- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 10.52 | -8.2 | 74.75 | 0.48 | 6.67 | 37.14 | 0.45 | 15.38 | 60.71 | 0.16 | -11.11 | 0.0 | 4.56 | 16.2 | -21.52 | 4.28 | 25.69 | -8.03 | 1.52 | -3.17 | -42.78 | 383 | 0.0 | 0.0 |
| 24Q3 (19) | 11.46 | 45.25 | 73.64 | 0.45 | 50.0 | 60.71 | 0.39 | 18.18 | 30.0 | 0.18 | 5.88 | 12.5 | 3.93 | 3.27 | -7.44 | 3.40 | -18.63 | -25.13 | 1.57 | -27.1 | -35.21 | 383 | 0.0 | 1.86 |
| 24Q2 (18) | 7.89 | 23.09 | 28.08 | 0.3 | -14.29 | 3.45 | 0.33 | 13.79 | 22.22 | 0.17 | 13.33 | 0.0 | 3.80 | -30.36 | -19.23 | 4.18 | -7.55 | -4.58 | 2.15 | -7.93 | -21.93 | 383 | 0.0 | 1.86 |
| 24Q1 (17) | 6.41 | 6.48 | 20.04 | 0.35 | 0.0 | 59.09 | 0.29 | 3.57 | 26.09 | 0.15 | -6.25 | 0.0 | 5.46 | -6.08 | 32.53 | 4.52 | -2.73 | 5.04 | 2.34 | -11.95 | -16.69 | 383 | 0.0 | 1.86 |
| 23Q4 (16) | 6.02 | -8.79 | 2.38 | 0.35 | 25.0 | 29.63 | 0.28 | -6.67 | -9.68 | 0.16 | 0.0 | 14.29 | 5.81 | 37.04 | 26.61 | 4.65 | 2.33 | -11.78 | 2.66 | 9.63 | 11.63 | 383 | 1.86 | 1.86 |
| 23Q3 (15) | 6.6 | 7.14 | -12.81 | 0.28 | -3.45 | 3.7 | 0.3 | 11.11 | -9.09 | 0.16 | -5.88 | 0.0 | 4.24 | -9.89 | 18.95 | 4.55 | 3.7 | 4.27 | 2.42 | -12.16 | 14.7 | 376 | 0.0 | -1.05 |
| 23Q2 (14) | 6.16 | 15.36 | 5.12 | 0.29 | 31.82 | 16.0 | 0.27 | 17.39 | 0.0 | 0.17 | 13.33 | 21.43 | 4.71 | 14.27 | 10.35 | 4.38 | 1.76 | -4.87 | 2.76 | -1.75 | 15.51 | 376 | 0.0 | -1.05 |
| 23Q1 (13) | 5.34 | -9.18 | -0.56 | 0.22 | -18.52 | -4.35 | 0.23 | -25.81 | -17.86 | 0.15 | 7.14 | -6.25 | 4.12 | -10.28 | -3.81 | 4.31 | -18.3 | -17.4 | 2.81 | 17.98 | -5.72 | 376 | 0.0 | -1.05 |
| 22Q4 (12) | 5.88 | -22.32 | 15.07 | 0.27 | 0.0 | 0.0 | 0.31 | -6.06 | 10.71 | 0.14 | -12.5 | -17.65 | 4.59 | 28.74 | -13.1 | 5.27 | 20.94 | -3.78 | 2.38 | 12.65 | -28.43 | 376 | -1.05 | -1.05 |
| 22Q3 (11) | 7.57 | 29.18 | 67.11 | 0.27 | 8.0 | 50.0 | 0.33 | 22.22 | 32.0 | 0.16 | 14.29 | 33.33 | 3.57 | -16.4 | -10.24 | 4.36 | -5.39 | -21.01 | 2.11 | -11.53 | -20.21 | 380 | 0.0 | 6.74 |
| 22Q2 (10) | 5.86 | 9.12 | 39.86 | 0.25 | 8.7 | 47.06 | 0.27 | -3.57 | 12.5 | 0.14 | -12.5 | 16.67 | 4.27 | -0.39 | 5.15 | 4.61 | -11.63 | -19.56 | 2.39 | -19.82 | -16.58 | 380 | 0.0 | 6.74 |
| 22Q1 (9) | 5.37 | 5.09 | 42.06 | 0.23 | -14.81 | 43.75 | 0.28 | 0.0 | 16.67 | 0.16 | -5.88 | 33.33 | 4.28 | -18.94 | 1.19 | 5.21 | -4.84 | -17.88 | 2.98 | -10.44 | -6.15 | 380 | 0.0 | 6.74 |
| 21Q4 (8) | 5.11 | 12.8 | 64.84 | 0.27 | 50.0 | 22.73 | 0.28 | 12.0 | 3.7 | 0.17 | 41.67 | 21.43 | 5.28 | 32.97 | -25.55 | 5.48 | -0.71 | -37.09 | 3.33 | 25.59 | -26.33 | 380 | 6.74 | 6.74 |
