玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.759.56-17.170.0566.6725.00.19-5.00.00.020.0100.01.8252.1250.916.91-13.2920.730.73-8.73141.45000
24Q2 (19)2.51-31.04-10.990.030.0-25.00.25.2611.110.020.00.01.2045.02-15.747.9752.6524.830.8045.0212.35000
24Q1 (18)3.6410.64-9.230.03-57.14-25.00.19-13.64-9.520.02-60.00.00.82-61.26-17.385.22-21.94-0.330.55-63.8510.16000
23Q4 (17)3.29-0.97.520.0775.00.00.2215.794.760.05400.0150.02.1376.6-6.996.6916.85-2.561.52404.56132.52000
23Q3 (16)3.3217.7312.540.040.00.00.195.56-5.00.01-50.0-50.01.20-15.06-11.145.72-10.34-15.590.30-57.53-55.57000
23Q2 (15)2.82-29.68-3.090.040.0-20.00.18-14.29-5.260.020.0-33.331.4242.2-17.456.3821.88-2.240.7142.2-31.21000
23Q1 (14)4.0131.05-8.450.04-42.860.00.210.00.00.020.00.01.00-56.399.235.24-23.699.230.50-23.699.23000
22Q4 (13)3.063.739.290.0775.040.00.215.05.00.020.00.02.2968.7128.16.861.23-3.920.65-3.59-8.5000
22Q3 (12)2.951.379.260.04-20.0-20.00.25.26-13.040.02-33.33100.01.36-21.08-26.786.783.84-20.410.68-34.2483.05000
22Q2 (11)2.91-33.564.680.0525.00.00.19-9.520.00.0350.00.01.7288.14-4.476.5336.18-4.471.03125.77-4.47000
22Q1 (10)4.3856.43-12.050.04-20.0-20.00.215.05.00.020.0-33.330.91-48.86-9.044.79-32.8819.380.46-36.07-24.2000
21Q4 (9)2.83.7-26.120.050.0-28.570.2-13.040.00.02100.00.01.79-3.57-3.327.14-16.1535.360.7192.8635.36000
21Q3 (8)2.7-2.8819.470.050.00.00.2321.0527.780.01-66.67-50.01.852.96-16.38.5224.646.950.37-65.68-58.15000
21Q2 (7)2.78-44.1839.70.050.066.670.19-5.018.750.030.0200.01.8079.1419.36.8370.18-15.01.0879.14114.75000
21Q1 (6)4.9831.416.630.05-28.5766.670.20.05.260.0350.050.01.00-45.6442.94.02-23.9-9.740.6014.1628.61000
20Q4 (5)3.7967.737.820.0740.075.00.211.1111.110.020.00.01.85-16.5226.985.28-33.74-19.380.53-40.37-27.44000
20Q3 (4)2.2613.570.00.0566.670.00.1812.50.00.02100.00.02.2146.760.07.96-0.940.00.8876.110.0000.0
20Q2 (3)1.99-53.40.00.030.00.00.16-15.790.00.01-50.00.01.51114.570.08.0480.690.00.507.290.0000.0
20Q1 (2)4.2755.270.00.03-25.00.00.195.560.00.020.00.00.70-51.70.04.45-32.020.00.47-35.60.0000.0
19Q4 (1)2.750.00.00.040.00.00.180.00.00.020.00.01.450.00.06.550.00.00.730.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)13.430.980.20.00.80.00.111.111.49-0.975.96-0.970.7410.0400
2022 (9)13.30.30.20.00.8-2.440.090.01.50-0.36.02-2.730.68-0.300
2021 (8)13.267.720.211.110.8212.330.0928.571.513.156.184.280.6819.3600
2020 (7)12.310.240.1820.00.73-5.190.070.01.4619.715.93-5.430.57-0.2400
2019 (6)12.280.90.1525.00.77-1.280.07250.01.2223.886.27-2.170.57246.8600
2018 (5)12.178.180.1220.00.784.00.0200.9910.936.41-3.860.16000
2017 (4)11.25-6.950.1-16.670.7517.19000.89-10.446.6725.940.00000
2016 (3)12.0948.160.12-29.410.6436.17000.99-52.365.29-8.090.00000
2015 (2)8.1600.1700.4700.1702.0805.7602.08000

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