玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)11.4645.2573.640.4550.060.710.3918.1830.00.185.8812.53.933.27-7.443.40-18.63-25.131.57-27.1-35.213830.01.86
24Q2 (19)7.8923.0928.080.3-14.293.450.3313.7922.220.1713.330.03.80-30.36-19.234.18-7.55-4.582.15-7.93-21.933830.01.86
24Q1 (18)6.416.4820.040.350.059.090.293.5726.090.15-6.250.05.46-6.0832.534.52-2.735.042.34-11.95-16.693830.01.86
23Q4 (17)6.02-8.792.380.3525.029.630.28-6.67-9.680.160.014.295.8137.0426.614.652.33-11.782.669.6311.633831.861.86
23Q3 (16)6.67.14-12.810.28-3.453.70.311.11-9.090.16-5.880.04.24-9.8918.954.553.74.272.42-12.1614.73760.0-1.05
23Q2 (15)6.1615.365.120.2931.8216.00.2717.390.00.1713.3321.434.7114.2710.354.381.76-4.872.76-1.7515.513760.0-1.05
23Q1 (14)5.34-9.18-0.560.22-18.52-4.350.23-25.81-17.860.157.14-6.254.12-10.28-3.814.31-18.3-17.42.8117.98-5.723760.0-1.05
22Q4 (13)5.88-22.3215.070.270.00.00.31-6.0610.710.14-12.5-17.654.5928.74-13.15.2720.94-3.782.3812.65-28.43376-1.05-1.05
22Q3 (12)7.5729.1867.110.278.050.00.3322.2232.00.1614.2933.333.57-16.4-10.244.36-5.39-21.012.11-11.53-20.213800.06.74
22Q2 (11)5.869.1239.860.258.747.060.27-3.5712.50.14-12.516.674.27-0.395.154.61-11.63-19.562.39-19.82-16.583800.06.74
22Q1 (10)5.375.0942.060.23-14.8143.750.280.016.670.16-5.8833.334.28-18.941.195.21-4.84-17.882.98-10.44-6.153800.06.74
21Q4 (9)5.1112.864.840.2750.022.730.2812.03.70.1741.6721.435.2832.97-25.555.48-0.71-37.093.3325.59-26.333806.746.74
21Q3 (8)4.538.1153.040.185.8828.570.254.1719.050.120.09.093.97-2.06-15.995.52-3.65-22.212.65-7.51-28.723560.025.8
21Q2 (7)4.1910.8521.10.176.2541.670.240.026.320.120.020.04.06-4.1516.985.73-9.794.312.86-9.79-0.913560.025.8
21Q1 (6)3.7821.949.880.16-27.2714.290.24-11.1141.180.12-14.2933.334.23-40.364.016.35-27.128.483.17-29.7121.343560.031.85
20Q4 (5)3.14.73-4.320.2257.1457.140.2728.5735.00.1427.2740.07.1050.0564.248.7122.7641.14.5221.5246.3235625.831.85
20Q3 (4)2.96-14.450.00.1416.670.00.2110.530.00.1110.00.04.7336.370.07.0929.20.03.7228.580.02830.00.0
20Q2 (3)3.460.580.00.12-14.290.00.1911.760.00.111.110.03.47-14.780.05.4911.120.02.8910.470.02834.810.0
20Q1 (2)3.446.170.00.140.00.00.17-15.00.00.09-10.00.04.07-5.810.04.94-19.940.02.62-15.230.02700.00.0
19Q4 (1)3.240.00.00.140.00.00.20.00.00.10.00.04.320.00.06.170.00.03.090.00.02700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)24.13-2.191.1411.761.09-8.40.646.674.7214.274.52-6.352.659.053760.0
2022 (9)24.6740.091.0230.771.1917.820.613.214.13-6.654.82-15.92.43-19.19376-1.05
2021 (8)17.6135.880.7825.811.0120.240.5323.264.43-7.415.74-11.513.01-9.293806.74
2020 (7)12.964.10.6224.00.847.690.4322.864.7819.126.483.453.3218.0235625.8
2019 (6)12.4524.00.525.00.781.30.3529.634.020.86.27-18.312.814.542834.81
2018 (5)10.048.070.414.290.7718.460.278.03.985.757.679.612.69-0.072706.3
2017 (4)9.29-13.420.352.940.6566.670.25-13.793.7718.97.0092.52.69-0.4325414.93
2016 (3)10.73-0.650.349.680.3921.880.29-19.443.1710.393.6322.672.70-18.922213.76
2015 (2)10.842.860.31-38.00.32-11.110.3616.132.87-56.62.96-37.783.33-18.712130
2014 (1)7.5600.500.3600.3106.6104.7604.10000

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