- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.98 | -15.1 | 29.0 | 0.84 | 0.0 | 47.37 | 0.6 | 5.26 | 7.14 | 0.12 | -14.29 | -7.69 | 28.19 | 17.79 | 14.24 | 20.13 | 23.98 | -16.95 | 4.03 | 0.96 | -28.45 | 586 | 0.0 | -0.17 |
24Q2 (19) | 3.51 | 46.86 | 13.23 | 0.84 | 61.54 | 16.67 | 0.57 | -9.52 | -8.06 | 0.14 | 16.67 | 16.67 | 23.93 | 9.99 | 3.04 | 16.24 | -38.39 | -18.8 | 3.99 | -20.56 | 3.04 | 586 | 0.0 | -0.17 |
24Q1 (18) | 2.39 | -1.65 | 27.81 | 0.52 | -16.13 | 36.84 | 0.63 | -14.86 | 8.62 | 0.12 | -14.29 | 0.0 | 21.76 | -14.73 | 7.07 | 26.36 | -13.44 | -15.01 | 5.02 | -12.85 | -21.76 | 586 | 0.0 | -0.17 |
23Q4 (17) | 2.43 | 5.19 | 28.57 | 0.62 | 8.77 | 8.77 | 0.74 | 32.14 | 29.82 | 0.14 | 7.69 | 0.0 | 25.51 | 3.4 | -15.4 | 30.45 | 25.62 | 0.97 | 5.76 | 2.37 | -22.22 | 586 | -0.17 | -0.17 |
23Q3 (16) | 2.31 | -25.48 | 6.94 | 0.57 | -20.83 | 14.0 | 0.56 | -9.68 | 0.0 | 0.13 | 8.33 | 0.0 | 24.68 | 6.24 | 6.6 | 24.24 | 21.21 | -6.49 | 5.63 | 45.38 | -6.49 | 587 | 0.0 | 1.91 |
23Q2 (15) | 3.1 | 65.78 | 12.32 | 0.72 | 89.47 | 22.03 | 0.62 | 6.9 | 24.0 | 0.12 | 0.0 | -14.29 | 23.23 | 14.3 | 8.65 | 20.00 | -35.52 | 10.4 | 3.87 | -39.68 | -23.69 | 587 | 0.0 | 1.91 |
23Q1 (14) | 1.87 | -1.06 | 1.63 | 0.38 | -33.33 | -15.56 | 0.58 | 1.75 | 23.4 | 0.12 | -14.29 | -25.0 | 20.32 | -32.62 | -16.91 | 31.02 | 2.84 | 21.42 | 6.42 | -13.37 | -26.2 | 587 | 0.0 | 1.91 |
22Q4 (13) | 1.89 | -12.5 | -25.88 | 0.57 | 14.0 | -13.64 | 0.57 | 1.79 | -6.56 | 0.14 | 7.69 | -17.65 | 30.16 | 30.29 | 16.52 | 30.16 | 16.33 | 26.07 | 7.41 | 23.08 | 11.11 | 587 | 1.91 | 1.91 |
22Q3 (12) | 2.16 | -21.74 | 10.2 | 0.5 | -15.25 | 4.17 | 0.56 | 12.0 | 21.74 | 0.13 | -7.14 | -13.33 | 23.15 | 8.29 | -5.48 | 25.93 | 43.11 | 10.47 | 6.02 | 18.65 | -21.36 | 576 | 0.0 | -7.1 |
22Q2 (11) | 2.76 | 50.0 | -3.16 | 0.59 | 31.11 | -6.35 | 0.5 | 6.38 | 4.17 | 0.14 | -12.5 | -12.5 | 21.38 | -12.59 | -3.3 | 18.12 | -29.08 | 7.56 | 5.07 | -41.67 | -9.65 | 576 | 0.0 | -7.1 |
22Q1 (10) | 1.84 | -27.84 | 1.66 | 0.45 | -31.82 | 2.27 | 0.47 | -22.95 | 2.17 | 0.16 | -5.88 | 33.33 | 24.46 | -5.51 | 0.61 | 25.54 | 6.78 | 0.51 | 8.70 | 30.43 | 31.16 | 576 | 0.0 | -7.1 |
21Q4 (9) | 2.55 | 30.1 | -27.97 | 0.66 | 37.5 | -1.49 | 0.61 | 32.61 | 1.67 | 0.17 | 13.33 | -26.09 | 25.88 | 5.69 | 36.75 | 23.92 | 1.93 | 41.14 | 6.67 | -12.89 | 2.61 | 576 | -7.1 | -7.1 |
21Q3 (8) | 1.96 | -31.23 | -7.55 | 0.48 | -23.81 | -7.69 | 0.46 | -4.17 | 21.05 | 0.15 | -6.25 | -11.76 | 24.49 | 10.79 | -0.16 | 23.47 | 39.35 | 30.93 | 7.65 | 36.32 | -4.56 | 620 | 0.0 | -1.59 |
