玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.6620.2955.140.030.0-57.140.138.330.00.1137.537.51.81-16.87-72.387.83-9.94-35.546.6314.31-11.371570.017.16
24Q2 (19)1.3838.0-0.720.030.00.00.120.0-7.690.08-20.00.02.17-27.540.728.70-27.54-7.025.80-42.030.721570.017.16
24Q1 (18)1.0-5.66-36.310.0350.00.00.1220.0-7.690.111.1111.113.0059.057.012.0027.244.9210.0017.7874.441570.017.16
23Q4 (17)1.06-0.93-29.330.02-71.43-50.00.1-23.08-44.440.0912.528.571.89-71.16-29.259.43-22.35-21.388.4913.5681.9415717.1617.16
23Q3 (16)1.07-23.02-18.940.07133.3375.00.130.08.330.080.014.296.54203.12115.8912.1529.9133.647.4829.9140.991340.00.75
23Q2 (15)1.39-11.4663.530.030.00.00.130.0-13.330.08-11.1133.332.1612.95-38.859.3512.95-47.05.760.4-18.471340.00.75
23Q1 (14)1.574.6763.540.03-25.00.00.13-27.780.00.0928.5712.51.91-28.34-38.858.28-31.0-38.855.7322.84-31.211340.00.75
22Q4 (13)1.513.6427.120.040.0100.00.1850.0100.00.070.016.672.67-12.057.3312.0032.057.334.67-12.0-8.221340.750.75
22Q3 (12)1.3255.29-2.940.0433.33100.00.12-20.020.00.0716.670.03.03-14.14106.069.09-48.4823.645.30-24.873.031330.018.75
22Q2 (11)0.85-11.46-34.620.030.00.00.1515.3866.670.06-25.020.03.5312.9452.9417.6530.32154.97.06-15.2983.531330.018.75
22Q1 (10)0.96-18.64-35.140.0350.0-25.00.1344.4418.180.0833.330.03.1284.3815.6213.5477.5582.28.3363.8954.171330.018.75
21Q4 (9)1.18-13.24-19.180.020.0-33.330.09-10.028.570.06-14.290.01.6915.25-17.517.633.7359.085.08-1.2123.7313318.7518.75
21Q3 (8)1.364.62-11.690.02-33.33-60.00.111.11150.00.0740.016.671.47-36.27-54.717.356.21183.095.1533.8232.111120.00.9
21Q2 (7)1.3-12.16-48.620.03-25.0-75.00.09-18.18-10.00.05-37.5-54.552.31-14.62-51.356.92-6.8575.153.85-28.85-11.541120.00.9
21Q1 (6)1.481.3718.40.0433.33-33.330.1157.14120.00.0833.3360.02.7031.53-43.697.4355.0285.815.4131.5335.141120.00.9
20Q4 (5)1.46-5.1941.750.03-40.0-40.00.0775.075.00.060.020.02.05-36.71-57.674.7984.5923.464.115.48-15.341120.90.9
20Q3 (4)1.54-39.130.00.05-58.330.00.04-60.00.00.06-45.450.03.25-31.550.02.60-34.290.03.90-10.390.01110.00.0
20Q2 (3)2.53102.40.00.12100.00.00.1100.00.00.11120.00.04.74-1.190.03.95-1.190.04.358.70.01110.00.0
20Q1 (2)1.2521.360.00.0620.00.00.0525.00.00.050.00.04.80-1.120.04.003.00.04.00-17.60.01110.00.0
19Q4 (1)1.030.00.00.050.00.00.040.00.00.050.00.04.850.00.03.880.00.04.850.00.01110.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.089.720.1614.290.49-15.520.3417.243.154.169.65-23.06.696.8615717.16
2022 (9)4.63-12.810.1416.670.5848.720.2916.03.0233.812.5370.566.2633.041340.75
2021 (8)5.31-4.150.12-40.00.3985.710.258.72.26-37.47.3493.764.7113.413318.75
2020 (7)5.5444.650.2-9.090.2116.670.23-8.03.61-37.153.79-19.344.15-36.41120.9
2019 (6)3.83136.420.22120.00.1828.570.25127.275.74-6.954.70-45.626.53-3.8711119.35
2018 (5)1.62-12.430.10.00.14-12.50.1106.1714.28.64-0.086.7909325.68
2017 (4)1.850.00.1-9.090.16100.0005.41-9.098.65100.00.0007434.55
2016 (3)1.8500.1100.080005.9504.3200.000550

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