- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.74 | 12.06 | 99.16 | 0.12 | 9.09 | 33.33 | 0.44 | -21.43 | 51.72 | 0.31 | -6.06 | 47.62 | 2.53 | -2.65 | -33.05 | 9.28 | -29.88 | -23.82 | 6.54 | -16.17 | -25.88 | 327 | 0.0 | 3.48 |
| 24Q2 (19) | 4.23 | -39.14 | 86.34 | 0.11 | -8.33 | 22.22 | 0.56 | -33.33 | 55.56 | 0.33 | -21.43 | -8.33 | 2.60 | 50.61 | -34.41 | 13.24 | 9.54 | -16.52 | 7.80 | 29.09 | -50.81 | 327 | 0.0 | 3.48 |
| 24Q1 (18) | 6.95 | 49.14 | 171.48 | 0.12 | 9.09 | 50.0 | 0.84 | 55.56 | 180.0 | 0.42 | 40.0 | 31.25 | 1.73 | -26.85 | -44.75 | 12.09 | 4.3 | 3.14 | 6.04 | -6.13 | -51.65 | 327 | 0.0 | 3.48 |
| 23Q4 (17) | 4.66 | 95.8 | 44.72 | 0.11 | 22.22 | 22.22 | 0.54 | 86.21 | 107.69 | 0.3 | 42.86 | -11.76 | 2.36 | -37.58 | -15.55 | 11.59 | -4.9 | 43.51 | 6.44 | -27.04 | -39.03 | 327 | 3.48 | 3.48 |
| 23Q3 (16) | 2.38 | 4.85 | -29.79 | 0.09 | 0.0 | 12.5 | 0.29 | -19.44 | -56.06 | 0.21 | -41.67 | -4.55 | 3.78 | -4.62 | 60.24 | 12.18 | -23.17 | -37.41 | 8.82 | -44.36 | 35.96 | 316 | 0.0 | 1.61 |
| 23Q2 (15) | 2.27 | -11.33 | -46.96 | 0.09 | 12.5 | 0.0 | 0.36 | 20.0 | -36.84 | 0.36 | 12.5 | 63.64 | 3.96 | 26.87 | 88.55 | 15.86 | 35.33 | 19.08 | 15.86 | 26.87 | 208.53 | 316 | 0.0 | 1.61 |
| 23Q1 (14) | 2.56 | -20.5 | -35.03 | 0.08 | -11.11 | -50.0 | 0.3 | 15.38 | -41.18 | 0.32 | -5.88 | 6.67 | 3.12 | 11.81 | -23.05 | 11.72 | 45.13 | -9.47 | 12.50 | 18.38 | 64.17 | 316 | 0.0 | 1.61 |
| 22Q4 (13) | 3.22 | -5.01 | -17.65 | 0.09 | 12.5 | -35.71 | 0.26 | -60.61 | -31.58 | 0.34 | 54.55 | 21.43 | 2.80 | 18.44 | -21.94 | 8.07 | -58.53 | -16.92 | 10.56 | 62.7 | 47.45 | 316 | 1.61 | 1.61 |
| 22Q3 (12) | 3.39 | -20.79 | -11.02 | 0.08 | -11.11 | -20.0 | 0.66 | 15.79 | 106.25 | 0.22 | 0.0 | -12.0 | 2.36 | 12.23 | -10.09 | 19.47 | 46.19 | 131.8 | 6.49 | 26.25 | -1.1 | 311 | 0.0 | -1.27 |
| 22Q2 (11) | 4.28 | 8.63 | -7.36 | 0.09 | -43.75 | -10.0 | 0.57 | 11.76 | 18.75 | 0.22 | -26.67 | -21.43 | 2.10 | -48.22 | -2.85 | 13.32 | 2.89 | 28.18 | 5.14 | -32.49 | -15.19 | 311 | 0.0 | -1.27 |
| 22Q1 (10) | 3.94 | 0.77 | 58.23 | 0.16 | 14.29 | 33.33 | 0.51 | 34.21 | 59.38 | 0.3 | 7.14 | -11.76 | 4.06 | 13.42 | -15.74 | 12.94 | 33.19 | 0.72 | 7.61 | 6.33 | -44.24 | 311 | 0.0 | -1.27 |
| 21Q4 (9) | 3.91 | 2.62 | 58.3 | 0.14 | 40.0 | 100.0 | 0.38 | 18.75 | 8.57 | 0.28 | 12.0 | 16.67 | 3.58 | 36.42 | 26.34 | 9.72 | 15.71 | -31.41 | 7.16 | 9.14 | -26.3 | 311 | -1.27 | -1.27 |
| 21Q3 (8) | 3.81 | -17.53 | 39.05 | 0.1 | 0.0 | 25.0 | 0.32 | -33.33 | 0.0 | 0.25 | -10.71 | 4.17 | 2.62 | 21.26 | -10.1 | 8.40 | -19.16 | -28.08 | 6.56 | 8.27 | -25.09 | 315 | 0.0 | 5.35 |
