.160.070.016.670.1-9.09-28.570.020.0100.01.79-8.44-17.352.56-16.76-49.40.51-8.4441.69000
22Q2 (11)3.5811.534.680.07-22.22-22.220.110.00.00.020.00.01.96-30.26-25.73.07-10.34-4.470.56-10.34-4.47000
22Q1 (10)3.21-14.63-12.050.0912.5-10.00.110.0-8.330.020.00.02.8031.782.343.4317.134.230.6217.1313.71000
21Q4 (9)3.7635.74-1.830.0833.33-38.460.11-21.430.00.02100.00.02.13-1.77-37.322.93-42.121.860.5347.341.86000
21Q3 (8)2.77-19.01-17.80.06-33.33-40.00.1427.277.690.01-50.0-50.02.17-17.69-27.05.0557.1431.020.36-38.27-39.17000
21Q2 (7)3.42-6.322.140.09-10.012.50.11-8.33-15.380.020.00.02.63-3.95-7.893.22-2.17-30.720.586.73-18.13000
21Q1 (6)3.65-4.737.740.1-23.08100.00.129.09-20.00.020.00.02.74-19.2845.213.2914.47-41.920.554.93-27.4000
20Q4 (5)3.8313.6557.610.1330.085.710.11-15.38-31.250.020.0100.03.3914.3917.832.87-25.55-56.380.52-12.0126.89000
20Q3 (4)3.3720.360.00.125.00.00.130.00.00.020.00.02.973.860.03.86-16.910.00.59-16.910.0000.0
20Q2 (3)2.85.660.00.0860.00.00.13-13.330.00.020.00.02.8651.430.04.64-17.980.00.71-5.360.0000.0
20Q1 (2)2.659.050.00.05-28.570.00.15-6.250.00.02100.00.01.89-34.50.05.66-14.030.00.7583.40.0000.0
19Q4 (1)2.430.00.00.070.00.00.160.00.00.010.00.02.880.00.06.580.00.00.410.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.85-12.350.31-18.420.412.50.0814.292.62-6.923.4616.950.6830.3900
2022 (9)13.52-0.520.3818.750.4-16.670.070.02.8119.362.96-16.240.520.5200
2021 (8)13.597.430.32-11.110.48-7.690.070.02.35-17.263.53-14.080.52-6.9200
2020 (7)12.6525.750.3650.00.52-20.00.0740.02.8519.294.11-36.380.5511.3400
2019 (6)10.0612.530.2460.00.656.560.05-66.672.3942.196.46-5.310.50-70.3800
2018 (5)8.94-4.690.1525.00.6190.620.1536.361.6831.156.82100.011.6843.0800
2017 (4)9.388.440.1271.430.3218.520.1183.331.2858.093.419.291.1769.0700
2016 (3)8.65-14.440.07-12.50.27125.00.0620.00.812.273.12162.980.6940.2500
2015 (2)10.1100.0800.1200.0500.7901.1900.49000

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