- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.13 | 26.04 | -21.4 | 0.25 | 8.7 | -28.57 | 0.22 | 4.76 | -24.14 | 0.62 | 3.33 | 82.35 | 11.74 | -13.76 | -9.12 | 10.33 | -16.88 | -3.48 | 29.11 | -18.01 | 132.01 | 0 | 0 | 0 |
| 24Q2 (19) | 1.69 | -6.11 | -58.48 | 0.23 | 15.0 | -48.89 | 0.21 | -60.38 | -30.0 | 0.6 | 39.53 | 11.11 | 13.61 | 22.49 | 23.09 | 12.43 | -57.8 | 68.58 | 35.50 | 48.62 | 167.59 | 0 | 0 | 0 |
| 24Q1 (18) | 1.8 | -31.03 | -54.43 | 0.2 | -35.48 | -39.39 | 0.53 | 76.67 | 89.29 | 0.43 | -18.87 | -6.52 | 11.11 | -6.45 | 33.0 | 29.44 | 156.17 | 315.38 | 23.89 | 17.64 | 105.13 | 0 | 0 | 0 |
| 23Q4 (17) | 2.61 | -3.69 | -31.85 | 0.31 | -11.43 | -6.06 | 0.3 | 3.45 | 242.86 | 0.53 | 55.88 | 23.26 | 11.88 | -8.04 | 37.85 | 11.49 | 7.41 | 309.63 | 20.31 | 61.85 | 80.87 | 0 | 0 | 0 |
| 23Q3 (16) | 2.71 | -33.42 | -65.52 | 0.35 | -22.22 | -14.63 | 0.29 | -3.33 | -70.1 | 0.34 | -37.04 | -24.44 | 12.92 | 16.81 | 147.59 | 10.70 | 45.18 | -13.29 | 12.55 | -5.44 | 119.14 | 0 | 0 | 0 |
| 23Q2 (15) | 4.07 | 3.04 | -72.35 | 0.45 | 36.36 | -37.5 | 0.3 | 7.14 | -74.58 | 0.54 | 17.39 | -28.0 | 11.06 | 32.34 | 126.04 | 7.37 | 3.98 | -8.05 | 13.27 | 13.93 | 160.4 | 0 | 0 | 0 |
| 23Q1 (14) | 3.95 | 3.13 | -78.26 | 0.33 | 0.0 | -70.0 | 0.28 | 233.33 | -80.0 | 0.46 | 6.98 | -11.54 | 8.35 | -3.04 | 38.0 | 7.09 | 229.28 | -8.0 | 11.65 | 3.73 | 306.92 | 0 | 0 | 0 |
| 22Q4 (13) | 3.83 | -51.27 | -76.62 | 0.33 | -19.51 | -74.02 | -0.21 | -121.65 | -116.03 | 0.43 | -4.44 | -23.21 | 8.62 | 65.18 | 11.13 | -5.48 | -144.43 | -168.56 | 11.23 | 96.1 | 228.39 | 0 | 0 | 0 |
| 22Q3 (12) | 7.86 | -46.6 | -48.02 | 0.41 | -43.06 | -63.06 | 0.97 | -17.8 | -19.17 | 0.45 | -40.0 | -23.73 | 5.22 | 6.64 | -28.95 | 12.34 | 53.95 | 55.5 | 5.73 | 12.37 | 46.72 | 0 | 0 | 0 |
| 22Q2 (11) | 14.72 | -18.99 | 6.59 | 0.72 | -34.55 | -50.34 | 1.18 | -15.71 | 57.33 | 0.75 | 44.23 | 74.42 | 4.89 | -19.2 | -53.41 | 8.02 | 4.04 | 47.61 | 5.10 | 78.03 | 63.64 | 0 | 0 | 0 |
| 22Q1 (10) | 18.17 | 10.93 | 53.46 | 1.1 | -13.39 | 30.95 | 1.4 | 6.87 | 35.92 | 0.52 | -7.14 | 13.04 | 6.05 | -21.92 | -14.67 | 7.71 | -3.66 | -11.43 | 2.86 | -16.29 | -26.34 | 0 | 0 | 0 |
| 21Q4 (9) | 16.38 | 8.33 | 86.56 | 1.27 | 14.41 | 115.25 | 1.31 | 9.17 | 98.48 | 0.56 | -5.08 | 33.33 | 7.75 | 5.61 | 15.38 | 8.00 | 0.77 | 6.39 | 3.42 | -12.39 | -28.53 | 0 | 0 | 0 |
| 21Q3 (8) | 15.12 | 9.49 | 137.36 | 1.11 | -23.45 | 192.11 | 1.2 | 60.0 | 172.73 | 0.59 | 37.21 | -7.81 | 7.34 | -30.08 | 23.06 | 7.94 | 46.14 | 14.9 | 3.90 | 25.32 | -61.16 | 0 | 0 | 0 |
