- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.88 | 4.44 | 55.37 | 0.05 | 0.0 | 25.0 | 0.16 | 0.0 | 33.33 | 0.08 | 0.0 | 14.29 | 2.66 | -4.26 | -19.55 | 8.51 | -4.26 | -14.18 | 4.26 | -4.26 | -26.44 | 0 | 0 | 0 |
| 24Q2 (19) | 1.8 | 25.87 | 60.71 | 0.05 | 25.0 | 25.0 | 0.16 | 6.67 | 23.08 | 0.08 | 14.29 | 0.0 | 2.78 | -0.69 | -22.22 | 8.89 | -15.26 | -23.42 | 4.44 | -9.21 | -37.78 | 0 | 0 | 0 |
| 24Q1 (18) | 1.43 | -2.05 | -14.37 | 0.04 | 0.0 | -33.33 | 0.15 | 25.0 | 0.0 | 0.07 | -12.5 | -12.5 | 2.80 | 2.1 | -22.14 | 10.49 | 27.62 | 16.78 | 4.90 | -10.66 | 2.19 | 0 | 0 | 0 |
| 23Q4 (17) | 1.46 | 20.66 | -53.94 | 0.04 | 0.0 | -69.23 | 0.12 | 0.0 | -33.33 | 0.08 | 14.29 | 0.0 | 2.74 | -17.12 | -33.19 | 8.22 | -17.12 | 44.75 | 5.48 | -5.28 | 117.12 | 0 | 0 | 0 |
| 23Q3 (16) | 1.21 | 8.04 | -66.2 | 0.04 | 0.0 | -71.43 | 0.12 | -7.69 | -47.83 | 0.07 | -12.5 | -30.0 | 3.31 | -7.44 | -15.47 | 9.92 | -14.56 | 54.37 | 5.79 | -19.01 | 107.11 | 0 | 0 | 0 |
| 23Q2 (15) | 1.12 | -32.93 | -41.36 | 0.04 | -33.33 | 0.0 | 0.13 | -13.33 | -27.78 | 0.08 | 0.0 | 33.33 | 3.57 | -0.6 | 70.54 | 11.61 | 29.23 | 23.16 | 7.14 | 49.11 | 127.38 | 0 | 0 | 0 |
| 23Q1 (14) | 1.67 | -47.32 | 45.22 | 0.06 | -53.85 | 100.0 | 0.15 | -16.67 | 25.0 | 0.08 | 0.0 | 14.29 | 3.59 | -12.39 | 37.72 | 8.98 | 58.18 | -13.92 | 4.79 | 89.82 | -21.3 | 0 | 0 | 0 |
| 22Q4 (13) | 3.17 | -11.45 | 28.86 | 0.13 | -7.14 | 85.71 | 0.18 | -21.74 | -5.26 | 0.08 | -20.0 | -55.56 | 4.10 | 4.87 | 44.12 | 5.68 | -11.62 | -26.48 | 2.52 | -9.65 | -65.51 | 0 | 0 | 0 |
| 22Q3 (12) | 3.58 | 87.43 | 0 | 0.14 | 250.0 | 0 | 0.23 | 27.78 | 0 | 0.1 | 66.67 | 0 | 3.91 | 86.73 | 0 | 6.42 | -31.83 | 0 | 2.79 | -11.08 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 1.91 | 66.09 | 0 | 0.04 | 33.33 | 0 | 0.18 | 50.0 | 0 | 0.06 | -14.29 | 0 | 2.09 | -19.72 | 0 | 9.42 | -9.69 | 0 | 3.14 | -48.39 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 1.15 | -53.25 | 0 | 0.03 | -57.14 | 0 | 0.12 | -36.84 | 0 | 0.07 | -61.11 | 0 | 2.61 | -8.32 | 0 | 10.43 | 35.1 | 0 | 6.09 | -16.81 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 2.46 | 0 | 0 | 0.07 | 0 | 0 | 0.19 | 0 | 0 | 0.18 | 0 | 0 | 2.85 | 0 | 0 | 7.72 | 0 | 0 | 7.32 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.46 | -44.4 | 0.16 | -54.29 | 0.52 | -26.76 | 0.31 | 0.0 | 2.93 | -17.78 | 9.52 | 31.72 | 5.68 | 79.85 | 0 | 0 |
| 2022 (9) | 9.82 | 122.68 | 0.35 | 169.23 | 0.71 | 115.15 | 0.31 | -6.06 | 3.56 | 20.91 | 7.23 | -3.38 | 3.16 | -57.81 | 0 | 0 |
| 2021 (8) | 4.41 | 3.76 | 0.13 | 30.0 | 0.33 | 17.86 | 0.33 | 32.0 | 2.95 | 25.28 | 7.48 | 13.58 | 7.48 | 27.21 | 0 | 0 |
| 2020 (7) | 4.25 | -18.58 | 0.1 | 0.0 | 0.28 | -9.68 | 0.25 | -7.41 | 2.35 | 22.82 | 6.59 | 10.94 | 5.88 | 13.73 | 0 | 0 |
| 2019 (6) | 5.22 | 8.75 | 0.1 | -9.09 | 0.31 | 19.23 | 0.27 | 0.0 | 1.92 | -16.41 | 5.94 | 9.64 | 5.17 | -8.05 | 0 | 0 |
| 2018 (5) | 4.8 | -7.34 | 0.11 | 0.0 | 0.26 | -18.75 | 0.27 | 50.0 | 2.29 | 7.92 | 5.42 | -12.32 | 5.62 | 61.88 | 0 | 0 |
| 2017 (4) | 5.18 | -14.1 | 0.11 | 22.22 | 0.32 | -8.57 | 0.18 | 80.0 | 2.12 | 42.28 | 6.18 | 6.43 | 3.47 | 109.54 | 0 | 0 |
| 2016 (3) | 6.03 | 0 | 0.09 | 0 | 0.35 | 0 | 0.1 | 0 | 1.49 | 0 | 5.80 | 0 | 1.66 | 0 | 0 | 0 |