| 21Q2 (7) | 4.62 | 85.54 | 152.46 | 0.1 | -16.67 | 42.86 | 0.48 | 50.0 | 60.0 | 0.28 | -17.65 | 27.27 | 2.16 | -55.09 | -43.41 | 10.39 | -19.16 | -36.62 | 6.06 | -55.61 | -49.59 | 315 | 0.0 | 5.35 |
| 21Q1 (6) | 2.49 | 0.81 | 43.1 | 0.12 | 71.43 | 33.33 | 0.32 | -8.57 | 28.0 | 0.34 | 41.67 | 47.83 | 4.82 | 70.05 | -6.83 | 12.85 | -9.31 | -10.55 | 13.65 | 40.53 | 3.3 | 315 | 0.0 | 3.62 |
| 20Q4 (5) | 2.47 | -9.85 | 48.8 | 0.07 | -12.5 | -36.36 | 0.35 | 9.38 | 94.44 | 0.24 | 0.0 | 20.0 | 2.83 | -2.94 | -57.23 | 14.17 | 21.33 | 30.68 | 9.72 | 10.93 | -19.35 | 315 | 5.35 | 3.62 |
| 20Q3 (4) | 2.74 | 49.73 | 0.0 | 0.08 | 14.29 | 0.0 | 0.32 | 6.67 | 0.0 | 0.24 | 9.09 | 0.0 | 2.92 | -23.67 | 0.0 | 11.68 | -28.76 | 0.0 | 8.76 | -27.14 | 0.0 | 299 | 0.0 | 0.0 |
| 20Q2 (3) | 1.83 | 5.17 | 0.0 | 0.07 | -22.22 | 0.0 | 0.3 | 20.0 | 0.0 | 0.22 | -4.35 | 0.0 | 3.83 | -26.05 | 0.0 | 16.39 | 14.1 | 0.0 | 12.02 | -9.05 | 0.0 | 299 | -1.64 | 0.0 |
| 20Q1 (2) | 1.74 | 4.82 | 0.0 | 0.09 | -18.18 | 0.0 | 0.25 | 38.89 | 0.0 | 0.23 | 15.0 | 0.0 | 5.17 | -21.94 | 0.0 | 14.37 | 32.5 | 0.0 | 13.22 | 9.71 | 0.0 | 304 | 0.0 | 0.0 |
| 19Q4 (1) | 1.66 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 6.63 | 0.0 | 0.0 | 10.84 | 0.0 | 0.0 | 12.05 | 0.0 | 0.0 | 304 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.88 | -19.89 | 0.37 | -11.9 | 1.49 | -25.5 | 1.19 | 10.19 | 3.11 | 9.97 | 12.54 | -7.0 | 10.02 | 37.55 | 316 | 0.0 |
| 2022 (9) | 14.83 | 0.07 | 0.42 | -8.7 | 2.0 | 33.33 | 1.08 | -6.09 | 2.83 | -8.76 | 13.49 | 33.24 | 7.28 | -6.15 | 316 | 1.61 |
| 2021 (8) | 14.82 | 68.99 | 0.46 | 53.33 | 1.5 | 22.95 | 1.15 | 23.66 | 3.10 | -9.26 | 10.12 | -27.24 | 7.76 | -26.82 | 311 | -1.27 |
| 2020 (7) | 8.77 | 15.7 | 0.3 | -21.05 | 1.22 | 41.86 | 0.93 | 52.46 | 3.42 | -31.76 | 13.91 | 22.61 | 10.60 | 31.77 | 315 | 5.35 |
| 2019 (6) | 7.58 | -17.79 | 0.38 | 22.58 | 0.86 | -20.37 | 0.61 | -23.75 | 5.01 | 49.1 | 11.35 | -3.14 | 8.05 | -7.25 | 299 | -1.64 |
| 2018 (5) | 9.22 | -5.63 | 0.31 | -27.91 | 1.08 | 18.68 | 0.8 | -23.81 | 3.36 | -23.61 | 11.71 | 25.76 | 8.68 | -19.26 | 304 | -2.88 |
| 2017 (4) | 9.77 | 2.95 | 0.43 | 16.22 | 0.91 | 3.41 | 1.05 | 3.96 | 4.40 | 12.89 | 9.31 | 0.45 | 10.75 | 0.98 | 313 | -4.86 |
| 2016 (3) | 9.49 | -2.27 | 0.37 | 23.33 | 0.88 | -6.38 | 1.01 | 31.17 | 3.90 | 26.19 | 9.27 | -4.21 | 10.64 | 34.21 | 329 | 0 |
| 2015 (2) | 9.71 | 15.87 | 0.3 | 0.0 | 0.94 | 46.88 | 0.77 | 60.42 | 3.09 | -13.7 | 9.68 | 26.76 | 7.93 | 38.44 | 0 | 0 |
| 2014 (1) | 8.38 | 0 | 0.3 | 0 | 0.64 | 0 | 0.48 | 0 | 3.58 | 0 | 7.64 | 0 | 5.73 | 0 | 0 | 0 |
