- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 12.25 | -7.06 | -9.33 | 0.27 | 3.85 | 0.0 | 0.21 | 0.0 | -12.5 | 1.23 | 8.85 | -4.65 | 2.20 | 11.73 | 10.29 | 1.71 | 7.59 | -3.5 | 10.04 | 17.11 | 5.16 | 207 | 2.99 | 2.99 |
| 24Q3 (19) | 13.18 | 17.16 | 8.84 | 0.26 | 0.0 | -7.14 | 0.21 | -4.55 | -12.5 | 1.13 | 3.67 | -8.13 | 1.97 | -14.64 | -14.68 | 1.59 | -18.52 | -19.6 | 8.57 | -11.51 | -15.59 | 201 | 0.0 | 2.03 |
| 24Q2 (18) | 11.25 | -11.63 | 1.44 | 0.26 | -3.7 | 0.0 | 0.22 | -15.38 | 15.79 | 1.09 | -12.1 | -5.22 | 2.31 | 8.96 | -1.42 | 1.96 | -4.25 | 14.14 | 9.69 | -0.53 | -6.57 | 201 | 0.0 | 2.03 |
| 24Q1 (17) | 12.73 | -5.77 | 45.99 | 0.27 | 0.0 | 12.5 | 0.26 | 8.33 | 23.81 | 1.24 | -3.88 | 26.53 | 2.12 | 6.13 | -22.94 | 2.04 | 14.97 | -15.19 | 9.74 | 2.01 | -13.33 | 201 | 0.0 | 2.03 |
| 23Q4 (16) | 13.51 | 11.56 | 68.88 | 0.27 | -3.57 | 12.5 | 0.24 | 0.0 | 71.43 | 1.29 | 4.88 | 22.86 | 2.00 | -13.56 | -33.38 | 1.78 | -10.36 | 1.51 | 9.55 | -5.99 | -27.25 | 201 | 2.03 | 2.03 |
| 23Q3 (15) | 12.11 | 9.2 | 60.19 | 0.28 | 7.69 | 21.74 | 0.24 | 26.32 | 26.32 | 1.23 | 6.96 | 13.89 | 2.31 | -1.38 | -24.0 | 1.98 | 15.68 | -21.14 | 10.16 | -2.05 | -28.9 | 197 | 0.0 | 6.49 |
| 23Q2 (14) | 11.09 | 27.18 | -1.07 | 0.26 | 8.33 | 8.33 | 0.19 | -9.52 | -26.92 | 1.15 | 17.35 | -14.18 | 2.34 | -14.82 | 9.51 | 1.71 | -28.86 | -26.13 | 10.37 | -7.73 | -13.25 | 197 | 0.0 | 6.49 |
| 23Q1 (13) | 8.72 | 9.0 | -35.36 | 0.24 | 0.0 | -7.69 | 0.21 | 50.0 | -32.26 | 0.98 | -6.67 | -27.94 | 2.75 | -8.26 | 42.8 | 2.41 | 37.61 | 4.8 | 11.24 | -14.37 | 11.48 | 197 | 0.0 | 6.49 |
| 22Q4 (12) | 8.0 | 5.82 | -32.2 | 0.24 | 4.35 | -17.24 | 0.14 | -26.32 | -26.32 | 1.05 | -2.78 | -22.22 | 3.00 | -1.39 | 22.07 | 1.75 | -30.37 | 8.68 | 13.12 | -8.12 | 14.72 | 197 | 6.49 | 6.49 |
| 22Q3 (11) | 7.56 | -32.56 | -60.75 | 0.23 | -4.17 | -28.12 | 0.19 | -26.92 | -54.76 | 1.08 | -19.4 | -35.71 | 3.04 | 42.1 | 83.11 | 2.51 | 8.36 | 15.25 | 14.29 | 19.51 | 63.78 | 185 | 0.0 | 20.92 |
| 22Q2 (10) | 11.21 | -16.9 | -25.17 | 0.24 | -7.69 | -17.24 | 0.26 | -16.13 | -18.75 | 1.34 | -1.47 | -2.9 | 2.14 | 11.08 | 10.59 | 2.32 | 0.93 | 8.57 | 11.95 | 18.57 | 29.76 | 185 | 0.0 | 20.92 |
| 22Q1 (9) | 13.49 | 14.32 | 6.3 | 0.26 | -10.34 | -3.7 | 0.31 | 63.16 | 3.33 | 1.36 | 0.74 | 22.52 | 1.93 | -21.58 | -9.41 | 2.30 | 42.72 | -2.79 | 10.08 | -11.88 | 15.26 | 185 | 0.0 | 20.92 |
| 21Q4 (8) | 11.8 | -38.73 | -16.96 | 0.29 | -9.38 | 16.0 | 0.19 | -54.76 | -40.62 | 1.35 | -19.64 | 33.66 | 2.46 | 47.92 | 39.69 | 1.61 | -26.16 | -28.5 | 11.44 | 31.16 | 60.96 | 185 | 20.92 | 20.92 |
