- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.61 | 5.85 | 18.35 | 0.3 | 15.38 | 30.43 | 0.42 | 10.53 | 13.51 | 0.81 | 3.85 | 28.57 | 5.35 | 9.01 | 10.21 | 7.49 | 4.42 | -4.09 | 14.44 | -1.89 | 8.63 | 144 | 0.0 | 0.0 |
24Q2 (19) | 5.3 | 17.26 | 18.57 | 0.26 | 8.33 | 18.18 | 0.38 | 11.76 | 2.7 | 0.78 | 13.04 | 21.88 | 4.91 | -7.61 | -0.33 | 7.17 | -4.68 | -13.38 | 14.72 | -3.59 | 2.79 | 144 | 0.0 | 0.0 |
24Q1 (18) | 4.52 | -13.24 | 12.44 | 0.24 | -14.29 | 9.09 | 0.34 | -22.73 | 13.33 | 0.69 | -1.43 | 13.11 | 5.31 | -1.2 | -2.98 | 7.52 | -10.93 | 0.8 | 15.27 | 13.62 | 0.6 | 144 | 0.0 | 0.0 |
23Q4 (17) | 5.21 | 9.92 | 15.52 | 0.28 | 21.74 | 16.67 | 0.44 | 18.92 | 2.33 | 0.7 | 11.11 | 9.38 | 5.37 | 10.76 | 0.99 | 8.45 | 8.19 | -11.42 | 13.44 | 1.09 | -5.32 | 144 | 0.0 | 0.0 |
23Q3 (16) | 4.74 | 6.04 | 17.91 | 0.23 | 4.55 | 9.52 | 0.37 | 0.0 | 37.04 | 0.63 | -1.56 | 8.62 | 4.85 | -1.41 | -7.11 | 7.81 | -5.7 | 16.22 | 13.29 | -7.17 | -7.88 | 144 | 0.0 | 0.0 |
23Q2 (15) | 4.47 | 11.19 | 14.32 | 0.22 | 0.0 | 0.0 | 0.37 | 23.33 | 5.71 | 0.64 | 4.92 | 4.92 | 4.92 | -10.07 | -12.53 | 8.28 | 10.92 | -7.53 | 14.32 | -5.64 | -8.23 | 144 | 0.0 | 0.0 |
23Q1 (14) | 4.02 | -10.86 | 11.98 | 0.22 | -8.33 | 15.79 | 0.3 | -30.23 | 0.0 | 0.61 | -4.69 | 12.96 | 5.47 | 2.84 | 3.4 | 7.46 | -21.73 | -10.7 | 15.17 | 6.93 | 0.88 | 144 | 0.0 | 0.0 |
22Q4 (13) | 4.51 | 12.19 | -3.63 | 0.24 | 14.29 | 20.0 | 0.43 | 59.26 | 26.47 | 0.64 | 10.34 | 4.92 | 5.32 | 1.87 | 24.52 | 9.53 | 41.96 | 31.24 | 14.19 | -1.64 | 8.87 | 144 | 0.0 | 0.0 |
22Q3 (12) | 4.02 | 2.81 | 14.2 | 0.21 | -4.55 | 40.0 | 0.27 | -22.86 | -25.0 | 0.58 | -4.92 | 3.57 | 5.22 | -7.16 | 22.59 | 6.72 | -24.97 | -34.33 | 14.43 | -7.52 | -9.31 | 144 | 0.0 | 0.0 |
22Q2 (11) | 3.91 | 8.91 | 19.21 | 0.22 | 15.79 | 57.14 | 0.35 | 16.67 | 9.38 | 0.61 | 12.96 | 17.31 | 5.63 | 6.31 | 31.82 | 8.95 | 7.12 | -8.25 | 15.60 | 3.72 | -1.59 | 144 | 0.0 | 0.0 |
22Q1 (10) | 3.59 | -23.29 | 20.07 | 0.19 | -5.0 | 26.67 | 0.3 | -11.76 | 3.45 | 0.54 | -11.48 | 14.89 | 5.29 | 23.84 | 5.5 | 8.36 | 15.03 | -13.84 | 15.04 | 15.4 | -4.31 | 144 | 0.0 | 0.0 |
21Q4 (9) | 4.68 | 32.95 | 80.69 | 0.2 | 33.33 | 17.65 | 0.34 | -5.56 | 61.9 | 0.61 | 8.93 | 117.86 | 4.27 | 0.28 | -34.89 | 7.26 | -28.96 | -10.4 | 13.03 | -18.07 | 20.57 | 144 | 0.0 | 0.0 |
21Q3 (8) | 3.52 | 7.32 | 78.68 | 0.15 | 7.14 | 36.36 | 0.36 | 12.5 | 89.47 | 0.56 | 7.69 | 115.38 | 4.26 | -0.16 | -23.68 | 10.23 | 4.83 | 6.04 | 15.91 | 0.35 | 20.54 | 144 | 0.0 | 0.0 |
