- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.75 | 9.56 | -17.17 | 0.05 | 66.67 | 25.0 | 0.19 | -5.0 | 0.0 | 0.02 | 0.0 | 100.0 | 1.82 | 52.12 | 50.91 | 6.91 | -13.29 | 20.73 | 0.73 | -8.73 | 141.45 | 0 | 0 | 0 |
24Q2 (19) | 2.51 | -31.04 | -10.99 | 0.03 | 0.0 | -25.0 | 0.2 | 5.26 | 11.11 | 0.02 | 0.0 | 0.0 | 1.20 | 45.02 | -15.74 | 7.97 | 52.65 | 24.83 | 0.80 | 45.02 | 12.35 | 0 | 0 | 0 |
24Q1 (18) | 3.64 | 10.64 | -9.23 | 0.03 | -57.14 | -25.0 | 0.19 | -13.64 | -9.52 | 0.02 | -60.0 | 0.0 | 0.82 | -61.26 | -17.38 | 5.22 | -21.94 | -0.33 | 0.55 | -63.85 | 10.16 | 0 | 0 | 0 |
23Q4 (17) | 3.29 | -0.9 | 7.52 | 0.07 | 75.0 | 0.0 | 0.22 | 15.79 | 4.76 | 0.05 | 400.0 | 150.0 | 2.13 | 76.6 | -6.99 | 6.69 | 16.85 | -2.56 | 1.52 | 404.56 | 132.52 | 0 | 0 | 0 |
23Q3 (16) | 3.32 | 17.73 | 12.54 | 0.04 | 0.0 | 0.0 | 0.19 | 5.56 | -5.0 | 0.01 | -50.0 | -50.0 | 1.20 | -15.06 | -11.14 | 5.72 | -10.34 | -15.59 | 0.30 | -57.53 | -55.57 | 0 | 0 | 0 |
23Q2 (15) | 2.82 | -29.68 | -3.09 | 0.04 | 0.0 | -20.0 | 0.18 | -14.29 | -5.26 | 0.02 | 0.0 | -33.33 | 1.42 | 42.2 | -17.45 | 6.38 | 21.88 | -2.24 | 0.71 | 42.2 | -31.21 | 0 | 0 | 0 |
23Q1 (14) | 4.01 | 31.05 | -8.45 | 0.04 | -42.86 | 0.0 | 0.21 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.00 | -56.39 | 9.23 | 5.24 | -23.69 | 9.23 | 0.50 | -23.69 | 9.23 | 0 | 0 | 0 |
22Q4 (13) | 3.06 | 3.73 | 9.29 | 0.07 | 75.0 | 40.0 | 0.21 | 5.0 | 5.0 | 0.02 | 0.0 | 0.0 | 2.29 | 68.71 | 28.1 | 6.86 | 1.23 | -3.92 | 0.65 | -3.59 | -8.5 | 0 | 0 | 0 |
22Q3 (12) | 2.95 | 1.37 | 9.26 | 0.04 | -20.0 | -20.0 | 0.2 | 5.26 | -13.04 | 0.02 | -33.33 | 100.0 | 1.36 | -21.08 | -26.78 | 6.78 | 3.84 | -20.41 | 0.68 | -34.24 | 83.05 | 0 | 0 | 0 |
22Q2 (11) | 2.91 | -33.56 | 4.68 | 0.05 | 25.0 | 0.0 | 0.19 | -9.52 | 0.0 | 0.03 | 50.0 | 0.0 | 1.72 | 88.14 | -4.47 | 6.53 | 36.18 | -4.47 | 1.03 | 125.77 | -4.47 | 0 | 0 | 0 |
22Q1 (10) | 4.38 | 56.43 | -12.05 | 0.04 | -20.0 | -20.0 | 0.21 | 5.0 | 5.0 | 0.02 | 0.0 | -33.33 | 0.91 | -48.86 | -9.04 | 4.79 | -32.88 | 19.38 | 0.46 | -36.07 | -24.2 | 0 | 0 | 0 |
21Q4 (9) | 2.8 | 3.7 | -26.12 | 0.05 | 0.0 | -28.57 | 0.2 | -13.04 | 0.0 | 0.02 | 100.0 | 0.0 | 1.79 | -3.57 | -3.32 | 7.14 | -16.15 | 35.36 | 0.71 | 92.86 | 35.36 | 0 | 0 | 0 |
21Q3 (8) | 2.7 | -2.88 | 19.47 | 0.05 | 0.0 | 0.0 | 0.23 | 21.05 | 27.78 | 0.01 | -66.67 | -50.0 | 1.85 | 2.96 | -16.3 | 8.52 | 24.64 | 6.95 | 0.37 | -65.68 | -58.15 | 0 | 0 | 0 |
