玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.98-15.129.00.840.047.370.65.267.140.12-14.29-7.6928.1917.7914.2420.1323.98-16.954.030.96-28.455860.0-0.17
24Q2 (19)3.5146.8613.230.8461.5416.670.57-9.52-8.060.1416.6716.6723.939.993.0416.24-38.39-18.83.99-20.563.045860.0-0.17
24Q1 (18)2.39-1.6527.810.52-16.1336.840.63-14.868.620.12-14.290.021.76-14.737.0726.36-13.44-15.015.02-12.85-21.765860.0-0.17
23Q4 (17)2.435.1928.570.628.778.770.7432.1429.820.147.690.025.513.4-15.430.4525.620.975.762.37-22.22586-0.17-0.17
23Q3 (16)2.31-25.486.940.57-20.8314.00.56-9.680.00.138.330.024.686.246.624.2421.21-6.495.6345.38-6.495870.01.91
23Q2 (15)3.165.7812.320.7289.4722.030.626.924.00.120.0-14.2923.2314.38.6520.00-35.5210.43.87-39.68-23.695870.01.91
23Q1 (14)1.87-1.061.630.38-33.33-15.560.581.7523.40.12-14.29-25.020.32-32.62-16.9131.022.8421.426.42-13.37-26.25870.01.91
22Q4 (13)1.89-12.5-25.880.5714.0-13.640.571.79-6.560.147.69-17.6530.1630.2916.5230.1616.3326.077.4123.0811.115871.911.91
22Q3 (12)2.16-21.7410.20.5-15.254.170.5612.021.740.13-7.14-13.3323.158.29-5.4825.9343.1110.476.0218.65-21.365760.0-7.1
22Q2 (11)2.7650.0-3.160.5931.11-6.350.56.384.170.14-12.5-12.521.38-12.59-3.318.12-29.087.565.07-41.67-9.655760.0-7.1
22Q1 (10)1.84-27.841.660.45-31.822.270.47-22.952.170.16-5.8833.3324.46-5.510.6125.546.780.518.7030.4331.165760.0-7.1
21Q4 (9)2.5530.1-27.970.6637.5-1.490.6132.611.670.1713.33-26.0925.885.6936.7523.921.9341.146.67-12.892.61576-7.1-7.1
21Q3 (8)1.96-31.23-7.550.48-23.81-7.690.46-4.1721.050.15-6.25-11.7624.4910.79-0.1623.4739.3530.937.6536.32-4.566200.0-1.59
21Q2 (7)2.8557.4671.690.6343.1821.150.484.3529.730.1633.33-5.8822.11-9.07-29.4316.84-33.73-24.445.61-15.32-45.186200.0-1.59
21Q1 (6)1.81-48.8760.180.44-34.3312.820.46-23.339.520.12-47.830.024.3128.44-29.5725.4149.94-31.626.632.04-37.576200.015.67
20Q4 (5)3.5466.98-15.510.6728.85-22.990.657.8930.430.2335.299.5218.93-22.84-8.8516.95-5.4454.386.50-18.9829.63620-1.5915.67
20Q3 (4)2.1227.710.00.520.00.00.382.70.00.170.00.024.53-21.70.017.92-19.580.08.02-21.70.06300.00.0
20Q2 (3)1.6646.90.00.5233.330.00.37-11.90.00.1741.670.031.33-9.240.022.29-40.030.010.24-3.560.063017.540.0
20Q1 (2)1.13-73.030.00.39-55.170.00.42-8.70.00.12-42.860.034.5166.220.037.17238.550.010.62111.880.05360.00.0
19Q4 (1)4.190.00.00.870.00.00.460.00.00.210.00.020.760.00.010.980.00.05.010.00.05360.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.7112.122.298.532.518.480.5-12.2823.58-3.2125.755.675.15-21.775870.0
2022 (9)8.66-5.562.11-4.522.115.50.57-5.024.361.124.3611.716.580.595871.91
2021 (8)9.178.522.214.742.012.360.6-13.0424.10-3.4821.813.546.54-19.87576-7.1
2020 (7)8.45-41.562.11-9.441.7816.340.692.9924.9754.9721.0799.098.1776.23620-1.59
2019 (6)14.466.482.3347.471.539.290.6767.516.1138.4910.582.634.6357.3163017.54
2018 (5)13.5856.271.5846.31.475.00.490.4811.63-6.3810.3111.982.9521.895360
2017 (4)8.6999.771.0896.360.840.350.21133.3312.43-1.719.21-29.742.4216.800
2016 (3)4.35107.140.555.770.5758.330.09-10.012.64-48.9413.10-23.562.07-56.5500
2015 (2)2.100.5200.3600.1024.76017.1404.76000

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