21Q2 (7) | 2.85 | 57.46 | 71.69 | 0.63 | 43.18 | 21.15 | 0.48 | 4.35 | 29.73 | 0.16 | 33.33 | -5.88 | 22.11 | -9.07 | -29.43 | 16.84 | -33.73 | -24.44 | 5.61 | -15.32 | -45.18 | 620 | 0.0 | -1.59 |
21Q1 (6) | 1.81 | -48.87 | 60.18 | 0.44 | -34.33 | 12.82 | 0.46 | -23.33 | 9.52 | 0.12 | -47.83 | 0.0 | 24.31 | 28.44 | -29.57 | 25.41 | 49.94 | -31.62 | 6.63 | 2.04 | -37.57 | 620 | 0.0 | 15.67 |
20Q4 (5) | 3.54 | 66.98 | -15.51 | 0.67 | 28.85 | -22.99 | 0.6 | 57.89 | 30.43 | 0.23 | 35.29 | 9.52 | 18.93 | -22.84 | -8.85 | 16.95 | -5.44 | 54.38 | 6.50 | -18.98 | 29.63 | 620 | -1.59 | 15.67 |
20Q3 (4) | 2.12 | 27.71 | 0.0 | 0.52 | 0.0 | 0.0 | 0.38 | 2.7 | 0.0 | 0.17 | 0.0 | 0.0 | 24.53 | -21.7 | 0.0 | 17.92 | -19.58 | 0.0 | 8.02 | -21.7 | 0.0 | 630 | 0.0 | 0.0 |
20Q2 (3) | 1.66 | 46.9 | 0.0 | 0.52 | 33.33 | 0.0 | 0.37 | -11.9 | 0.0 | 0.17 | 41.67 | 0.0 | 31.33 | -9.24 | 0.0 | 22.29 | -40.03 | 0.0 | 10.24 | -3.56 | 0.0 | 630 | 17.54 | 0.0 |
20Q1 (2) | 1.13 | -73.03 | 0.0 | 0.39 | -55.17 | 0.0 | 0.42 | -8.7 | 0.0 | 0.12 | -42.86 | 0.0 | 34.51 | 66.22 | 0.0 | 37.17 | 238.55 | 0.0 | 10.62 | 111.88 | 0.0 | 536 | 0.0 | 0.0 |
19Q4 (1) | 4.19 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 20.76 | 0.0 | 0.0 | 10.98 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 536 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 9.71 | 12.12 | 2.29 | 8.53 | 2.5 | 18.48 | 0.5 | -12.28 | 23.58 | -3.21 | 25.75 | 5.67 | 5.15 | -21.77 | 587 | 0.0 |
2022 (9) | 8.66 | -5.56 | 2.11 | -4.52 | 2.11 | 5.5 | 0.57 | -5.0 | 24.36 | 1.1 | 24.36 | 11.71 | 6.58 | 0.59 | 587 | 1.91 |
2021 (8) | 9.17 | 8.52 | 2.21 | 4.74 | 2.0 | 12.36 | 0.6 | -13.04 | 24.10 | -3.48 | 21.81 | 3.54 | 6.54 | -19.87 | 576 | -7.1 |
2020 (7) | 8.45 | -41.56 | 2.11 | -9.44 | 1.78 | 16.34 | 0.69 | 2.99 | 24.97 | 54.97 | 21.07 | 99.09 | 8.17 | 76.23 | 620 | -1.59 |
2019 (6) | 14.46 | 6.48 | 2.33 | 47.47 | 1.53 | 9.29 | 0.67 | 67.5 | 16.11 | 38.49 | 10.58 | 2.63 | 4.63 | 57.31 | 630 | 17.54 |
2018 (5) | 13.58 | 56.27 | 1.58 | 46.3 | 1.4 | 75.0 | 0.4 | 90.48 | 11.63 | -6.38 | 10.31 | 11.98 | 2.95 | 21.89 | 536 | 0 |
2017 (4) | 8.69 | 99.77 | 1.08 | 96.36 | 0.8 | 40.35 | 0.21 | 133.33 | 12.43 | -1.71 | 9.21 | -29.74 | 2.42 | 16.8 | 0 | 0 |
2016 (3) | 4.35 | 107.14 | 0.55 | 5.77 | 0.57 | 58.33 | 0.09 | -10.0 | 12.64 | -48.94 | 13.10 | -23.56 | 2.07 | -56.55 | 0 | 0 |
2015 (2) | 2.1 | 0 | 0.52 | 0 | 0.36 | 0 | 0.1 | 0 | 24.76 | 0 | 17.14 | 0 | 4.76 | 0 | 0 | 0 |