21Q2 (7) | 2.78 | -44.18 | 39.7 | 0.05 | 0.0 | 66.67 | 0.19 | -5.0 | 18.75 | 0.03 | 0.0 | 200.0 | 1.80 | 79.14 | 19.3 | 6.83 | 70.18 | -15.0 | 1.08 | 79.14 | 114.75 | 0 | 0 | 0 |
21Q1 (6) | 4.98 | 31.4 | 16.63 | 0.05 | -28.57 | 66.67 | 0.2 | 0.0 | 5.26 | 0.03 | 50.0 | 50.0 | 1.00 | -45.64 | 42.9 | 4.02 | -23.9 | -9.74 | 0.60 | 14.16 | 28.61 | 0 | 0 | 0 |
20Q4 (5) | 3.79 | 67.7 | 37.82 | 0.07 | 40.0 | 75.0 | 0.2 | 11.11 | 11.11 | 0.02 | 0.0 | 0.0 | 1.85 | -16.52 | 26.98 | 5.28 | -33.74 | -19.38 | 0.53 | -40.37 | -27.44 | 0 | 0 | 0 |
20Q3 (4) | 2.26 | 13.57 | 0.0 | 0.05 | 66.67 | 0.0 | 0.18 | 12.5 | 0.0 | 0.02 | 100.0 | 0.0 | 2.21 | 46.76 | 0.0 | 7.96 | -0.94 | 0.0 | 0.88 | 76.11 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.99 | -53.4 | 0.0 | 0.03 | 0.0 | 0.0 | 0.16 | -15.79 | 0.0 | 0.01 | -50.0 | 0.0 | 1.51 | 114.57 | 0.0 | 8.04 | 80.69 | 0.0 | 0.50 | 7.29 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 4.27 | 55.27 | 0.0 | 0.03 | -25.0 | 0.0 | 0.19 | 5.56 | 0.0 | 0.02 | 0.0 | 0.0 | 0.70 | -51.7 | 0.0 | 4.45 | -32.02 | 0.0 | 0.47 | -35.6 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 2.75 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 6.55 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 13.43 | 0.98 | 0.2 | 0.0 | 0.8 | 0.0 | 0.1 | 11.11 | 1.49 | -0.97 | 5.96 | -0.97 | 0.74 | 10.04 | 0 | 0 |
2022 (9) | 13.3 | 0.3 | 0.2 | 0.0 | 0.8 | -2.44 | 0.09 | 0.0 | 1.50 | -0.3 | 6.02 | -2.73 | 0.68 | -0.3 | 0 | 0 |
2021 (8) | 13.26 | 7.72 | 0.2 | 11.11 | 0.82 | 12.33 | 0.09 | 28.57 | 1.51 | 3.15 | 6.18 | 4.28 | 0.68 | 19.36 | 0 | 0 |
2020 (7) | 12.31 | 0.24 | 0.18 | 20.0 | 0.73 | -5.19 | 0.07 | 0.0 | 1.46 | 19.71 | 5.93 | -5.43 | 0.57 | -0.24 | 0 | 0 |
2019 (6) | 12.28 | 0.9 | 0.15 | 25.0 | 0.77 | -1.28 | 0.07 | 250.0 | 1.22 | 23.88 | 6.27 | -2.17 | 0.57 | 246.86 | 0 | 0 |
2018 (5) | 12.17 | 8.18 | 0.12 | 20.0 | 0.78 | 4.0 | 0.02 | 0 | 0.99 | 10.93 | 6.41 | -3.86 | 0.16 | 0 | 0 | 0 |
2017 (4) | 11.25 | -6.95 | 0.1 | -16.67 | 0.75 | 17.19 | 0 | 0 | 0.89 | -10.44 | 6.67 | 25.94 | 0.00 | 0 | 0 | 0 |
2016 (3) | 12.09 | 48.16 | 0.12 | -29.41 | 0.64 | 36.17 | 0 | 0 | 0.99 | -52.36 | 5.29 | -8.09 | 0.00 | 0 | 0 | 0 |
2015 (2) | 8.16 | 0 | 0.17 | 0 | 0.47 | 0 | 0.17 | 0 | 2.08 | 0 | 5.76 | 0 | 2.08 | 0 | 0 | 0 |