21Q2 (7) | 3.28 | 9.7 | 80.22 | 0.14 | -6.67 | 40.0 | 0.32 | 10.34 | 88.24 | 0.52 | 10.64 | 108.0 | 4.27 | -14.92 | -22.32 | 9.76 | 0.59 | 4.45 | 15.85 | 0.86 | 15.41 | 144 | 0.0 | 0.0 |
21Q1 (6) | 2.99 | 15.44 | 81.21 | 0.15 | -11.76 | 87.5 | 0.29 | 38.1 | 93.33 | 0.47 | 67.86 | 104.35 | 5.02 | -23.57 | 3.47 | 9.70 | 19.62 | 6.69 | 15.72 | 45.4 | 12.77 | 144 | 0.0 | 0.0 |
20Q4 (5) | 2.59 | 31.47 | 30.81 | 0.17 | 54.55 | 54.55 | 0.21 | 10.53 | -16.0 | 0.28 | 7.69 | 0.0 | 6.56 | 17.55 | 18.15 | 8.11 | -15.93 | -35.78 | 10.81 | -18.09 | -23.55 | 144 | 0.0 | 0.0 |
20Q3 (4) | 1.97 | 8.24 | 0.0 | 0.11 | 10.0 | 0.0 | 0.19 | 11.76 | 0.0 | 0.26 | 4.0 | 0.0 | 5.58 | 1.62 | 0.0 | 9.64 | 3.25 | 0.0 | 13.20 | -3.92 | 0.0 | 144 | 0.0 | 0.0 |
20Q2 (3) | 1.82 | 10.3 | 0.0 | 0.1 | 25.0 | 0.0 | 0.17 | 13.33 | 0.0 | 0.25 | 8.7 | 0.0 | 5.49 | 13.32 | 0.0 | 9.34 | 2.75 | 0.0 | 13.74 | -1.46 | 0.0 | 144 | 0.0 | 0.0 |
20Q1 (2) | 1.65 | -16.67 | 0.0 | 0.08 | -27.27 | 0.0 | 0.15 | -40.0 | 0.0 | 0.23 | -17.86 | 0.0 | 4.85 | -12.73 | 0.0 | 9.09 | -28.0 | 0.0 | 13.94 | -1.43 | 0.0 | 144 | 0.0 | 0.0 |
19Q4 (1) | 1.98 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 12.63 | 0.0 | 0.0 | 14.14 | 0.0 | 0.0 | 144 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 18.45 | 15.1 | 0.95 | 11.76 | 1.48 | 8.82 | 2.58 | 9.32 | 5.15 | -2.89 | 8.02 | -5.45 | 13.98 | -5.02 | 144 | 0.0 |
2022 (9) | 16.03 | 10.78 | 0.85 | 32.81 | 1.36 | 3.82 | 2.36 | 9.26 | 5.30 | 19.89 | 8.48 | -6.29 | 14.72 | -1.37 | 144 | 0.0 |
2021 (8) | 14.47 | 80.2 | 0.64 | 39.13 | 1.31 | 79.45 | 2.16 | 111.76 | 4.42 | -22.79 | 9.05 | -0.41 | 14.93 | 17.52 | 144 | 0.0 |
2020 (7) | 8.03 | 25.08 | 0.46 | 27.78 | 0.73 | 4.29 | 1.02 | 15.91 | 5.73 | 2.16 | 9.09 | -16.62 | 12.70 | -7.33 | 144 | 0.0 |
2019 (6) | 6.42 | 25.88 | 0.36 | 12.5 | 0.7 | 40.0 | 0.88 | 66.04 | 5.61 | -10.63 | 10.90 | 11.21 | 13.71 | 31.9 | 144 | 0 |
2018 (5) | 5.1 | -57.99 | 0.32 | -38.46 | 0.5 | -77.58 | 0.53 | -39.08 | 6.27 | 46.49 | 9.80 | -46.63 | 10.39 | 45.01 | 0 | 0 |
2017 (4) | 12.14 | 5.47 | 0.52 | 6.12 | 2.23 | 100.9 | 0.87 | 29.85 | 4.28 | 0.62 | 18.37 | 90.48 | 7.17 | 23.11 | 0 | 0 |
2016 (3) | 11.51 | -1.29 | 0.49 | -5.77 | 1.11 | 40.51 | 0.67 | -8.22 | 4.26 | -4.54 | 9.64 | 42.34 | 5.82 | -7.02 | 0 | 0 |
2015 (2) | 11.66 | 0 | 0.52 | 0 | 0.79 | 0 | 0.73 | 0 | 4.46 | 0 | 6.78 | 0 | 6.26 | 0 | 0 | 0 |