| 21Q3 (7) | 19.26 | 28.57 | 28.31 | 0.32 | 10.34 | 14.29 | 0.42 | 31.25 | 16.67 | 1.68 | 21.74 | 51.35 | 1.66 | -14.18 | -10.93 | 2.18 | 2.08 | -9.08 | 8.72 | -5.31 | 17.95 | 153 | 0.0 | 44.34 |
| 21Q2 (6) | 14.98 | 18.05 | 46.15 | 0.29 | 7.41 | 52.63 | 0.32 | 6.67 | 52.38 | 1.38 | 24.32 | 94.37 | 1.94 | -9.01 | 4.44 | 2.14 | -9.64 | 4.27 | 9.21 | 5.32 | 32.99 | 153 | 0.0 | 16.79 |
| 21Q1 (5) | 12.69 | -10.7 | -6.0 | 0.27 | 8.0 | 12.5 | 0.3 | -6.25 | -14.29 | 1.11 | 9.9 | 30.59 | 2.13 | 20.94 | 19.68 | 2.36 | 4.98 | -8.81 | 8.75 | 23.06 | 38.92 | 153 | 0.0 | 16.79 |
| 20Q4 (4) | 14.21 | -5.33 | 0.0 | 0.25 | -10.71 | 0.0 | 0.32 | -11.11 | 0.0 | 1.01 | -9.01 | 0.0 | 1.76 | -5.69 | 0.0 | 2.25 | -6.11 | 0.0 | 7.11 | -3.89 | 0.0 | 153 | 44.34 | 0.0 |
| 20Q3 (3) | 15.01 | 46.44 | 0.0 | 0.28 | 47.37 | 0.0 | 0.36 | 71.43 | 0.0 | 1.11 | 56.34 | 0.0 | 1.87 | 0.63 | 0.0 | 2.40 | 17.06 | 0.0 | 7.40 | 6.76 | 0.0 | 106 | -19.08 | 0.0 |
| 20Q2 (2) | 10.25 | -24.07 | 0.0 | 0.19 | -20.83 | 0.0 | 0.21 | -40.0 | 0.0 | 0.71 | -16.47 | 0.0 | 1.85 | 4.27 | 0.0 | 2.05 | -20.98 | 0.0 | 6.93 | 10.01 | 0.0 | 131 | 0.0 | 0.0 |
| 20Q1 (1) | 13.5 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 2.59 | 0.0 | 0.0 | 6.30 | 0.0 | 0.0 | 131 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 49.41 | 8.76 | 1.07 | 1.9 | 0.9 | 3.45 | 4.69 | 1.08 | 2.17 | -6.3 | 1.82 | -4.88 | 9.49 | -7.06 | 207 | 2.99 |
| 2023 (9) | 45.43 | 12.84 | 1.05 | 8.25 | 0.87 | -3.33 | 4.64 | -4.13 | 2.31 | -4.07 | 1.92 | -14.33 | 10.21 | -15.04 | 201 | 2.03 |
| 2022 (8) | 40.26 | -31.45 | 0.97 | -17.09 | 0.9 | -26.83 | 4.84 | -12.16 | 2.41 | 20.94 | 2.24 | 6.74 | 12.02 | 28.14 | 197 | 6.49 |
| 2021 (7) | 58.73 | 10.9 | 1.17 | 20.62 | 1.23 | -0.81 | 5.51 | 49.32 | 1.99 | 8.77 | 2.09 | -10.55 | 9.38 | 34.65 | 185 | 20.92 |
| 2020 (6) | 52.96 | 10.2 | 0.97 | 2.11 | 1.24 | 36.26 | 3.69 | 9.82 | 1.83 | -7.34 | 2.34 | 23.66 | 6.97 | -0.34 | 153 | 44.34 |
| 2019 (5) | 48.06 | 148.24 | 0.95 | 131.71 | 0.91 | 116.67 | 3.36 | 68.84 | 1.98 | -6.66 | 1.89 | -12.72 | 6.99 | -31.98 | 106 | 21.84 |
| 2018 (4) | 19.36 | 83.86 | 0.41 | 51.85 | 0.42 | 90.91 | 1.99 | 97.03 | 2.12 | -17.41 | 2.17 | 3.84 | 10.28 | 7.17 | 87 | 16.0 |
| 2017 (3) | 10.53 | 21.03 | 0.27 | 8.0 | 0.22 | 4.76 | 1.01 | 17.44 | 2.56 | -10.77 | 2.09 | -13.44 | 9.59 | -2.97 | 75 | 19.05 |
| 2016 (2) | 8.7 | 0 | 0.25 | 0 | 0.21 | 0 | 0.86 | 0 | 2.87 | 0 | 2.41 | 0 | 9.89 | 0 | 63 | 0 |
