玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.047.6615.930.313.3310.710.6247.6240.910.821.2317.145.13-4.02-4.510.2637.1121.5513.58-5.971.051440.00.0
24Q3 (19)5.615.8518.350.315.3830.430.4210.5313.510.813.8528.575.359.0110.217.494.42-4.0914.44-1.898.631440.00.0
24Q2 (18)5.317.2618.570.268.3318.180.3811.762.70.7813.0421.884.91-7.61-0.337.17-4.68-13.3814.72-3.592.791440.00.0
24Q1 (17)4.52-13.2412.440.24-14.299.090.34-22.7313.330.69-1.4313.115.31-1.2-2.987.52-10.930.815.2713.620.61440.00.0
23Q4 (16)5.219.9215.520.2821.7416.670.4418.922.330.711.119.385.3710.760.998.458.19-11.4213.441.09-5.321440.00.0
23Q3 (15)4.746.0417.910.234.559.520.370.037.040.63-1.568.624.85-1.41-7.117.81-5.716.2213.29-7.17-7.881440.00.0
23Q2 (14)4.4711.1914.320.220.00.00.3723.335.710.644.924.924.92-10.07-12.538.2810.92-7.5314.32-5.64-8.231440.00.0
23Q1 (13)4.02-10.8611.980.22-8.3315.790.3-30.230.00.61-4.6912.965.472.843.47.46-21.73-10.715.176.930.881440.00.0
22Q4 (12)4.5112.19-3.630.2414.2920.00.4359.2626.470.6410.344.925.321.8724.529.5341.9631.2414.19-1.648.871440.00.0
22Q3 (11)4.022.8114.20.21-4.5540.00.27-22.86-25.00.58-4.923.575.22-7.1622.596.72-24.97-34.3314.43-7.52-9.311440.00.0
22Q2 (10)3.918.9119.210.2215.7957.140.3516.679.380.6112.9617.315.636.3131.828.957.12-8.2515.603.72-1.591440.00.0
22Q1 (9)3.59-23.2920.070.19-5.026.670.3-11.763.450.54-11.4814.895.2923.845.58.3615.03-13.8415.0415.4-4.311440.00.0
21Q4 (8)4.6832.9580.690.233.3317.650.34-5.5661.90.618.93117.864.270.28-34.897.26-28.96-10.413.03-18.0720.571440.00.0
21Q3 (7)3.527.3278.680.157.1436.360.3612.589.470.567.69115.384.26-0.16-23.6810.234.836.0415.910.3520.541440.00.0
21Q2 (6)3.289.780.220.14-6.6740.00.3210.3488.240.5210.64108.04.27-14.92-22.329.760.594.4515.850.8615.411440.00.0
21Q1 (5)2.9915.4481.210.15-11.7687.50.2938.193.330.4767.86104.355.02-23.573.479.7019.626.6915.7245.412.771440.00.0
20Q4 (4)2.5931.470.00.1754.550.00.2110.530.00.287.690.06.5617.550.08.11-15.930.010.81-18.090.01440.00.0
20Q3 (3)1.978.240.00.1110.00.00.1911.760.00.264.00.05.581.620.09.643.250.013.20-3.920.01440.00.0
20Q2 (2)1.8210.30.00.125.00.00.1713.330.00.258.70.05.4913.320.09.342.750.013.74-1.460.01440.00.0
20Q1 (1)1.650.00.00.080.00.00.150.00.00.230.00.04.850.00.09.090.00.013.940.00.01440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)21.4616.311.1116.841.7618.923.120.165.170.458.202.2414.453.31440.0
2023 (9)18.4515.10.9511.761.488.822.589.325.15-2.898.02-5.4513.98-5.021440.0
2022 (8)16.0310.780.8532.811.363.822.369.265.3019.898.48-6.2914.72-1.371440.0
2021 (7)14.4780.20.6439.131.3179.452.16111.764.42-22.799.05-0.4114.9317.521440.0
2020 (6)8.0325.080.4627.780.734.291.0215.915.732.169.09-16.6212.70-7.331440.0
2019 (5)6.4225.880.3612.50.740.00.8866.045.61-10.6310.9011.2113.7131.91440
2018 (4)5.1-57.990.32-38.460.5-77.580.53-39.086.2746.499.80-46.6310.3945.0100
2017 (3)12.145.470.526.122.23100.90.8729.854.280.6218.3790.487.1723.1100
2016 (2)11.51-1.290.49-5.771.1140.510.67-8.224.26-4.549.6442.345.82-7.0200
2015 (1)11.6600.5200.7900.7304.4606.7806.26000

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