玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.7727.65-8.880.225.0-16.670.176.2530.771.080.9317.397.22-2.08-8.546.14-16.7643.5238.99-20.9328.8300-100.0
24Q2 (19)2.170.93-24.130.160.0-42.860.1614.2923.081.07-1.8318.897.37-0.92-24.697.3713.2362.2149.31-2.7456.6900-100.0
24Q1 (18)2.15-19.48-11.520.16-60.0-42.860.1416.6716.671.092.8312.377.44-50.33-35.426.5144.8831.8650.7027.727.010-100.0-100.0
23Q4 (17)2.67-12.1727.140.466.6781.820.12-7.690.01.0615.2237.6614.9889.7643.04.495.1-21.3539.7031.188.271550.00.0
23Q3 (16)3.046.2914.290.24-14.290.00.130.018.180.922.221.17.89-19.36-12.54.28-5.923.4130.26-3.83-11.541550.00.0
23Q2 (15)2.8617.7-19.440.280.016.670.138.330.00.9-7.225.889.79-15.0344.814.55-7.9524.1331.47-21.1731.431550.00.0
23Q1 (14)2.4315.71-7.60.2827.2733.330.120.00.00.9725.9718.2911.529.9944.314.94-13.588.2339.928.8728.031550.00.0
22Q4 (13)2.1-21.05-32.040.22-8.3310.00.129.09-7.690.77-15.38-6.110.4816.1161.865.7138.1835.8236.677.1838.171550.00.0
22Q3 (12)2.66-25.07-24.00.240.014.290.11-15.3810.00.917.0613.759.0233.4650.384.1412.9344.7434.2142.8849.671550.00.0
22Q2 (11)3.5534.987.90.2414.299.090.138.3344.440.853.663.666.76-15.331.13.66-19.7433.8723.94-23.21-3.931550.00.0
22Q1 (10)2.63-14.8919.550.215.05.00.12-7.699.090.820.02.57.9823.37-12.174.568.45-8.7531.1817.49-14.261550.00.0
21Q4 (9)3.09-11.71-32.970.2-4.76-47.370.1330.0-38.10.822.5-44.596.477.87-21.484.2147.25-7.6426.5416.1-17.341550.00.0
21Q3 (8)3.56.3800.21-4.5500.111.1100.8-2.4406.00-10.2702.864.44022.86-8.2901550.00
21Q2 (7)3.2949.5500.2210.000.09-18.1800.822.506.69-26.4402.74-45.29024.92-31.4601550.00
21Q1 (6)2.2-52.2800.2-47.3700.11-47.6200.8-45.9509.0910.2905.009.76036.3613.2701550.00
20Q4 (5)4.61000.38000.21001.48008.24004.560032.100015500
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.010.731.2132.970.54.173.8414.6310.9932.04.543.4134.8813.791550.0
2022 (9)10.93-9.520.919.640.4811.633.353.088.3321.174.3923.3730.6513.921550.0
2021 (8)12.0859.370.8320.290.4316.223.2511.686.87-24.523.56-27.0826.90-29.921550.0
2020 (7)7.58-14.540.69-1.430.378.822.91-2.029.1015.354.8827.3438.3914.651550.0
2019 (6)8.878.70.72.940.3417.242.97-8.97.89-5.33.837.8633.48-16.191550.0
2018 (5)8.16-8.00.6823.640.2945.03.263.498.3334.393.5557.6239.9512.5155-0.64
2017 (4)8.87-5.540.55-22.540.2-25.933.15-15.326.20-17.992.25-21.5835.51-10.361562.63
2016 (3)9.39-19.260.714.410.270.03.7244.757.5629.322.8823.8639.6279.281522.01
2015 (2)11.6300.6800.2702.5705.8502.32022.1001490

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