玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.364.6230.770.080.00.00.160.023.080.07-12.516.675.88-4.41-23.5311.76-4.41-5.885.15-16.36-10.78000
24Q2 (19)1.311.1131.310.0814.2914.290.166.6733.330.080.033.336.152.86-12.9712.31-4.01.546.15-10.01.54000
24Q1 (18)1.173.5411.430.07-12.50.00.1515.3825.00.0833.3333.335.98-15.49-10.2612.8211.4412.186.8428.7719.66000
23Q4 (17)1.138.6515.310.080.0-20.00.130.030.00.060.00.07.08-7.96-30.6211.50-7.9612.745.31-7.96-13.27000
23Q3 (16)1.045.05-7.960.0814.29-11.110.138.33-18.750.060.00.07.698.79-3.4212.503.12-11.725.77-4.818.65000
23Q2 (15)0.99-5.71-21.430.070.0-22.220.120.0-20.00.060.020.07.076.06-1.0112.126.061.826.066.0652.73000
23Q1 (14)1.057.14-28.570.07-30.0-22.220.1220.0-25.00.060.00.06.67-34.678.8911.4312.05.05.71-6.6740.0000
22Q4 (13)0.98-13.27-38.360.111.1111.110.1-37.5-33.330.060.00.010.2028.1280.2710.20-27.938.166.1215.3162.24000
22Q3 (12)1.13-10.32-29.810.090.0-10.00.166.67-48.390.0620.00.07.9611.528.2314.1618.94-26.465.3133.8142.48000
22Q2 (11)1.26-14.29-9.350.090.00.00.15-6.257.140.05-16.670.07.1416.6710.3211.909.3718.23.97-2.7810.32000
22Q1 (10)1.47-7.557.30.090.00.00.166.6714.290.060.00.06.128.16-6.810.8815.376.514.088.16-6.8000
21Q4 (9)1.59-1.2425.20.09-10.00.00.15-51.6136.360.060.020.05.66-8.87-20.139.43-51.08.923.771.26-4.15000
21Q3 (8)1.6115.8343.750.111.1142.860.31121.43158.330.0620.00.06.21-4.07-0.6219.2591.1779.713.733.6-30.43000
21Q2 (7)1.391.4636.270.090.028.570.140.027.270.05-16.670.06.47-1.44-5.6510.07-1.44-6.613.60-17.87-26.62000
21Q1 (6)1.377.8742.710.090.028.570.1427.2716.670.0620.020.06.57-7.3-9.9110.2217.98-18.254.3811.24-15.91000
20Q4 (5)1.2713.3922.120.0928.5728.570.11-8.3310.00.05-16.670.07.0913.395.298.66-19.16-9.923.94-26.51-18.11000
20Q3 (4)1.129.80.00.070.00.00.129.090.00.0620.00.06.25-8.930.010.71-0.650.05.369.290.0000.0
20Q2 (3)1.026.250.00.070.00.00.11-8.330.00.050.00.06.86-5.880.010.78-13.730.04.90-5.880.0000.0
20Q1 (2)0.96-7.690.00.070.00.00.1220.00.00.050.00.07.298.330.012.5030.00.05.218.330.0000.0
19Q4 (1)1.040.00.00.070.00.00.10.00.00.050.00.06.730.00.09.620.00.04.810.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.22-12.810.29-21.620.5-12.280.244.356.87-10.1111.850.615.6919.6800
2022 (9)4.84-18.790.372.780.57-22.970.230.07.6426.5611.78-5.154.7523.1400
2021 (8)5.9636.70.3620.00.7464.440.234.556.04-12.2112.4220.33.86-23.5200
2020 (7)4.3610.380.30.00.450.00.224.766.88-9.410.32-9.45.05-5.0900
2019 (6)3.95-6.620.3-6.250.45-10.00.2110.537.590.411.39-3.625.3218.3600
2018 (5)4.234.70.326.670.521.950.19-5.07.571.8811.8216.474.49-9.2700
2017 (4)4.0417.10.3-3.230.410.00.211.117.43-17.3610.15-14.64.95-5.1200
2016 (3)3.453.920.31-11.430.4110.810.180.08.99-14.7711.886.645.22-3.7700
2015 (2)3.328.50.350.00.378.820.1812.510.54-7.8311.140.35.423.6900
2014 (1)3.0615.470.3500.3400.16011.44011.1105.23000

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