| 21Q2 (7) | 13.81 | 16.64 | 84.38 | 1.45 | 72.62 | 195.92 | 0.75 | -27.18 | 92.31 | 0.43 | -6.52 | 0.0 | 10.50 | 47.99 | 60.49 | 5.43 | -37.57 | 4.3 | 3.11 | -19.86 | -45.76 | 0 | 0 | 0 |
| 21Q1 (6) | 11.84 | 34.85 | 32.14 | 0.84 | 42.37 | 35.48 | 1.03 | 56.06 | 157.5 | 0.46 | 9.52 | -14.81 | 7.09 | 5.58 | 2.53 | 8.70 | 15.73 | 94.86 | 3.89 | -18.78 | -35.54 | 0 | 0 | 0 |
| 20Q4 (5) | 8.78 | 37.83 | 8.53 | 0.59 | 55.26 | -15.71 | 0.66 | 50.0 | 43.48 | 0.42 | -34.38 | -6.67 | 6.72 | 12.65 | -22.34 | 7.52 | 8.83 | 32.2 | 4.78 | -52.39 | -14.0 | 0 | 0 | 0 |
| 20Q3 (4) | 6.37 | -14.95 | 0.0 | 0.38 | -22.45 | 0.0 | 0.44 | 12.82 | 0.0 | 0.64 | 48.84 | 0.0 | 5.97 | -8.81 | 0.0 | 6.91 | 32.66 | 0.0 | 10.05 | 75.01 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 7.49 | -16.41 | 0.0 | 0.49 | -20.97 | 0.0 | 0.39 | -2.5 | 0.0 | 0.43 | -20.37 | 0.0 | 6.54 | -5.46 | 0.0 | 5.21 | 16.64 | 0.0 | 5.74 | -4.74 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 8.96 | 10.75 | 0.0 | 0.62 | -11.43 | 0.0 | 0.4 | -13.04 | 0.0 | 0.54 | 20.0 | 0.0 | 6.92 | -20.03 | 0.0 | 4.46 | -21.49 | 0.0 | 6.03 | 8.35 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 8.09 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 8.65 | 0.0 | 0.0 | 5.69 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.34 | -70.08 | 1.43 | -44.14 | 1.17 | -64.86 | 1.87 | -13.02 | 10.72 | 86.67 | 8.77 | 17.42 | 14.02 | 190.66 | 0 | 0 |
| 2022 (9) | 44.58 | -21.99 | 2.56 | -45.3 | 3.33 | -22.56 | 2.15 | 5.91 | 5.74 | -29.88 | 7.47 | -0.72 | 4.82 | 35.77 | 0 | 0 |
| 2021 (8) | 57.15 | 80.85 | 4.68 | 126.09 | 4.3 | 127.51 | 2.03 | 0.0 | 8.19 | 25.01 | 7.52 | 25.8 | 3.55 | -44.71 | 0 | 0 |
| 2020 (7) | 31.6 | -15.01 | 2.07 | -30.54 | 1.89 | -5.97 | 2.03 | -0.98 | 6.55 | -18.27 | 5.98 | 10.63 | 6.42 | 16.51 | 0 | 0 |
| 2019 (6) | 37.18 | 18.11 | 2.98 | 0.0 | 2.01 | 22.56 | 2.05 | -1.91 | 8.02 | -15.33 | 5.41 | 3.77 | 5.51 | -16.95 | 0 | 0 |
| 2018 (5) | 31.48 | -7.11 | 2.98 | -40.87 | 1.64 | -5.75 | 2.09 | 53.68 | 9.47 | -36.35 | 5.21 | 1.47 | 6.64 | 65.44 | 0 | 0 |
| 2017 (4) | 33.89 | 97.84 | 5.04 | 59.49 | 1.74 | 87.1 | 1.36 | 27.1 | 14.87 | -19.38 | 5.13 | -5.43 | 4.01 | -35.75 | 0 | 0 |
| 2016 (3) | 17.13 | 291.1 | 3.16 | 401.59 | 0.93 | 244.44 | 1.07 | 75.41 | 18.45 | 28.25 | 5.43 | -11.93 | 6.25 | -55.15 | 0 | 0 |
| 2015 (2) | 4.38 | 0 | 0.63 | 0 | 0.27 | 0 | 0.61 | 0 | 14.38 | 0 | 6.16 | 0 | 13.93 | 0 | 0 | 0 |