| 21Q3 (7) | 4.53 | 8.11 | 53.04 | 0.18 | 5.88 | 28.57 | 0.25 | 4.17 | 19.05 | 0.12 | 0.0 | 9.09 | 3.97 | -2.06 | -15.99 | 5.52 | -3.65 | -22.21 | 2.65 | -7.51 | -28.72 | 356 | 0.0 | 25.8 |
| 21Q2 (6) | 4.19 | 10.85 | 21.1 | 0.17 | 6.25 | 41.67 | 0.24 | 0.0 | 26.32 | 0.12 | 0.0 | 20.0 | 4.06 | -4.15 | 16.98 | 5.73 | -9.79 | 4.31 | 2.86 | -9.79 | -0.91 | 356 | 0.0 | 25.8 |
| 21Q1 (5) | 3.78 | 21.94 | 9.88 | 0.16 | -27.27 | 14.29 | 0.24 | -11.11 | 41.18 | 0.12 | -14.29 | 33.33 | 4.23 | -40.36 | 4.01 | 6.35 | -27.1 | 28.48 | 3.17 | -29.71 | 21.34 | 356 | 0.0 | 31.85 |
| 20Q4 (4) | 3.1 | 4.73 | 0.0 | 0.22 | 57.14 | 0.0 | 0.27 | 28.57 | 0.0 | 0.14 | 27.27 | 0.0 | 7.10 | 50.05 | 0.0 | 8.71 | 22.76 | 0.0 | 4.52 | 21.52 | 0.0 | 356 | 25.8 | 0.0 |
| 20Q3 (3) | 2.96 | -14.45 | 0.0 | 0.14 | 16.67 | 0.0 | 0.21 | 10.53 | 0.0 | 0.11 | 10.0 | 0.0 | 4.73 | 36.37 | 0.0 | 7.09 | 29.2 | 0.0 | 3.72 | 28.58 | 0.0 | 283 | 0.0 | 0.0 |
| 20Q2 (2) | 3.46 | 0.58 | 0.0 | 0.12 | -14.29 | 0.0 | 0.19 | 11.76 | 0.0 | 0.1 | 11.11 | 0.0 | 3.47 | -14.78 | 0.0 | 5.49 | 11.12 | 0.0 | 2.89 | 10.47 | 0.0 | 283 | 4.81 | 0.0 |
| 20Q1 (1) | 3.44 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 4.07 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 270 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 36.28 | 50.35 | 1.59 | 39.47 | 1.46 | 33.94 | 0.66 | 3.12 | 4.38 | -7.24 | 4.02 | -10.91 | 1.82 | -31.41 | 383 | 0.0 |
| 2023 (9) | 24.13 | -2.19 | 1.14 | 11.76 | 1.09 | -8.4 | 0.64 | 6.67 | 4.72 | 14.27 | 4.52 | -6.35 | 2.65 | 9.05 | 383 | 1.86 |
| 2022 (8) | 24.67 | 40.09 | 1.02 | 30.77 | 1.19 | 17.82 | 0.6 | 13.21 | 4.13 | -6.65 | 4.82 | -15.9 | 2.43 | -19.19 | 376 | -1.05 |
| 2021 (7) | 17.61 | 35.88 | 0.78 | 25.81 | 1.01 | 20.24 | 0.53 | 23.26 | 4.43 | -7.41 | 5.74 | -11.51 | 3.01 | -9.29 | 380 | 6.74 |
| 2020 (6) | 12.96 | 4.1 | 0.62 | 24.0 | 0.84 | 7.69 | 0.43 | 22.86 | 4.78 | 19.12 | 6.48 | 3.45 | 3.32 | 18.02 | 356 | 25.8 |
| 2019 (5) | 12.45 | 24.0 | 0.5 | 25.0 | 0.78 | 1.3 | 0.35 | 29.63 | 4.02 | 0.8 | 6.27 | -18.31 | 2.81 | 4.54 | 283 | 4.81 |
| 2018 (4) | 10.04 | 8.07 | 0.4 | 14.29 | 0.77 | 18.46 | 0.27 | 8.0 | 3.98 | 5.75 | 7.67 | 9.61 | 2.69 | -0.07 | 270 | 6.3 |
| 2017 (3) | 9.29 | -13.42 | 0.35 | 2.94 | 0.65 | 66.67 | 0.25 | -13.79 | 3.77 | 18.9 | 7.00 | 92.5 | 2.69 | -0.43 | 254 | 14.93 |
| 2016 (2) | 10.73 | -0.65 | 0.34 | 9.68 | 0.39 | 21.88 | 0.29 | -19.44 | 3.17 | 10.39 | 3.63 | 22.67 | 2.70 | -18.92 | 221 | 3.76 |
| 2015 (1) | 10.8 | 42.86 | 0.31 | -38.0 | 0.32 | -11.11 | 0.36 | 16.13 | 2.87 | 0 | 2.96 | 0 | 3.33 | 0 | 213 | 0 |
